SocMed Sean
AUGUST 20, 2018
Recently, I wrote a blog post detailing why I stopped fretting about a high bounce rate on my blog. If you haven’t read it, take a second and pop over to the link and catch up. A few days after publishing it, I received a question from a fellow blogger asking: Okay, so if bounce rate doesn’t matter, then what metric do you use to determine whether people like your content?
Audiense
AUGUST 22, 2018
Social data and media planning? How can a media strategy benefit from insights extracted from social data? In the coming weeks we'll talk about how audience analysis and consumer insights can be key to the media strategy of any brand.
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agora pulse
AUGUST 22, 2018
Video marketing is an absolute must for social media managers today and with good reason. Adding video to your social media channels produces higher engagement, greater brand loyalty and more interest in your product or service. As director of Contentworks Agency , I’ve tried and tested plenty of video creation tools for social media. In this article, I’ll walk you through my top 5 video creation tools and give you tips on how you can incorporate them into your content marketing strategy.
Buffer Social
AUGUST 23, 2018
While much of the focus over the last few years on social media has been on Facebook and Instagram, LinkedIn has been steadily growing its user base to more than 500 million users. And we’ve seen first-hand that businesses are working hard on perfecting their LinkedIn marketing strategy so that they can tap into the world’s largest professional network.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Sherrilynne Starkie
AUGUST 22, 2018
This week’s top 5 must-know social media news for marketing and communications professionals see a lot of good work by both Google and Facebook in the effort to improve the quality of news and reporting. Twitter? Not so much. Plus, getting ready for the upcoming networking season with LinkedIn QR Codes. Google to tell us the good news for once.
Social Media Today
AUGUST 21, 2018
Instagram's testing out a new way to discover content you might like, by showcasing it in the main feed, after you've seen all the latest posts from those you follow.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Jon Loomer
AUGUST 22, 2018
There is a need to sometimes limit the audience of people who see your Facebook posts (or page!). While it’s counter to the standard “more reach, please” attitude of most Facebook marketers, occasionally there are circumstances that require you to restrict your Facebook audience. Let’s review three ways to apply audience restrictions on Facebook.
Meltwater
AUGUST 19, 2018
Influencer marketing has become increasingly popular as a marketing and PR strategy. The market is estimated to be worth $2 billion in 2017 and set to reach $10 billion by… Read More >>>.
Social Media Today
AUGUST 23, 2018
While big-name influencers can boost brand awareness, micro-influencers may actually have more capacity to inspire action and conversions.
Mindjumpers
AUGUST 23, 2018
Traditionally market research has been built on claimed data. This could be surveys, interviews or focus groups. These research methods- although can and have uncovered fascinating insights- are expensive, time-consuming and questionable in their accuracy. Seth Stephens-Davidowitz book “Everybody Lies” is built on the disparity between claimed and observed data.
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A beginner's guide to social media automation tools and getting automation right.
agora pulse
AUGUST 23, 2018
When you implement the correct advertising campaigns on Facebook , it can become your most successful marketing channel and the core driver of growth for your business. With Facebook advertising, you can target people who have had different levels of engagement with your business both on and off the platform. These are called audience temperatures and consist of Cold, Warm and Hot audiences.
Meltwater
AUGUST 23, 2018
All the software in the world won’t help if you can’t extract the data, interpret it, and present it in convincing reports. Your marketing and communications department may have a… Read More >>>.
Social Media Today
AUGUST 24, 2018
Brands are implementing pillar pages to boost SEO rank for core services, but we've found that there are many benefits beyond improved SEO to the pillar page approach.
Socially Sorted
AUGUST 19, 2018
Are you looking for Canva alternatives for your DIY Graphic Design? We’ve become more adept at using visual content tools to create our own marketing and social media images – often using more than one tool to do so. So maybe it’s time to check out what’s. // Read More. The post 7 Best Canva Alternatives for Amazing DIY Graphic Design appeared first on Socially Sorted.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Pam Moore
AUGUST 22, 2018
I got another note this week from a social marketing manager that was recently fired from their job for not delivering to expectations. Here’s the thing…. This person is GOOD. Like really good! They get social media strategy, they know how to drive content, and they had a solid team supporting their efforts. So why did they get canned? They didn’t have the support of their leadership team.
Your Marketing Lady
AUGUST 19, 2018
Every website is different, but there are many common elements and features of a good business website. Without these, visitors often become frustrated and leave the site long before they purchase a product or achieve the desired goal. Here are 30 proven features of a good business website to ensure more sales, conversions and… The post 30 Must-Have Features Of A Good Business Website appeared first on Social Media Marketing and Marietta Web Design.
Social Media Today
AUGUST 23, 2018
Facebook's rolling out some new options which will enable brands to create video content from still image and text assets.
Socially Sorted
AUGUST 22, 2018
Are you looking for IGTV Ideas to promote your brand on Instagram TV? In this post we’ve rounded up 10 awesome IGTV ideas, with ready-to-use video templates. So now, you can get on with creating compelling video content for your IGTV Channel. Instagram has been putting a. // Read More. The post 10 Great IGTV Ideas to Promote Your Brand [+Free Templates] appeared first on Socially Sorted.
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Sprout Social
AUGUST 22, 2018
Customer service isn’t what it used to be thanks to social media. And for consumers, that’s a good thing. Think about it. Nobody has time to sit on hold for an hour or spend days stuck in an endless email chain to get their questions answered anymore. Fast forward to present day where time is of the essence. According to Sprout’s 2018 Social Index , nearly half of all consumers have taken to social media to raise questions and concerns to brands.
The Realtime Report
AUGUST 22, 2018
Sporting Accidents: How to Recover. When you are a keen sports person who just loves to get outdoors and stay healthy, a sports injury can be a real thorn in your side as it prevents you from doing what you love. During this time, you need to know how to take things down a peg or two so that you are not overextending your self and making things worse.
Social Media Today
AUGUST 22, 2018
Many businesses still get caught up paying for SEO services that don't deliver results, explains contributor Randy Milanovic.
Oktopost
AUGUST 21, 2018
It’s no secret that financial services have embraced social media for brand awareness, thought leadership, and customer relationships. But their journey hasn’t always been easy. Tough regulations and compliance requirements around how to best communicate with the public have made it challenging for finance marketers to maximize the full potential of social media.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Buffer Social
AUGUST 22, 2018
The greatest marketing campaigns are the ones that connect with us, inspire action and leave a lasting impact. Think Casey Neistat’s ‘ Make It Count ‘ collaboration with Nike, Airbnb’s ‘ Belong Anywhere ‘ or Patagonia’s ‘ Fighting for Public Lands ‘ Very few businesses ever achieve anything that connects with their audience like these campaigns.
Razor Social
AUGUST 22, 2018
You create a piece of content. You share it with the world and hope to engage your audience. But how do you know if it’s working? Which signals do you look at to understand if your content is actually engaging? In this article, we’ll share some valuable tips on how you can figure out if your content is doing a good job at engaging your audience. What do I mean by engaging content?
Social Media Today
AUGUST 21, 2018
Groups can be a great way to facilitate connection with your audience - but which groups option is better for B2B marketers?
Socialmedia.biz
AUGUST 21, 2018
In the fast-paced, technologically advancing digital marketing industry, marketers are constantly changing the way brands, especially B2C businesses, engage with their target audience online. Social media has been the fastest growing trend in world history, with Facebook amassing more than 2 billion monthly active users since its launch in 2006. For reference, when the internet became publicly available, it managed to bring together 1 billion users in 10 years.
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Discover just how easy it is to boost SEO with social media.
Amy Porterfield
AUGUST 23, 2018
On today’s show, we’re diving into strategies around two things I LOVE to talk about: list building and evergreen lead automation! However, there’s a twist! I’ve brought on someone to walk us through some really great strategies on these topics on a platform I haven’t covered much here: YouTube! You and I both know video […]. The post #225: How to Create an Evergreen Lead Machine on YouTube appeared first on Amy Porterfield | Online Marketing Expert.
Pam Moore
AUGUST 22, 2018
I got another note this week from a social marketing manager that was recently fired from their job for not delivering to expectations. Here’s the thing…. This person is GOOD. Like really good! They get social media strategy, they know how to drive content, and they had a solid team supporting their efforts. So why did they get canned? They didn’t have the support of their leadership team.
Social Media Today
AUGUST 19, 2018
Facebook recently launched a new tool to help connect brands with relevant platform influencers. Here's an overview of how it works.
Forbes Social Media
AUGUST 21, 2018
Marketing industry leaders share how they're addressing some of their biggest pain points this year.
WebInKnow
AUGUST 22, 2018
Last week, I enjoyed presenting on New Marketing Mastery at the Tony Robbins Business Mastery event in Las Vegas. The energy in the room was remarkable! While everything shared from the stage by Tony and me and the other great speakers such as Scott Harris has potential for massive business change, the key execution. You must start. Now.
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