Sat.Jul 13, 2019 - Fri.Jul 19, 2019

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Influencer Engagement: Finding a Fit

Waxing UnLyrical

Guest post by Lauren Lawson-Zilai. Influence by definition means the capacity to have an effect on the character, development or behavior of someone or something, or the effect itself. Which makes sense given that influencers bridge communications with your publics and help define the public’s attitude and behavior toward your organization’s mission and purpose.

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7 Ways Social Media Managers Can Publish Smarter

agora pulse

As a social media manager, you have a lot of responsibilities. Your to-do list (develop strategies, create content, analyze data, etc.) is about a million miles long. So how can you get more out of your social media strategy without adding to your workload? Let’s look at seven ways social media managers can publish smarter, from scheduling to social listening. 1.

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Three Easy Ways To Make LinkedIn Profile Unique

Forbes Social Media

With LinkedIn membership approaching a billion, your profile will get lost in the crowd if you don't actively work to make it stand out. Here's how to make your LinkedIn profile one-of-a-kind.

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Top news in social media

Sherrilynne Starkie

Each week I scan the hundreds of industry websites to keep abreast of the news. Here’s this week’s list of the most important, must-know social media news featuring LinkedIn, World Emoji Day, Instagram Sales and Instagram anti-bullying. LinkedIn is adding three new advertising features plus an optimized click pricing option. Now there’s brand awareness campaigns which charge by impressions, enhanced conversion tracking capabilities and ads for LinkedIn Talent Solutions customer

News 236
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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[ANSWERED] How Do I Share A Tweet To LinkedIn?

SocMed Sean

SocMedSean - Social.Media.Sean [ANSWERED] How Do I Share A Tweet To LinkedIn? This one is a great follow up question that came from my contact form. Hey Sean, For those of us that use LinkedIn professionally, do you have guidance on how to share a tweet to our LinkedIn accounts? Any advice on what to share and what not to share? Thank you in advance, Alisha It’s a great question, especially the second part about what (and what not) to post to LinkedIn.

LinkedIn 198
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Creative Workarounds for Facebook Lookalike Audience Targeting

Social Media Today

What types of "creative workarounds" can marketers use to improve ad targeting? Megan Gavin shares her best tips on building reliable lookalike audiences for your Facebook and Instagram ads.

Facebook 166

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Three Tips for Outreaching to Influencers

Firebelly

Does your brand wants to work with influencers, but you don’t know what to say to them? Or maybe you already are reaching out to influencers, but you aren’t having a very good response rate? Use these three tips for outreaching to influencers to help elevate your influencer program. Make Them Want to Work With […]. The post Three Tips for Outreaching to Influencers appeared first on Social Media Marketing Agency | Firebelly Marketing.

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11 Types of Video Content Every Business Needs to Create

Rebekah Radice

Did you know that video content gets 20% more attention and reaches 3 times the amount of people than a standard blog post? Or that online videos will account for more than 80% of all consumer internet traffic by 2020? There’s no denying it, video is powerful. Still, there are some types of video that are more engaging than others. That’s why I’ve pulled together a list of the top types of video every business should create.

Types 119
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5 Social Media Marketing Tools for Teams That Won't Break The Bank

Social Media Today

There are so many social media tools out there, it's easy to get overwhelmed with all the options. Here are 5 social media marketing tools that won't break the bank.

Banking 167
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Keeping Your Audience Engaged All Summer Long

Ignite Social Media

Engaging social audiences over summer months can be challenging for brands with so many interesting things going on throughout the busy season. Social media teams must strive to produce and put out captivating content to keep their occupied audiences interested. If you’re running low on ideas already here are a few that can help keep you afloat for the rest of the season.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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7 best YouTube analytics tools

Unmetric

As the world’s second most popular search engine, YouTube plays a massive role for businesses looking to reach as wide an audience as possible. For some brands in the media industry, they even follow a YouTube-first policy. In-depth YouTube analytics will help you take your video marketing game from good to ninja level. Insights into who your audience is, what kind of content that best resonates with them, when is the best and worst time to publish videos, and so on will help you wring eve

Analytics 107
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What do you really know about #caregivers?

Janet Fouts

Did you know there are more than 40 million Americans caring for a family member or friend? Many of them are working a full-time job (or more) while also dedicating 20-40 hours a week* as a caregiver for a family member, friend or neighbor. There are a lot of assumptions made about who caregivers are and what they do. As a caregiver myself, and through my work with caregivers, I wanted to share a fe myths and facts with you.

Insurance 101
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How to Win Back Customers Through Facebook Remarketing

Social Media Today

Taking a closer look at how remarketing can be leveraged specifically on Facebook and Google to reach prospective customers who have shown an interest but dropped off before making a final purchase.

Facebook 163
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Social Media and the Role it Plays in our Lives

Social Media Marketing

Social media plays such a vital role in our lives now. We can’t imagine life without it. This has become a global phenomenon and still widely spread. Social media is a medium that reaches people all around the globe. People are so connected these days; it is true that in the last 15 years, social media has taken the world by storm. Not so long ago was life still black and white?

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Women’s World Cup 2019: Social Media Analysis

Meltwater

On 7 July 2019, the rumble of 60,000 excited fans echoed through the stands of the Parc Olympique Lyonnais stadium in Lyon, France. They were eagerly anticipating the final showdown… Read More >>>.

Analysis 102
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A Social Media Retail Case Study – Driving Direct Results from Social Media

Ignite Social Media

It’s natural for retail brands to want to learn how to drive direct results via social media, whether in sales or leads. In past years, this has been a challenge, but improvements in social platforms’ ad buying options are making it easier than ever. In one of our social media retail case studies, a mid-sized office supply retailer was able to see an overall $1.11 return on ad spend (ROAS) and even higher numbers for its partner products.

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Instagram Adds New Warnings for Accounts Which Are Close to Being Banned

Social Media Today

Instagram is adding a new, time-based measurement on policy violations, which will also see the implementation of a new warning for accounts close to being banned.

Instagram 167
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Ahead Of The Game: 4 Brilliant Ways To Give Your Business A Head Start On The Competition

The Realtime Report

Ahead Of The Game. 4 Brilliant Ways To Give Your Business A Head Start On The Competition. Starting a business is hard work, but maintaining a business is even harder. It’s known that most small to medium businesses do not last beyond their first year, and if you make it through it, the years to come are rarely easy. To avoid falling behind, it’s important to make productive decisions as early as possible to ensure you’re always shaping your business for the better.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Instagram Hides Likes, What This Means for B2B

Oktopost

If keeping up to date with the latest social media news is one of your favorite pastimes, then you are most likely aware of the rumors circulating about the plan for Instagram to hide the like counter. The news was brought to light by Jane Manchun Wong , a technology blogger and researcher who is known for spilling the beans on unreleased app updates.

B2B 99
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Travel Brands that Are Doing Social Right

Ignite Social Media

Social media’s impact on the travel and tourism industry continues to grow stronger. In fact, some studies show that over 40% of travelers under 33 prioritize the ‘Instagrammability’. of a destination when choosing their next vacation. Pairing this with the rise of travel blogging and the highly-visual nature of social media, especially Instagram, social networking platforms have transformed into a top destination for wanderlusters and adventure-seekers.

Travel 94
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Marketers and Influencers Should Take this Lesson from Google

Social Media Today

If you’re serious about influencer marketing, pay attention to Google and embrace E-A-T (expertise, authority, and trustworthiness) as your standard.

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Delta Sigma Theta Sorority's Response To Tropical Storm Barry Is A Model To Follow

Forbes Social Media

Delta Sigma Theta cut short its national convention in New Orleans because of Tropical Storm Barry. Why this is a model response for weather hazards.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Now in Unmetric: Detect and learn from social media outliers effortlessly

Unmetric

Social media is dynamic. Brands are always trying to one-up each other with the next viral Post and in order to create similar, compelling content, you need to study them further. With competitive content intelligence being the need of the hour, we put our heads together to come up with the outlier detection feature. Instead of manually going through competitors’ Posts to figure out their most engaging content, you can now use Unmetric’s outlier detection functionality.

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7 Best WordPress Plugins That Will Boost Your Blog Traffic

Socially Sorted

Looking for the best WordPress plugins for your Blog? In this post, I share 7 of the top WordPress plugins that I have used successfully to grow my blog. Use these plugins to optimize your content so that it gets it discovered – and drives traffic and shares. Competitive. // Read More. The post 7 Best WordPress Plugins That Will Boost Your Blog Traffic appeared first on Socially Sorted.

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7 Ways to Monitor Your Competitors' Content Strategy

Social Media Today

Ensure you stay on top of the latest trends, shifts and updates in your industry by keeping an eye on your competitors. Here are some tips to help.

Strategy 167
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Risk and Reputation Management the Hot Topic at Press Lounge Gathering

Meltwater

A lively panel discussion moderated by Meltwater’s Dino Delic at New York City’s Press Lounge in May yielded valuable insights from a handful of business communication leaders. Panelists included Emily… Read More >>>.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Why An Emoji Is Worth A Thousand Words In Customer Service

Forbes Social Media

Consumers are using more than just words to express their compliments and complaints to companies. More and more, they are using emojis – just as if they were texting to a friend.

Company 90
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[Product Update] Introducing Custom Rankings

Audiense

Once again, thanks to the feedback of our customers and users, we have designed and developed a new feature that we are sure will help you to optimize your strategies while saving a lot of time. We are happy to present our Custom Rankings.

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Twitter Rolls Out New Detailed Follower Listings in Notifications

Social Media Today

After recent testing, Twitter is now rolling out a new follower alert notification, which will enable users to follow back from the Notifications panel.

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Legal Advice For Launching A Startup

The Realtime Report

Legal Advice For Launching A Startup. Planning on launching a startup? Starting a new business is a huge amount of work, and there are many different aspects that will require careful consideration. One area which you must absolutely dedicate time to is the legalities as you need to make sure that you are operating legally and that everything is above board before you launch.

Startup 70
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Influencer Marketing: A Phony Industry Based On FalsePremises

Forbes Social Media

No, influencers are not going to rule the world. At least not the kind of influencers we’ve seen so far. Some people will attain positions where they can help change things or sell products and services, but it won’t be thanks to some trashy industry based on poorly planned activity.