Sat.Feb 02, 2019 - Fri.Feb 08, 2019

10 Need to Know Facebook Marketing Stats for 2019

Social Media Today

Facebook offers significant opportunity for businesses, but also significant challenge. Here are some tips to help you maximize your Facebook performance

Tips 171

Facebook Campaign Budget Optimization Becomes Fixed Default

Jon Loomer

More than a year ago, Facebook launched Campaign Budget Optimization. Beginning in September, Campaign Budget Optimization will become a fixed default that can’t be turned off. This is a very big change to the structure of Facebook campaigns.

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Trending Sources

How to Manage a Busy YouTube Account in 5 Easy Steps

agora pulse

Having a thriving, popular YouTube account is the dream of both brands and aspiring Internet stars alike. YouTube is an outstanding source of traffic, brand awareness, and potential revenue. With more than 63 million daily active viewers worldwide, that potential is far-reaching to diverse audiences.

Top Five: What’s your (Instagram) story?

Sherrilynne Starkie

This week’s top 5 social media news for marketing and communications professionals! We feature the new Facebook Messenger Unsend. See some how-to info for Instagram Messenger. Get information from Facebook on fighting fake news. Learn about Pinterest’s smarter search.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

5 Creative Strategies for Link Building

Waxing UnLyrical

Guest Post by Stuart McHenry. When it comes to SEO and building links to your website you can’t just go willy nilly. At least not if you want the link building strategy to work. Google has gotten much more sophisticated over the years.

Facebook Page Admins Will Now Be Able to Respond to Instagram Messages from Page Inbox

Social Media Today

Facebook has quietly taken another step towards the unification of its messaging apps

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Three Must-Haves for a Successful Conversion Campaign

Ignite Social Media

While social media channels are constantly evolving from algorithm changes to preferred content types, two things in the world of marketing remain tried and true. First, organizations want to drive product sales. Second, they want to acquire new customers.

How to Target Referral Traffic with Facebook Ads

Jon Loomer

Facebook advertisers have a deep toolbox available to help reach their ideal audience. One underutilized and underappreciated group they can target is their referral traffic. How much of your traffic comes from Google? From Instagram? From somewhere else?

How To 158

LinkedIn Reaches 610 Million Members, Publishes New eBook on Social Media Management Tips

Social Media Today

LinkedIn has released a new guide to effective social media management, with a focus on LinkedIn marketing

eBook 171

Brand Goodbyes: How to Communicate That a Business, Service, or Product Is Shutting Down

Meltwater

It’s happened. The company or client you work is shutting down, shuttering one of its services, or discontinuing a product.As part of the PR team, management brings you in to… Read More >>>. Marketing PR & Comms Corporate Comms Planning & Strategy

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

How Black Lives Matter used social media to mobilize

Socialmedia.biz

Following the acquittal of George Zimmerman for fatally shooting 17-year-old Trayvon Martin in 2013, activists and members of the American black community took to the streets in protest, in addition to using #BlackLivesMatter as an outlet to air their frustration on social media.

Mobile 142

7 Practices of a Mindful Leader #MindfulSocial with @marclesser

Janet Fouts

I first met Marc Lesser a few years ago, when he was CEO and lead trainer at the Search Inside Yourself Leadership Institute. The wisdom he imparted those classes, and through his work is still popping into my mind as I go on my own path and I am honored to have been so lucky.

Class 142

Why Brands Need a Conversational Marketing Plan

Social Media Today

As brands increasingly turn to messaging platforms to engage with current and potential customers, it’s important to have a solid conversational marketing plan in place to achieve the best results

How to Create Profitable Facebook Targeting Audiences for B2B Marketers

agora pulse

Move over, B2C—Facebook is quickly becoming a hugely profitable space for B2B marketers. A whopping 83% of B2B marketers are using social media as a marketing tactic. And 54% of them are reporting lead generation from using social media as a marketing tool.

B2B 140

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Top Flavored Water Brands on Social Media

Ignite Social Media

I think you’d be lying if you said you haven’t at least tried some type of flavored water. (I’m I’m currently obsessed.) It’s pretty much become the new “thing” as people across the world declare their favorite brands, tweet pictures and even buy bathing suits to show their support.

Brands 130

How to generate leads to your accounting practice on Social Media

Socialmedia.biz

They say ‘if you keep doing the same thing, you’ll keep getting the same results’, and rightly so. Most businesses today continue to follow the traditional method of carrying out day-to-day operations to retain old customers and bleakly attract new ones.

Instagram Stories Quiz Stickers Could be a Step Closer, Another Tool Worth Considering

Social Media Today

Instagram looks close to launching a new 'Quiz' sticker for Stories, providing new interactive options

Tools 170

A Look at the Future of Emerging Technologies

The Realtime Report

A Look at the Future of Emerging Technologies. The three famous emerging technologies, virtual reality, artificial intelligence, and blockchain kept on making the headlines without a stop in 2018.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

3 Ways to Connect Paid Social to Business Metrics

Ignite Social Media

Since our agency started, back in 2007, social media has evolved drastically. There are social channels that have come and gone, hundreds of algorithm changes and just as many new ad units.

Real or Fake: 5 Instagram Rumors Explained

Later

When it comes to the Instagram algorithm, everyone seems to have a theory about how it works. Lately, there’s been a steady increase in Instagram rumors spreading around the platform, with brands and influencers posting both warnings and pleas for engagement.

7 Important Influencer Marketing Stats You Need to Know

Social Media Today

Thinking about leveraging social media influencers to market your brand in 2019? Here are seven important influencer marketing stats you need to know

Nike’s Secret to Success on Instagram: Building an Engaged Community

Buffer Social

This post is part of our Instagram Marketing Strategy series. The series provides you with actionable insights and lessons on how businesses are using Instagram. Next up, Wes Warfield from Nike shares how it handles engagement on Instagram. .

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Offers and Promotions on Social Media Don’t Influence Millennials

The Realtime Report

Offers and Promotions on Social Media Don’t Influence Millennials.

How to Plan Instagram Content: 6 Tips for Captions, Stories, & More!

Later

Are you wondering how to plan Instagram content in advance, without spending hours at your laptop? You’re not alone! For busy brands and businesses trying to leave their mark on Instagram, finding time to prepare, schedule, strategize, and optimize your Instagram content can be very difficult.

Facebook Adds New Groups Features, Including Expansion of Mentorships

Social Media Today

As part of its latest Communities Summit, Facebook has unveiled a new list of updates for groups

Groups 169

How Bustle Ignited Engagement and Created New Revenue Streams Using Instagram Stories

Buffer Social

This post is part of our Instagram Marketing Strategy series. The series provides you with actionable insights and lessons on how businesses are using Instagram. Next up, Hannah Caldwell shares how Bustle uses Instagram Stories. .

11 chatbot marketing examples to boost your bot strategy

Sprout Social

“The bots are coming.”. This sort of line has been popular among marketers over the past couple of years. But is that reality finally coming to fruition? At this point, are chatbots really here to stay?

3 Things Your Content Marketing MUST DO in 2019

Pam Moore

Welcome to 2019, the year of digital and social noise. It's almost as if we can feel the pressure from the millions of marketers, brands and people trying to grab our attention. Simply login to Facebook on any given day and you can see the noise. Branding pushing advertisements to you.

Google Launches New Chrome Extension to Alert Users of Hacked Passwords

Social Media Today

Google has launched a new tool which will alert users to potential password breaches by scanning a database of hacked data

Data 168

The Secret to Instagram Success: Square’s Community Curation Strategy

Buffer Social

This post is part of our Instagram Marketing Strategy series. The series provides you with actionable insights and lessons on how businesses are using Instagram. Next up, Nick Dimichino shares exactly how Square’s been able to grow an engaged following on Instagram. .

Three Artificial Intelligence Trends Marketers Should Watch in 2019

Pixlee

The blurred background in portrait mode, improved battery saving capabilities, and voice recognition software — these are all functions that have been woven into the average smartphone users’ experience through artificial intelligence. AI is often framed as a world-changing threshold that will be crossed at some point in the future, replete with autonomous robots displacing office workers and self-driving cars dominating the roads.

3 Things Your Content Marketing MUST DO in 2019

Pam Moore

Welcome to 2019, the year of digital and social noise. It's almost as if we can feel the pressure from the millions of marketers, brands and people trying to grab our attention. Simply login to Facebook on any given day and you can see the noise. Branding pushing advertisements to you. Your neighbor trying to sell you something. Your best friend sharing funny videos that make you laugh.