Sat.Jan 15, 2022 - Fri.Jan 21, 2022

Meta Plans to Establish an NFT Marketplace, Expanding Beyond Profile Pictures

Social Media Today

Meta's longer-term view for the interconnected metaverse will include NFTs - but maybe not in the way you expect

New Social Media Terms That You Need To Know In 2022

SocMed Sean

Many online users know of popular abbreviations, or even hashtags, like “LOL” (laugh out loud” or “IYKYK” (If You Know, You Know). Though, the communities across social media have created many more words to go into their own, online language that has been crafted across the years.

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New Year's resolutions: What should be on your marketing radar for 2022

Audiense

From trending conversations and pop culture to breaking news, Twitter is the place to be if you want to stay relevant. With the right Twitter marketing strategies, brands can leverage the platform to connect with their audience and grow their business. Audience Intelligence

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Two Super Simple Actions You Can Do Right Now to Create Fans of Your Business

David Meerman Scott

It’s increasingly clear based on my years of studying fandom that people are attracted to that which is personal to them. An athletic activity, sports team, company, service, rock band, author, or idea that encourages people to be part of a tribe of like-minded people serves to develop fans.

Sports 107

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Instagram Launches Live Test of Fan Subscriptions, Providing More Monetization Options for Creators

Social Media Today

The options will provide another avenue for creators to generate direct income from their fans in the app

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Richard Leyland on How to Trust your Marketing Team to be the Rockstars you Hired Them to Be

Oktopost

Cambridge Design Partnership’s CMO, Richard Leyland, takes on trust in leadership. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned marketing leaders on trust? Catch all episodes here. Episode Summary.

Team 105

5 B2B Marketing Strategies Your Business Needs to Use

The Realtime Report

5 B2B Marketing Strategies. Your Business Needs to Use. Selling to businesses is a different beast compared to selling to consumers. With business-to-business (B2B), it’s important to use the right strategies to generate leads.

B2B 105

Meta's Developing and 'Ethical Framework' for the Use of Virtual Influencers

Social Media Today

With the use of digital characters on the rise, regulations are needed to limit potential harm and misuse

Facebook Ads Audiences That Aren’t Impacted by iOS and Browser Restrictions

Jon Loomer

One of the biggest negative results related to iOS 14+ and browser restrictions that have gone into place during the past year is a drop in targeting effectiveness. The Facebook pixel has become less dependable.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

8 Easy Ways to Optimize Your LinkedIn Company Page

Hootsuite

LinkedIn may not be the world’s sexiest social media platform, but if you’re in the business of, well, business, it’s an essential place to be.

Almost 6 Billion Accounts Affected in Data Breaches In 2021

The Realtime Report

Almost 6 Billion Accounts. Affected in Data Breaches In 2021. The year 2021 was record-breaking in terms of the sheer size of data breaches. According to the data collected and analyzed by the Atlas VPN team, 5.9 billion accounts were affected by data breaches throughout 2021.

Instagram Expands Video Remix Option to All Videos, Not Just Reels Clips

Social Media Today

The expansion will provide much more capacity for creative responses to Instagram video clips

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The Results of My Podcasting Test (So Far)

Jon Loomer

You may know that I’ve recommitted to my podcast. The strategy is intense and interconnected. Now that I’m 60 days into it, I decided it’s a good time to provide results on the test so far. The short summary: The results have been pretty great. They’ve energized me.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How to Use Esports Influencer Marketing to Boost and Promote Your Brand

Pixlee

Among the many niches of influencer marketing , esports is one of the areas that’s gaining traction. For brands looking at social media channels to enhance their reach, esports has proven to be a massive opportunity.

Managing A Family Law Office

The Realtime Report

Managing A Family Law Office. When it comes to running your own legal firm, it makes sense to learn from other operations that have reached some level of success. There’s a lot you can learn from a Redwood City family attorney.

Twitter's Experimenting with a New 'Flocks' Option for More Enclosed Tweet Sharing

Social Media Today

The option would provide another way to control who can see and engage with your tweets

22 Stats & Facts Social Media Marketers Need to Know in 2022

Likeable

It’s safe to say quite a few things have changed since the last time we did a stats roundup on the Likeable blog two years ago. Social media was growing like crazy even then, but the pandemic accelerated that growth at rates no one expected.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Social Media Content Ideas for Every Official (and Non-Official) Holiday of 2022

Buffer Social

We’ve all seen the cute dog videos that flood our Instagram feed on National Dog Day and the artfully shot latte photos for National Coffee Day. These holidays might not be celebrated the world over, but they can be fun way to engage online.  

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How To Shake A Cocktail Properly

The Realtime Report

How To Shake A Cocktail Properly. Most cocktail recipes require you to shake the components with a cocktail shaker. It’s the most fun and entertaining bartending technique there is, and it’s very simple to do.

TikTok Adds Insights on the Latest Trending Songs by Region to its Trend Discovery Listings

Social Media Today

The new element adds to TikTok's growing usage insights offering to help marketers plan their promotions

Trends 166

Calls To ‘BoycottStarbucks’ Over Coffee Chain’s Vaccine Policy

Forbes Social Media

Starbucks announced that it will no longer require its some 228,000 employees to be vaccinated against Covid-19. Social Media /social-media Innovation /innovation Social Media /social-media innovation socialmedia

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

A Year And a Half Later, Here’s How The Four Day Workweek is Going at Buffer

Buffer Social

When we experimented with a four-day workweek it was initially for one month. As our CEO, Joel Gascoigne , wrote about in May 2020 when we first started the experiment, “This 4-day workweek period is about well-being, mental health, and placing us as humans and our families first.”

A 7-step checklist for the perfect product launch (using the power of social media)

Sprout Social

Just like a rocket launch, a product launch takes a lot of planning and preparation. But it doesn’t have to feel as complicated as rocket science. Whether you’re launching new software or a physical product, a successful launch isn’t about luck. It’s about planning.

Meta Publishes New Guide to the Various Security and Control Options in its Apps

Social Media Today

The guide covers all of the various security and safety tools on Facebook, Messenger, Instagram and WhatsApp

The 22 Best Instagram Editing Apps for 2022

Hootsuite

Capturing that perfect gram-worthy pic is an art, but some of the most masterful work is done after the photo is taken. For all our fellow Instagram artists out there, we’ve rounded up the best photo and video editing apps for Instagram.

Ask Buffer: Should I Post Personal Content on My Business Account?

Buffer Social

Q: I see so many influencers posting details of their personal lives on social media and I'm wondering if I should do the same. I'm the face of my small business so should I share personal posts (kids, pets, daily life) on my business account, or keep it totally separate?

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How to effectively plan your social media campaigns step-by-step

Sprout Social

Social media campaigns are never as simple as they seem. That’s because any given marketing push involves so many moving pieces. But according to our own data , businesses at large still struggle to organize and execute any given campaign. Reaching your audience. Interpreting results.

Twitter Finally Brings Communities to its Android App

Social Media Today

Will Communities become a bigger part of the tweet experience, or are they set to go the way of Fleets

Check Out The Recent Information On Bitcoin Trading

BeingOptimist

Cryptocurrencies are the holistic and essential aspect of the economy, which is vital for developing and advancing the technology and the main reason behind the up-gradation in the market.