Sat.Dec 08, 2018 - Fri.Dec 14, 2018

The Health of Your Teen is Instagram’s Latest Target

The Realtime Report

The Health of Your Teen is Instagram’s Latest Target. By Natalie Doppelt. Instagram has become Gen Z’s latest drug—addictive and harmful, it is now a prevalent component of American youth’s daily life.

Top five: audio and video social media innovation

Sherrilynne Starkie

This week’s Top Five social media ‘must know’ news stories includes new Facebook search ads, Instagram’s audio messages, Google’s For You tab, YouTube’s Stories and news from Pew Internet Research on media consumption habits. Facebook tests search ads in results pages, Marketplace. Facebook is testing search ads in its search results and Marketplace, according to industry reports. The test could expand based on results.

Video 150

How to Calculate Your Instagram Engagement Rate

Later

Calculating your Instagram engagement rate can be surprisingly difficult to do. Should “engagement” include the number of times your post was saved? And what about the followers vs. impressions debate? Which gives you a better overall understanding of your account’s health?

Four Easy Ways To Improve Your LinkedIn Company Page

Webbiquity SMM

Guest post by Stuart Cooke. When harnessed to its full potential, it’s surprising how powerful LinkedIn can be as a marketing tool.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Your Strategy Will Not Produce in 2019 Without These Two Steps

Waxing UnLyrical

Guest Post by Kathy Vaske. This is not your typical post about planning and strategy because that would be a waste of your time.

More Trending

2019 Visual Trends to be Aware of [Infographic]

Social Media Today

As you go about planning your 2019 approach, it's worth taking note of the latest visual and design trends to help ensure your efforts stand out

Trends 171

Digital Marketing Trends to Watch in 2019

Webbiquity SMM

Guest post by David Gutierrez. As of June 2018, 4.2 billion people had access to the Internet—in other words, about 55 percent of the entire population of the world.

Trends 203

How to Drive Business with Your Facebook Strategy

Ignite Social Media

When it comes to driving business value through social media, Facebook should have a spot reserved in your strategy. The social networking goliath has nearly 1.5 billion daily active users and averages over $98 in ad revenue per user – nearly twice as much as any other platform.

7 Reasons to Convert to an Instagram Business Profile

agora pulse

Oh the simple days of Instagram, when images could only be square and video wasn’t supported… Now we have Carousels, Stories, promoted posts, and more. So much that has changed. Another new development at Instagram is the emergence of business profiles.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

6 Tips to Strengthen Your Social Media Strategy for 2019

Social Media Today

Here are some tips to help you optimize your social media marketing strategy for 2019 - including some key elements you may have overlooked

Make Your Business Stand Out Online

Socialmedia.biz

With more and more businesses working on creating a stellar online presence, the discussion has shifted from whether or not to have one, to how to stand out in the crowded online space. Standing above your peers is challenging, but possible. These tips will get you started. Get on Social Media .

CSR 140

New LinkedIn Features Aim to Drive Engagement

Ignite Social Media

In the last few months, you may have noticed some changes to the LinkedIn platform. Recently, LinkedIn has introduced some new engagement features with the goal of improving user experience and encouraging engagements. One of the biggest changes was an algorithm adjustment.

The December 11 Instagram API Changes are Here. Let’s Talk about Them.

agora pulse

In April of this year, I wrote about the Big Facebook and Instagram API Changes that had just been announced. In that post, I did my best to calm the nerves of social media marketers who thought they’d be out of a job with these changes.

API 138

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Email Marketing: Emerging Trends to Survive 2019 and Beyond [Infographic]

Social Media Today

As you go about planning your 2019 digital strategy, don't overlook the potential of email outreach. Here are some trend tips

Trends 170

13 Experts Share Their Instagram Predictions for 2019

Later

Wondering what Instagram is going to look like next? Get a glimpse of what’s to come with these 2019 Instagram predictions from influencers, experts, and the strategists behind some of your favorite Insta-brands. And if you want to take a look back, check out our 2018 Instagram Year in Review!

How Much Is Bitcoin Worth?

The Realtime Report

How Much Is Bitcoin Worth? As the crypto crash continues, the key question re-emerges – what is a Bitcoin (or any crypto) worth? The vast majority of analysis on crypto prices focuses on some variant of technicals, with limited discussion of fundamentals, value, and of supply and demand.

Cost 99

3 Social Media Trends You Can’t Ignore in 2019

Likeable

Heading into next year, social media is projected to solidify its dominance with overall usage climbing up three percent to hit 204 million US users. With spend projected to grow twenty percent, however, (eMarketer, November 2018), that means competition and clutter are going to increase.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

12 Social Media Trends That Will Impact Your Business in 2019 [Infographic]

Social Media Today

The team from Talkwalker provide an overview of some key social media marketing trends of note in this new infographic

How to Use the Countdown Sticker for Instagram Stories

Later

Instagram just released the perfect feature to get more traction with your events and sales: the Instagram Stories countdown sticker!

How to Use Video Content to Raise Brand Awareness and Sell Your Product

Buffer Social

Video content is one of the most popular mediums for businesses today, and for good reason. Video is more engaging, more memorable, and more popular among consumers than any other type of content. And there’s data to back that up, too!

Q4 Social Media Updates

Ignite Social Media

Now that all the turkeys have been carved and the Black Friday shopping has ended, brands and marketers are in their final Q4 push and are preparing for 2019. Catch up on the latest news from the social media world in with our Q4 social media updates. . Q4 Social Media Updates. Instagram Expands Shopping. In September, Instagram rolled out product stickers in stories and the shopping channel in Explore. In the latest rollout , they have introduced three new ways to shop i n the app. .

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Facebook Releases New Report on Key Trends to Watch in 2019

Social Media Today

Facebook has released a new report which identifies key trends which have seen significant increases in discussion volume in 2018

Report 167

Top 5 Data Visualization Tools of 2018—And They’re Free

Meltwater

As businesses and organizations have become more focused on data, the importance of tracking, measuring, and analyzing every interaction has moved to the forefront. This has allowed users to glean… Read More >>>. PR & Comms Data Analysis Reporting & Analytics

Data 95

[Product Update] Automated Segment Naming + Shareable Reports are now LIVE!

Audiense

The season of giving has arrived and we have been working hard to deliver. From us to you Merry Christmas in advance….

Introducing ArtStudio! The Tool That Creates High Impact Images For Your Social Networks

Postcron

At Postcron, we are very happy to announce the launch of ArtStudio ! A new tool that allows you to design the best posts for your social networks, and even better: your Instagram Stories.

Google Releases Listings of Most Popular Search Terms in 2018

Social Media Today

Google has released listings of some of the most searched terms for 2018, including the most popular musicians, TV shows and sports teams

List 161

LinkedIn Lead Gen Forms: 9 Best Practices for Increasing Conversions

Oktopost

Last week we published a piece on Lead Ads and why B2B marketers should harness them into their campaign strategy. This time, we’re zooming in on LinkedIn Lead Gen Forms, which unlike their predecessor, take a mobile-first approach to help marketers capture more quality leads using pre-filled forms. Although LinkedIn has released this format back […]. B2B Marketing B2B Marketing Tips Lead Generation LinkedIn

Advancing Your Career With Greater Ease

The Realtime Report

Advancing your Career with Greater Ease. When it comes to career advancement, there are many people that struggle because of other commitments they have to deal with.

Everything Marketers Need To Know About The Latest Instagram Changes

The Social Media Hat

December 11th is D-Day for some apps and their Instagram functionality. What's really going on