Sat.Aug 04, 2018 - Fri.Aug 10, 2018

We Analyzed 43 Million Facebook Posts From the Top 20,000 Brands (New Research)

Buffer Social

What a year for Business Pages on Facebook! It sure feels like every time we as marketers and business owners think we have our Facebook marketing strategy figured out, a major algorithm change is announced or a new tactic becomes the latest trend.

Facebook Announces New Update for Pages, Adding Recommendation Tools and Connection Options

Social Media Today

Facebook has announced a new update for Pages, which includes a range of new ways for brands to better promote their offerings, and connect with their audiences

Tools 139

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How to use social data to build the perfect customer onboarding material

Audiense

This is a guest blog written by Anand Srinivasan, founder of Hubbion. Businesses spend thousands of dollars each year in customer acquisition. Yet, as a number of studies show, the average conversion rate is just under three percent for the most part.

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Why the News Feed is Becoming Less Important for Facebook Pages

Buffer Social

Facebook has made some big changes to business Pages in order to better support small and local businesses. Over 80 million businesses use Facebook Pages, with more than 1.6 billion people around the world are connected to them.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Are You Writing Intelligent Content? Should You Be?

Waxing UnLyrical

Guest Post by Kathy Vaské. Intelligent content aka structured content is breaking out of its traditional boundaries. No longer is it used solely for product catalogs, technical specifications and the like.

Top five: The ethics of kids and tech

Sherrilynne Starkie

My Top Five weekly round up of must-know social media news! It includes Facebook for publishers, Google Data Studio, auto tweeting, Youtube aspect ratios and a discussion of tech industry ethics in targeting children. Enjoy! How Facebook handles breaking news and its life cycle.

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More Trending

The #1 Reason Why Your Social Media Has Zero Return on Investment in 2018

Pam Moore

Do you feel stuck in a rut when it comes to achieving your business goals and utilizing social media to help you do such? If so, you are not alone. Even some of the most savvy social marketers are finding themselves ready to throw in the towel with social media for business in 2018.

What is an Ideal Facebook Ad Frequency?

Jon Loomer

What should your Facebook ad frequency be? This is a common question among Facebook advertisers, and a source of discussion in the Power Hitters Club groups. As with many aspects of Facebook, there’s not a one-size-fits-all approach.

Why brands need to rethink Facebook

Sherrilynne Starkie

Organic engagement on Facebook pages has decreased by half over the past year, according to a study conducted by Buffer and BuzzSumo , the online content insights provider. Other page categories saw engagement cuts of up to 70 per cent.

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How to Drive More Event Engagement Using Social Media

Social Media Today

Social media can be a great compliment for event marketing - here are some key tips from contributor Dhariana Lozano

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Top 5 Reasons Your Social Media is Not Working in 2018 and How to Fix it

Pam Moore

Are you doing everything the “experts” tell you to do but still are not seeing measurable business results with your online marketing, social media and digital marketing efforts? Don't be too hard on yourself. There are many other business leaders who feel the same way.

How to Add a Contact Form to a Facebook Canvas

Jon Loomer

Facebook Canvas provides advertisers the ability to create a fullscreen experience that keeps potential customers on Facebook ( see examples here ). They can then get creative by building an experience based on components of video, images, text, CTA buttons, product feeds, and more.

How To 135

How to Minimize a PR Crisis When Trouble Hits

Meltwater

Whenever your company faces negative media coverage, what’s the first thing you do? Running for cover isn’t a solution.) Getting upset and blaming people who exposed the problem isn’t the… Read More >>>.

How to Use Social Polls to Boost Audience Engagement and Brand Awareness

Social Media Today

Several social platforms now have in-built poll tools, which can be a great option to help boost your social marketing efforts

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How to Choose the Best Instagram Hashtags

Socialmedia.biz

Hashtags have always been an essential part of marketing on social media, including Instagram. Whether you are on the app for your business or it is just for personal use, you probably already know about hashtags.

3 Chatbot Questions to Consider Before Building a Branded Chatbot

Ignite Social Media

With any new innovation, it’s important to take a step back and ask some strategic questions before diving into development of the new technology. Chatbots are no exception.

5 Industries to Research for New Investment Opportunities

The Realtime Report

5 Industries to Research for New Investment Opportunities. Finding new investment opportunities for your portfolio means having your ear to the ground on new industries that are up and coming.

11 Effective Content Marketing Tools to Demolish Your KPIs

Social Media Today

With nearly seven thousand marketing tech solutions available, finding the right tools isn't always easy. In this post, contributor Chad Pollitt shares some of his favorite content marketing tools

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Listen to the Experts: 6 Social Media Tactics for Financial Services

Oktopost

Despite the highly-regulated and risk-averse landscape, 49 of the top 50 financial services are on at least one social network. The potential of social media for financial services is tremendous, and financial services willing to adopt a more forward-thinking approach will reap rewards on social. So where should they start? How can finance marketers embrace social […]. Social Media Marketing Marketing Automation Marketing Tools Social Engagement Social Listening Social Media Strategy

Ace Your Product Launch Strategy with Social Media Intelligence in 4 Steps

Digimind

Launching a product is akin to firing an arrow: hitting your target requires optimal positioning and the right amount of energy. Read on for four simple but effective ways collecting and analyzing data from social media can help create a winning product launch strategy!

How to Fund a Start-Up Business

The Realtime Report

How to Fund a Start-Up Business. Starting your own business means taking your destiny into your own hands. It doesn’t matter what kind of business you want to start or what industry it is in. There are a few steps every new business owner must take.

5 Ways That Facebook Groups Can Help Marketers Thrive

Social Media Today

Facebook groups offer brands an alternative method to offset traffic losses associated with News Feed reach declines - here are some tips on how to use them

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

How To Write A Free Ebook To Grow Your Business

WebInKnow

Free ebooks with no registration required are one of the most effective forms of new marketing. When done well, an ebook helps to solve problems and therefore buyers appreciate the content, branding the writer as someone worth doing business with.

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Dos and Don’ts If You’re Considering Direct Mail Marketing

Socialmedia.biz

New business owners are completely neglecting direct mail marketing nowadays. It seems as if companies are more focused on spending as little money as possible on their marketing efforts. Although it is possible to do marketing online without a big budget, your main objective should always be to attract more customers to your business. In order to do this, you will need to spread the word about you however you can.

Top 5 Reasons Your Social Media is Not Working in 2018 and How to Fix it

Pam Moore

Are you doing everything the “experts” tell you to do but still are not seeing measurable business results with your online marketing, social media and digital marketing efforts? Don't be too hard on yourself. There are many other business leaders who feel the same way.

LinkedIn Reaches 575 Million Members

Social Media Today

LinkedIn now has more than 575 million members worldwide, expanding opportunities through the app

10 Tips for Your Social Media Marketing Success

Blog2Social

A well-composed social media marketing strategy can have a tremendous impact on your bottom line. There are 2.8 billion active social media users worldwide. That’s a huge potential for creating touch points with your audience, clients, and prospects.

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How to Create a Powerful Presentation and Grow Your Business

Rebekah Radice

Over the years, I’ve had the honor to speak on over 200 stages, lead hundreds of webinars, and train thousands of business professionals. Yet I remember my first presentation like it was yesterday.

Energy 106

The #1 Reason Why Your Social Media Has Zero Return on Investment in 2018

Pam Moore

Do you feel stuck in a rut when it comes to achieving your business goals and utilizing social media to help you do such? If so, you are not alone. Even some of the most savvy social marketers are finding themselves ready to throw in the towel with social media for business in 2018.

LinkedIn Updates Experience Listings on Profiles to Better Represent Career Progression

Social Media Today

LinkedIn is updating its Experience listings to better represent career moves within a single organization

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Diversity In Influencer Marketing: Why Representation Matters

Forbes Social Media

In 2019, it's imperative for the influencer marketing ecosystem to work together so that diversity and inclusion are at the forefront of brand campaigns to be inclusive of all consumers. Learn from top brand leaders, influencers, and executives on how they're making a change

Oktopost-HubSpot Integration: Enrich your Marketing Campaigns with Social Engagement

Oktopost

It’s official, Oktopost has joined the HubSpot ecosystem as a Connect Certified Partner, supercharging the Oktopost-HubSpot integration. Together, Oktopost and HubSpot will help B2B marketers leverage social engagement data to build meaningful relationships with prospects and customers across email, website, and phone conversations! To give some context, this article will walk you through the following sections: […].