Sat.Aug 11, 2018 - Fri.Aug 17, 2018

New report resurrects AVE measurement for influencer campaigns

Sherrilynne Starkie

I first heard of Advertising Value Equivalency (AVE) very early in my agency career, way back in the 90s. Then it was our practice to calculate how much a client would have had to pay for an ad the same size as an editorial piece.

5 Tips for Incorporating Video into Your Social Media Strategy

Social Media Today

Looking to add video into your social media marketing approach? Here are some tips on how to do it

Video 171

Can Every Blog Benefit From Pinterest? The SocMedSean Pinterest Experiment

SocMed Sean

Pinterest…it’s kinda the bane of my existence as a social media blogger. Not because I don’t like the platform, but more because I’m totally jealous of those who get to use it to drive mad-traffic to their blogs.

Using Hashtags On Instagram

yMarketingMatters

Let’s talk about how to use hashtags for Instagram that will organically up your game. Using hashtags for Instagram definitely makes your content more discoverable, will help you gain followers, increase likes and engagement. What’s a hashtag?

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

How Social Media Monitoring Can Help Customer Service

Ignite Social Media

Social media is quickly becoming one of the leading channels for customers to choose when they are looking for customer service. Social media customer service accounts for 34.5% of people’s choice for resolving their issues, outstripping email, websites, and 1-800 numbers.

8 Fascinating Facts of Social Media Usage in 2018 [Infographic]

Social Media Today

Social media usage continues to grow - check out these stats on the rising reliance on social media

More Trending

Using Hashtags On Instagram

yMarketingMatters

Let’s talk about how to use hashtags for Instagram that will organically up your game. Using hashtags for Instagram definitely makes your content more discoverable, will help you gain followers, increase likes and engagement. What’s a hashtag?

New and Reinstated Professional Targeting Options on Facebook

Jon Loomer

Many recent announcements from Facebook concerning targeting are seemingly about the removal of features. Thankfully, this post is not about that! Facebook quietly mentioned some new (and some reinstated/returning) professional targeting options on the Facebook Developers blog.

7 Ways to Generate Leads for Your Small Business with Content Marketing [Infographic]

Social Media Today

How can you influence buying behavior with your content? Check out these tips

5 Reasons Every Business Professional Should Take A Course In Marketing

SocMed Sean

Today’s guest post comes from Jade Anderson, who is an experienced In-house Editor at Upskilled. With a background in online marketing, Jade has always had a love for the written word. She enjoys being able to combine these skills with her passion for the education industry.

Course 130

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Social Media for Nonprofits: 5 Key Questions

Ignite Social Media

Looking for your nonprofit to get social? Social media is a great way to tell the story of your organization, engage with your audience, and drive the results that you’re looking for. Here are five key questions to ask yourself before you get started. What are you trying to accomplish?

[Product Update] New plans for Audiense Connect, our Twitter marketing platform

Audiense

We are pleased to inform you that our plans for our Twitter marketing platform, Audiense Connect, were updated on the August 8th. Now Audiense Connect users can choose between Free, Starter and Standard plans. Audiense News Twitter Marketing

5 Social Media Mistakes (Plus the Number One Mistake to Avoid)

Social Media Today

Avoid these social media marketing mistakes in order to maximize your efforts

5 Reasons Every Business Professional Should Take A Course In Marketing

SocMed Sean

Today’s guest post comes from Jade Anderson, who is an experienced In-house Editor at Upskilled. With a background in online marketing, Jade has always had a love for the written word. She enjoys being able to combine these skills with her passion for the education industry.

Course 130

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

What the Teens Are Up To: Most Used Social Channels

Ignite Social Media

While parenting a 13-year-old, I realized two things: first, I’m old and second, social media wasn’t a thing when I was a teen. To stay relevant to my ever-growing bundle of joy, I’ve had to dive into apps I otherwise wouldn’t use as much.

How to Use Instagram to Market Your Restaurant or Cafe

Socialmedia.biz

Marketing can be an arduous and expensive process but it doesn’t have to be that way. With a daily active user base of over 500 million, Instagram is a great platform that you can use to market your restaurant or café. But there’s a catch; over 95 million posts are made daily.

5 Steps to Effectively Track and Measure Your Social Media Strategy [Infographic]

Social Media Today

Social ROI can be tricky to calculate - here are some tips to ensure you're on the right track

ROI 163

5 Common Money Traps and How to Avoid Them

The Realtime Report

5 Common Money Traps and How to Avoid Them. Even if you consider yourself to be savvy and money-smart, it’s simple to fall into a money trap. All it takes is a clever marketing scheme, and you could be throwing your money away before you even realize what you’re doing.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How to Review Competitors’ Ads On Facebook

Ignite Social Media

In an effort to create more transparency after their big privacy debacle , Facebook has released a way to view all ads that a page is currently running across Facebook, Instagram and the Messenger and Audience networks.

Review 100

6 Ways To Make the World More Positive Via Social Media

Socialmedia.biz

Millions of people use social media channels in the world today to perform various activities, including sharing data, marketing goods or services, interacting and educating. Social media is the combination of humanity and technology. It is now an integral part of the society.

The Science of Sharing on Social Media [Infographic]

Social Media Today

Which content type sees the most shares on social, and who, specifically, is sharing it? Check out this infographic

Types 146

Collect Leads from a Facebook Canvas Contact Form (and Target Them)

Jon Loomer

Last week, I provided you with a step-by-step for how to create a Facebook Canvas contact form. But once you create these ads, how do you collect the leads? And how do you target those who engage with these forms?

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Do You Need a Social Media Consultant?

Ignite Social Media

Now, we may be biased, but whether you’re a small business or an established corporation, social media marketing is a vital marketing channel.

What Should I Do with Trolls on My YouTube Videos?

agora pulse

Ever scrolled through the YouTube comments section on a cool video you just watched? Then you’ve seen comments from the terrible YouTube trolls. Not these guys. YouTube trolls (and their other social media counterparts) are nothing like the adorable cartoon variety.

A Beginners Guide to Facebook Messenger Chatbots [Infographic]

Social Media Today

Have you considered the potential of a Facebook Messenger chatbot for your business

Dip Your Toe Into Immersive Experiences

Meltwater

Immersive Experiences are the Next Frontier in PR and Brand MarketingThere's a new trend afoot.PR-driven driven immersive experiences are taking the art world by storm and it's turning an entire industry… Read More >>>.

Depth of Field: What Is It & How to Leverage It on Social

Ignite Social Media

In order to take great photos for social media, it’s essential to understand how your camera works. Knowing how shutter speed, ISO and aperture affect your images is going to result in you having more control and, in turn, taking better photos for your brand.

Content Marketing for Regulated, Boring and Unsexy Industries

Pam Moore

Creating content that inspires, connects and converts is not an easy task. Even if your product or service is “sexy” it can be tough. It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government.

Facebook Launches New Process to Convert Still Images to Video, New Ad Creative Guide

Social Media Today

Facebook is looking to help advertisers improve their Facebook ad performance by providing a new video option, and a new listing of tips

How to Land and Keep Clients in the Social Media Business

Socialmedia.biz

7 Psychology Facts That All Social Media Marketers Should Know

Buffer Social

What do psychology and social media have in common? A lot more than you might imagine! Believe it or not, there are some very scientific reasons that people like, share, comment, click, and even purchase products online.

Could Buyer Personas be Your Secret Weapon for More Leads and Sales with Social Media?

Pam Moore

As with anything in life, it's easy to skip to the easy part. I love chocolate cake and I usually go straight to the frosting. Executing your social media strategy is similar in that it's easy to skip to the easy parts…the posting on Facebook, Instagram, LinkedIn, Twitter etc.