Dave Fleet
DECEMBER 21, 2011
Let’s get this out of the way: Search engines are a key part of communications nowadays. Take a look at your website analytics and it’ll be clear – there’s no avoiding it. Search engines usually drive a significant proportion – if not the majority – of traffic to companies’ websites. However, I’m tired of seeing “studies” showing that “search engines” are a source of information for consumers.
SocMed Sean
DECEMBER 21, 2011
I recently participate in an Twitter chat where the conversation turned to whether or not it’s a good idea to automate social media activities. The conversation primarily revolved around whether the “always on” nature of sites like Twitter require that you tweet 24 hours a day, since your followers aren’t necessarily in the same time zone.
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Mindjumpers
DECEMBER 19, 2011
Tweet Social media is the now a hot spot for all brands, though it presents an amazing opportunity to create a presence and connect with customers, but on the hind side, it is quite easy to get the whole thing wrong. For this purpose, it is imperative to understand user’s behaviour on social media – in terms of which channels are they most receptive to, how do they interact with brands and which kind of content is most attractive to them.
Firebelly
DECEMBER 23, 2011
Twitter, Trains & Tandoori Chicken. I met Shashi Bellamkonda a few years ago at the Optimization Summits where we were both speaking (along with Mack Collier , Jason Fall s, John Jantsch , Jay Ehret , Mark Juleen and other members of the social media intelligentsia). I was immediately struck by the sheer number of people that Shashi knew – and how he intentionally went out of his way to get to know new people.
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Direct Marketing Observations
DECEMBER 19, 2011
As 2011 winds down, it’s time for me to reflect on the state of my social media world in 2011. Things that I thought I knew about social media in 2011: 1) That I knew what I was talking about. Just because I might know more about social media than the average person, it didn’t preclude most corporate heads to assume that they knew just as much about socia l, if not more, than I did.
SocMed Sean
DECEMBER 22, 2011
Nothing says social networking like advertisements. Right? Blech! Apparently Facebook isn’t satisfied with targeting advertisements to you in the right-rail of the Facebook user experience. Not surprising, since just about every Web UX professional will tell you that most web surfers have developed a blindness for content that lives in the right-rail. think about it…when was the last time you actually looked at anything in that annoying ticker widget?
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Akamai Marketing
DECEMBER 22, 2011
2011 was a game changing year in social media. In some ways, social media is growing up, but in other ways we’re just getting started. But this is a dynamic field and we’re sure to see changes in 2012 too? What should businesses plan for in 2012 and what should they be looking for? I’m putting my Carnack hat on and writing down the trends I see in social media for 2012.
Firebelly
DECEMBER 18, 2011
Social Promotions, Coffee & Dancing. David Adler is a regular speaker at conference all across the country. We recently both spoke at All Facebook Expo. But, we met years ago at SES Chicago. David, to me, is one of the top notch “intellectual property, media and e-commerce” attorneys. He has a keen understanding of social media law (hence my deep interest in his work.
Webbiquity SMM
DECEMBER 20, 2011
Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). In the b2b world, the “R” is generally leads (website call-to-action conversions) with some monetary value applied to them. But it’s crucial to the social media ROI debate to recognize that “R” is an end-of-the-process measure.
Techipedia: Tamar Weinberg
DECEMBER 20, 2011
This is a guest post from James Bentham. SMS, really? As most brands and organizations now have a mobile optimized version of their website, the focus is now on encouraging users to travel to your site and interact with the brand itself in order to push increased revenue. Experienced marketers will tell you that customers are much more likely to respond to campaigns that engage them on a personal level.
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Waxing UnLyrical
DECEMBER 21, 2011
This past weekend, my friend Ken Mueller shared a video he’d taken of a Christmas flash mob at the Lancaster Central Market, singing the Hallelujah Chorus. I love flash mobs – who doesn’t, right? plus, I think they’re in my DNA, since no one can flash mob like Bollywood can – so I watched it. It’s a cute video, albeit without much arm-shaking and leg-waggling.
Socialized
DECEMBER 22, 2011
The current standard length of a lecture or talk is 60 minutes, sometimes comprised of a straight 60 minutes speaking and other times approximately 45 minutes speaking and a 15-minute question and answer period. The 60-minute lecture, its format and its purpose are obsolete. No one has 60 minutes to sit.
Small Business Mavericks
DECEMBER 21, 2011
Although the holidays are fast approaching, now is the best time to pull last minute customers in the door. Even if it’s after Christmas sales, small business owners will want to pull out all the stops for the end of the year. That means now is a perfect time to blitz all the social media sites you use and to use email campaigns. End the year on a positive note by using social media sites to list all the last minute sales you may have.
Josh S Peters
DECEMBER 20, 2011
I recently read an interesting article on The Guardian about Microsoft releasing apps for the iPad. Being an Android and windows user this piqued my interest, hoping there would be some some mention of an MS Office release for Android. Apps like Quickoffice HD are alright, but they still have a lot of flaws. They don’t render everything perfectly, some of the work done on a phone or tablet doesn’t look right when re-opened on the PC, and there is a lot of missing functionality.
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Waxing UnLyrical
DECEMBER 22, 2011
Guest post by Harrison Kratz. Ah, the holiday season. Can you feel the excitement? Amidst all of the lights, gingerbread houses, and It’s a Wonderful Life showings, there are some amazing communities coming together to give back in their own little way to uphold what the holiday season is all about. I’ve been honored to have created and worked with an incredible community spreading across the world with Tweet Drive.
The Social Media Incubator
DECEMBER 20, 2011
Do you know if your Facebook profile is in violation of any rules? What about your business or company page ? While some people might not see any problem with bending a rule or two, Facebook is really stepping up to enforce their guidelines in 2012– and many users could lose their pages or profiles. Did you even know that by setting up a Facebook personal profile, you are acknowledging that you will adhere to the following guidelines?
Idaconcpts
DECEMBER 19, 2011
We all know that exercising is important but for many it remains an activity that they would rather skip. No matter if you cycle for fun or for necessity, it should always be an enjoyable activity. Spice up your bike ride with these 3 iPhone apps. Runkeeper. The Runkeeper app uses the great GPS technology of the iPhone to keep track of all your bike rides.
Adam Sherk
DECEMBER 21, 2011
As another year comes to a close I thought I’d finish off with a roundup of this year’s most popular posts. Original idea! Nevertheless, here are my top 10 posts of 2011 by pageviews: Which NBA Teams Have Seen the Most Growth on Twitter and Facebook? PRFilter Shows Press Release Buzzword Abuse Still Prevalent. Google Expanded Sitelinks: Optimize Opening Text in META Description Tag.
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Waxing UnLyrical
DECEMBER 23, 2011
Perhaps you’ve started celebrating Hannukah, or you’re counting down the hours until Christmas Day. In the midst of your holiday cheer – which is well-deserved and much needed, would you take a moment to give a really great gift to nonprofits worldwide? All it will take is one click. I’m serious. Here’s the gen: Next year, thousands of new Internet domains will be up for grabs.
Ari Herzog
DECEMBER 18, 2011
Citing privacy concerns and not wanting strangers to know where I was every moment I checked in to a location, I deleted my Foursquare account 14 months ago. Recalling the ensuing storm of comments my action caused in the fall of 2010, it was evident some people were passionate I made the right decision and others felt I should give the location-based application a second chance.
Idaconcpts
DECEMBER 21, 2011
I’ve been using Windows 7 a lot during office hours and I can definitely say that it is by far the best operating software from Microsoft Windows. It is becoming increasingly popular with each computer that is sold and most businesses and schools are now moving to Windows 7 to stay updated. The Windows 7 operating software allows everyone to learn how to use a computer efficiently with simple explanations and amazing support.
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Waxing UnLyrical
DECEMBER 20, 2011
Without the input of communicators and marketers far and wide I fear Christmas may be doomed. Let me explain … The other night in a haze of nog and toddies I noticed that the table next to mine had elves – two of them. They were intense little creatures that smelt like cinnamon and cloves. I watched as they spent the night furrowing their brows at the page on their table.
Small Business Mavericks
DECEMBER 23, 2011
With the economy and the job market in the shape that they’re in, more and more people are learning to start their own small work from home business. The work from home business has been growing by leaps and bounds. No longer is it just about selling candles or crafts online. Many top businesses are hiring people to telecommute and others are building a business based on their expertise.
Idaconcpts
DECEMBER 23, 2011
The speech recognition software provided by Windows 7 has proven to be a resourceful tool for those who lead busy and hectic lives. This software allows you to ultimately control your computer simply by using voice commands. The initial use of the software will be somewhat challenging as most people are use to controlling their computer with their hands, but as you continue to use the software, it recognizes your voice and becomes easier to control with each use.
Convince & Convert
DECEMBER 19, 2011
In the zeal to create “viral” videos using puppies, puppets, props, and Pow! most companies completely ignore the power of an inherently useful video, perfectly executed. Recently, global biosciences company Life Technologies (not a business category typically known for its cutting edge YouTube stylings) launched the quintessential useful video that has the best utilization of video annotations I’ve ever seen.
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Kikolani
DECEMBER 23, 2011
This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. Happy Holidays. Before we jump into the goodies from the week, I wanted to take a moment to let everyone know this is the last Fetching Friday post for 2011. Next week I will be out of town and it will be near impossible to get any work done.
Ari Herzog
DECEMBER 22, 2011
It takes a fraction of a second to click a button indicating you like a page, so what does it really mean to marketers when they see people liking them? A recent survey indicates a mere 24% of Facebook likes come from genuine customers who like the brand. “Since not all Facebook fans are loyal customers, this gives marketers an opportunity to leverage the social network to encourage purchases and loyalty among their fans,” the eMarketer article explains.
Debbie Weil
DECEMBER 21, 2011
Context is one of those words that sparks a multidimensional image in your head. That is key to understanding why context ( who , where , how , what , why ) has as much to do with the success or popularity of a new book as does the actual content of that book. Who recommended the book to you? That counts for a lot. You tend to trust recommendations from friends who are discerning and on top of what's new.
Convince & Convert
DECEMBER 20, 2011
The team at Awareness (who offer social media management software I like a lot), recently published a terrific, free ebook of 2012 social media predictions. It includes prognostications from 34 social media practitioners, including some of my favorite social media writers such as: David Berkowitz (whose MediaPost Social Media Insider columns you should be reading).
Small Business Mavericks
DECEMBER 20, 2011
Anyone who has surfed the internet for several years will remember the early days when you had to search for something with several words separated by + signs. Sometimes you got good results and sometimes you didn’t. It all depended on how you phrased the words. It could cause a migraine to say the least. With new Search Engine Optimization (SEO) tactics, it has become much easier to find what you are looking for.
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