Sat.May 25, 2019 - Fri.May 31, 2019

9 Key Steps in Implementing an Effective Social Media Strategy

Social Media Today

Here are some key steps that all businesses need to take to implement an effective social media marketing strategy

7 Social Media Content Writing Tips

Social Media Today

Looking to improve your social media content performance? Check out these tips from contributor Melonie Dodaro

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Why Real Instagram Followers Matter and Where to Find Them


Did you know more than 80% of accounts on Instagram follow a business ? That alone should tempt you to see how Instagram can work for your company. But success on Instagram requires more than just pictures—you also need to connect your activity to a business goal, and you need to attract the right people to engage with. You might have heard about people who gained thousands of followers in just a few days.

On 1310news Powerlunch

Sherrilynne Starkie

Once a month or so Mark Sutcliffe invites me on the PowerLunch. It’s a show where business people discuss the current events and the news stories of the day. Yesterday I joined Mark and Live Work Play Co-Leader Keenan Wellar and we discussed: Robert Muller’s brief statement to media. Ontario high school class sizes. proposed renovations at the Chateau Laurier hotel. Facebook and the Canadian parliamentary hearings on privacy and.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

PR Career Paths: Top Skills for Communications Grads?

Meltwater - PR

As we head into graduation season, many newly minted PR professionals are hitting the job market and wondering about the best steps to take as they embark on PR career… Read More >>>. PR & Comms Career Development Digital Transformation

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15 Incredible Tools You Never Thought You Needed

Social Media Today

Need tools? The right apps can significantly improve your productivity - check out this list from contributor Larry Kim

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More Trending

Google is refreshing mobile search

Sherrilynne Starkie

Google is launching a visual refresh of the mobile search results page designed to increase transparency on the world’s favourite search engine. The new design puts a website’s branding front and center, helping users better understand where the information is coming from. Site owners can learn more about how to choose their preferred icon for organic listings here. Bolded ad labels at the top of the card alongside the web address helps differentiate organic from paid search results.

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7 Things to Know When Starting a Business

The Realtime Report

7 Things to Know When Starting a Business. According to the Small Business Administration, 30% of new businesses fail within the first year. That statistic can be intimidating for aspiring entrepreneurs, but it should not deter you from pursuing your passion. What if Henry Ford or Steve Jobs had given up on their dreams? Where would we be without mainstream automobiles and iPhones?

New Study Looks at Rising Facebook Video Trends, Based on 9 Million Uploads

Social Media Today

A new report from SocialInsider has looked at rising Facebook video trends, and revealed some interesting considerations and insights

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Native Tool or Social Media Management Tool: Which Is Better?

agora pulse

If you have been managing social media for a while, you are probably wondering, “Is using a native tool better than using a social media management tool?” ” After all, many rumors are floating around—like “social media algorithms will penalize you for using tools” or that “native tools are better because they are free.” ” Is all that true? What’s the verdict on which is better?

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

3 Snapchat Announcements Marketers Need to Know

Ignite Social Media

Snapchat has been upping their game lately to stay in the competition making updates to their app to entice marketers to play on their platform. We’re here to highlight those Snapchat announcements for you so you can see what ways your brand might use the platform to reach your audiences. Snap Games. They can be launched from the Chat bar within Snapchat and provide users with a way to instantly play games with their friends.

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A Short Reference of Facebook One-Sheeter Guides

Jon Loomer

Advertising on Facebook and Instagram involves details which can seem complicated. To nurture skills, advertisers often look for simplified how-to instructions for topics, particularly to help them have conversations with people who are less involved with the details of Facebook advertising mechanics. Facebook occasionally releases “one-sheeter” reference documents. Often times, these new or amended resources are not heavily promoted.

Twitter Officially Rolls Out 'Go Live with Guests' Option

Social Media Today

After it was spotted in testing, Twitter has now officially announced the new option to live-stream with audio guests

Humanize Your Brand with Data and Social Insights using these 5 Strategies

Pam Moore

Have you ever thought about the quality of the human connections you make via social media? It's easy to get lost in the numbers, or to get over focused on followers, likes, shares, views, listens and the list goes on. It's easy to get lost in a sea of avatars and data insights. As marketing leaders we must remind ourselves that behind every click, share, like, view, listen and subscribe is a person, a human being. It's the humans behind the clicks and actions you want to connect with.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

5 Brands Successfully Using IGTV

Ignite Social Media

Since its launch last summer, Instagram TV (IGTV) has been slow to start; however, some brands are committed to using the platform for long-form video. Even with the lack of enthusiasm for IGTV, videos are still being added daily. Users now have the option to share content directly to the feed to get more reach, which can be useful for some brands.

Instagram Overlay Stickers are Seriously Trending – Here’s How to Use Them:


Instagram overlay stickers are the new creative trend making waves (quite literally) on Instagram! Businesses, influencers, and Instagrammers alike are jumping on the trend to create eye-catching content that stops scrollers in their tracks. From hand-drawn doodles to colorful rainbows, Instagram overlay stickers can be used to add a bright pop of color, set a fun and playful tone, and bring extra personality to your posts. .

5 Metrics Which Prove Your Content Marketing Efforts are Failing (and How to Revive Them)

Social Media Today

Without definitive goals - and measurable elements - you won't be able to maximize your content efforts

5 Free Image and Photo Editing Tools for Non-Designers

Socially Sorted

Looking for some free image and photo editing tools to finish off your great visual content creations? In this post I share 5 fabulous (and free) image and photo editing tools that are perfect for non-designers – and even designers – to create visual content for their. // Read More. The post 5 Free Image and Photo Editing Tools for Non-Designers appeared first on Socially Sorted.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

May Social Media Trends

Ignite Social Media

They say April showers bring May flowers and Social’s in full bloom! So many new, fresh and exciting things are popping up on the social scene. Let’s dive into the May Social Media Trends! LinkedIn goes Live! LinkedIn Live is the newest update to come out of the working-world social platform. The ability to go live was the most requested feature among users.

3 Ways Enterprise Businesses Share Vital Data Faster

The Realtime Report

3 Ways Enterprise Businesses Share Vital Data Faster. Monetizing data is a front-and-center topic in today’s competitive business landscape. It makes sense that enterprises want to make the most of the data they’ve worked hard to amass over the years. Any given organization’s data strategy depends heavily on the analytics tools they make available to employees—like self-service analytics tools that help employees pull their own insights from data without having to depend on specialists to help.

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New Report Shows Facebook Engagement in Gradual Decline, as Instagram Rises

Social Media Today

A new report from eMarketer has shown that Facebook engagement is in decline, and looks set to continue that trend into the next two years

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How to Take your Industry Conference Attendance to the Next Level


Picture this. It’s 9 AM. Coffee is brewing and you’ve just logged into Twitter to catch up on this morning’s news. You scan to find out what people are getting… Read More >>>. Blog Planning & Strategy

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Sound Off: 3 Tips for Creating Watchable Silent Videos


Approximately 85 percent of video views occur with sound turned off. We’re living in a world where multitasking is part of everyday life. Since the introduction of the iPhone, people have been increasingly consuming content in the palm of their hands—at the gym, in line at the grocery store, on the couch mid-Netflix binge—anywhere they can. That’s why it’s incredibly important to make it easy for them to consume it without needing to turn the sound on.

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25 brands every social media manager should follow on social


Social media is a whole new ball game for brands. You put so much effort into crafting a caption and all you end up getting is three measly likes. And one of them is almost always Linda from Marketing. And yet, there are some brands out there that are impressively strong at social. What secret social sauce do they use? And how can your brand get in on it? That’s why we’ve created this list for you. Find out which famous brands you should follow and what their social strategies are. Wendy’s.

How to Set up 'Click to Call' Ads on Facebook

Social Media Today

Facebook's 'Click to Call' ads are designed to drive more offline queries - here's how they work

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5 Actionable Marketing Tips to Beat Your Competitors on Facebook

The Social Media Hat

These 5 actionable tips can help you stand out among your competitors and effectively target your intended audience

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What If Instagram Got Rid of Likes? Plus Even More Social Media What Ifs

Buffer Social

What if you had a magic wand and could make any change you wanted on social media ? Quite a question, right? Well, we dove into the many different what if scenarios — both real and imagined — that may shape social media in the months and years to come. We pulled up all the latest news and changes so that you’ll know what to expect next on social. And we also polled the Science of Social Media listeners to see what they’d change on social media if they had a magic wand.

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Social Media Marketing Tactics and Strategies for SMEs


Social media platforms are, undoubtedly, a force to be reckoned with when it comes to many aspects of our lives, so it should come as no surprise that marketing and advertising is no exception. Social Media Marketing

Google Brings Search Results to Life with New 3D/AR Examples

Social Media Today

Google is integrating new 3D/AR visualizations into selected search results, providing a new perspective for users

What Marketers Can Learn From 2020 Presidential Candidates’ Text Messaging


I’m having a blast continuing my research into the marketing aspects of the US Presidential election cycle. I live only 20 miles from the New Hampshire border and drive to events in this first in the nation primary state. In this post we’ll take a look at how the candidates use text messaging platforms and what marketers can learn from the good and the bad. Worst Practices Case Studies Marketing US Presidential Campaign Marketing & PR Research and Analysis Best Practices Fanocracy

Praying and piggybacking: Who is Nesamani and why are brands talking about him?


The world yesterday realized that meme culture is well and truly alive in South India, for all of a sudden, social users everywhere were praying for a fictional South Asian character. Nesamani and #Pray_for_Neasamani were trending both in India and worldwide. Everyone was left scratching their heads, wondering just what was going on. Who is Nesamani? Nesamani is a character played by Tamil actor and comedian Vadivelu in the 2001 film Friends.

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Is Austin, Texas The Best City In America?

Forbes Social Media

Austin was recently voted the top place to live in America. Here's why it's so amazing