Techipedia: Tamar Weinberg

AUGUST 2, 2011

With the breadth and depth of social media services out there, it’s no wonder that we often find ourselves lost in the vast array of services. Further, those who are seasoned may seem at a loss in the apparent “simplicity&# of it all. I took the opportunity to contact some of my esteemed friends and colleagues who are experts in their field and asked for their advice on their favorite little known social media secret and social media tools, including their own if they had them.

Tools 277

Tools Tips Marketing Social Media 277

Mindjumpers

AUGUST 4, 2011

Tweet We all post content on Facebook. Sometimes it’s well read, sometimes not, in spite of putting in our best effort and intentions. Well, apart from what we post, it is important to know when we post. In this blog post, I will attempt to highlight the different social media timing preferences and how they impact different businesses by looking at Buddy Media’s report on effective wall posts published earlier this year together with a recent infographic by Dan Zarrella at HubSpot.

Automotive 252

Automotive Hubspot Sports Guidelines 252

Waxing UnLyrical

AUGUST 4, 2011

Guest post by Katrina Esco. Sometimes, a really great campaign gets noticed for the right reasons ( Starbucks’ “Pass the Cheer” campaign comes to mind.). Other times, despite our best intentions, we really step in it. Summer’s Eve has been in the hot seat for its talking vagina commercial series. The set of three commercials originally showed: a white woman who likes to use the product after the gym and says something about her BFFs, a Hispanic woman who has an accent and cries, “Ay-

Insurance 240

Insurance Price Campaign Flickr 240

Jason Yormark

AUGUST 2, 2011

On my flight back home last week I was sitting next to a woman who had her laptop out most of the flight. She was a Microsoftie no doubt, and I knew this as she was working on her yearly commitments. Commitment setting at Microsoft is a ridiculously long and tedious process that involves multiple pages of countless sections and sub-sections of big words talking about what you are going to do in the upcoming year.

Microsoft 237

Microsoft Upcoming Apple System 237

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Social Media

Direct Marketing Observations

AUGUST 2, 2011

I was asked the other day via a tweet what was my biggest challenge when managing social media. I shot back, “It’s the people not the platform”. I’ve been thinking about that ever since. Was it the right answer? You see, there are thousands of companies out there right now that are wanting to tap into all that makes social business sexy right now-Finding new customers, tightening the relationships with existing ones, discovering new channels of business oh and making money.

Platform 210

Platform Resources Social Media Company 210

Firebelly

AUGUST 5, 2011

Apple iOS icons are a professional touch. Recently, HubSpot’s Website Grader began factoring mobile optimization in to its scores. After all, it’s about time for mobile platforms to be considered in the production of every website, as more people are owning smartphones. This doesn’t mean making a completely new version of the website built just for mobile.

Mobile 202

Mobile Apple Hubspot Applications 202

Buzz Marketing for Technology

AUGUST 3, 2011

I loved the article by Nick Carr a few years ago that asked the question – Is Google Making us Stupid? Nick likened the use of Google and other tools as training us how to “power browse” and not really read effectively. So I have been thinking about a parallel article that would apply in the social media space as people try to effectively read what is being said on mediums like Twitter and Facebook about their brand.

Sentiment 198

Sentiment Brands Analysis Training 198

Akamai Marketing

AUGUST 3, 2011

If you grew up in a traditional marketing or pr or design field, you probably had the implications and research of demographics beat into your head. You probably studied trends and learned all about how to market to and and communicate with particular generations. Maybe you even sought to discover emerging trends. Social media really messes all that up, doesn’t it?

Social Media 194

Social Media Meeting Compete Trends 194

Firebelly

AUGUST 2, 2011

A few weeks ago I opened my mailbox to find a card from a friend. For no reason other than she wanted to say hi. Then, the other day I received a handwritten thank you letter from a high school friend. She was thanking me for her wedding present, but as soon as I pulled the card out and saw her handwriting I was immediately 16 again and passing notes back and forth to my best friend during in between classes.

Class 192

Class Project Course List 192

Waxing UnLyrical

AUGUST 5, 2011

Guest post by Thom Holland. As business leaders, we often operate in what I like to call “collected chaos”; a million different business decisions coming at you at once. Often times, to combat the chaos we look to streamline and automate any and every process that we possibly can. After all, that makes perfect sense, right? The easiest way to free up our valuable time is to automate something that consumes it.

HootSuite 216

HootSuite Flickr SEO Social Media 216

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Social Media

Janet Fouts

AUGUST 3, 2011

Twitter chats, sometimes known as a Twitter party or a tweet chat, happen when a group of people all tweet about the same topic using a specific tag (#) called a hashtag that allows it to be followed on Twitter. The chats are at a specific time and often repeat weekly or bi-weekly or are only at announced times. This post is to give you a quick overview on how to join a tweet chat.

How To 195

How To Hashtag Tweetdeck Upcoming 195

Mindjumpers

AUGUST 3, 2011

Tweet Yesterday, ReadWriteWeb published a sponsored article regarding 9 useful social marketing insights for CMOs, which is written by Awareness ‘ Vice President of Marketing & Sales, Mike Lewis. The article is based on the questions of why a business should be present in social media, how social media activities can be improved and what the actual value of these social efforts is.

Marketing 170

Marketing Social Media Questions Research 170

Firebelly

AUGUST 4, 2011

Twitter announced this week that a “parental controls”-type feature is in development. In your feed, you will soon notice an additional flag on Tweets that contain links that may contain content not suitable for the younger Twitter users. “In the future, we’ll have a family of additional API methods & fields for handling end-user ‘media settings’ and possibly sensitive content,” Twitter representative Taylor Singletary, said in a statement.

Twitter 185

Twitter API How To Policies 185

Waxing UnLyrical

JULY 30, 2011

Earlier this week I came across a post by Lisa Byrne on how signing up for a bootcamp has significantly changed her health … and her outlook on life. I was fascinated by Lisa’s story of how she got started on her new path, and how she kept going. And it made me re-evaluate the goals I’d set for myself at the start of the year , and ask myself whether or not I’d made any progress towards them.

Exercises 192

Exercises Flickr Class System 192

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Social Media

Small Business Mavericks

AUGUST 4, 2011

Are you a big reader? Do you use Amazon.com a lot? Buy books, read books, download Kindle files? Did you know you can use Amazon.com as a social networking tool? This is truly a useful tool for writers, musicians, artists, other crafts persons, and people in the publishing industries. Amazon.com can be your niche networking space. Here are some tips to help make Amazon.com a social networking application for you: When you read a book, listen to music, or try out a new product, leave a review.

Social Networking 181

Social Networking Widget Review Applications 181

Direct Marketing Observations

AUGUST 5, 2011

The easy answer on why digital strategies fail is that technology is changing so quickly that once an organization has decided to implement one strategy, it’s time to alter course and develop a new one. And to a certain extent that’s partly true. It is very difficult to stay ahead of the curve, especially now. But the real reason a lot of digital strategies fail isn’t because of a dearth of good ideas or talent, it’s because of 5 things inherent in a lot of organization

Strategy 162

Strategy Analytics Organization Buy 162

Firebelly

AUGUST 1, 2011

Below are 5 social media must-reads that we wouldn’t want you to miss. ComScore Report: 27% of Facebook Browsing on News Feed, Just 10% on Apps. By Josh Constine Most engagement with branded content happens on the news feed, not Pages, yet the average brand in the top 100 Facebook Pages reaches only 16% of their fans per week if they post five days a week.

comScore 183

comScore Social Media ROI Feed 183

Waxing UnLyrical

AUGUST 2, 2011

There was a radio station we used to listen to pretty often during my morning commute. It used to proclaim at program breaks: “WXXX, where information is power.&#. The hair immediately rose on the back of my neck, and from then on hearing that phrase intoned by the bass voice had me grimacing inwardly. It’s an easily digested lie. Information of itself (in hands other than Google’s, Facebook’s, or the FBI’s) is useless.

Patterns 176

Patterns Applications Flickr eBook 176

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Social Media

Sherrilynne Starkie

JULY 31, 2011

Twitter 341

Twitter 341

Small Business Mavericks

JULY 30, 2011

Remember when Facebook first opened up personal domain names? You could get your own name and it was on a first-come, first-serve basis. Well, recently, HubPages has decided to give you your own subdomain and you better hurry if you want it to be your name. Otherwise, you might have to settle for your name plus a few numbers, or a variation that you’ll be forced to live with.

Hubpages 173

Hubpages Domain Name Reputation Social Networking 173

Webbiquity SMM

AUGUST 1, 2011

A few weeks back, I had a chance to get away for a few days “up nort&# as Minnesotans say, for some fishing and relaxing with the family. While there, my mother-in-law took us to the Woodtick Theater , a bluegrass music show in the huge metropolis of Akeley (population: 432). The show itself wasn’t really my kind of thing, but then again, I wasn’t the target demographic (see below).

Discount 147

Discount Metrics Compete Groups 147

Waxing UnLyrical

AUGUST 1, 2011

When was the last time you got public relations lessons from a humpback whale? This past Friday, as I was looking at various social media platforms, I came across a video that one of my Facebook friends had shared. It was a video from the Great Whale Conservancy , a program of a project (not a typo) of the Earth Island Institute (I checked them out on Charity Navigator , and they are, I think, legit).

Flickr 172

Flickr Project Video Report 172

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Social Media

Sherrilynne Starkie

JULY 30, 2011

Social Capital 330

Social Capital 330

Firebelly

AUGUST 3, 2011

Someone *ahem* in our office has been diagnosed with monochoromaticitis. We hope she gets the help she needs soon.

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Ari Herzog

AUGUST 2, 2011

The beauty of flash mobs is when people come together in public places to entertain others. It’s usually the creative juices of theater company and dance studio executives to galvanize their troops and put on a 5-minute show set to music. Train stations and outdoor plazas are typical locales of flash mobs due to their vast performance spaces and pedestrian-friendly hubs.

Flash Mob 145

Flash Mob Video Training YouTube 145

Convince & Convert

AUGUST 4, 2011

This is the first of what I hope will be a regular series of Webinines: short Webinars of 9 minutes or fewer. Because it’s seemingly 150 degrees throughout most of the country, I went with a cool weather holiday theme on this one. Your Content Should Be Centralized and Decentralized. The default state for most content marketing initiatives is to focus on content that we OWN, that resides on web properties we control.

Content 147

Content Findability Marketing URL 147

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Social Media

Waxing UnLyrical

JULY 31, 2011

Today is July 31. You know what that means, right? We are more than halfway through 2011. Where did it go? How much progress have you made towards your annual goals? Or are you already looking ahead? While you start thinking about that, here are some posts that made me think, laugh and happy. And they run the gamut from web changes to sound bite addiction to, yes, social media “heresy.&#. 1. 5 conversion-making website changes you can make right now , by Shakirah Dawud.

ROI 125

ROI Flickr Conversation Influencer 125

Small Business Mavericks

AUGUST 5, 2011

I recently came across a unique use of social media that really got me to thinking, and once you hear about it, you should start thinking too. During the next four weeks, Davinci Virtual will release clues, possibly riddles, to a contest through their social media accounts. Contestants – that’s you and me! – are to find these clues and give their answers on a special answer page.

Social Media 121

Social Media YouTube LinkedIn Process 121

Kikolani

AUGUST 2, 2011

Since I’ve been doing a lot of writing on various sites, I thought I would start a monthly compilation of all the posts I’ve done elsewhere so my readers here don’t miss out on all the informational goodies I’ve been sharing! Featured Post – Social Media ROI with Google Anlaytics 5. This month’s featured piece just went live today and is part of the 2011 Conversion-Fest Blogging Contest.

ROI 126

ROI Social Media Google iPad 126

Convince & Convert

AUGUST 3, 2011

This is an interview I did with Klout for their Klout Stars series , where they ask “influencers&# about their background in social media. 1. How did you get started in social media? I was originally a political consultant, helping manage campaigns for Governor, U.S. Senate, and President. I moved out of that industry into digital marketing in 1994.

Influencer 127

Influencer Klout Retail Curation 127

The Social Media Incubator

AUGUST 1, 2011

It’s often easy to see how using the social networking site LinkedIn to find new potential customers could be very beneficial to sales & marketing teams. But what if you’re not in sales or marketing? How can you use LinkedIn to your benefit and the benefit of your company if your role within your company is not directly tied to bringing in new customers?

LinkedIn 106

LinkedIn Reputation How To Marketing 106