Sherrilynne Starkie

JUNE 9, 2025

Vacation planning for freelancers or a one-person marketing team can feel like a fantasy—right up there with inbox zero and conquering social media algorithms. If you run a solo consultancy or you’re the lone social media manager on a small team, you know the feeling: going offline is terrifying. What if something breaks? What if engagement tanks? What if your client launches a surprise campaign and expects you to jump in?

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Social Media Social Media Management HootSuite Travel 221

Jon Loomer

JUNE 9, 2025

Attribution, or how Meta gives credit to an ad for conversions , is central to advertising. But it’s more complex than just knowing the default is 7-day click and 1-day view. There are many layers to this that can lead to confusion and misinterpretations of results. My goal with this post is to provide a thorough explanation of every aspect of attribution to give you a fuller understanding of how it works and how to approach it.

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Report Conversation Advertising URL 181

Social Media Today

JUNE 8, 2025

Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. Library Events Press Releases Topics Subscribe Subscribe Search Facebook TikTok Instagram Snapchat Pinterest X (Twitter) LinkedIn Infographics Live Twitter Chat SMT Experts Become a Contributor An article from Instagram Says

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Press Release Instagram Wikimedia Policies 188

Social Media Strategies Summit

JUNE 11, 2025

People don’t move through the buying process in a straight line. One day they’re curious, another day they’re comparing. Eventually, they decide to buy (if you’ve given them a reason to). That’s where content comes in. Not the kind that just fills a page, but the kind that actually supports decisions. Blog posts are essential here. Since 53% of all website traffic comes from search engines , they’re often the first thing people find.

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Real Estate Content UGC Comparison 165

Advertiser: Paycor

AI is reshaping the business landscape, including HR. This guide is designed to help you understand and implement AI effectively for tangible benefits and a more strategic approach. Learn how to: Automate routine tasks Boost data insights Enhance employee experiences Drive HR’s strategic value Download the guide today!

Data

Sprout Social

JUNE 11, 2025

We’re back with another installment of the Post Performance Report (PPR)—a series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. We don’t just examine the flawless creative execution of every post or campaign, but the business impact, too. This time, we’re rounding up some of the boldest brands on social.

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ROI Report Brands Campaign 109

Audiense

JUNE 11, 2025

How Hailey Bieber built Rhode into a $1B brand in 3 years through strategic audience building, viral marketing, and cult-like customer loyalty.

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Loyalty Brands Marketing Analysis 105

Jon Loomer

JUNE 12, 2025

Meta’s testing Profit optimization… In a recent announcement about new conversions tools , Meta shared a new option for Value optimization that is in testing. The Feature The feature is based on this scenario: If an advertiser cares about ROAS based on profit margin [now testing] Normally when you optimize for Value, Meta focuses on generating the highest Return On Ad Spend.

API 97

API Advertising Cost Conversation 97

Sprout Social

JUNE 13, 2025

YouTube offers marketers a unique mix of reach, intent and influence. Yet, proving a clear return on investment (ROI) is where most teams hit a wall. While paid campaigns offer detailed metrics, linking views to value is a common struggle. Organic videos build audience equity over time but rarely deliver immediate proof of performance. And when you run paid and organic strategies at once, it’s hard to determine which strategy is driving real impact.

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ROI YouTube Marketing How To 107

Buffer Social

JUNE 11, 2025

On many social media platforms, verification means a paid subscription — or being a celebrity. But on Bluesky (as is par for the course), things look a little different. The decentralized platform is blazing a new blue check trail: one that mixes top-down trust with community credibility. Whether you’re a journalist, creator, brand, or just someone who wants to prove they’re actually who they say they are online, here’s what you need to know about how verification wor

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Badge How To Authentication Social Networking 67

Social Media Today

JUNE 9, 2025

Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. Library Events Press Releases Topics Subscribe Subscribe Search Facebook TikTok Instagram Snapchat Pinterest X (Twitter) LinkedIn Infographics Live Twitter Chat SMT Experts Become a Contributor An article from Threads Contin

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Press Release Policies Wikimedia Newsletter 171

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Jon Loomer

JUNE 8, 2025

Now you can tailor text variations to personas using AI. Here’s how it works… What is it? When you create a new ad, you will see some AI-generated text recommendations. What’s new is the option to “tailor variations to personas.” So, what is this? Within Meta’s documentation on Text Generation , it explains: You can choose to generate primary text and headline variations using personas so that the variations are generated in a way that’s more aligned with how you speak to your custom

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Advertising Examples Video Marketing 78

Sprout Social

JUNE 11, 2025

The importance of influencers can’t be overstated. More than just a single approach, influencer marketing now represents several campaign types and a core way for brands to use socials to expand reach, further influence and gain new followers. Much of this is proven by today’s influencer marketing statistics ; according to Q2 2025 Sprout Pulse Survey, 32% of Gen Z now choose to use certain social media platforms because they follow creators or influencers who are active on them.

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Examples Influencer Campaign Marketing 107

Oktopost

JUNE 10, 2025

Pride Month has long been part of the corporate content calendar. For years, many B2B brands marked the occasion by updating logos with rainbow gradients or publishing polished social media posts expressing support. However, audiences are becoming increasingly discerning, particularly among younger professionals. They expect more than branded messages.

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Content Authentication Press Release ROI 62

Social Media Today

JUNE 8, 2025

Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. Library Events Press Releases Topics Subscribe Subscribe Search Facebook TikTok Instagram Snapchat Pinterest X (Twitter) LinkedIn Infographics Live Twitter Chat SMT Experts Become a Contributor An article from Meta Looks to

Press Release 165

Press Release Wikimedia Policies Newsletter 165

Advertisement

A beginner's guide to social media automation tools and getting automation right.

Social Media

Jon Loomer

JUNE 10, 2025

Here’s how to improve your AI-generated text… On a prior video , I talked about the new feature to tailor AI-generated text variations to personas. It’s super interesting, and you should try it out. But I ran into one problem with this feature and Meta’s AI-generated text generally. It didn’t sound like me. There’s something you can do to address this.

Issues 78

Issues Features Brands Video 78

Sprout Social

JUNE 11, 2025

Influencer marketing is a proven driver of social media growth. Why? Audiences connect with trusted creators and authentic experiences. As a brand, capitalizing on that connection means developing a well-planned approach. Yet, critical steps in the planning phase—navigating rates, pricing structures and influencer marketing campaign details—often leave brands unsure where to begin.

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Influencer Campaign Tips ROI 58

WebInKnow

JUNE 9, 2025

Speaking Books Events Courses Advisor Resources Blog About Contact Speaking Books Events Courses Advisor Resources Blog About Contact [hubspot-metadata] { "category": "include", "creatable": false, "path": "custom/page/dms-v2/Site_Header.html" } [end-hubspot-metadata] --> Bots Don’t Build Fandom. People Do. Written by David Meerman Scott on June 9th, 2025 I write about strategies to turn fans into customers and customers into fans.

Metadata 59

Metadata Hubspot Resources Conference 59

Social Media Today

JUNE 8, 2025

Meta's change in approach on content moderation is helping to improve link post reach.

Content 182

Content 182

Advertiser: Paycor

Get Paycor’s guide, based on a survey of 3,000+ professionals, and learn why successful companies are: Almost 80% more likely to identify top talent through formal systems 40% more likely to protect managers’ time spent on coaching 83% more likely to plan to upskill their teams and more!

Survey

For Real Social Workers

JUNE 10, 2025

Researchers at Penn State University found that 75% of shares on Facebook were made without the user clicking through to read the content. This is poignant given that so many people receive “news” from social media. The study appeared in the journal Nature Human Behavior in November 2024. Other research studies have found similar results. Many on social media appear to receive their “news” from the headlines only.

Journal 52

Journal How To Study News 52

Laurel Papworth

JUNE 9, 2025

This one-day artificial intelligence course is the perfect entry point to understanding the artificial intelligence tools currently available, and how to harness them to increase your personal productivity and impact at work. You will learn about the various use cases of AI, from large language models like GPT to assist you with copywriting and brainstorming, to applications like Dall-e and Microsoft 365 copilot which create imagery based on your input.

Training 52

Training Microsoft Course Conference 52

Tweaklibrary

JUNE 13, 2025

Android 16 is the latest OS released by Google for Android-supported devices. This operating system will commence rolling out from Jun 11, 2025 on Pixel devices at first. Google states that the version released is stable and there will be future updates to improve the OS and add new features. The rollout process is not very simple and will be region-wise based on device eligibility.

Notification 10

Notification Privacy API Features 10

Social Media Today

JUNE 9, 2025

Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. Library Events Press Releases Topics Subscribe Subscribe Search Facebook TikTok Instagram Snapchat Pinterest X (Twitter) LinkedIn Infographics Live Twitter Chat SMT Experts Become a Contributor An article from Meta Launches

Advertising 148

Advertising Press Release Policies Newsletter 148

Advertiser: Paycor

Mid-year performance reviews aren’t just boxes for HR to check. Paycor’s toolkit empowers leaders to: Identify high-potential team members. Boost engagement with meaningful feedback. Support struggling employees. Nurture top talent to drive results. Learn how to ignite employee potential through meaningful feedback. When you nurture top talent, everybody wins.

Review

Sprout Social

JUNE 12, 2025

Social media sentiment isn’t just a brand health indicator—it’s your early warning system, your campaign compass and your real-time pulse on culture. And if you’re still relying on outdated tools, you’re not listening. You’re guessing. Modern AI gets one thing right: it understands how people talk. While everyone is debating whether AI can think or create, it’s quietly mastering human language in ways older models never could.

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Sentiment Analysis Brands SMS 74

Oktopost

JUNE 8, 2025

Introduction: Why Pride matters in B2B marketing While large corporations often dominate the spotlight during Pride Month, smaller B2B brands are making meaningful strides in showcasing their commitment to LGBTQ+ inclusion. These brands are not just participating in Pride, they are fostering a culture of authenticity and long-term change. From law firms and financial services providers to HR-tech innovators and niche consultancies, here are nine standout campaigns that offer more than just surfa

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Authentication B2B Campaign Brands 62

Laurel Papworth

JUNE 7, 2025

Structured Prompting for Individuals on Copilot and ChatGPT – Half-Day Practical Workshop for Professionals, Jobseekers, and Freelancers – from basic context prompts to chain of thoughts and more, reasoning LLMs/LRMs and more importantly, when and how to use them! Suitable for beginners to intermediate. AI Proof Your Career Workshop We are living through one of the biggest shifts in the world of work since the industrial revolution – and it’s happening fast.

Microsoft 52

Microsoft Skills Course Cost 52

Social Media Today

JUNE 12, 2025

Meta's seen a rise in posts and ads from tools that generate non-consensual images.

Tools 143

Tools 143

Advertiser: Paycor

Great leadership development is the key to sustainable business growth. Are you ready to design an effective program? HR can use Paycor’s framework to: Set achievable goals. Align employee and company needs. Support different learning styles. Empower the next generation of leaders. Invest in your company’s future with a strong leadership development program.

Company

The Realtime Report

JUNE 9, 2025

The Importance of Funeral Prearrangements: Planning Ahead with Peace of Mind Losing a loved one is never easy—and in the midst of grief, families are often faced with overwhelming decisions, expenses, and logistical details. That’s why more individuals are choosing to plan their own funeral arrangements in advance. Funeral prearrangement is not just a matter of preference—it’s a gift to your family and a way to ensure your final wishes are honored with clarity and dignity.; A thoughtful decision

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Transportation Price Cost Process 91

Social Media Today

JUNE 11, 2025

Meta's got a new AI video editing tool, which can reimagine the context of clips.

Tools 165

Tools Video 165

Social Media Today

JUNE 10, 2025

LinkedIn's latest report provides some key notes on effective B2B brand building.

B2B 158

B2B LinkedIn Brands How To 158

Social Media Today

JUNE 10, 2025

YouTube's also looking to highlight new posts to your Shorts viewers.

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YouTube 166

Advertiser: Paycor

Before you can achieve success, you have to define it. Objectives and Key Results (OKRs) give you the framework to do just that. Paycor’s free guide includes a step-by-step process leaders can use to work toward – and achieve – their loftiest business goals.

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