Sat.Jan 15, 2022 - Fri.Jan 21, 2022

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Facebook Ads Audiences That Aren’t Impacted by iOS and Browser Restrictions

Jon Loomer

One of the biggest negative results related to iOS 14+ and browser restrictions that have gone into place during the past year is a drop in targeting effectiveness. The Facebook pixel has become less dependable. We should expect it to get less effective as more and more browsers and devices move towards less tracking. These restrictions negatively impact reporting, but also the ability to target people based on their website actions.

Facebook 207
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YouTube Moves Away from Original Programming to Focus on Creator Funding Initiatives

Social Media Today

YouTube has gradually been moving away from original programming for some time, and will now completely shut down its Originals projects.

YouTube 203
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New Social Media Terms That You Need To Know In 2022

SocMed Sean

Many online users know of popular abbreviations, or even hashtags, like “LOL” (laugh out loud” or “IYKYK” (If You Know, You Know). Though, the communities across social media have created many more words to go into their own, online language that has been crafted across the years. If you’re a frequent user on Instagram, Twitter and Tiktok (I mean, who isn’t?

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New Year's resolutions: What should be on your marketing radar for 2022

Audiense

From trending conversations and pop culture to breaking news, Twitter is the place to be if you want to stay relevant. With the right Twitter marketing strategies, brands can leverage the platform to connect with their audience and grow their business.

Marketing 156
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Two Super Simple Actions You Can Do Right Now to Create Fans of Your Business

WebInKnow

It’s increasingly clear based on my years of studying fandom that people are attracted to that which is personal to them. An athletic activity, sports team, company, service, rock band, author, or idea that encourages people to be part of a tribe of like-minded people serves to develop fans. However, most organizations don’t communicate in a human way, resulting in a purely transactional business relationship.

Sports 137
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Meta Plans to Establish an NFT Marketplace, Expanding Beyond Profile Pictures

Social Media Today

Meta's longer-term view for the interconnected metaverse will include NFTs - but maybe not in the way you expect.

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A 7-step checklist for the perfect product launch (using the power of social media)

Sprout Social

Just like a rocket launch, a product launch takes a lot of planning and preparation. But it doesn’t have to feel as complicated as rocket science. Whether you’re launching new software or a physical product, a successful launch isn’t about luck. It’s about planning. And our seven-step product launch checklist has you covered. We’ll help you lay the groundwork for a smooth product launch using the power of social media to inform every step.

Products 135
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5 B2B Marketing Strategies Your Business Needs to Use

The Realtime Report

5 B2B Marketing Strategies. Your Business Needs to Use. Selling to businesses is a different beast compared to selling to consumers. With business-to-business (B2B), it’s important to use the right strategies to generate leads. That’s because you’re dealing with businesses that are mainly concerned with their bottom line or return on investment.

B2B 113
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Meta Publishes New Guide to the Various Security and Control Options in its Apps

Social Media Today

The guide covers all of the various security and safety tools on Facebook, Messenger, Instagram and WhatsApp.

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Richard Leyland on How to Trust your Marketing Team to be the Rockstars you Hired Them to Be

Oktopost

Cambridge Design Partnership’s CMO, Richard Leyland, takes on trust in leadership. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned marketing leaders on trust? Catch all episodes here. Episode Summary. Richard Leyland, CMO of Cambridge Design Partnership, a technology and product design partner and trusted by the world’s largest companies to develop their most important innovations, sits down with Oktopost’s h

Team 125
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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The 5 social-first corporate communications skills you need to level up your career

Sprout Social

If you think of all your corporate communications skills as ingredients for a recipe, then social media expertise is the seasoning. It elevates the meal, taking it to new and improved heights. . After a few tumultuous years, the corporate communications field has evolved dramatically. Today, it’s a critical focus for executive leadership teams as they reconsider how they want to tell their growth story to employees, media, investors and more. .

Skills 128
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Check Out The Recent Information On Bitcoin Trading

BeingOptimist

Cryptocurrencies are the holistic and essential aspect of the economy, which is vital for developing and advancing the technology and the main reason behind the up-gradation in the market. Crypto coins play a vital role and have various facts that have been implemented over the years to make the cryptocurrency popular. The popularity held in recognizing the cryptocurrency investment by the people and ever since then the amount increased.

Skills 116
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Twitter Publishes New Industry Trend Reports Based on Rising Areas of Tweet Engagement

Social Media Today

The reports focus on key discussions that have seen a notable rise in interest on the platform over the past year.

Report 206
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Calls To ‘BoycottStarbucks’ Over Coffee Chain’s Vaccine Policy

Forbes Social Media

Starbucks announced that it will no longer require its some 228,000 employees to be vaccinated against Covid-19.

Policies 144
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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How To Shake A Cocktail Properly

The Realtime Report

How To Shake A Cocktail Properly. Most cocktail recipes require you to shake the components with a cocktail shaker. It’s the most fun and entertaining bartending technique there is, and it’s very simple to do. Learning how to shake cocktails properly will significantly improve your drinks. With a few pointers and a little practice, you’ll be an expert in no time.

How To 91
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Results of exhausting the whole BTC supply!

BeingOptimist

Bitcoin mining is done at an immense scale and at a very high speed nowadays. Many cryptocurrency mining plans have thousands of cryptocurrency mining machines for bitcoin itself. Bitcoin states that there is no specific requirement for mining cryptocurrencies like bitcoin through the cryptographic puzzle, but still, many miners are using highly advanced systems.

System 115
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TikTok Adds Insights on the Latest Trending Songs by Region to its Trend Discovery Listings

Social Media Today

The new element adds to TikTok's growing usage insights offering to help marketers plan their promotions.

Trends 208
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#427: Land Your Dream Media Opportunity with Jen Gottlieb

Amy Porterfield

Simple Strategies For Driving Major Traffic To Your Biz In this episode, PR master Jen Gottlieb, teaches you how to find dream PR opportunities for your business. Whether you’re looking to be featured in an article, get your podcast or blog featured, or land a spot as a guest on someone else’s show, pursuing PR […]. The post #427: Land Your Dream Media Opportunity with Jen Gottlieb appeared first on Amy Porterfield | Online Marketing Expert.

Features 109
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Instagram Pulls Ads By Mental Health Startup Cerebral For Violating Its Rules

Forbes Social Media

Cerebral, which raised $300 million at a $4.8 billion valuation in December, ran more than 30 ads over the past few weeks showing a young woman surrounded by food and overeating.

Startup 98
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The Three Winning Strategies – Considered By Bitcoin Users

BeingOptimist

People’s interest in cryptocurrency is coming back because the higher authorities have decided no regulation. One fantastic thing about cryptocurrency is that it never loses interest or Investments, but it was somehow in the coverage due to the government. The mainstream media an investor knows everything about the cryptocurrency. They know the hidden parts and the valuable tools that can prove successful.

Strategy 105
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Twitter Finally Brings Communities to its Android App

Social Media Today

Will Communities become a bigger part of the tweet experience, or are they set to go the way of Fleets?

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22 Stats & Facts Social Media Marketers Need to Know in 2022

Likeable

It’s safe to say quite a few things have changed since the last time we did a stats roundup on the Likeable blog two years ago. Social media was growing like crazy even then, but the pandemic accelerated that growth at rates no one expected. Platforms like TikTok took off, the creator economy boomed, and social commerce became absolutely crucial for businesses.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Why The Microsoft-Activision Deal Is Good For Mark Zuckerberg And Meta

Forbes Social Media

Meta wants to do M&A. Regulators already think it's a monopoly, limiting those plans. To buy anything, Meta will want to show that Microsoft and others are also purchasing things, like Activision Blizzard.

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Three Exceptionally Amazing Ways Of Building Capital In Bitcoin

BeingOptimist

The only problem that an individual faces badly is when they release the truth of making money. The harsh world does not pay any attention to the people who do not make money through digital resources. Especially after the pandemic, the importance of the digital world and ways to make money through online working has probably changed the scenario. The world is now looking for people who can hit the ball and make a tremendous income.

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LinkedIn Adds New Courses on Building Your LinkedIn Presence, New Alert and Newsletter Tools for Company Pages

Social Media Today

The courses cover the key elements of LinkedIn marketing, and will help provide pointers on how to maximize your platform presence.

LinkedIn 186
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Social Media Content Ideas for Every Official (and Non-Official) Holiday of 2022

Buffer Social

We’ve all seen the cute dog videos that flood our Instagram feed on National Dog Day and the artfully shot latte photos for National Coffee Day. These holidays might not be celebrated the world over, but they can be fun way to engage online.   In this post, we’ve outlined a calendar of all of the official (and slightly less official) holidays in 2022 to serve as a blueprint for your content, plus fun social media post ideas to jumpstart your brainstorm.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Facebook Parenting Groups Are The New Target For Extremist Misinformation

Forbes Social Media

Researchers have found that Facebook parenting groups were infiltrated by misinformation from extremist groups shortly after the Covid-19 pandemic began.

Groups 101
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Understanding the BTC mining!

BeingOptimist

The process of mining bitcoin is adding on new transactions to be recorded on the blockchain system. However, we can say that the whole history of cryptocurrency transactions, especially bitcoin, is stored on blockchain technology, and it is only possible if there is a bitcoin mining process. The bitcoin mining process contributes to decentralizing the peer-to-peer cryptocurrency transactions, and therefore, it makes the payment network highly trustworthy and secure.

Energy 98
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Meta's Developing and 'Ethical Framework' for the Use of Virtual Influencers

Social Media Today

With the use of digital characters on the rise, regulations are needed to limit potential harm and misuse.

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A Year And a Half Later, Here’s How The Four Day Workweek is Going at Buffer

Buffer Social

When we experimented with a four-day workweek it was initially for one month. As our CEO, Joel Gascoigne , wrote about in May 2020 when we first started the experiment, “This 4-day workweek period is about well-being, mental health, and placing us as humans and our families first.” Joel’s announcement about the four-day workweek in April, 2020.

Survey 84
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West Elm Caleb Doesn’t Deserve All This Internet Hate

Forbes Social Media

The web's recent obessession with a young man's dating behavior is a dark comment about how social media continues to fuel a rush to judgement.