Facebook Ads Audiences That Aren’t Impacted by iOS and Browser Restrictions
Jon Loomer
JANUARY 19, 2022
One of the biggest negative results related to iOS 14+ and browser restrictions that have gone into place during the past year is a drop in targeting effectiveness. The Facebook pixel has become less dependable. We should expect it to get less effective as more and more browsers and devices move towards less tracking. These restrictions negatively impact reporting, but also the ability to target people based on their website actions.
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