Dave Fleet

AUGUST 16, 2011

Tweet. As I continue to work towards my challenge of reading 26 books in 2011 (an aside: I’m up to 18 right now – two ahead of schedule), I recently finished reading Michael Crichton’s book State Of Fear. Within it, one section got my attention, and neatly illustrates why so many people think PR is cheap and easy. For context, the following excerpt reflects a discussion on the media relations surrounding a new environmental conference, four days ahead of the first day of the c

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Conference Travel Hosting Influencer 400

Mindjumpers

AUGUST 15, 2011

Tweet Singlegain has compiled this infographic that compares Facebook with Google+. From the very beginning of its launch, there has been much debate whether Google+ will be an actual threat to Facebook’s dominance on the social media scene. Earlier this month, Google+ hit 24 million users, which makes it the fastest growing website ever to reach that size according to Reuters.

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Google Facebook Compete SEO 279

Almost Savvy

AUGUST 16, 2011

Once you sign-up for Google+, the first order of business should be to build your profile. As with any social networking site, your profile is your home base. It’s where you tell people what you’d like them to know about you. This is where you showcase the information you want to be publicly available when someone searches, or googles , you online.

Google 277

Google Reputation Privacy Upcoming 277

Waxing UnLyrical

AUGUST 18, 2011

Yesterday, I came across a really interesting post by John Jantsch that posited “it’s time to purge the word entrepreneur&#. In part, John wrote, “The issue centers on the notion that if you’re an entrepreneur you care about high growth and if you’re a small business owner you’re somehow destined to struggle to make ends meet while working your fingers to the bone.&#. and. “You can view your business as an entrepreneurial high growth machine and still work your fingers to

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Small Business Consultant Project Flickr 225

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Firebelly

AUGUST 15, 2011

Below are 5 social media must-reads that we wouldn’t want you to miss. 7 Annoying Blogging Personality Disorders. By Laura Click A few months ago, I told you about the annoying social media personality disorders that will kill your ability to be successful on the social web. But guess what? Bloggers are not immune from developing their own set of ugly personalities that will send readers packing.

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Social Media iPad StumbleUpon Social Bookmarking 192

Mindjumpers

AUGUST 17, 2011

Tweet At the moment, there is much discussion going on about the actual ROI of a social media presence. Many businesses going social are not sure how to measure their social media efforts and this makes them question how much to invest online. However, making some research on the subject, we found that the Danish company named Digital Works has recently published a great article about the actual value of a Facebook fan in their newsletter.

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Hitwise Study Facebook Patterns 255

Waxing UnLyrical

AUGUST 16, 2011

Yesterday, Ken Mueller published a post that he wrote and filmed (it has a video in it) from the beach … while on vacation. His blog opened with: “I’m currently on vacation at the beach but that’s no reason to not continue blogging and shooting videos.&#. You should read the post and watch the video, because Ken gives some great tips on what you can do to keep your business moving while you’re out.

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iPad Film Project iPhone 204

Firebelly

AUGUST 19, 2011

This may just be me, but I cringe every time I hear “social influence.&# Social influence has become a buzzword (or buzz-phrase) in the social media world. Various tools are coming out to measure the influence that social networking users have over the other people in their network. Typically, this is generated by looking at the number of followers, tweets, retweets, likes, comments, and any other social metrics that can be used.

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Influencer Klout Social Networking Metrics 180

Direct Marketing Observations

AUGUST 15, 2011

Like it or not we are a search driven society. Thus this post could have easily been titled, “Content for content’s sake&# or “Crappy content for search engines&# , or “The difference between worthless content and worthy content&#. The point being that in today’s hyper mobile, hyper-consumption, media driven society-we search for the information that we need right now without thinking that maybe what we’re looking at is not nearly the “best&# information

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Content Adsense URL Engineering 174

Techipedia: Tamar Weinberg

AUGUST 17, 2011

This is a guest post from Marshall Sponder , author of the newly released Social Media Analytics. Recently, I was asked if Social Analytics sheds light on the nature of online events like the Netflix Outrage , which happened a few weeks ago as customers voiced extreme disappointment at Netflix for imposing a $6 a month increase for customers who still wanted DVD delivery.

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Analytics Radian6 Eventful Sentiment 164

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Waxing UnLyrical

AUGUST 17, 2011

Yesterday a friend of mine emailed me. He said, “I’m stepping out of my comfort zone. I am teaching a _ class at _ starting this fall. I’ve never taught before. I know you have. Any guidance or tips?&#. I replied with one of my shortest emails ever: “Work closely with your program chair, follow instructions, record everything, and don’t let students give you crap.&#.

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Proposal Flickr Class Upcoming 203

Firebelly

AUGUST 16, 2011

The other day I was discussing with a friend how to organically increase Twitter followers (She has photography business and has just started using Twitter for marketing). We discussed Tweeting more information-related content, but I also told her the key is to get retweeted by major Twitter players. You all know, that ripple effect thing. Her response: “I wish there was some way for me to find out if a Twitter account is worth following in a more detailed way than simply looking at the number

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Direct Marketing Observations

AUGUST 17, 2011

If you talk at any length to any large corporations these days, they are all excited about the possibilities that social media might bring to their organizations, except that they are scared to death of the risks that social presents. As a practitioner, before you can have meaningful conversations about those possibilities, you need to have that conversation about how to cover the ass of the employer when their rogue employee does something stupid and lets everyone know it-which is then picked u

Social Media 159

Social Media Buy Handbook Policies 159

Webbiquity SMM

AUGUST 17, 2011

Several great new features were recently added to the B2B Marketing Zone and Social Media Informer by co-founder Tony Karrer. One of the most obvious is that posts now include images, making the sites more visually appealing than the former text-only design. Both of these sites bring together content from leading experts and companies like Brian Carroll , Paul Dunay , Ambal Balakrishnan , Harry Hoover , Gini Dietrich –really too many to list.

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B2B Features Social Media Aggregator 155

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Waxing UnLyrical

AUGUST 15, 2011

The other day I read that higher education consulting firm, Noel-Levitz, found that more than three-quarters of students and parents it surveyed never or only rarely read blogs on college websites. I manage a blog for a mid-sized Canadian University. The study was listed as one of the bullet points in Academica’s Top Ten , a daily scan of the news stories in Canadian Higher Education.

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Study Committee Metrics Education 178

Small Business Mavericks

AUGUST 16, 2011

By Lauren Carlson. Tradtional CRM systems were relegated to the large enterprise space due to cost, maintenance and overall risk involved. But times have changed. Today’s CRM market is filled with many systems that are appropriate for the small business owner. These systems operate in the cloud, resulting in lower up front cost and reduced risk at the onset.

Real Estate 161

Real Estate Small Business Aggregator Software 161

Firebelly

AUGUST 17, 2011

Barack Obama has long been considered the politician to lead the way with social media. According to a 2008 New York Times article , Obama is the first president to truly understand social media. “Thomas Jefferson used newspapers to win the presidency, F.D.R. used radio to change the way he governed, J.F.K. was the first president to understand television, and Howard Dean saw the value of the Web for raising money,” said Ranjit Mathoda, a lawyer and money manager who blogs at Mathoda.com.

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Foursquare Social Media Cost Engagement 145

The Social Media Incubator

AUGUST 15, 2011

Are you one of the many businesses interested in advertising on Facebook ? If so, you’re clearly not alone. According to figures from eMarketer , Facebook‘s advertising revenue — which does not include revenue for “virtual currencies&# — came to an incredible $1.86 billion earned in 2010. What’s even more remarkable is that the site has only existed for less than eight years.

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Facebook How To Statistics Advertising 132

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Social Media

Idaconcpts

AUGUST 18, 2011

You may have read a lot about search engine optimization techniques, but they weren’t enough to take your website to a high rank in Google. Why? It is because they are not entirely complete. SEO experts do not usually divulge all the techniques, but they mention only those that are common. The most common techniques that we often hear are content creation and backlink building.

Google 147

Google Directory Forums SEO 147

Small Business Mavericks

AUGUST 19, 2011

Business people like to criticize social media websites like Facebook and Twitter for being time killers. You get sucked into some game like Farmville or Cityville and the next thing you know you’ve spent an entire afternoon killing time. Who’s fault is that? It cerainly isn’t the game maker’s fault nor is it the fault of the game.

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Questions Survey Facebook Activities 156

Ari Herzog

AUGUST 17, 2011

Screenshot by theloon. Every website must be hosted for you to see it. Purchasing a domain is not enough, for the content must reside somewhere that is connected to the world wide web. When you create a blog using a free platform, such as blah.blogspot.com or blah.wordpress.com, you relinquish control. In these circumstances your readers will only be able to see and do what the platform allows.

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Hosting WordPress URL Blogger 143

Janet Fouts

AUGUST 13, 2011

Today I’ve got a guest post from Christian Arno. Read below for more info. Most businesses are now well aware of the benefits that using social media can bring, such as driving sales, getting customer feedback, building brand awareness and more. However, the majority are still only focusing on major social networks such as Facebook, Twitter and LinkedIn.

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Social Media LinkedIn Banking Social Networking 134

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Bill Hartzer

AUGUST 16, 2011

The search engines, Google , Yahoo! , and Bing are great at helping us find information on the web. If you are like me, I personally perform a lot of search queries every day, finding new information and visiting new websites every day. That’s why I use a search engine. However, the search engines are indexing too much information on the internet–and as such, they are not doing enough to stop hackers.

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Engineering Yahoo Applications Report 133

Convince & Convert

AUGUST 18, 2011

Social media optimization gives you the ability to not waste bullets. Every tweet and status update has a cost associated with it. Perhaps not a direct financial cost, but a real, and at times considerable labor cost. The time you spend tweeting and Facebooking and Google Plussing on behalf of yourself or your company is time you could be spending on some other form of communications or customer service.

Social Media 128

Social Media Bookmarklet Analytics Software 128

Ari Herzog

AUGUST 14, 2011

How many books sit on your shelf? Which books do you never read? How many shirts hang in your closet? Which shirts do you never wear? How many cups and glasses sit in your cupboard? Which cups do you never hold? How many blogs sit in your RSS reader? Which blogs do you never visit? How much dust sits in your life? Which dust do you never clean? You accumulate capital and it sits unused.

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Alltop RSS Sentiment Library 119

Kikolani

AUGUST 17, 2011

This is a guest post by Leo Dimilo who has been an online marketer for over a decade and has quietly been earning a living online. A couple years ago, I wrote an SEO article for Kristi and Kikolani called unlock your marketing genius to make money online. In the article, I was very critical on social media as a means to make money online because, as I put it, the social crowd were readers rather than “buyers&#.

Strategy 123

Strategy Engineering Guidelines Blogger 123

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Almost Savvy

AUGUST 16, 2011

Once you sign-up for Google+, the first order of business should be to build your profile. As with any social networking site, your profile is your home base. It’s where you tell people what you’d like them to know about you. This is where you showcase the information you want to be publicly available when someone searches, or googles , you online.

Google 100

Google Privacy Reputation Upcoming 100

Convince & Convert

AUGUST 16, 2011

Ultimately, almost every website is about conversion rates. That blog design that you slaved over should eventually drive conversion rates where your prospects read, download, call or otherwise behave in a way that is beneficial to your company. I know this first-hand, as my former company was a leader in conversion optimization in the early aughts.

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Conversation Embedding Analysis RSS 123

Small Business Mavericks

AUGUST 13, 2011

While everyone’s talking about Google Plus being some type of game-changer well before it’s even had wide release, many are already asking if it’s going to be the Facebook killer. Even though it’s a premature question, it’s a good one. After all, when Facebook came out, Myspace was the preferred social media forum and, in the space of a few years, it took over.

Google 107

Google MySpace Privacy Forums 107

Kikolani

AUGUST 19, 2011

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. The Resources Mashup. Here are some of the best articles I have stumbled upon , retweeted on @kikolani , and read in RSS subscriptions this week. Blogging / Writing. 10 ways to bring new life to old blog posts – don’t forget about your old blog content.

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Mashup Resources Bookmarklet Remix 120

Almost Savvy

AUGUST 16, 2011

Once you sign-up for Google+, the first order of business should be to build your profile. As with any social networking site, your profile is your home base. It’s where you tell people what you’d like them to know about you. This is where you showcase the information you want to be publicly available when someone searches, or googles , you online.

Google 100

Google Privacy Reputation Upcoming 100