Sat.Oct 13, 2018 - Fri.Oct 19, 2018

The Rise of Influencer Fraud

Meltwater

Weeding out Fake InfluencersTrack Community GrowthFollowers is a metric that brands flock to when choosing influencers. The more followers, the more they pay. Fake influencers, therefore, purchase followers. By tracking… Read More >>>. Influencer Marketing

5 Secrets to Better Brand Engagement on LinkedIn

agora pulse

When it comes to B2B and B2C companies, brand engagement on LinkedIn is the holy grail. LinkedIn has over half a billion users and about half that number log in every single month.

The complete guide to social media and the beauty industry

Sprout Social

Social media and the beauty industry go hand in hand. After all, beauty brands represent many of the most-followed, active accounts on Instagram in particular. And as it should come as no surprise, those same brands are making a killing having mastered the art of social selling.

Top Five: The night that YouTube went dark

Sherrilynne Starkie

This week’s must-know social media news includes the YouTube outage, a religious stance on women and social media, Coke’s misstep in New Zealand, Snapchat’s new original programming and Google’s shopping insights.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Facebook Launches New Dashboard to Better Track Facebook Ad Performance

Social Media Today

Facebook has launched a new Facebook Attribution dashboard which will help advertisers better track the performance of their Facebook ad and organic content

Gimme a break! – #Compassion in the workplace

Janet Fouts

Photo by Mimi Thian on Unsplash. Workplaces stress is quite literally a killer of productivity as well as health. Bringing compassion into the mix can lift spirits and bring a sense of oneness that may not have existed before.

More Trending

A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns.

8 Holiday Social Media Marketing Campaigns to Try This Season

Social Media Today

It's time to get your holiday marketing campaigns moving - here are some tips to help boost your holiday efforts

Chatbot use cases that will improve your customers’ user experience

Audiense

“Chatbots are the new category of digital touchpoints that has grown most rapidly in 2018”, reports Scott Brinker in his study 5 Disruptions to Marketing (Update 2018).

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The Simple Guide to Better Money Management

The Realtime Report

The Simple Guide to Better Money Management. We all need to manage our money better. Whether we are funding our own lives, our family, or a business, understanding where your money goes and how you can reduce your costs is a smart move for everyone.

Cost 114

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

1310News Power Lunch: Discussion can get a bit heated!

Sherrilynne Starkie

At my recent visit to the 1310 NEWS studio for the Power Lunch with Mark Sutcliffe I got to meet author Fred Litwan. We discussed cannabis and how it will (or won’t) change the fabric of our country. We talked about Donald J. Trump’s 60 Minutes interview.

Facebook Rolls Out New Updates for Branded Content Tags to Improve Transparency

Social Media Today

Facebook is rolling out some new updates to its Branded Content tags in order to improve transparency on brand/creator collaborations

7 Enticing Twitter Tactics for Your Business Outreach

Socialmedia.biz

Thread On. As we all know, tweets are short lived. But, they are highly influential in this short life-span. Threading of tweets is an excellent way to beat this. Threads are conversational tweets that can be used to keep your audience engaged.

11 Criteria for Comparing Influencer Marketing Proposals

Ignite Social Media

You’re looking for help with an influencer marketing campaign , so you’ve decided to outsource the program to a company that does it all the time. This can be a very smart move. Of course, doing your due diligence, you got more than one proposal.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Getting everyone social media trained

Sherrilynne Starkie

“Tell me and I forget, teach me and I may remember, involve me and I learn,” said Ben Franklin about social media training never. But his message holds true anyway. Most organizations use social media channels in some way as part of their daily business.

How Speed Affects Your Website [Infographic]

Social Media Today

How important is your web page load time? Check out this collection of stats and insights into expectations for website speed

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How To Use Music and Sonic Branding to Create a Memorable Identity

WebInKnow

While most marketers understand visual branding with images, colors, logos, and the like as well as branding using the written word, very few of us understand that it is possible to create (and own the rights to) your own sounds and music that align perfectly with your brand attributes.

How to Create and Use Instagram Quotes in Your Strategy

Later

Contrary to common belief, Instagram quotes are more than just good “filler content.” ” A lot of businesses post quotes on Instagram to achieve their specific marketing goals, like driving more sales and building brand affinity. Haven’t used Instagram quotes yet? No worries!

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

3 Predictions For IG Shopping and the Future of Ecommerce on Instagram

Buffer Social

Instagram is rumored to be building a standalone shopping app, IG Shopping. But what would a separate shopping app mean for the future of ecommerce on the platform? Social media marketer, Thea Neal, investigates.

Facebook Provides New Ad Targeting Options for App Marketers

Social Media Today

Facebook's rolling out some new targeting and data options for app install ads to help maximize reach and performance

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5 Best Practices for Brands on IGTV

Likeable

In an effort to maintain its growing status as a top social media platform, Instagram introduced IGTV earlier this year.

IGTV for Business: 10 Brands Killing it With IGTV Videos

Later

Using IGTV for business is still new territory for most brands. It’s only been a few months since IGTV launched, and many brands are wondering how to use IGTV for business, or if they should even use the channel at all.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Influencer Marketing: The A to Z Guide on Getting Started and Calculating ROI

Buffer Social

Influencer marketing is here to stay. Beauty, business, and tech influencers, among others, can help businesses to reach what can be difficult demographics. Savvy brands recognize consumers want honesty and are using transparency and openness as a differentiator in influencer marketing campaigns.

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LinkedIn Updates Feed Algorithm to Generate More Engagement for Users

Social Media Today

LinkedIn recently updates its feed algorithm to drive more engagement for user posts

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How To Gain A Marketing Team Without Hiring A Marketing Team

The Social Media Hat

A marketing team will provide you with the help and insight that you need in order for your business to succeed in today’s marketing environment. Here's your most cost-effective solution

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Instagram Image Size & Dimensions for 2018 (+ Free Infographic!)

Later

Optimizing your Instagram image size and dimensions used to be very simple. Since Instagram only allowed one orientation for photos and videos, all you had to do was pop your content into Instagram, add a couple hashtags, and click publish.

The Digital Analytics Guide

Quintly

At the beginning of your digital marketing journey, your main focus lies in the creation of content, pitching your well-crafted articles to other blogs or trying out new methods on the different social media networks. Digital Analytics

YouTube Partners with Eventbrite to Add Ticket Links to Music Videos

Social Media Today

YouTube has added a new integration with Eventbrite which enables users to purchase tickets for upcoming live shows direct from a video link

Meet Team Sprout: Marie, Manager, Marketing Data & Analytics

Sprout Social

It can be challenging to be one of only a few people at an organization with a specific skill set, but Marie says there is nothing she’d rather do than play with data puzzles all day. Lucky for her, that is exactly what all of us in the marketing department depend on her for.

How to Run Your First Instagram Ad Campaign

Later

Want to grow your Instagram account and get more sales from your feed? It’s time to launch your first Instagram ad campaign!

#233: Podcasting 101: From Creation to Promotion

Amy Porterfield

Amy, how do you start a podcast? This episode is a long time coming because I get asked this question A LOT! From the equipment and software I use, to knowing what topics to cover and which guests to feature, to the recording, editing and publishing phase, to how in the world I keep it […]. The post #233: Podcasting 101: From Creation to Promotion appeared first on Amy Porterfield | Online Marketing Expert.

YouTube Will Now Enable Advertisers to Target Users Viewing Content on TV Screens

Social Media Today

With viewing of digital content on home TV sets rising, YouTube is now providing an alternative to traditional TV ads