Sat.Aug 18, 2018 - Fri.Aug 24, 2018

[Answered] If Bounce Rate Isn’t Critical, What Blog Metric Matters?

SocMed Sean

Recently, I wrote a blog post detailing why I stopped fretting about a high bounce rate on my blog. If you haven’t read it, take a second and pop over to the link and catch up.

Social data for media planning: how to identify the target market

Audiense

Social data and media planning? How can a media strategy benefit from insights extracted from social data? In the coming weeks we'll talk about how audience analysis and consumer insights can be key to the media strategy of any brand. Consumer Insights Media Strategy

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Top 5 Video Creation Tools For Social Media Managers

agora pulse

Video marketing is an absolute must for social media managers today and with good reason. Adding video to your social media channels produces higher engagement, greater brand loyalty and more interest in your product or service.

5 Tried and True LinkedIn Tips to Grow your Company Page Followers 600% Faster

Buffer Social

While much of the focus over the last few years on social media has been on Facebook and Instagram, LinkedIn has been steadily growing its user base to more than 500 million users.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Make the case for video content

Sherrilynne Starkie

Did you know that by using video content in email marketing you can boost click-through rates by up to 300 per cent? Were you aware that 96 per cent of people who watch a video on mobile tend to share videos with others?

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The 100 Most Searched Keywords on Google in the Past Year [Infographic]

Social Media Today

Trying to get a better handle on the latest search trends, particularly those of relevance to your industry? Check out this infographic

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More Trending

Listen Don’t Ask

Mindjumpers

Traditionally market research has been built on claimed data. This could be surveys, interviews or focus groups. These research methods- although can and have uncovered fascinating insights- are expensive, time-consuming and questionable in their accuracy.

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Top Five: Finally some good news

Sherrilynne Starkie

This week’s top 5 must-know social media news for marketing and communications professionals see a lot of good work by both Google and Facebook in the effort to improve the quality of news and reporting. Twitter? Not so much.

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The Power of Micro-Influencers on Instagram

Social Media Today

While big-name influencers can boost brand awareness, micro-influencers may actually have more capacity to inspire action and conversions

3 Advertising Campaigns You Need to Be Running on Facebook

agora pulse

When you implement the correct advertising campaigns on Facebook , it can become your most successful marketing channel and the core driver of growth for your business.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Three Ways to Restrict Your Facebook Audience

Jon Loomer

There is a need to sometimes limit the audience of people who see your Facebook posts (or page!). While it’s counter to the standard “more reach, please” attitude of most Facebook marketers, occasionally there are circumstances that require you to restrict your Facebook audience.

How to Align Your Media and Influencer Outreach Efforts for Better Results

Meltwater

Influencer marketing has become increasingly popular as a marketing and PR strategy. The market is estimated to be worth $2 billion in 2017 and set to reach $10 billion by… Read More >>>.

Social Media Glossary: 100+ Terms and Definitions for Online Success [Infographic]

Social Media Today

Do you know your geotag from your hashtag, your native ad from your meme? If you find yourself unsure about the latest buzzwords, check out this list

Guide to Every Social Media Metric That Matters

Socialmedia.biz

In the fast-paced, technologically advancing digital marketing industry, marketers are constantly changing the way brands, especially B2C businesses, engage with their target audience online.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Fail Brilliantly: Seven Years Later

Jon Loomer

[NOTE: I recently hit the seven-year anniversary of being laid off for the second time and starting this journey. Following is my reflection.]. Seven years ago. Seven years ago, I had just been laid off for the second time in two years.

Sporting Accidents: How to Recover

The Realtime Report

Sporting Accidents: How to Recover. When you are a keen sports person who just loves to get outdoors and stay healthy, a sports injury can be a real thorn in your side as it prevents you from doing what you love.

5 Golden Marketing Tips for Ruling Instagram

Social Media Today

Looking to improve your Instagram performance? These tips will help set you on the right path

New York Times Bestselling Author Puts His Social Time Investment on a Diet

agora pulse

Building and maintaining your brand on social media isn’t an easy task. This goes double when your brand is, well, you. Many authors, performers, public figures, and artists struggle with this daily social grind while juggling the actual doing of the thing they are trying to promote.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

5 Reports Every PR Pro Needs to Prove PR ROI

Meltwater

All the software in the world won’t help if you can’t extract the data, interpret it, and present it in convincing reports. Your marketing and communications department may have a… Read More >>>. PR Analytics

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3 Easy Steps to Get Your Social Media Budget Approved plus the C-Suite and Stakeholders on Board with Your Plan

Pam Moore

I got another note this week from a social marketing manager that was recently fired from their job for not delivering to expectations. Here’s the thing…. This person is GOOD. Like really good!

Online Video Watching Habits 2018 [Infographic]

Social Media Today

This new study looks at evolving video consumption behaviors, including viewing preferences and how video drives action

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7 Best Canva Alternatives for Amazing DIY Graphic Design

Socially Sorted

Are you looking for Canva alternatives for your DIY Graphic Design? We’ve become more adept at using visual content tools to create our own marketing and social media images – often using more than one tool to do so. So maybe it’s time to check out what’s. // Read More.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

To Give Your Marketing Meaning, Start With Your Mission

Buffer Social

The greatest marketing campaigns are the ones that connect with us, inspire action and leave a lasting impact.

6 Things You Must Do to Find out if Your Content is Engaging

Razor Social

You create a piece of content. You share it with the world and hope to engage your audience. But how do you know if it’s working? Which signals do you look at to understand if your content is actually engaging?

27 Things That All Small Business Websites Need [Infographic]

Social Media Today

Does your business website need a refresh? Check out this list of essential business website elements

The Ultimate Guide on How to Use Instagram Stories

Sprout Social

It’s no secret that Stories are a big deal on Instagram. But the fact that over 400 million people use Stories daily may come as a surprise to anyone who’s been sleeping on them. The recent explosion of storytelling content is no accident, though. In fact, Instagram has been pushing hard for brands and users alike to hop on the Stories bandwagon.

Facebook Redesigns Pages as Reach Declines, 5 Fascinating Facts About Gen Z, the ROI of Meme Accounts, and More!

Buffer Social

Looking to catch up on the latest social media news, but short on time? We have you covered!

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Top 10 Social Media Analytics Features

Quintly

When comparing different Social Media Analytics tools, it’s easy to get lost in the jungle of possibilities. For newcomers, it is especially hard to know what features to expect of a social media analytics tool. A lot of questions need to be answered before buying such a software.

Facebook Group Admins Can Now Pin Comments to Focus Discussion

Social Media Today

Facebook will now let group admins pin comments, enabling them to spark further discussion based on specific threads

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10 Great IGTV Ideas to Promote Your Brand [+Free Templates]

Socially Sorted

Are you looking for IGTV Ideas to promote your brand on Instagram TV? In this post we’ve rounded up 10 awesome IGTV ideas, with ready-to-use video templates. So now, you can get on with creating compelling video content for your IGTV Channel. Instagram has been putting a. // Read More.

NOW Is The Time To Begin

WebInKnow

Last week, I enjoyed presenting on New Marketing Mastery at the Tony Robbins Business Mastery event in Las Vegas. The energy in the room was remarkable!

10 Tips for Providing Top-Tier Twitter Customer Service

Sprout Social

Customer service isn’t what it used to be thanks to social media. And for consumers, that’s a good thing. Think about it. Nobody has time to sit on hold for an hour or spend days stuck in an endless email chain to get their questions answered anymore. Fast forward to present day where time is of the essence. According to Sprout’s 2018 Social Index , nearly half of all consumers have taken to social media to raise questions and concerns to brands.