Sat.Sep 01, 2018 - Fri.Sep 07, 2018

Facebook advertising cost: Everything you need to optimize your ROI

Sprout Social

Facebook advertising costs range widely and are dependent on many factors, including your industry, location and objectives. With more businesses paying for Facebook ads and Facebook limiting the number of ads they show, quality and targeting is paramount.

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Stop Boosting Facebook Posts - Do This Instead

Social Media Today

Boosting Facebook posts is not necessarily the best way to drive true business value for your brand - here's another option to consider

4 Ways to Make Best Use of Cover Images on Your Social Media Profiles

Social Media Today

The cover images on your social profiles are prime real estate, which you should use to optimal advantage

Rules for good media relations

Sherrilynne Starkie

Many companies fail to include media relations as part of their content marketing strategies.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Social data for media planning: how to enrich content and the media plan using social data

Audiense

After the first article in this series about social data and media planning in which we discussed several methods to define and identify the target audience , today we'll focus our attention on how to enrich both the content and the media plan for those audiences previously identified.

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How to Create a Perfect Social Media Landing Page

Kikolani

The social media landscape is changing and has been for awhile. Facebook is still a very popular platform, but it The post How to Create a Perfect Social Media Landing Page appeared first on Kikolani. Social Media

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Confused By Data Integration? Here Are 25 Key Terms That Will Enlighten You

Quintly

Data integration as a topic has become increasingly important. Companies of all sizes aim to use integrating data in their daily business to improve decision-making. Data certainly has the power to enrich decisions, but exactly which data can deliver which insights can be tough to differentiate.

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Publish an Unpublished Post on Facebook: How to

Jon Loomer

Facebook’s unpublished posts, also referred to as “dark” posts, are actively used by advertisers. The “Info & Ads” tool has pulled back the curtain on just how frequently advertisers are utilizing this feature. Sometimes unpublished posts are intentional, such as cases where advertisers want to test out multiple posts, but without all the ad variations appearing on their page.

What the Facebook Page Redesign Means for Businesses

Ignite Social Media

Since the Cambridge Analytica news broke, Facebook has been making constant updates to their platform to earn back the trust of businesses and users. A recent Facebook page redesign and greater transparency around brand page activity is a step in the right direction. Buttons for Stronger CTAs.

The Social Media Universe 2018 [Infographic]

Social Media Today

As social media usage continues to rise, it's interesting to take a step back and look at the broader landscape, and how it's expanding

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

3 Easy Videos for Startups to Create

The Realtime Report

3 Easy Videos for Startups to Create. One of the challenges that startups often face is trying to create videos. As much as the benefits of using video for content, marketing and other areas are clear, the costs associated with creating them can be high for startups that usually have tight budgets.

Content Marketing in Cleveland

Meltwater

Conferences are a time to connect with colleagues while delving into conversations about your profession’s best practices. It’s an opportunity to explore new technologies and evolving strategies for our ever-shifting business… Read More >>>. Content Marketing

5 Quick & Easy Pinterest Organization Tips You Might Not Know About

Ignite Social Media

With the holidays around the corner, setting up your social channels to maximize effect for the shopping season should be a priority. Pinterest makes getting your channel into shape especially easy, if you know the steps.

How to Find Almost Anything on Google [Infographic]

Social Media Today

Understanding the various ways that you can use Google search can help optimize both your own search process and your SEO efforts

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Top 10 Teacher’s Day Social Media Posts

Unmetric

Teacher’s Day is the perfect opportunity to thank your mentors and that is just what brands did! With creative greetings, aesthetic images, and quirky videos, brands were able to get their social communities to interact with them.

Content Marketing World Round-Up

Meltwater

Content Marketing World is taking place in Cleveland this week. Billed as "the largest content event," the annual conference attracts nearly 4,000 marketers who come from all over to learn… Read More >>>. Content Marketing

12 Marketing Videos for Your Business (that Viewers Love to Watch)

Socially Sorted

In this post you’ll discover 12 types of marketing videos that viewers love to watch. If you’re thinking of creating marketing videos for your business then these ideas will get you started. We’ll then take a look of some of our favourite video types from the. // Read More.

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5 of the Best Social Media Management Tools to Help Streamline Your Efforts

Social Media Today

Here is a list of five social media management tools that can help improve your social marketing efforts

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

7 New Instagram Features You May Have Missed

Likeable

Instagram is on quite the roll this year, reaching 400 million daily active users on Stories and 1 billion monthly active users overall. It’s currently the fastest-growing social platform, growing 5x faster than any other network and expected to hit 930 million users by the end of 2021.

What Does PR Automation Mean for PR Pros?

Meltwater

Public relations and automation don’t necessarily seem to go hand in hand.There are some who feel PR automation strikes at the very heart of the profession – relations. After all,… Read More >>>. PR Strategy

A New Facebook Guide to Creating Video, The Shift to Instagram Stories Ads and Messenger, and 5 YouTube Facts You Can’t Miss

Buffer Social

Looking to catch up on the latest social media news, but short on time? We have you covered! This week (episode #110) we’re chatting about all of this and more: According to an interesting article from Digiday , Facebook is shifting gears with brand advertisers.

8 User Experience Tips to Improve Your Landing Page Conversion Rate [Infographic]

Social Media Today

Make sure your landing pages are optimized for conversion with these tips

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

5 Digital Marketing Tools Essential for Daily Use

Razor Social

The world of digital marketing is gigantic as it incorporates so many online tasks. That said, you can only imagine that the world of digital marketing tools is downright enormous … it actually resembles more of a galaxy than a single world!

How Fintech Companies Succeed at Twitter

Meltwater

The financial technology industry (fintech) is one of the most innovative and revolutionary business spaces. In the past few years, a small group of small startups have disrupted the massive,… Read More >>>. Social Media

#SproutChat Calendar: Upcoming Topics for September 2018

Sprout Social

With school back in session and fall around the bend, take this time to fill your calendar with opportunities to continue learning, connect with your peers and expand your skill set.

How to Use Social Media to Improve Your SEO and Rank Higher on Google [Infographic]

Social Media Today

How can social media platforms improve your SEO efforts? Check out this infographic

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Nike Stokes Controversy With Kaepernick Just Do It Advertisement

WebInKnow

Nike stoked controversy this week with a new advertisement in the company’s ongoing “Just Do It” campaign featuring Colin Kaepernick , the NFL football player who in 2016 chose not to stand for the playing of the national anthem to protest racial injustice.

7 Ways to Get More Facebook Video Shares

Quintly

As a content manager, we all know that posting videos instead of images on social media can be more efficient as it helps the audience memorize the content shared by the brand.

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How social media drives cryptocurrency for users & brands

Sprout Social

There’s loads of hype around cryptocurrency these days. Back in 2016, the only friends I had that talked about it were developers. And suddenly, it seems like almost overnight, everyone is talking about Bitcoins and crypto. The link between cryptocurrency and social media has had much to do with the rise in popularity, and probably price, of cryptocurrencies.

A Guide For Effective Social Media Automation [Infographic]

Social Media Today

Automation, used well, can be an effective and strategic way to maximize your social media marketing strategy

5 Ways Brands Are Taking Advantage of IGTV

Likeable

In June, Instagram introduced IGTV , a new space for long-form video that does away with the previous 60-second time limit and allows all users to share content up to 10 minutes long (or an hour for select accounts). Since the launch of IGTV, several brands have eagerly started their own channels, testing their audience’s appetite for long-form video content on the platform. Here are a few ways brands are using the new feature—and what you can learn from them: 1. Netflix.

Walking Around In Their Shoes

Ari Herzog

“You never really know a man until you stand in his shoes and walk around in them,” said Atticus Finch. Through his daughter Scout’s memories about her prepubescent childhood in the racially segregated Deep South of the 1930s, I feel like I’ve walked around in the shoes of lots of characters.