Sat.Aug 11, 2018 - Fri.Aug 17, 2018

New report resurrects AVE measurement for influencer campaigns

Sherrilynne Starkie

I first heard of Advertising Value Equivalency (AVE) very early in my agency career, way back in the 90s. Then it was our practice to calculate how much a client would have had to pay for an ad the same size as an editorial piece.

5 Tips for Incorporating Video into Your Social Media Strategy

Social Media Today

Looking to add video into your social media marketing approach? Here are some tips on how to do it

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Can Every Blog Benefit From Pinterest? The SocMedSean Pinterest Experiment

SocMed Sean

Pinterest…it’s kinda the bane of my existence as a social media blogger. Not because I don’t like the platform, but more because I’m totally jealous of those who get to use it to drive mad-traffic to their blogs.

What Should I Do with Trolls on My YouTube Videos?

agora pulse

Ever scrolled through the YouTube comments section on a cool video you just watched? Then you’ve seen comments from the terrible YouTube trolls. Not these guys. YouTube trolls (and their other social media counterparts) are nothing like the adorable cartoon variety.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Could Buyer Personas be Your Secret Weapon for More Leads and Sales with Social Media?

Pam Moore

As with anything in life, it's easy to skip to the easy part. I love chocolate cake and I usually go straight to the frosting. Executing your social media strategy is similar in that it's easy to skip to the easy parts…the posting on Facebook, Instagram, LinkedIn, Twitter etc.

More Trending

Social Media Strategy: Connecting Within The Bounds Of Your HR Policies

SocMed Sean

Today’s guest post comes from Nathan Kittrell, who is the owner and founder of sales & marketing agency, Scale A Sale. He is also host of the business podcast, Growth Mode on Apple Podcasts.

How Social Media Monitoring Can Help Customer Service

Ignite Social Media

Social media is quickly becoming one of the leading channels for customers to choose when they are looking for customer service. Social media customer service accounts for 34.5% of people’s choice for resolving their issues, outstripping email, websites, and 1-800 numbers.

Content Marketing for Regulated, Boring and Unsexy Industries

Pam Moore

Creating content that inspires, connects and converts is not an easy task. Even if your product or service is “sexy” it can be tough. It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government.

5 Steps to Effectively Track and Measure Your Social Media Strategy [Infographic]

Social Media Today

Social ROI can be tricky to calculate - here are some tips to ensure you're on the right track

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

5 Reasons Every Business Professional Should Take A Course In Marketing

SocMed Sean

Today’s guest post comes from Jade Anderson, who is an experienced In-house Editor at Upskilled. With a background in online marketing, Jade has always had a love for the written word. She enjoys being able to combine these skills with her passion for the education industry.

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Dip Your Toe Into Immersive Experiences

Meltwater

Immersive Experiences are the Next Frontier in PR and Brand MarketingThere's a new trend afoot.PR-driven driven immersive experiences are taking the art world by storm and it's turning an entire industry… Read More >>>.

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What the Teens Are Up To: Most Used Social Channels

Ignite Social Media

While parenting a 13-year-old, I realized two things: first, I’m old and second, social media wasn’t a thing when I was a teen. To stay relevant to my ever-growing bundle of joy, I’ve had to dive into apps I otherwise wouldn’t use as much.

When Should You Expect to See Results from a Content Marketing Strategy?

Social Media Today

How long does it take content marketing to work? This post looks at the key elements involved, and what you can expect

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

5 Reasons Every Business Professional Should Take A Course In Marketing

SocMed Sean

Today’s guest post comes from Jade Anderson, who is an experienced In-house Editor at Upskilled. With a background in online marketing, Jade has always had a love for the written word. She enjoys being able to combine these skills with her passion for the education industry.

Course 130

6 Ways To Make the World More Positive Via Social Media

Socialmedia.biz

Millions of people use social media channels in the world today to perform various activities, including sharing data, marketing goods or services, interacting and educating. Social media is the combination of humanity and technology. It is now an integral part of the society.

New and Reinstated Professional Targeting Options on Facebook

Jon Loomer

Many recent announcements from Facebook concerning targeting are seemingly about the removal of features. Thankfully, this post is not about that! Facebook quietly mentioned some new (and some reinstated/returning) professional targeting options on the Facebook Developers blog.

7 Actionable SEO Tips to Instantly Boost Your Presence on Google [Infographic]

Social Media Today

Looking to give your search ranking a boost? Check out these tips

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Social Media for Nonprofits: 5 Key Questions

Ignite Social Media

Looking for your nonprofit to get social? Social media is a great way to tell the story of your organization, engage with your audience, and drive the results that you’re looking for. Here are five key questions to ask yourself before you get started. What are you trying to accomplish?

How to Use Instagram to Market Your Restaurant or Cafe

Socialmedia.biz

Marketing can be an arduous and expensive process but it doesn’t have to be that way. With a daily active user base of over 500 million, Instagram is a great platform that you can use to market your restaurant or café. But there’s a catch; over 95 million posts are made daily.

7 Psychology Facts That All Social Media Marketers Should Know

Buffer Social

What do psychology and social media have in common? A lot more than you might imagine! Believe it or not, there are some very scientific reasons that people like, share, comment, click, and even purchase products online.

Leveraging Emotions in B2B Marketing on LinkedIn [Infographic]

Social Media Today

LinkedIn has released a new infographic which outlines the potential of video content for B2B marketing

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

How to Review Competitors’ Ads On Facebook

Ignite Social Media

In an effort to create more transparency after their big privacy debacle , Facebook has released a way to view all ads that a page is currently running across Facebook, Instagram and the Messenger and Audience networks.

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Using Hashtags On Instagram

yMarketingMatters

Let’s talk about how to use hashtags for Instagram that will organically up your game. Using hashtags for Instagram definitely makes your content more discoverable, will help you gain followers, increase likes and engagement. What’s a hashtag?

How to Find The Best Social Media Platform For Your Business (the Sweet Spot)

Socially Sorted

Not sure what the best social media platform is for you? If you’re overwhelmed by social media networks and choosing between them, then you’re in the right place. In this post, I’m sharing some key ways to narrow down the best social media platform (or. // Read More.

7 Ways to Generate Leads for Your Small Business with Content Marketing [Infographic]

Social Media Today

How can you influence buying behavior with your content? Check out these tips

Do You Need a Social Media Consultant?

Ignite Social Media

Now, we may be biased, but whether you’re a small business or an established corporation, social media marketing is a vital marketing channel.

Tips for Marketing a Service Business

Socialmedia.biz

Do you have a service business that you are struggling to market effectively? Fortunately, there are some techniques that you can apply to stand out in a crowded marketplace and attract new clients. Consider some of the ways that you can give your service business a boost today.

Tips 101

Collect Leads from a Facebook Canvas Contact Form (and Target Them)

Jon Loomer

Last week, I provided you with a step-by-step for how to create a Facebook Canvas contact form. But once you create these ads, how do you collect the leads? And how do you target those who engage with these forms?

8 Fascinating Facts of Social Media Usage in 2018 [Infographic]

Social Media Today

Social media usage continues to grow - check out these stats on the rising reliance on social media