Sprout Social
SEPTEMBER 6, 2018
Facebook advertising costs range widely and are dependent on many factors, including your industry, location and objectives. With more businesses paying for Facebook ads and Facebook limiting the number of ads they show, quality and targeting is paramount. In this guide, we’ll go through key terms that you’ll see in Facebook ads as well as strategies on how to optimize for your budget.
Social Media Today
SEPTEMBER 7, 2018
Boosting Facebook posts is not necessarily the best way to drive true business value for your brand - here's another option to consider.
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Social Media Today
SEPTEMBER 5, 2018
The cover images on your social profiles are prime real estate, which you should use to optimal advantage.
Sherrilynne Starkie
SEPTEMBER 2, 2018
Many companies fail to include media relations as part of their content marketing strategies. This means they are walking away from opportunities to gain exposure to massive audiences, getting the SEO benefits of backlinks from high authority websites and often, winning a Google Page One ranking for their priority keywords. Successful digital marketing and communications depend upon Owned, Paid and Shared media strategies, and Earned media is an essential part of the mix.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Jon Loomer
SEPTEMBER 4, 2018
Facebook’s unpublished posts, also referred to as “dark” posts, are actively used by advertisers. The “Info & Ads” tool has pulled back the curtain on just how frequently advertisers are utilizing this feature. Sometimes unpublished posts are intentional, such as cases where advertisers want to test out multiple posts, but without all the ad variations appearing on their page.
Audiense
SEPTEMBER 7, 2018
After the first article in this series about social data and media planning in which we discussed several methods to define and identify the target audience , today we'll focus our attention on how to enrich both the content and the media plan for those audiences previously identified.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Kikolani
SEPTEMBER 4, 2018
The social media landscape is changing and has been for awhile. Facebook is still a very popular platform, but it The post How to Create a Perfect Social Media Landing Page appeared first on Kikolani.
Meltwater
SEPTEMBER 4, 2018
Conferences are a time to connect with colleagues while delving into conversations about your profession’s best practices. It’s an opportunity to explore new technologies and evolving strategies for our ever-shifting business… Read More >>>.
Ignite Social Media
SEPTEMBER 6, 2018
Since the Cambridge Analytica news broke, Facebook has been making constant updates to their platform to earn back the trust of businesses and users. A recent Facebook page redesign and greater transparency around brand page activity is a step in the right direction. Buttons for Stronger CTAs. While the new Facebook page redesign is geared towards local businesses , options for larger brands will be rolled out in the near future.
Social Media Today
SEPTEMBER 6, 2018
A new report from Pew Research shows that an increasing number of people are taking breaks from, or even deleting, Facebook.
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A beginner's guide to social media automation tools and getting automation right.
Oktopost
SEPTEMBER 4, 2018
In the last 5 years, social videos have exploded! But what’s all the hype about? As it turns out, integrating video into your social media efforts is no longer a tactic that B2B marketers can ignore. According to Wordstream, 82% of Twitter users now watch videos, YouTube has over a billion users, and over 500 […].
Unmetric
SEPTEMBER 5, 2018
Teacher’s Day is the perfect opportunity to thank your mentors and that is just what brands did! With creative greetings, aesthetic images, and quirky videos, brands were able to get their social communities to interact with them. We’ve put together some stats and the top content on Teacher’s Day. CLICK TO SEE THE LATEST TEACHER'S DAY POSTS.
Ignite Social Media
SEPTEMBER 7, 2018
With the holidays around the corner, setting up your social channels to maximize effect for the shopping season should be a priority. Pinterest makes getting your channel into shape especially easy, if you know the steps. Check out these Pinterest organization tips to make sure your viewers are seeing the best possible version of your boards. Pinterest Organization Tips.
Social Media Today
SEPTEMBER 7, 2018
Looking to boost your LinkedIn social selling efforts? Check out this guide from contributor and LinkedIn expert Melonie Dodaro.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Meltwater
SEPTEMBER 6, 2018
Public relations and automation don’t necessarily seem to go hand in hand.There are some who feel PR automation strikes at the very heart of the profession – relations. After all,… Read More >>>.
Quintly
SEPTEMBER 5, 2018
Data integration as a topic has become increasingly important. Companies of all sizes aim to use integrating data in their daily business to improve decision-making. Data certainly has the power to enrich decisions, but exactly which data can deliver which insights can be tough to differentiate. Before getting started with integrating data, the terminology should be clear.
The Realtime Report
SEPTEMBER 5, 2018
3 Easy Videos for Startups to Create. One of the challenges that startups often face is trying to create videos. As much as the benefits of using video for content, marketing and other areas are clear, the costs associated with creating them can be high for startups that usually have tight budgets. The good news is that there are several easy and affordable types of videos that startups can create.
Social Media Today
SEPTEMBER 7, 2018
Instagram has added some interesting new Super Zoom variants for Stories, and new emoji shortcuts in comments.
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Meltwater
SEPTEMBER 7, 2018
Content Marketing World is taking place in Cleveland this week. Billed as "the largest content event," the annual conference attracts nearly 4,000 marketers who come from all over to learn… Read More >>>.
Ari Herzog
SEPTEMBER 5, 2018
“You never really know a man until you stand in his shoes and walk around in them,” said Atticus Finch. Through his daughter Scout’s memories about her prepubescent childhood in the racially segregated Deep South of the 1930s, I feel like I’ve walked around in the shoes of lots of characters. That’s what a wonderful book imparts to the reader: that you’re not merely reading words on a page but that you’re entering someone’s life and sharing their s
Amy Porterfield
SEPTEMBER 6, 2018
My guest today, Andrew Warner, tells us that chatbots are the FUTURE of online engagement. Sounds like something we should pay attention to, right? If you’re not familiar with chatbots yet, you will be by the time you listen to this episode. I currently use chatbots to a limited degree in my business, but after […]. The post #227: Getting Started with Chatbots with Andrew Warner appeared first on Amy Porterfield | Online Marketing Expert.
Social Media Today
SEPTEMBER 6, 2018
Here is a list of five social media management tools that can help improve your social marketing efforts.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Meltwater
SEPTEMBER 2, 2018
The financial technology industry (fintech) is one of the most innovative and revolutionary business spaces. In the past few years, a small group of small startups have disrupted the massive,… Read More >>>.
Ari Herzog
SEPTEMBER 5, 2018
“You never really know a man until you stand in his shoes and walk around in them,” said Atticus Finch. Through his daughter Scout’s memories about her prepubescent childhood in the racially segregated Deep South of the 1930s, I feel like I’ve walked around in the shoes of lots of characters. That’s what a wonderful book imparts to the reader: that you’re not merely reading words on a page but that you’re entering someone’s life and sharing their s
Sprout Social
SEPTEMBER 4, 2018
There’s loads of hype around cryptocurrency these days. Back in 2016, the only friends I had that talked about it were developers. And suddenly, it seems like almost overnight, everyone is talking about Bitcoins and crypto. The link between cryptocurrency and social media has had much to do with the rise in popularity, and probably price, of cryptocurrencies.
Social Media Today
SEPTEMBER 1, 2018
Twitter's testing out a new way to show tweet replies, and indicate when users are active.
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Discover just how easy it is to boost SEO with social media.
Buffer Social
SEPTEMBER 4, 2018
Looking to catch up on the latest social media news, but short on time? We have you covered! This week (episode #110) we’re chatting about all of this and more: According to an interesting article from Digiday , Facebook is shifting gears with brand advertisers. After years of trying to sell brands on the Facebook news feed, they’re changing their pitch to Instagram, Stories, and Messenger engagement.
Likeable
SEPTEMBER 5, 2018
Instagram is on quite the roll this year, reaching 400 million daily active users on Stories and 1 billion monthly active users overall. It’s currently the fastest-growing social platform, growing 5x faster than any other network and expected to hit 930 million users by the end of 2021. To match its rapid growth, Instagram is also releasing new features at breakneck speed.
WebInKnow
SEPTEMBER 4, 2018
Nike stoked controversy this week with a new advertisement in the company’s ongoing “Just Do It” campaign featuring Colin Kaepernick , the NFL football player who in 2016 chose not to stand for the playing of the national anthem to protest racial injustice. The ad is a gutsy move by Nike because of the controversy surrounding Kaepernick.
Social Media Today
SEPTEMBER 7, 2018
Instagram has launched a new resource to help parents better understand what their children are doing on the platform, and how to manage time spent.
Sprout Social
SEPTEMBER 5, 2018
With school back in session and fall around the bend, take this time to fill your calendar with opportunities to continue learning, connect with your peers and expand your skill set. This September at #SproutChat, we’ll be chatting about all things social from what it means to be transparent in 2018 to the future of paid and even best practices for creating engaging case studies.
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