Social Media Today
DECEMBER 17, 2018
What can you do to bolster your brand’s success through social media in 2019? Here are some online marketing trends worth considering as you evaluate what tactics will increase your ROI.
Ignite Social Media
DECEMBER 21, 2018
From boycotts to recalls to bad publicity, a crisis can strike at any time, for any brand. While it would be great if we could predict them, the reality is you can’t control when a crisis will occur. Therefore, it is important to be prepared at all times for a crisis on your social channels; that way, when one strikes, you can follow your plan and handle the issue accordingly.
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Ignite Social Media
DECEMBER 18, 2018
The holidays are one of my favorite times of the year- with all the great food, gifting and being with friends and family. Leading up to the holidays (and even during), shopping is always top of mind and brands are always stepping things up to make an impact during the busiest time of the year. Let’s look back at the social media post of Christmas past to see who brought their jolliest A game.
SocMed Sean
DECEMBER 18, 2018
Today’s guest post comes from Hazel Fogg, creative social media manager and editor at Academic Brits. Hazel draws her creative inspiration from famous influencers, travels and books. Just recently she started to create her first social media course. Thanks to Hazel for sharing her thoughts on the use of humor in social media. Like other emotions, humor can be power when used properly in a content strategy.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Waxing UnLyrical
DECEMBER 21, 2018
Guest Post by Paula Newbaker. Aren’t word clouds great? They highlight what is important within a mishmash of related ideas. What stands out here? Vision, Statement, Mission, Goals, Organization, Strategic, Planning, Analysis. When planning and strategizing for your entire brand or a specific campaign, all the above come into play. Organization is paramount in moving from planning to developing, and then executing, the strategy.
Sherrilynne Starkie
DECEMBER 21, 2018
According to Edison Research, Canadian podcast audiences tend to spend more than six hours weekly listening to their favourite shows. Podcasts great way to keep on top of social media and industry trends and news. A lot of podcasts are motivational and educational, others are just very entertaining. Here’s a list of the podcasts I’ve been listening to this week: The mindset and discipline to build a brand and business — Lewis Howes on the School of Greatness Podcast.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Meltwater
DECEMBER 16, 2018
2019 is just around the corner. And if the new year is anything like this one, we know that change will continue to transform the PR industry. As our expert panel… Read More >>>.
Ignite Social Media
DECEMBER 19, 2018
Wondering how to engage your social media audience and make them stop in their feed to view your content? Create engaging video. As you focus on your brand’s social media strategy development for the new year, ensure that video is part of your content mix. Read on for a few reasons why. It drives online purchases. A recent study by Brightcove shows that 85% of millennials have purchased a product after watching a video.
Janet Fouts
DECEMBER 17, 2018
This time of the year can be hectic, combining the end of the year with the holiday season, stress just happens doesn’t it? Are you looking forward to January as a time to recharge? Me too. I see the beginning of the year as a time to refresh. The beginning of a new year is a great time to start some new habits that can reduce stress, both at home and at work isn’t it?
Social Media Today
DECEMBER 19, 2018
Having trouble demonstrating the true benefits of your digital marketing efforts? Here are some tips to help track and report on the true return on your ad investment.
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A beginner's guide to social media automation tools and getting automation right.
Audiense
DECEMBER 18, 2018
There are just over 10 days left in 2018. During this year at Audiense, we have turned our focus to the creation of new tools and functions that contribute to developing the Social Intelligence industry. Thanks to the work and the know-how of many experts within the sector, we have been able to grow and contribute our two cents to the industry. And as the year is passing, we have wanted to reflect with some of the biggest professionals and friends of Audiense so that they can share with us their
Meltwater
DECEMBER 21, 2018
Since 2018 brought us contentious and divisive midterms, it not surprising that solidarity movements played out over social media with slightly more of an edge than they did in 2017 or… Read More >>>.
Socialmedia.biz
DECEMBER 19, 2018
Smartphones, apps and the Internet have given rise to the “gig economy,” where independent contractors take on temporary positions. The “gig” economy represents 34% of the economy , but that figure is expected to rise to 43% by 2020. As an independent contractor, you have the freedom to create your own schedule, but marketing your services can be a challenge.
Social Media Today
DECEMBER 15, 2018
In a new episode of the Social Business Engine Podcast, Bernie Borges speaks with Nathan Veer, Senior Product Specialist at Brightcove, about video marketing.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Forbes Social Media
DECEMBER 16, 2018
Parents are already some of the biggest violators of their kids’ privacy, leaving potentially harmful digital footprints well before the age of consent. Here are 10 ways to reduce the threats posed by the datafication of your child.
Meltwater
DECEMBER 19, 2018
Trendspotting, trendjacking, and trend-forecasting are popular strategies savvy communicators use to help their messages gain traction. Now there’s a simple app to quickly validate those trend-driven narratives using advanced media… Read More >>>.
Buffer Social
DECEMBER 17, 2018
When in doubt about your marketing strategy, turn to the social media experts. Often the best way to learn about a craft is from someone who has been in your shoes before. Social media marketing is becoming increasingly pivotal for businesses around the world. More emails are being sent and more blog posts are being published on a daily basis than ever before in history.
Social Media Today
DECEMBER 21, 2018
If you're looking to ensure your 2019 is on track, the '5 P's' method can be a great way to ensure you're covering your bases.
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Forbes Social Media
DECEMBER 21, 2018
Are you using video as part of your social media strategy? Video is one of the best performing forms of social media content (and not only). Here's how to get started creating your own social media videos.
Sprout Social
DECEMBER 19, 2018
Sprout Social , a leading provider of social media marketing, analytics and advocacy solutions for business, today announced $40.5 million in new funding from Goldman Sachs, New Enterprise Associates and led by Future Fund. This latest round of investment brings its total capital raised to $103.5 million and underscores Sprout’s momentum and foothold within the social media software space.
The Realtime Report
DECEMBER 19, 2018
SkyPixel And DJI Kick Off The Biggest Aerial Photo & Video Contest of 2018. DJI and SkyPixel, the world’s most popular aerial photography community, are kicking off their annual SkyPixel Aerial Photo & Video Contest. Running from December 18, 2018 to February 18, 2019, the contest is a showcase for the world captured from above, and welcomes submissions from professional photographers, videographers, aerial enthusiasts and content creators around the globe. .
Social Media Today
DECEMBER 21, 2018
How do you capture the holiday spirit in your marketing campaigns? What type of content are people more likely to engage with at this time of year? We've got the answers.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Forbes Social Media
DECEMBER 17, 2018
Today, the book club is succeeding in a myriad of different ways: Any influencer with a following is perfectly positioned to distribute a digital book recommendation with the click of a mouse. 2019 just might mark a turn towards the communal space and physical comforts of the book club.
Sprout Social
DECEMBER 20, 2018
If a strong visual strategy is key to your business, it’s likely that you’ve spent countless hours – or dollars – designing perfect image after perfect image. It’s no secret that creating high-quality content is time-consuming and costly, which means that the pressure is constantly on to maximize engagement, optimize distribution and deliver ROI with each image you share.
Amy Porterfield
DECEMBER 20, 2018
Looking for a little inspiration when it comes to the topic of your digital course? If you’re like most course creators just starting out (who I hear from all of the time), you’ve had an idea for your course for some time, but you aren’t sure how to move forward, or if your core market […]. The post #242: Choosing the Perfect Topic for Your First Digital Course (Perfect…AND Profitable!
Social Media Today
DECEMBER 19, 2018
Twitter's rolling out its new 'sparkle' button to all users, enabling a simple switch away from the algorithm-defined timeline.
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Discover just how easy it is to boost SEO with social media.
Forbes Social Media
DECEMBER 20, 2018
What does your social media strategy for 2019 look like? Discover five social media strategies that can help you boost your results in 2019.
Sprout Social
DECEMBER 18, 2018
The Facebook ads platform may have dominated the social advertising space at the onset, but marketers’ paid social strategies are continually diversifying across social networks—and with good reason. LinkedIn, for example, is expanding it’s share with broader access in its audience network and the unique opportunity to target specifically around the workplace.
agora pulse
DECEMBER 20, 2018
Things have been a bit slower in the Lab the past few months as we tweak some tests, gear up for 2019 and enjoy the holidays. But we have posted 3 very important and highly shareable experiments since last we wrote an update. Put your thinking caps on because we’ve got some good ones for you today. Re-Test: Does Facebook Punish 3rd Party Scheduling Apps?
Social Media Today
DECEMBER 18, 2018
Facebook's looking to expand its video ad monetization options, while also outlining plans to take action against less engaging practices.
Forbes Social Media
DECEMBER 21, 2018
What trends are going to define 2019 social media strategy? Read these predictions from top experts including YouTube stars, documentary filmmakers covering Gen Z, and brand marketing professionals.
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