Sat.Aug 11, 2018 - Fri.Aug 17, 2018

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New report resurrects AVE measurement for influencer campaigns

Sherrilynne Starkie

I first heard of Advertising Value Equivalency (AVE) very early in my agency career, way back in the 90s. Then it was our practice to calculate how much a client would have had to pay for an ad the same size as an editorial piece. Once we had that number, we’d triple it to try to wrangle the value of editorial independence. More often than not, clients didn’t buy it.

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5 Tips for Incorporating Video into Your Social Media Strategy

Social Media Today

Looking to add video into your social media marketing approach? Here are some tips on how to do it.

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Can Every Blog Benefit From Pinterest? The SocMedSean Pinterest Experiment

SocMed Sean

Pinterest…it’s kinda the bane of my existence as a social media blogger. Not because I don’t like the platform, but more because I’m totally jealous of those who get to use it to drive mad-traffic to their blogs. You see, as the Co-Founder of a digital agency , I help many of my clients use Pinterest every day to increase the traffic to their sites.

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7 Strategies to Ensure Your Next Collaboration With Influencers Is a Success

The Social Media Hat

Influencer Marketing is “the new black.” Everybody is talking about it, and it seems like all companies (B2B and B2C alike) are dabbling in it. Here are seven tips that will make your next Influencer Marketing campaign a success!

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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New and Reinstated Professional Targeting Options on Facebook

Jon Loomer

Many recent announcements from Facebook concerning targeting are seemingly about the removal of features. Thankfully, this post is not about that! Facebook quietly mentioned some new (and some reinstated/returning) professional targeting options on the Facebook Developers blog. Facebook’s Developers blog is normally a space for more technical announcements, so the updates mentioned here are sometimes easily missed by advertisers.

Facebook 135
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Facebook Launches New Process to Convert Still Images to Video, New Ad Creative Guide

Social Media Today

Facebook is looking to help advertisers improve their Facebook ad performance by providing a new video option, and a new listing of tips.

Process 165

More Trending

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Take Your Blogging To The Next Level

The Social Media Hat

Here are a number of articles I've published which you can spend some time reviewing and learn several key techniques and aspects of blogging that will help you.

Review 167
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Content Marketing for Regulated, Boring and Unsexy Industries

Pam Moore

Creating content that inspires, connects and converts is not an easy task. Even if your product or service is “sexy” it can be tough. It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. Also, it could simply be your content is just not sexy and what some would call “boring.” However, those who need and want your services and content likely think it is exciting if you do it right!

Industry 132
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How to Use Video Storytelling to Maximize Brand Success

Social Media Today

By identifying your brand story, and harnessing the power of video storytelling you can win over the hearts (and wallets) of your target audience.

Video 159
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Collect Leads from a Facebook Canvas Contact Form (and Target Them)

Jon Loomer

Last week, I provided you with a step-by-step for how to create a Facebook Canvas contact form. But once you create these ads, how do you collect the leads? And how do you target those who engage with these forms? If you’ve created Facebook lead ads before, you’re familiar with the process of collecting those leads. You have to manually download a file consisting of your leads, unless you use a third-party tool to sync them to your CRM.

Facebook 128
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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How Social Media Monitoring Can Help Customer Service

Ignite Social Media

Social media is quickly becoming one of the leading channels for customers to choose when they are looking for customer service. Social media customer service accounts for 34.5% of people’s choice for resolving their issues, outstripping email, websites, and 1-800 numbers. But how can social media monitoring help your brand’s overall customer service experience?

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Could Buyer Personas be Your Secret Weapon for More Leads and Sales with Social Media?

Pam Moore

As with anything in life, it's easy to skip to the easy part. I love chocolate cake and I usually go straight to the frosting. Executing your social media strategy is similar in that it's easy to skip to the easy parts…the posting on Facebook, Instagram, LinkedIn, Twitter etc. It's easy to talk to people, like and comment on posts or share that funny cat meme.

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When Should You Expect to See Results from a Content Marketing Strategy?

Social Media Today

How long does it take content marketing to work? This post looks at the key elements involved, and what you can expect.

Content 167
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5 Reasons Every Business Professional Should Take A Course In Marketing

SocMed Sean

Today’s guest post comes from Jade Anderson, who is an experienced In-house Editor at Upskilled. With a background in online marketing, Jade has always had a love for the written word. She enjoys being able to combine these skills with her passion for the education industry. Thanks to Jade for sharing her thoughts. As someone trained in technology and the law, but who works in digital marketing, I completely concur with her thoughts below.

Course 100
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Dip Your Toe Into Immersive Experiences

Meltwater

Immersive Experiences are the Next Frontier in PR and Brand MarketingThere's a new trend afoot.PR-driven immersive experiences are taking the art world by storm and it's turning an entire industry… Read More >>>.

Trends 116
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What the Teens Are Up To: Most Used Social Channels

Ignite Social Media

While parenting a 13-year-old, I realized two things: first, I’m old and second, social media wasn’t a thing when I was a teen. To stay relevant to my ever-growing bundle of joy, I’ve had to dive into apps I otherwise wouldn’t use as much. Before doing any research, I assumed that YouTube and Instagram would be ranked the highest among teen’s most used social channels.

YouTube 111
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4 Strategies to Help Improve Your Customer Service Standards

Social Media Today

Customer service has always been key, but may be even more so in the social media era. Here are some tips to help improve your customer service process.

Strategy 135
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[Product Update] New plans for Audiense Connect, our Twitter marketing platform

Audiense

We are pleased to inform you that our plans for our Twitter marketing platform, Audiense Connect, were updated on the August 8th. Now Audiense Connect users can choose between Free, Starter and Standard plans.

Platform 101
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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How to Find The Best Social Media Platform For Your Business (the Sweet Spot)

Socially Sorted

Not sure what the best social media platform is for you? If you’re overwhelmed by social media networks and choosing between them, then you’re in the right place. In this post, I’m sharing some key ways to narrow down the best social media platform (or. // Read More. The post How to Find The Best Social Media Platform For Your Business (the Sweet Spot) appeared first on Socially Sorted.

Platform 110
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Social Media for Nonprofits: 5 Key Questions

Ignite Social Media

Looking for your nonprofit to get social? Social media is a great way to tell the story of your organization, engage with your audience, and drive the results that you’re looking for. Here are five key questions to ask yourself before you get started. What are you trying to accomplish? Your goals should be clear. Your nonprofit team has a mission, so your social goals should also be clear.

Questions 108
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5 Social Media Mistakes (Plus the Number One Mistake to Avoid)

Social Media Today

Avoid these social media marketing mistakes in order to maximize your efforts.

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5 Common Money Traps and How to Avoid Them

The Realtime Report

5 Common Money Traps and How to Avoid Them. Even if you consider yourself to be savvy and money-smart, it’s simple to fall into a money trap. All it takes is a clever marketing scheme, and you could be throwing your money away before you even realize what you’re doing. To stay ahead of the game and save yourself from financial turmoil, be aware of these money traps below.

How To 79
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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How B2B Marketers Are Driving 9X More Facebook Engagement Without Paying for Ads

Oktopost

Not too long ago, Facebook changed its algorithm to prioritize “meaningful interactions” between people. The company has been very straightforward about the implications, stressing that branded content which doesn’t spark back and forth conversations (comments, sharing to groups, replies to comments, etc.) will gain very little exposure in people’s timelines.

B2B 89
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How to Review Competitors’ Ads On Facebook

Ignite Social Media

In an effort to create more transparency after their big privacy debacle , Facebook has released a way to view all ads that a page is currently running across Facebook, Instagram and the Messenger and Audience networks. Previously, you could only see what competitors were doing by looking at the posts on their page. Now that paid ads are such a large part of social media, that method only shows a tiny piece of what they’re doing.

Review 99
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Twitter's Considering Big Changes to Address User Concerns - But Are They Taking the Right Approach?

Social Media Today

Twitter CEO Jack Dorsey says that they're open to making big changes to address concerns - but there are still many questions about the platform's process.

Twitter 111
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7 Ways Brands Take Advantage of Facebook Stories

Sprout Social

Videos are perfect for social media. They’re immersive, engaging and inherently social. The right video creates the intimacy of face-to-face interaction, without ever asking your audience to leave their sofa. It’s no wonder that social platforms around the world are investing in video. Facebook Stories is just one of the latest ways to delight your customers with visual content.

Brands 88
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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6 Ways To Make the World More Positive Via Social Media

Socialmedia.biz

Millions of people use social media channels in the world today to perform various activities, including sharing data, marketing goods or services, interacting and educating. Social media is the combination of humanity and technology. It is now an integral part of the society. Some of the popularly used social media channels include Facebook, Snapchat, Instagram and Twitter.

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Do You Need a Social Media Consultant?

Ignite Social Media

Now, we may be biased, but whether you’re a small business or an established corporation, social media marketing is a vital marketing channel. However, you may be a one man show with not enough time to dedicate to social media or haven’t jumped on the bandwagon because you’re not exactly sure where to start. In either situation, you may consider hiring a social media consultant.

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Twitter's Data-Friendly 'Twitter Lite' is Now Available in More Regions

Social Media Today

Twitter is making its data-friendly 'Lite' version available in a heap more markets, expanding the platform's audience potential.

Data 115
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Robocalls on the Rise

Ari Herzog

“A legal lawsuit has been issued against you and a warrant has been issued for your arrest,” the robotic voice said when I picked up my ringing phone. It was a New York number. “Call this number immediately before legal action is taken.” I immediately recognized the scam. First, if police want to arrest me, they’re not going to call me about it.

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The 10 Most-liked UK Brands on Instagram

Quintly

The mobile photo-sharing app, Instagram, has over 17.2 million registered users in the United Kingdom, which makes it the 2nd most used social network in the UK. Another indicator how important Instagram got in the recent years. This development was reason enough to dive deeper into the top UK brands on Instagram, again.