The Realtime Report
DECEMBER 11, 2018
The Health of Your Teen is Instagram’s Latest Target. By Natalie Doppelt. Instagram has become Gen Z’s latest drug—addictive and harmful, it is now a prevalent component of American youth’s daily life. As a means of communication, this social media outlet has become a digital representation of the teenage life, an embodiment of the identity teens wish the world could see.
Sherrilynne Starkie
DECEMBER 13, 2018
This week’s Top Five social media ‘must know’ news stories includes new Facebook search ads, Instagram’s audio messages, Google’s For You tab, YouTube’s Stories and news from Pew Internet Research on media consumption habits. 1. Facebook tests search ads in results pages, Marketplace. Facebook is testing search ads in its search results and Marketplace, according to industry reports.
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Later
DECEMBER 9, 2018
Calculating your Instagram engagement rate can be surprisingly difficult to do. Should “engagement” include the number of times your post was saved? And what about the followers vs. impressions debate? Which gives you a better overall understanding of your account’s health? To help you navigate the (very) murky Instagram engagement rate waters, we put together this handy guide that compares the 3 most popular methods for calculating your Instagram engagement rate, and which mak
Webbiquity SMM
DECEMBER 13, 2018
Guest post by Stuart Cooke. When harnessed to its full potential, it’s surprising how powerful LinkedIn can be as a marketing tool. Not only can building a presence on the platform help to boost brand awareness, but it allows you to provide users with quality content, which in turn enhances your status as a trusted, go-to source in your industry. That said, there are a few things to keep in mind when tuning your company’s LinkedIn strategy to use it to its full potential, such as taking in
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Waxing UnLyrical
DECEMBER 13, 2018
Guest Post by Kathy Vaske. This is not your typical post about planning and strategy because that would be a waste of your time. One quick internet search on the subject, (even a niche search) will deliver so many resources, templates, guides, roadmaps and more that you could tilt into overwhelm in as many seconds as it took to load your results. So what strategic advice can this 20-year veteran offer that will be of value to you – today’s communication professional?
Social Media Today
DECEMBER 9, 2018
Here are some tips to help you optimize your social media marketing strategy for 2019 - including some key elements you may have overlooked.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Webbiquity SMM
DECEMBER 12, 2018
Guest post by David Gutierrez. As of June 2018, 4.2 billion people had access to the Internet—in other words, about 55 percent of the entire population of the world. And this percentage is growing with every passing year, which means digital marketing should be at the forefront of any promotional strategy because it is universal, affordable, and will only grow in importance.
agora pulse
DECEMBER 13, 2018
For social media managers this time of year is less about decking the halls with boughs of holly and more about planning for 2019. The social media landscape is changing fast and with tougher KPIs, changing technologies and new techniques, it’s more important than ever to stay ahead of our game. At Contentworks Agency we’ve already planned next year’s social media strategies for our clients.
Social Media Today
DECEMBER 9, 2018
Habits are hard to break - especially the bad ones. Replace them with more effective, efficient practices, and start strong in the New Year.
Ignite Social Media
DECEMBER 13, 2018
In the last few months, you may have noticed some changes to the LinkedIn platform. Recently, LinkedIn has introduced some new engagement features with the goal of improving user experience and encouraging engagements. One of the biggest changes was an algorithm adjustment. According to LinkedIn, viral actions such as likes, comments and shares are increasing more than 50% YOY, but those gains are attributed almost exclusively to the top content creators.
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A beginner's guide to social media automation tools and getting automation right.
The Social Media Hat
DECEMBER 10, 2018
December 11th is D-Day for some apps and their Instagram functionality. What's really going on?
agora pulse
DECEMBER 12, 2018
Oh the simple days of Instagram, when images could only be square and video wasn’t supported… Now we have Carousels, Stories, promoted posts, and more. So much that has changed. Another new development at Instagram is the emergence of business profiles. Instagram business profiles and personal profiles are different in several ways, so people who started with a personal profile for their brand may wonder, “Should I switch to an Instagram business profile?
Social Media Today
DECEMBER 13, 2018
Instagram has added a new 'Countdown' sticker, which enables users to sign-up for a notification when the countdown is complete.
Ignite Social Media
DECEMBER 11, 2018
Now that all the turkeys have been carved and the Black Friday shopping has ended, brands and marketers are in their final Q4 push and are preparing for 2019. Catch up on the latest news from the social media world in with our Q4 social media updates. . Q4 Social Media Updates. Instagram Expands Shopping. In September, Instagram rolled out product stickers in stories and the shopping channel in Explore.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Oktopost
DECEMBER 11, 2018
Last week we published a piece on Lead Ads and why B2B marketers should harness them into their campaign strategy. This time, we’re zooming in on LinkedIn Lead Gen Forms, which unlike their predecessor, take a mobile-first approach to help marketers capture more quality leads using pre-filled forms. Although LinkedIn has released this format back […].
Socialmedia.biz
DECEMBER 10, 2018
With more and more businesses working on creating a stellar online presence, the discussion has shifted from whether or not to have one, to how to stand out in the crowded online space. Standing above your peers is challenging, but possible. These tips will get you started. 1. Get on Social Media . 69% of Americans are social media users. Now, imagine the potential this creates.
Social Media Today
DECEMBER 11, 2018
We recently conducted a survey of our audience to determine the key social media marketing trends and shifts of 2018. Here's part two of our report.
agora pulse
DECEMBER 11, 2018
In April of this year, I wrote about the Big Facebook and Instagram API Changes that had just been announced. In that post, I did my best to calm the nerves of social media marketers who thought they’d be out of a job with these changes. Looking back, I wonder if I needed to calm anyone down at all. Three of the four changes — restrictions on Facebook Group publishing , Facebook Private Messages, and Facebook Search API) — were soon overturned by Facebook and life returned back
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Sprout Social
DECEMBER 13, 2018
Between running influencer programs and checking out the newest Instagram features, social media marketers in 2018 had a lot to handle. Take a moment to reflect on this past year’s successes and losses. Which campaigns and content types fell flat? What could you do better at in 2019? As 2018 comes to a close, let’s take a look at what you should prioritize in 2019 and what you should let go of. 1.
Buffer Social
DECEMBER 10, 2018
Video content is one of the most popular mediums for businesses today, and for good reason. Video is more engaging, more memorable, and more popular among consumers than any other type of content. And there’s data to back that up, too! For example, did you know that 76% of businesses say video has helped them increase sales? Or that 80% of marketers say video has increased time spent on their website?
Social Media Today
DECEMBER 13, 2018
Google has released listings of some of the most searched terms for 2018, including the most popular musicians, TV shows and sports teams.
Rebekah Radice
DECEMBER 10, 2018
Leading a high-performance marketing team is harder than ever. Between systems, processes, and proving ROI, teams and their leaders struggle to meet expectations, hit objectives, and stay focused in an ever-changing online world. But there’s also never been a more dynamic and exciting time to lead a marketing team. As a CMO who values radical transparency across the organization, I’m always in search of a better way to wrangle efficiency and ensure success.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Your Marketing Lady
DECEMBER 9, 2018
How to use Instagram name tags for business. Today I’m going to show you how to quickly use, make and scan Instagram name tags to increase your Instagram followers with people who are actually interested in your business! Why use Instagram name tags? It’s great for networking offline as a way to increase your Instagram followers.… The post How To Use Instagram Name Tags For Business appeared first on Social Media Marketing and Marietta Web Design.
Socially Sorted
DECEMBER 14, 2018
The entrepreneur in your life deserves the best of the best gifts for entrepreneurs, right? And that entrepreneur might actually be you! I’ve rounded up some of the best gifts for entrepreneurs for this holiday season in this post. Subtly pass on the blog post to a loved. // Read More. The post 19 Best Gifts for Entrepreneurs [2018 Holiday Gift Guide] appeared first on Socially Sorted.
Social Media Today
DECEMBER 12, 2018
Facebook has released a new report which identifies key trends which have seen significant increases in discussion volume in 2018.
Sprout Social
DECEMBER 10, 2018
The greater your Instagram reach, the more eyes you can get on your brand’s visual content. Seems like a no-brainer, right? But in the face of the platform’s ever-changing algorithm , brands need to explore beyond traditional Instagram tips and best practices. Expanding your reach on Instagram is about much more than a brute force content marketing attack, by the way.
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Discover just how easy it is to boost SEO with social media.
Forbes Social Media
DECEMBER 12, 2018
If life is a video game, what are the winning rules? While there are many scoring mechanisms including money, reputation, kids, physical performance and others. one least-known and most promising metric is the number of generated Quality-adjusted Life Years (QALY). Maximize global QALY to win!
Meltwater
DECEMBER 12, 2018
As businesses and organizations have become more focused on data, the importance of tracking, measuring, and analyzing every interaction has moved to the forefront. This has allowed users to glean… Read More >>>.
Social Media Today
DECEMBER 12, 2018
We recently conducted a survey of our audience to determine the key social media marketing trends and shifts of 2018. Here's part three of our report.
Sprout Social
DECEMBER 10, 2018
What are SMART goals? SMART goals are S pecific, M easurable, A ttainable, R ealistic, and T ime-bound. Building SMART goals, and measuring progress towards them quarter over quarter, helps marketers of all kinds support professional growth and development, while improving brand performance. The process helps you laser focus, prioritize, boil it down to the one strategy, if you had to choose only one, to place your bet on.
Forbes Social Media
DECEMBER 11, 2018
Artificial intelligence and virtual reality technologies have the potential to fundamentally alter both daily living and business operations. Members of Forbes Technology Council speculate on where AI and VR may be going in the near future.
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