Sat.Apr 27, 2019 - Fri.May 03, 2019

The New Facebook Is Coming: What You Need to Know About F8

agora pulse

Armies of developers assaulted the seven kingdoms of Facebook this week as Mark Zuckerberg’s team hosted 2019’s F8—a conference specifically for Facebook developers. While gorging on feasts and drink, the throng heard tell of something amazing, something impossible, something … different.

5 Key Ways Social Media Impacts the Customer Journey

Ignite Social Media

Did you read our series on how to create content for the customer journey? If not, read that first! You can check it out here. Creating content with each stage of the customer journey in mind is important, but it’s also vital to consider how social impacts the customer journey.

The First AI Platform Designed To Process And Respond To Cyberbullying

The Realtime Report

The First AI Platform Designed To Process And Respond To Cyberbullying. With nearly one in five adolescents bullied across the nation, today, STOMP Out Bullying announces a first-of-its-kind AI platform, Emma , designed to help reduce bullying.

7 Inbound Marketing Techniques for a Successful Lead Generation Campaign [Infographic]

Social Media Today

Looking to build a more effective lead generation workflow for your business? Check out this infographic

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

8 Skills a Social Media Manager Must Have

Socialmedia.biz

Social media marketing skills are critically important today. It is through social media channels that people gain their perception of a brand and social media managers have a lot to do with forming it.

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A Case Study: Orchestrating a Harmonious Message

Waxing UnLyrical

Guest Post by Heather Whaling. Geben Communication is a platform to do good. The more we give, the more we grow. And, the more we grow, the more we give. We want to do work that matters with people we like. We want to be impactful. And that is why we partnered with the Harmony Project.

A Guide to Building Accurate Buyer Personas [Infographic]

Social Media Today

Establishing your buyer personas is key to planning an effective outreach strategy - here are some tips on how to do it

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Strategy Note: Facebook F8 2019

Ignite Social Media

This week, Facebook held its annual developers conference to announce the road map for their suite of products and platforms. The predominant message from Mark Zuckerberg’s opening keynote: “the future is private.”

5 Facebook Ad Campaign Changes That Improve Your Results and Overcome Ad Fatigue

agora pulse

Every Facebook ad campaign you run will eventually encounter ad fatigue issues. It doesn’t matter who you are or how much you spend on Facebook ads, the algorithm works the same for everyone. (Ad

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

How To Build a Business Proposal That Wins Clients

Socialmedia.biz

You can have the best ideas in the world, but they will go to waste if you don’t present them the right way. Even if you worked for months to close a deal, the business proposal is still the most important stage of the process. It’s the finishing touch of a long journey.

Facebook Announces Bans of Well-Known Extremist Commentators

Social Media Today

Facebook has announced that it's banning a range of well-known extremist commentators as part of its ongoing effort to rid its platform of hate speech

What Brands Need to Know About Instagram’s Checkout Feature

Ignite Social Media

On this week’s edition of Ignite Your Week, our focus is on Instagram’s new in-app checkout feature. Although it’s still in beta testing, what we have heard is that Instagram expects to make about 10 billion dollars on this feature.

Social Media Hashtags in a Nutshell

Pam Moore

For years many social media savvy marketers have tapped into the power of hashtags to grow their brand, community and even generate leads and sales. Hashtags are a big part of social networks such as Instagram, Twitter and Facebook.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

7 Exciting Instagram Features Coming in 2019

Later

Coming soon to Instagram: a brand new Instagram Stories camera, creator profiles, and donation stickers for Instagram Stories. Plus, influencers will now be able to tag a brand’s product on their posts , and this summer anyone will be able to design and create their own face filters for Instagram.

SEO is Changing: 35 Stats to Guide Your Future SEO Strategy [Infographic]

Social Media Today

The use of voice search is on the rise - take a look at these stats, and tips on how to incorporate them into your approach

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Social Ad Targeting to Address the Customer Journey – Phase I: Broad Targeting

Ignite Social Media

Broad targeting allows advertisers to build brand awareness and reach potential new customers. Historically, in more traditional marketing campaigns like print and television, advertisers have been limited to broader targeting methods.

10 Social Media & Digital Marketing Inspiration Metrics You Can’t Ignore in 2019

Pam Moore

Being a data and ROI junkie I often find myself buried deep in analytics, spreadsheets and conversion funnels. I like to look for the “why” in both data and people. It's easy to get side tracked by all the geekdom in social.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

3 Major Changes Coming to Facebook in 2019

Later

There are some big Facebook changes coming soon in 2019, with the company’s focus shifting to community and privacy.

8 Ways that Employee Advocacy Can Boost Your Marketing Efforts [Infographic]

Social Media Today

An effective employee advocacy program can have a significant impact on marketing results and reach. Take a look at these stats

April Social Media Trends

Ignite Social Media

Spring is synonymous with change and that certainly applies when it comes to social media. There were a whole host of new features and updates being rolled out over the past month from some of the top social platforms. Let’s talk about the April Social Media Trends! .

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Game of Thrones: Season 8 Buzz on Social Media

Meltwater

Disclaimer: All data and insights provided by Meltwater were analysed before the broadcast of Episode 3. Meltwater looks at what Game of Thrones fans are talking about in this fortnightly… Read More >>>. Blog Marketing PR & Comms Social Listening Social Media

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Should You Switch to an Instagram Creator Profile?

Later

Should you switch to an Instagram creator profile? Instagram is currently rolling out new Creator Profiles, created specifically for their MVPs: Instagram influencers. Instagram Creator profiles are similar to Instagram Business Profiles, offering exclusive features and analytics.

YouTube Pledges to Address Creator Concerns Around Monetization and Distribution

Social Media Today

YouTube CEO Susan Wojcicki has provided the YouTube creator community with an update to her work on addressing platform concerns

Social Ad Targeting to Address the Customer Journey – Phase I: Broad Targeting

Ignite Social Media

Broad targeting allows advertisers to build brand awareness and reach potential new customers. Historically, in more traditional marketing campaigns like print and television, advertisers have been limited to broader targeting methods.

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Pay Stubs 101: What to Include

The Realtime Report

Pay Stubs 101: What to Include. Pay stubs are a vital resource for employers and employees alike.

How to Use the Donation Sticker on Instagram Stories

Later

Nonprofits, rejoice: Instagram has made it easier than ever to reach supporters with the new donation sticker for Instagram Stories. With just a few clicks, Instagrammers can support their charity of choice, or help spread the word to collect donations from their followers. And the best part?

Quora Launches New Business Podcast, Google Tag Manager Integration

Social Media Today

Quora continues to refine its ad tools, while its new podcast aims to showcase how brands are seeing success on the platform

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How Social Media Listening Tools Are a Trend Forecaster’s Best Friend

Meltwater

The greatest difference between trend spotting and forecasting is what the latter can do for your bottom line. If you were a restaurant owner ten years ago, wouldn’t you want… Read More >>>.

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Social Ad Targeting to Address the Customer Journey – Phase III: Lead Conversion

Ignite Social Media

Paid media is great for funneling potential customers from awareness to consideration, but how can you get those people to convert ? The answer is paid media!