Sat.May 11, 2013 - Fri.May 17, 2013

Targeting Ottawa’s boomers

Sherrilynne Starkie

Ottawa Zoomers Show. The baby boomer generation is an important demographic of consumers who are technology-savvy, use social media and are also still into mainstream media. That’s why last weekend’s Zoomer Show, Ottawa’s first ever, was such a big success.

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How Brands Use Vine


The video app Vine is moving into a golden age. The six seconds format perfectly suits today’s news stream and will probably be an advantage like we have seen it for Twitter’s 140 character format. It makes it shareable and accessible.

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Off topic: 80′s DC Punk Memorabilia Archive


Just for fun, I randomly decided I was going to archive a big pile of old concert flyers from the 80′s when I was growing up in DC and had the privilege of hanging out with the likes of Fugazi at Fort Reno Park.

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Tuesday Roundup: Dance Like A Chicken

Waxing UnLyrical

If you thought that the Chicken Dance was reserved solely for county fairs and wedding receptions, think again. Today’s National Dance Like a Chicken Day. Amazingly enough, our fine feathered friends have more to do with social media then you may think.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

May 12: this week in social media

Sherrilynne Starkie

Here’s my pick of the week’s top social media news. Do you agree with my list? You can vote stories up or down, or you can add ones you think are worthy. . May 11: this week in social media. Listly by Sherrilynne Starkie. May 11: this week in social media. Top stories from social media world for this week! 1 Views. crowd rank. curated. alpha. newest. queue. LinkedIn Turns 10.

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What’s coming down the pike in social marketing?


I was invited to help design and participate on a panel on “trends in social marketing” last week for the first ever Real Magnet User Group Conference. No matter what the status of your organization’s social program, you need to know what’s coming over the horizon.

Yelp is Broken and Social Flashmobs Apparently Rule

Direct Marketing Observations

I was just reading about the social media meltdown of Amy’s Baking Company in Scottsdale, if you’re not familiar with it, the restaurant was featured on Chef Gordon Ramsay’s Kitchen Nightmares production that airs on the FOX Network.

Wednesday Roundup: Tips for Entrepreneurs

Waxing UnLyrical

Here at WUL, we’re huge fans of entrepreneurship.

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Link Building Tactics for Publishers

Adam Sherk

When it comes to link building publishers have a significant advantage because editorial content, be it hard news or evergreen content, lends itself naturally to linking and sharing. In addition producing quality content on a daily basis creates a steady stream of new opportunities.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

NWF’s quarterly social media update


Our friend Danielle Brigida at the National Wildlife Federation recently posted this Quarterly Update about their recent social media successes. Do you do this for your org? Great idea! NWF Social Media Quarterly Update (Q1 2013) from Danielle Brigida.

When content turns into an ad

Direct Marketing Observations

It can’t be good… I was going to go off on a rant, but the fact of the matter is…it can’t be good. You feel duped and cheated and misled. SEO/SEM

Monday Roundup: Blogging Tips from Around the Interwebz

Waxing UnLyrical

Happy Monday, everyone! There’s a ton of stuff going on, so here at WUL we’re taking a short break from “live” blogging this week. That doesn’t mean how we can provide value to you isn’t still on our minds… it is!

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Why CMO’s Need To Be More Involved in Ecommerce

Buzz Marketing for Technology

Posted in Commerce Conversion Optimization Customer Experience eCommerce Leadership Online Testing Optimization Personalization Testing. If the $42.3 billion spent online this past holiday season has taught retailers anything, it’s that capturing customers—and their dollars—online is crucial.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Crowd Empowered Microfinance


Here’s a followup post by Dan Marom, after he shared some insights last week into his book about the Crowdfunding Revolution. .

Contagion, Social Media, and Why Things Catch On

Convince & Convert

Jonah Berger, Wharton @j1berger.

Friday Roundup: Customer Service

Waxing UnLyrical

TGIF, everyone! Today’s roundup focuses on one of the most important aspects of any business, customer service. When it’s good, it’s great; but when it’s bad, it can spell T-R-O-U-B-L-E for your company.

Fetching Friday – Resources Mashup & The Future of Google Author Rank


This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on The Resources Mashup. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

MUST WATCH: Sir Ken Robinson’s latest talk on the future of education


“Education is not a mechanical system, it’s a human system.” ” AMEN. “Sir Ken Robinson outlines 3 principles crucial for the human mind to flourish — and how current education culture works against them.

3 Ways to Use Google to Be Better at PR

Convince & Convert

I’d like to let you in on a secret that most PR pros don’t think of: . Some of the easiest placement opportunities you’ll EVER land for a client (or your employer) are found using the most common online tool you can think of. Google. It’s completely under-appreciated as a PR tool.

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Penalized or Banned in Google? Don’t Issue a Press Release Like IGXE Internet Gaming Exchange

Bill Hartzer

If your website is banned in the Google search engine or if your website is penalized, then I don’t recommend writing and distributing a press release about it.

Twitter for companies

Sherrilynne Starkie

This is a cool info graphic with some interesting statistics about Twitter and how French businesses use it. Twitter for companies infographic. Related posts: Pinterest for business. The social customer. Wikipedia rules the waves. Click here to start to receive my newsletter.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

30 Awesome Blogging Guides, Tips and Resources

Webbiquity SMM

Despite the occasional “death of blogging” pronouncements (often made, ironically, in blog posts), blogs remain the core of a robust social media strategy.

How You Make a Customer Smarter in 6 Seconds

Convince & Convert

I’ve been critical in the past of Vine, and brands’ often clumsy attempts to turn it into the next venue for “clever” real-time marketing. But with a new series of 10 inherently useful Vines, Lowe’s demonstrates that six seconds is plenty of time to create Youtility.

comScore April 2013 Search Engine Rankings

Bill Hartzer

Every month about this time comScore releases the search engine rankings data, and I try to remember report it here. These are not the actual search engine rankings that you see when you search at a search engine, which are constantly changing.

Upcoming Google Algorithm Changes

Small Business Mavericks

Google’s head of web spam, Matt Cutts, posted a video on YouTube recently telling us what algorithm changes Google is planning to take this summer. There are 10 specific issues Google is planning to address.

This Week in Social Media – 5/15/2013

Social Media Marketing

A roundup of relevant links affecting our industry.