Sherrilynne Starkie
JUNE 23, 2025
In the fast-paced, algorithm-shifting world of social media, it helps to know a few secrets of the trade. The good news? You don’t have to be a wizard or master all the platforms. Whether you’re managing a team, building a brand, or simply trying to keep your head above the digital tide, these 10 tips, gleaned from my time working in the frontlines, will help you think like a social media expert.
Social Media Today
JUNE 24, 2025
Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. Library Events Press Releases Topics Subscribe Subscribe Search Facebook TikTok Instagram Snapchat Pinterest X (Twitter) LinkedIn Infographics Live Twitter Chat SMT Experts Become a Contributor An article from Instagram Adds
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Jon Loomer
JUNE 23, 2025
Now that Advantage+ Campaign setup appears to be available to all, advertisers are reporting missing features and confusing changes to campaign creation. A detailed guide is necessary to clear this up. In almost all cases, you can continue to do what you were able to do previously. However, the way you do it has certainly changed. Let’s take a closer look… What is Advantage+ Campaign Setup?
Buffer Social
JUNE 26, 2025
At Buffer, we don’t just write about social media — we study it. This living resource curates every original data report we've published, from platform-specific trends to posting strategies that actually work. Whether you're a creator, marketer, or small business owner, these insights can help you make smarter content decisions backed by real numbers.
Advertiser: Paycor
AI is reshaping the business landscape, including HR. This guide is designed to help you understand and implement AI effectively for tangible benefits and a more strategic approach. Learn how to: Automate routine tasks Boost data insights Enhance employee experiences Drive HR’s strategic value Download the guide today!
Sprout Social
JUNE 26, 2025
Influencer marketing has become one of the most powerful tactics for brands on social media, enabling them to leverage creators’ existing reach and credibility. If your business isn’t already embracing influencer marketing, the social media statistics in Australia may convince you of its power in elevating your strategy. According to The 2025 Sprout Social Index™ Australia , 91% of Aussie social media users use it to stay abreast of trends and cultural moments.
Social Media Today
JUNE 26, 2025
Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. Library Events Press Releases Topics Subscribe Subscribe Search Facebook TikTok Instagram Snapchat Pinterest X (Twitter) LinkedIn Infographics Live Twitter Chat SMT Experts Become a Contributor An article from LinkedIn Adds
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Jon Loomer
JUNE 26, 2025
Some advertisers have had it for a while. Others are finally getting it. We first started seeing the Advantage+ Campaign setup in February. But it now appears to be official with the global rollout of Opportunity Score. How it Works This new streamlined campaign setup applies to the Sales, Leads, and App Promotion objectives. You no longer get two options before the campaign is created.
Sprout Social
JUNE 27, 2025
With over 2.7 billion users, YouTube isn’t just a video platform—it’s a hub for connecting with audiences and building community. Getting the most out of this engagement, which is crucial for brand awareness and subscriber growth, starts with understanding YouTube metrics. Whether you’re scaling your channel or improving your views and engagement, YouTube analytics helps you understand what works, where to optimize and how to tie your efforts to measurable outcomes.
Social Media Today
JUNE 23, 2025
A handy listing to ensure that you're tracking the right data points.
Hootsuite
JUNE 24, 2025
This summer, G2 recognized Hootsuite as the #1 platform for Social Media Listening, Social Media Analytics, and Social Media Suites — part of 178 total top rankings in their Summer 2025 Report. This recognition confirms what thousands of businesses already know: Hootsuite is the operating system that powers performance for modern social teams. G2’s rankings are based entirely on feedback from real users.
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Jon Loomer
JUNE 22, 2025
When are Advantage+ Shopping Campaigns going away? You likely know that Advantage+ Sales campaigns are replacing Advantage+ Shopping. Most, if not all, advertisers have already seen this in the native interface. So if you have a rep who is still recommending Advantage+ Shopping, tell them to catch up. While it appears everyone has this now, it’s not clear when current Advantage+ Shopping Campaigns will stop working, assuming that will happen.
Sprout Social
JUNE 25, 2025
Capturing and converting consumer attention has never been more difficult. Economic uncertainty, the rise of zero-click search and an endless stream of content have intensified the pressure on CMOs to deliver results with fewer certainties. The traditional marketing playbook isn’t breaking through like it once did. Amid the noise, social media is becoming a central force in how people discover, evaluate and buy—especially younger consumers with newfound purchasing power.
Social Media Today
JUNE 25, 2025
Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. Library Events Press Releases Topics Subscribe Subscribe Search Facebook TikTok Instagram Snapchat Pinterest X (Twitter) LinkedIn Infographics Live Twitter Chat SMT Experts Become a Contributor An article from Meta Says That
Audiense
JUNE 25, 2025
Rhode sold for $1B. See which creator-led beauty brands Wet n Wild, ColourPop, and Revolution Beauty should acquire next, and why.
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A beginner's guide to social media automation tools and getting automation right.
Convince & Convert
JUNE 26, 2025
Since my book, Data-Driven Personalization , was released in spring 2024, I’ve had the chance to share the frameworks and ideas within it at conferences across the United States. In my conversations, I’ve been heartened to hear that its ideas resonate with marketers and business leaders from all industries: We know that personalization is important to our customers.
Oktopost
JUNE 22, 2025
1. Why your voice matters Social media is where business conversations happen. But here’s what makes them work: authenticity. That’s why your posts, when they come from your own experience and voice, carry far more influence than official brand messaging. Even in employee advocacy programs, the most effective voices aren’t polished marketers; they’re real professionals sharing honest experiences.
Social Media Today
JUNE 25, 2025
Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. Library Events Press Releases Topics Subscribe Subscribe Search Facebook TikTok Instagram Snapchat Pinterest X (Twitter) LinkedIn Infographics Live Twitter Chat SMT Experts Become a Contributor An article from YouTube Increa
Sprout Social
JUNE 24, 2025
With so many competing channels, you might wonder if Snapchat is worth a slice of your social media marketing budget and time. It’s tough to justify the investment without solid data confirming that Snapchatters are an audience you want to reach and engage. Snapchat’s biggest differentiator is the highly personal experience it offers. In the app’s unique augmented reality (AR), millions of users chat privately and exchange Snaps with close friends.
Advertiser: Paycor
Get Paycor’s guide, based on a survey of 3,000+ professionals, and learn why successful companies are: Almost 80% more likely to identify top talent through formal systems 40% more likely to protect managers’ time spent on coaching 83% more likely to plan to upskill their teams and more!
The Realtime Report
JUNE 23, 2025
Human-Centric Approaches in Today’s Corporate Arena The corporate world of the 21st century is moving towards approaches that prioritize human-centric values. The skyscrapers and corporate boardrooms may remain unchanged, but there is a detectable tilt towards valuing the individual within the professional sphere. While productivity and profit remain foundational, the inclusion of empathy, understanding, and personal well-being is reshaping traditional business methods.
Oktopost
JUNE 23, 2025
The conversation around employee advocacy has evolved. We’re no longer asking why to invest in it. The question now is: How do you build an advocacy program that sticks? One that employees want to be part of and stay part of? In our latest webinar From program movement: The three secrets to an unstoppable employee advocacy program , we heard from two powerhouse leaders who’ve built advocacy engines that are overflowing with demand and driving measurable business impact.
Social Media Today
JUNE 27, 2025
An expansion of Threads' spoiler tags for TV show and sports discussion.
WebInKnow
JUNE 24, 2025
Last week in Rome, I met Stefano Paciotti and his family at their fabulous gourmet food shop in Rome, located close to Vatican City. I was eager to learn how Stefano used Instagram , Facebook , and TikTok to build fans and transform a small family business into an international success story.
Advertiser: Paycor
Mid-year performance reviews aren’t just boxes for HR to check. Paycor’s toolkit empowers leaders to: Identify high-potential team members. Boost engagement with meaningful feedback. Support struggling employees. Nurture top talent to drive results. Learn how to ignite employee potential through meaningful feedback. When you nurture top talent, everybody wins.
Jon Loomer
JUNE 24, 2025
The GA4 integration with Events Manager requires mapping Meta events to GA4 events. But there’s a basic problem with this, beyond the benefits being completely unclear… Low Connection Quality Recently, I noticed that my connection quality had updated to “Low.” The explanation Meta gave for the “low” designation was that at least one of my event types was not mapped.
Oktopost
JUNE 25, 2025
VP of Corporate Marketing at WalkMe, Ofir Bloch, joins the Radically Transparent podcast to unpack his journey in building the “Digital Adoption Platform” category, the lessons learned along the way, and what every modern-day marketing leader should know before entering category creation. Listen to the podcast: Don’t forget to subscribe on Spotify or Apple Podcasts and leave a five-star review on your favorite podcast app!
Social Media Today
JUNE 27, 2025
Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. Library Events Press Releases Topics Subscribe Subscribe Search Facebook TikTok Instagram Snapchat Pinterest X (Twitter) LinkedIn Infographics Live Twitter Chat SMT Experts Become a Contributor An article from Snapchat Share
Ignite Social Media
JUNE 25, 2025
“Winning” social media can sometimes feel impossible. That’s why brands and creators are constantly seeking ways to boost their social media engagement metrics and extend their reach. While strategic content planning and authentic audience connection remain the gold standard, people and brands often turn to various “tricks” to game platform algorithms and inflate their performance numbers.
Advertiser: Paycor
Great leadership development is the key to sustainable business growth. Are you ready to design an effective program? HR can use Paycor’s framework to: Set achievable goals. Align employee and company needs. Support different learning styles. Empower the next generation of leaders. Invest in your company’s future with a strong leadership development program.
Buffer Social
JUNE 24, 2025
As you might have guessed from the title of this article, I have something of an… obsession? with productivity tools. I have ADHD (shout out to all the folks who were diagnosed as adults!) and I lean heavily on systems to help me focus and stay productive. But — likely also because of the ADHD — I love trying new things. Which means I’ve never met a new tool I didn’t sign up for in about 2.5 seconds.
Social Media Today
JUNE 25, 2025
Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. Library Events Press Releases Topics Subscribe Subscribe Search Facebook TikTok Instagram Snapchat Pinterest X (Twitter) LinkedIn Infographics Live Twitter Chat SMT Experts Become a Contributor An article from Snapchat Share
Social Media Today
JUNE 25, 2025
Instagram's inbox Notes have proven popular with younger audiences.
Social Media Today
JUNE 26, 2025
Elon doesn't like hashtags in ads, so X is banning them entirely.
Advertiser: Paycor
Before you can achieve success, you have to define it. Objectives and Key Results (OKRs) give you the framework to do just that. Paycor’s free guide includes a step-by-step process leaders can use to work toward – and achieve – their loftiest business goals.
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