Sat.Aug 18, 2018 - Fri.Aug 24, 2018

[Answered] If Bounce Rate Isn’t Critical, What Blog Metric Matters?

SocMed Sean

Recently, I wrote a blog post detailing why I stopped fretting about a high bounce rate on my blog. If you haven’t read it, take a second and pop over to the link and catch up.

Social data for media planning: how to identify the target market

Audiense

Social data and media planning? How can a media strategy benefit from insights extracted from social data? In the coming weeks we'll talk about how audience analysis and consumer insights can be key to the media strategy of any brand. Consumer Insights Media Strategy

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Trending Sources

Top 5 Video Creation Tools For Social Media Managers

agora pulse

Video marketing is an absolute must for social media managers today and with good reason. Adding video to your social media channels produces higher engagement, greater brand loyalty and more interest in your product or service.

5 Tried and True LinkedIn Tips to Grow your Company Page Followers 600% Faster

Buffer Social

While much of the focus over the last few years on social media has been on Facebook and Instagram, LinkedIn has been steadily growing its user base to more than 500 million users.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Top Five: Finally some good news

Sherrilynne Starkie

This week’s top 5 must-know social media news for marketing and communications professionals see a lot of good work by both Google and Facebook in the effort to improve the quality of news and reporting. Twitter? Not so much.

News 195

Facebook Rolls Out New Options for Creating Video from Still Image and Text Assets

Social Media Today

Facebook's rolling out some new options which will enable brands to create video content from still image and text assets

Video 171

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6 Common Social Media Marketing Mistakes to Avoid

Kikolani

Social media marketing is one of the newest forms of marketing. Because it is a medium of “the people”, everybody The post 6 Common Social Media Marketing Mistakes to Avoid appeared first on Kikolani. Blogging

Three Ways to Restrict Your Facebook Audience

Jon Loomer

There is a need to sometimes limit the audience of people who see your Facebook posts (or page!). While it’s counter to the standard “more reach, please” attitude of most Facebook marketers, occasionally there are circumstances that require you to restrict your Facebook audience.

The Power of Micro-Influencers on Instagram

Social Media Today

While big-name influencers can boost brand awareness, micro-influencers may actually have more capacity to inspire action and conversions

How to Align Your Media and Influencer Outreach Efforts for Better Results

Meltwater

Influencer marketing has become increasingly popular as a marketing and PR strategy. The market is estimated to be worth $2 billion in 2017 and set to reach $10 billion by… Read More >>>.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

New York Times Bestselling Author Puts His Social Time Investment on a Diet

agora pulse

Building and maintaining your brand on social media isn’t an easy task. This goes double when your brand is, well, you. Many authors, performers, public figures, and artists struggle with this daily social grind while juggling the actual doing of the thing they are trying to promote.

Listen Don’t Ask

Mindjumpers

Traditionally market research has been built on claimed data. This could be surveys, interviews or focus groups. These research methods- although can and have uncovered fascinating insights- are expensive, time-consuming and questionable in their accuracy.

Data 130

Facebook Group Admins Can Now Pin Comments to Focus Discussion

Social Media Today

Facebook will now let group admins pin comments, enabling them to spark further discussion based on specific threads

Groups 171

Fail Brilliantly: Seven Years Later

Jon Loomer

[NOTE: I recently hit the seven-year anniversary of being laid off for the second time and starting this journey. Following is my reflection.]. Seven years ago. Seven years ago, I had just been laid off for the second time in two years.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

5 Reports Every PR Pro Needs to Prove PR ROI

Meltwater

All the software in the world won’t help if you can’t extract the data, interpret it, and present it in convincing reports. Your marketing and communications department may have a… Read More >>>. PR Analytics

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Guide to Every Social Media Metric That Matters

Socialmedia.biz

In the fast-paced, technologically advancing digital marketing industry, marketers are constantly changing the way brands, especially B2C businesses, engage with their target audience online.

LinkedIn Adds New Job Listing Tools, Including Option to Search by Remote Working Opportunities

Social Media Today

LinkedIn has added some new elements to its job listings to make it easier to find your dream position

List 171

7 Best Canva Alternatives for Amazing DIY Graphic Design

Socially Sorted

Are you looking for Canva alternatives for your DIY Graphic Design? We’ve become more adept at using visual content tools to create our own marketing and social media images – often using more than one tool to do so. So maybe it’s time to check out what’s. // Read More.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

3 Easy Steps to Get Your Social Media Budget Approved plus the C-Suite and Stakeholders on Board with Your Plan

Pam Moore

I got another note this week from a social marketing manager that was recently fired from their job for not delivering to expectations. Here’s the thing…. This person is GOOD. Like really good!

Make the case for video content

Sherrilynne Starkie

Did you know that by using video content in email marketing you can boost click-through rates by up to 300 per cent? Were you aware that 96 per cent of people who watch a video on mobile tend to share videos with others?

Video 212

5 Golden Marketing Tips for Ruling Instagram

Social Media Today

Looking to improve your Instagram performance? These tips will help set you on the right path

Tips 171

To Give Your Marketing Meaning, Start With Your Mission

Buffer Social

The greatest marketing campaigns are the ones that connect with us, inspire action and leave a lasting impact.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Sporting Accidents: How to Recover

The Realtime Report

Sporting Accidents: How to Recover. When you are a keen sports person who just loves to get outdoors and stay healthy, a sports injury can be a real thorn in your side as it prevents you from doing what you love.

6 Things You Must Do to Find out if Your Content is Engaging

Razor Social

You create a piece of content. You share it with the world and hope to engage your audience. But how do you know if it’s working? Which signals do you look at to understand if your content is actually engaging?

How to Choose the Right LinkedIn Ad Option for Your Business [Chart]

Social Media Today

LinkedIn has released a new flowchart to help brands determine which platform ad type is best suited to their goals

10 Great IGTV Ideas to Promote Your Brand [+Free Templates]

Socially Sorted

Are you looking for IGTV Ideas to promote your brand on Instagram TV? In this post we’ve rounded up 10 awesome IGTV ideas, with ready-to-use video templates. So now, you can get on with creating compelling video content for your IGTV Channel. Instagram has been putting a. // Read More.

3 Easy Steps to Get Your Social Media Budget Approved plus the C-Suite and Stakeholders on Board with Your Plan

Pam Moore

I got another note this week from a social marketing manager that was recently fired from their job for not delivering to expectations. Here’s the thing…. This person is GOOD. Like really good!

Facebook Redesigns Pages as Reach Declines, 5 Fascinating Facts About Gen Z, the ROI of Meme Accounts, and More!

Buffer Social

Looking to catch up on the latest social media news, but short on time? We have you covered!

Meme 76

How Data-Driven Marketers Outperform their Competitors

Social Media Today

With so much data now available to help optimize your campaigns, it makes sense that those doing so are taking the lead

Data 165

Employee Advocacy for Financial Services: 12 Frequently Asked Questions

Oktopost

It’s no secret that financial services have embraced social media for brand awareness, thought leadership, and customer relationships. But their journey hasn’t always been easy. Tough regulations and compliance requirements around how to best communicate with the public have made it challenging for finance marketers to maximize the full potential of social media. So how […]. Employee Advocacy Marketing Tips Social Analytics Social Engagement Thought Leadership

How To Solve 7 Major Marketing Challenges Of 2018

Forbes Social Media

Marketing industry leaders share how they're addressing some of their biggest pain points this year

NOW Is The Time To Begin

WebInKnow

Last week, I enjoyed presenting on New Marketing Mastery at the Tony Robbins Business Mastery event in Las Vegas. The energy in the room was remarkable!