Webbiquity SMM

JULY 23, 2024

Guest post by Scarlett Finley. B2B companies often struggle to keep up with rapidly changing market demands. Traditional B2B marketing methods often fall short. They lack the precision and efficiency needed to reach the right audience, at the right time, with the right message. Image credit: Mikhail Nilov on Pexels According to a recent study, businesses that use AI in their marketing strategies see a 40% increase in productivity.

B2B 234

B2B Strategy Hubspot Marketing 234

Sprout Social

JULY 23, 2024

“You know what I really like? Pinterest. I’ve got a lot of stuff saved. I deleted Instagram and Twitter on my phone. I have TikTok, and I have Pinterest… Puppies, breakfast, workout videos and booty shorts. I see all the content I want to see.” This quote from Megan Thee Stallion during a recent chat at Social Media Week captures the buzz we’ve been hearing in marketing circles: Pinterest is having a moment.

Brands 132

Brands Travel Metadata Feedly 132

Hootsuite

JULY 26, 2024

Social media competitor analysis tools should be a staple in every social manager’s toolbox. Unfortunately, there’s often a temptation to focus inward and get stuck micro-analyzing your own internal social media performance. The thing is, your own performance analysis is much more valuable when your marketing efforts are placed in the context of your industry niche.

Analysis 119

Analysis Social Media Tools HootSuite 119

Oktopost

JULY 21, 2024

Let’s be radically transparent here: social media managers are exceptionally hard-working professionals. Here’s a non-exhaustive list of some of their responsibilities: writing content, creating graphics, managing an active community, monitoring analytics, and keeping up with the latest trends. The list just goes on. With all the different hats to wear, how can a social media manager stay productive?

Social Media Management 118

Social Media Management Products Social Media Tips 118

Advertiser: Paycor

Great leadership development is the key to sustainable business growth. Are you ready to design an effective program? HR can use Paycor’s framework to: Set achievable goals. Align employee and company needs. Support different learning styles. Empower the next generation of leaders. Invest in your company’s future with a strong leadership development program.

Company

Social Media Strategies Summit

JULY 26, 2024

Did you know that 68% of marketers admit they’re concerned about the return of their social media activities? Or that the desire to maximize ROI has seen brands move away from platforms like Pinterest and X/Twitter and toward the likes of TikTok and LinkedIn? Image source To make big decisions about where and how to spend your social media marketing bucks, you need to understand the impact of every platform, strategy, and tactic you employ.

Analytics 263

Analytics Social Media Tools Price 263

Sprout Social

JULY 23, 2024

As President of Sprout Social, I’m fortunate to have conversations with C-suite executives and marketing leaders across brands and industries everyday. I hear their timely perspectives, challenges and sentiments around social media, and how it fits into their macro business strategy. Their anecdotes tell me a lot about the current and future state of marketing.

Social Media Management 122

Social Media Management Sentiment Transportation Embedding 122

Oktopost

JULY 23, 2024

When Oktopost was founded ten years ago, we had a simple mission: to empower B2B marketing teams with the tools they need to thrive on social media. Ten years ago, there was a misconception that social media marketing was solely for B2C companies. Today, social media is the cornerstone of B2B marketing. For the last decade, we’ve focused on empowering social media teams to create engaging campaigns, launch successful employee advocacy programs, measure their efforts to optimize their strategies,

B2B 118

B2B Marketing Analytics Team 118

Audiense

JULY 23, 2024

Big brands are increasingly choosing to work with small agencies, leading to significant growth in the number of small agencies. In fact, 68% of advertising and PR firms have fewer than five employees.

Advertising 163

Advertising Brands 163

Sprout Social

JULY 24, 2024

The success of your business depends on how well you engage your customers. Highly engaged customers are more likely to buy from you and stay loyal to your brand. So you should stay on top of your customer engagement metrics to improve various aspects of your performance. This includes everything from the content you create to the customer care you provide.

Metrics 118

Metrics Engagement List Survey 118

Social Media Today

JULY 22, 2024

Research shows that B2B organizations are not getting the most out of generative AI as yet.

B2B 206

B2B Brands Research Organization 206

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Oktopost

JULY 25, 2024

Fullpath’s VP of Marketing, Ilana Shabtay, gets transparent about one of the most significant risks she took as a marketing leader and the success that came along with shifting from a lead generation-focused strategy to a demand generation approach. Listen to the podcast Watch the live recording Or subscribe on Spotify , Apple Podcasts , or YouTube.

Automotive 96

Automotive Metrics B2B Apple 96

Audiense

JULY 25, 2024

Do you remember Blockbuster? It seems funny now, with access to any movie you could ever want at your fingertips, that you used to drive to a store where you had to physically pick up the movie you wanted to watch. Then you would drive home, watch it and return it the next week.

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Jon Loomer

JULY 26, 2024

Why does Meta do this? I decided I wanted to leverage three different features in a test. I quickly realized how difficult — even impossible — that would be. The Setup I Wanted I’d create a campaign that… Utilizes Flexible Ad Format Can be broken down using Audience Segments Has results that feature Ad Recall Lift All perfectly reasonable, right?

Features 158

Features Metrics Campaign Groups 158

Social Media Today

JULY 22, 2024

After years of delays, Google’s had enough of trying to appease all sides.

Google 204

Google 204

Advertisement

A beginner's guide to social media automation tools and getting automation right.

Social Media

The Social Media Hat

JULY 25, 2024

5 key conversations to have with AI on social media, content, and more. The post Let AI Help With Your Marketing Using These 5 Chain Prompts appeared first on The Social Media Hat.

Marketing 151

Marketing Social Media Conversation Content 151

BeingOptimist

JULY 21, 2024

Generative AI, a cutting-edge subset of artificial intelligence, is transforming the realms of creativity, design, and problem-solving. Unlike traditional AI systems that follow predefined rules, generative AI models create new content by learning patterns from data. We’ll walk through more about Generative AI to have better understanding of the emerging technology.

Patterns 108

Patterns Privacy Applications Training 108

Jon Loomer

JULY 23, 2024

You don’t need to do it all at once… You have multiple company goals, so you have campaigns for sales , leads , and maybe even engagement. You have separate ad sets by product and lead magnet. This is all doable, but there’s one problem. The Budget Dilemma You have a daily budget of $100. Or maybe it’s $50 or $20. Focus less on the specific number and more about the potential problem.

Strategy 158

Strategy Advertising Campaign List 158

Social Media Today

JULY 25, 2024

A new ad consideration on Reddit.

Reddit 202

Reddit 202

Advertiser: Paycor

Get ready for the future of business. As HR navigates an ongoing labor shortage, leaders need stronger, more adaptable recruiting strategies. Do you have the tools you need to build a talent pipeline that drives sustainable business growth?

Tools

The Social Media Hat

JULY 20, 2024

Episode 12 of the AI in Marketing: Unpacked podcast, with Jeff Sieh The post Revolutionizing Media: AI Tools for Podcasts, Video Editing, and More appeared first on The Social Media Hat.

Tools 135

Tools Video Social Media Marketing 135

Buffer Social

JULY 24, 2024

Bluesky is quickly becoming a hot topic among social media enthusiasts, attracting users curious about its decentralized approach. Now, if you're here, you’re probably wondering what makes Bluesky special and how you can get started. However, with any new social network, especially one as innovative as Bluesky, knowing where to start can be a bit overwhelming.

Open Source 106

Open Source How To Domain Name Feedly 106

Amy Porterfield

JULY 23, 2024

Listen on… Why the “perks” at your 9-5 job will never beat the freedom of entrepreneurship. Feeling a bit overwhelmed by the grind lately? Wondering if being an […] The post #699: You Deserve More Than a Summer Friday appeared first on Amy Porterfield | Online Marketing Expert.

Marketing 105

Marketing 105

Social Media Today

JULY 21, 2024

Some tips to improve your web UI.

Tips 202

Tips 202

Advertiser: Paycor

The right HR metrics can illuminate hidden trends, justify decisions to the C-suite, and give you an edge in this unpredictable economy. Download Paycor’s guide and learn how to calculate your: Cost-per-Hire Total Financial Impact of Absences Voluntary Turnover Rate And more!

Metrics

Ignite Social Media

JULY 25, 2024

In the digital marketing landscape, social media influencers and content creators play distinct roles. While often used interchangeably, these terms represent different approaches to online presence and audience engagement. Our sister agency, Carusele, did a deep dive on this topic on their blog the other day, which we’ve summarized here. Social media influencers aim to shape their followers’ opinions, behaviors, and purchasing decisions.

Influencer 103

Influencer RFP Social Media Content 103

The Realtime Report

JULY 24, 2024

IP Video Technology: The Changes and Challenges Within Critical ISR Workflows The intelligence, surveillance and reconnaissance (ISR) community face new challenges as an exponential increase of information—including real-time data and video streams—is shared with a growing community of stakeholders. A new approach to system architecture is needed to deliver critical information to a more diverse set of collaborators, whether they are located in the last tactical mile or they are coalition partne

Video 91

Video Collaboration System Communities 91

Bill Hartzer

JULY 25, 2024

Thinkific has announced the launch of its new Pro and Elite paid plans on The Leap, a mobile-first platform designed to help creators turn their passion into profit. Building on the momentum of a successful beta phase that saw over 25,000 signups, these new plans offer advanced tools, enhanced support, and greater platform functionality to cater to both burgeoning and established creators.

Social Media 88

Social Media Mobile eBook Template 88

Social Media Today

JULY 24, 2024

Some handy tips for your IG Live broadcasts.

Tips 200

Tips Instagram How To 200

Advertiser: Paycor

The HR industry is changing. Did you know… 1. There will be 4M more jobs than workers by 2033 ( BLS ). 2. For 84% of workers, flexibility is a top priority ( FlexJobs ). 3. 75% of employees have used AI at work ( CFO.com ). It’s time to meet the moment! Use Paycor’s guide to design a blueprint for success.

Meeting

Amy Porterfield

JULY 25, 2024

Listen on… Turning your passion into a household brand that scales, inspires, and seizes opportunity. Did you know you can grow a simple passion, like baking cupcakes, into […] The post #700: Why You Shouldn’t Wait Your Turn with Sprinkles Founder Candace Nelson appeared first on Amy Porterfield | Online Marketing Expert.

Brands 69

Brands Marketing 69

The Realtime Report

JULY 22, 2024

Optimizing Your Shipping Bids for Cost Efficiency and Reliability As a shipping company, optimizing your bids for cost efficiency and reliability is crucial to staying competitive and securing profitable contracts. The ability to offer attractive bids that meet customer needs while maintaining operational efficiency is key to success in this industry.

Cost 91

Cost Price Discount Loyalty 91

Tweaklibrary

JULY 20, 2024

Are you confident about your passwords? Is your password safe? Is your password uncrackable? Think again. Traditional methods for cracking passwords are becoming outdated due to AI and powerful machine learning networks. Forget complex codes, studies show AI can crack common passwords in under a minute. Cybercriminals are using powerful AI to bypass weak passwords with ease.

Patterns 13

Patterns How To Authentication Data 13

Social Media Today

JULY 23, 2024

Some comparative insights for your social media performance.

HootSuite 199

HootSuite Platform Data Social Media 199

Advertiser: Paycor

In today’s fast-paced business world, effective workforce management (WFM) isn’t just an option—it’s a necessity.

Cost