agora pulse

MAY 1, 2019

Armies of developers assaulted the seven kingdoms of Facebook this week as Mark Zuckerberg’s team hosted 2019’s F8—a conference specifically for Facebook developers. While gorging on feasts and drink, the throng heard tell of something amazing, something impossible, something … different. Zuckerberg shared that, in the history of Facebook, there have been four major redesigns and developments. 2019 will mark the 5th, and is therefore referred to as FB5.

Facebook 165

Facebook Groups Groups Feed 165

Ignite Social Media

MAY 1, 2019

Did you read our series on how to create content for the customer journey? If not, read that first! You can check it out here. Creating content with each stage of the customer journey in mind is important, but it’s also vital to consider how social impacts the customer journey. At first glance, it seems fairly easy – market your product or brand so that people see it and buy it.

Social Media 152

Social Media Loyalty Buy Research 152

The Realtime Report

APRIL 30, 2019

The First AI Platform Designed To Process And Respond To Cyberbullying. With nearly one in five adolescents bullied across the nation, today, STOMP Out Bullying announces a first-of-its-kind AI platform, Emma , designed to help reduce bullying. Developed with consultation from Dr. Jeff Gardere , one of the most widely sought-after experts in the field of mental health, and an Associate Professor of Behavioral Medicine at the Touro College of Osteopathic Medicine in NYC, Emma is a technically

Process 139

Process Platform Construction Education 139

Social Media Today

APRIL 30, 2019

How can B2B marketers tap into the power of Instagram to reach their social media goals? We spoke with our friends on #SMTLive to get others opinions on the matter, and here is what we learned.

B2B 167

B2B Instagram Tips Marketing 167

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Waxing UnLyrical

MAY 2, 2019

Guest Post by Heather Whaling. Geben Communication is a platform to do good. The more we give, the more we grow. And, the more we grow, the more we give. We want to do work that matters with people we like. We want to be impactful. And that is why we partnered with the Harmony Project. Since 2009, the Harmony Project has connected thousands of people in Columbus, Ohio across social divides through the arts, education and volunteer community service.

Case Study 125

Case Study Study Project Creative Commons 125

Ignite Social Media

MAY 3, 2019

This week, Facebook held its annual developers conference to announce the road map for their suite of products and platforms. The predominant message from Mark Zuckerberg’s opening keynote: “the future is private.” The focus of the F8 announcements supported this statement and how Facebook is building a more privacy-focused social platform. With this direction, there was an emphasis on Groups, Messenger, and WhatsApp.

Strategy 127

Strategy Facebook Groups Groups 127

Social Media Today

APRIL 30, 2019

Starting a business is a daunting process, and if you’re also trying to navigate the world of social media, you may find that you need some backup. Fortunately, there are great resources like Social Media Today to help you stay on top of the best news and updates, while there's also a r.

Social Media 167

Social Media Tools Resources News 167

Pam Moore

APRIL 30, 2019

For years many social media savvy marketers have tapped into the power of hashtags to grow their brand, community and even generate leads and sales. Hashtags are a big part of social networks such as Instagram, Twitter and Facebook. Even LinkedIn now leverages hashtags and even lets their users search for content using hashtags. Instagram Stories even have the ability to add hashtags to Stories making it easier for people to find your content.

Hashtag 108

Hashtag Social Media Training Template 108

Ignite Social Media

APRIL 30, 2019

Broad targeting allows advertisers to build brand awareness and reach potential new customers. Historically, in more traditional marketing campaigns like print and television, advertisers have been limited to broader targeting methods. Thanks to social media, advertisers now have more detailed targeting options. As we navigate the customer journey, it is important to cast a broad net before diving deep into custom and interest-based targeting.

Advertising 127

Advertising Campaign Metrics System 127

Social Media Marketing

APRIL 29, 2019

"Pay Per Click" is typically an advertising system which is quite effortless to decipher and master. Daily nearly three hundred million searches are carried out on the Google, Yahoo, Bing, etc. These outcomes eighty percent of online traffic. So, to reach the maximal number of prospective customers, it is highly imperative to put your business website on all of these major search engines.

Adwords 102

Adwords Advertising Google Yahoo 102

Advertisement

A beginner's guide to social media automation tools and getting automation right.

Social Media

Social Media Today

MAY 1, 2019

Looking for PPC tips and tricks to take your paid campaigns to the next level? In this post, I'm going to share my secrets for improving your paid campaigns, and you can use them for Facebook ads, search ads, native ads, and more. All these tips are totally above board and easy to imple.

Strategy 167

Strategy Campaign Tips Facebook 167

agora pulse

MAY 2, 2019

LinkedIn, Twitter, and Facebook are the most utilized social networks by Fortune 500 companies, according to recent research from UMASS Dartmouth’s Center for Marketing Research. The report was part of an annual analysis of the digital efforts of companies on the Fortune 500 list. The researchers examined the social media presences of each firm in 2018 to determine whether it has an active account on various networks.

Company 100

Company Social Media Analysis Research 100

Ignite Social Media

APRIL 29, 2019

On this week’s edition of Ignite Your Week, our focus is on Instagram’s new in-app checkout feature. Although it’s still in beta testing, what we have heard is that Instagram expects to make about 10 billion dollars on this feature. Great for them, but what does that mean for brands? Will this really be worth the brand’s investment?

Features 126

Features Brands Instagram Privacy 126

Forbes Social Media

MAY 1, 2019

Snapchat was the first social media app to introduce the concept of Stories and is now leading the augmented reality revolution. Read three ways they’re encouraging their community to turn a simple snap into a whole new world using augmented reality.

Communities 106

Communities Social Media 106

Advertisement

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Social Media

Social Media Today

APRIL 30, 2019

Facebook has announced a range of coming Instagram updates at its F8 conference, including 'Shop for Creators', which will provide another way to buy items from posts.

Instagram 162

Instagram Facebook Conference Buy 162

Pam Moore

APRIL 29, 2019

Being a data and ROI junkie I often find myself buried deep in analytics, spreadsheets and conversion funnels. I like to look for the “why” in both data and people. It's easy to get side tracked by all the geekdom in social. From looks (impressions) to listens, comments, likes, follows, retweets, influence scores, views, demographics, insights, conversions and the list goes on.

Metrics 96

Metrics Social Media Marketing ROI 96

Ignite Social Media

APRIL 29, 2019

Spring is synonymous with change and that certainly applies when it comes to social media. There were a whole host of new features and updates being rolled out over the past month from some of the top social platforms. Let’s talk about the April Social Media Trends! . Instagram Shopping Evolves. Some of the biggest news to come out of the social media world as of late is Instagram officially releasing its shopping feature.

Trends 122

Trends Social Media LinkedIn Instagram 122

Meltwater

MAY 2, 2019

Disclaimer: All data and insights provided by Meltwater were analysed before the broadcast of Episode 3. Meltwater looks at what Game of Thrones fans are talking about in this fortnightly… Read More >>>.

Social Media 92

Social Media Data Marketing 92

Advertisement

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Social Media

Social Media Today

MAY 3, 2019

Facebook has announced that it's banning a range of well-known extremist commentators as part of its ongoing effort to rid its platform of hate speech.

Comments 164

Comments Facebook Platform 164

The Realtime Report

MAY 1, 2019

Pay Stubs 101: What to Include. Pay stubs are a vital resource for employers and employees alike. Almost every employee in America receives a pay stub in some form, which lets them know how much they’re actually earning, or their so-called ‘take-home pay’ As an employer, you are not required by law in most states to provide a payroll stub with every paycheck.

Insurance 87

Insurance Resources Course Report 87

Ignite Social Media

APRIL 30, 2019

Broad targeting allows advertisers to build brand awareness and reach potential new customers. Historically, in more traditional marketing campaigns like print and television, advertisers have been limited to broader targeting methods. Thanks to social media, advertisers now have more detailed targeting options. As we navigate the customer journey, it is important to cast a broad net before diving deep into custom and interest-based targeting.

Advertising 119

Advertising Campaign Metrics System 119

Meltwater

APRIL 28, 2019

The greatest difference between trend spotting and forecasting is what the latter can do for your bottom line. If you were a restaurant owner ten years ago, wouldn’t you want… Read More >>>.

Trends 90

Trends Social Media Tools 90

Advertisement

Learn the 10 worst social media marketing mistakes and how to avoid them.

Social Media

Social Media Today

APRIL 30, 2019

How often should you be posting on social platforms? The answer is dependent on a range of factors, as explained by contributor Dhariana Lozano.

Social Media 168

Social Media Platform 168

Socially Sorted

APRIL 27, 2019

Not sure how to set up your Pinterest Business Account? Stay tuned, because we’ve updated this post to show you how! You’ll be all set to create your Pinterest Business Account for more traffic, shares and results. Macaroons by B. Sonjachnyj, Shutterstock BY. // Read More. The post How To Set Up Your Pinterest Business Account for Results appeared first on Socially Sorted.

How To 97

How To Content Strategy Social Media 97

Ignite Social Media

MAY 2, 2019

Paid media is great for funneling potential customers from awareness to consideration, but how can you get those people to convert ? The answer is paid media! Using lead conversion targeting, you’ll be able to reach users who’ve expressed interest in your business or product, but did not complete a specific action on your site. Here’s what you need to know about building and using these audiences in this last phase of the journey.

Conversation 86

Conversation Campaign Sites Instagram 86

Later

APRIL 29, 2019

Should you switch to an Instagram creator profile? Instagram is currently rolling out new Creator Profiles, created specifically for their MVPs: Instagram influencers. Instagram Creator profiles are similar to Instagram Business Profiles, offering exclusive features and analytics. But there are some major differences! In this post, learn how to set up an Instagram Creator Profile and whether it’s the right move for you: What You Need to Know About the New Instagram Creator Profile.

Instagram 89

Instagram Influencer API Collaboration 89

Advertisement

Discover just how easy it is to boost SEO with social media.

Social Media

Social Media Today

APRIL 27, 2019

Facebook CEO Mark Zuckerberg has posted a new conversation with historian Yuval Noah Harari on digital ethics, and how they relate to Facebook specifically.

Facebook 159

Facebook Conversation 159

Meltwater

MAY 2, 2019

We’re thrilled to announce the fourth annual MEST Africa Summit, in collaboration with Microsoft. The 3-day event will take place in Nairobi, Kenya from June 10–12, 2019, at the Radisson Blu… Read More >>>.

Microsoft 73

Microsoft Collaboration Eventful 73

Ignite Social Media

MAY 1, 2019

After casting a wide net to reach the largest addressable audience for your brand with broad targeting , it’s time to start narrowing your audience to those with a higher propensity to convert. To push users further through the purchase funnel- from awareness into the consideration phase- you’ll need to implement qualified targeting for the customer journey.

Tourism 78

Tourism FAQ Buy Travel 78

Later

MAY 1, 2019

There are some big Facebook changes coming soon in 2019, with the company’s focus shifting to community and privacy. Along with a new mission, Facebook also announced a brand new logo and a complete redesign of their web and mobile apps at F8, along with a lightning-fast Messenger app, featuring end-to-end-encryption on the mobile app and the brand new desktop app.

Facebook 87

Facebook Privacy Groups Groups 87

Social Media Today

APRIL 27, 2019

Facebook's working on a new Instagram Creator Studio dashboard, which would be part of the existing Facebook Creator Studio app.

Instagram 168

Instagram Facebook 168