Sat.Aug 04, 2018 - Fri.Aug 10, 2018

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We Analyzed 43 Million Facebook Posts From the Top 20,000 Brands (New Research)

Buffer Social

What a year for Business Pages on Facebook! It sure feels like every time we as marketers and business owners think we have our Facebook marketing strategy figured out, a major algorithm change is announced or a new tactic becomes the latest trend. Over the years, we’ve learned that the best way to reach our audiences on Facebook is to study the data, experiment constantly, be open to learning, and take a growth mindset.

Research 111
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Facebook Announces New Update for Pages, Adding Recommendation Tools and Connection Options

Social Media Today

Facebook has announced a new update for Pages, which includes a range of new ways for brands to better promote their offerings, and connect with their audiences.

Facebook 119
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How to use social data to build the perfect customer onboarding material

Audiense

This is a guest blog written by Anand Srinivasan, founder of Hubbion. Businesses spend thousands of dollars each year in customer acquisition. Yet, as a number of studies show, the average conversion rate is just under three percent for the most part. A major reason for this is the disconnect between what customers want and what they get.

Data 90
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Why the News Feed is Becoming Less Important for Facebook Pages

Buffer Social

Facebook has made some big changes to business Pages in order to better support small and local businesses. Over 80 million businesses use Facebook Pages, with more than 1.6 billion people around the world are connected to them. And each week, two out of three people on Facebook visit a local business Page or an Event Page. So it’s clear that business Pages are an incredibly important part of the Facebook ecosystem.

Feed 103
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Top five: The ethics of kids and tech

Sherrilynne Starkie

My Top Five weekly round up of must-know social media news! It includes Facebook for publishers, Google Data Studio, auto tweeting, Youtube aspect ratios and a discussion of tech industry ethics in targeting children. Enjoy! 1. How Facebook handles breaking news and its life cycle. Facebook is working with news publishers to develop a new way to capture breaking stories and track them through the longer news cycle.

API 150
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The #1 Reason Why Your Social Media Has Zero Return on Investment in 2018

Pam Moore

Do you feel stuck in a rut when it comes to achieving your business goals and utilizing social media to help you do such? If so, you are not alone. Even some of the most savvy social marketers are finding themselves ready to throw in the towel with social media for business in 2018. According to a recent study from the DMA, only 48% of marketers believe they are receiving a positive return on their investment in social media.

More Trending

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How to Add a Contact Form to a Facebook Canvas

Jon Loomer

Facebook Canvas provides advertisers the ability to create a fullscreen experience that keeps potential customers on Facebook ( see examples here ). They can then get creative by building an experience based on components of video, images, text, CTA buttons, product feeds, and more. And now they can also add a contact form. Experienced advertisers will recognize these contact forms as being a repurposing of lead ad forms , which allow marketers to collect contact information from potential custo

Facebook 135
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Why brands need to rethink Facebook

Sherrilynne Starkie

Organic engagement on Facebook pages has decreased by half over the past year, according to a study conducted by Buffer and BuzzSumo , the online content insights provider. Other page categories saw engagement cuts of up to 70 per cent. The study looked at 43 million posts from the top 20,000 brands on Facebook to compare organic engagement levels year on year.

Brands 150
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Top 5 Reasons Your Social Media is Not Working in 2018 and How to Fix it

Pam Moore

Are you doing everything the “experts” tell you to do but still are not seeing measurable business results with your online marketing, social media and digital marketing efforts? Don't be too hard on yourself. There are many other business leaders who feel the same way. Are you sick and tired of being sick and tired of no ROI from your time and money invested into social media?

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9 Key Video Advertising Tips from Facebook

Social Media Today

Facebook has provided a new set of video marketing tips to help optimize your Facebook and Instagram video campaigns.

Video 167
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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How to use social data to describe your audience and customer personas

Audiense

Identifying, segmenting and defining audiences – and customer personas – is no longer a task that should be left to the arbitrary opinion of the members of the marketing team. The social data, the technology and the most innovative practices of data analysis and interpretation, enable the creation of more precise and faithful consumer profiles. During the different processes of identification and analysis of audiences, using social data, consumer insights and other analysis tools allow a substan

Data 108
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How to Minimize a PR Crisis When Trouble Hits

Meltwater

Whenever your company faces negative media coverage, what’s the first thing you do? (Running for cover isn’t a solution.) Getting upset and blaming people who exposed the problem isn’t the… Read More >>>.

How To 108
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Listen to the Experts: 6 Social Media Tactics for Financial Services

Oktopost

Despite the highly-regulated and risk-averse landscape, 49 of the top 50 financial services are on at least one social network. The potential of social media for financial services is tremendous, and financial services willing to adopt a more forward-thinking approach will reap rewards on social. So where should they start? How can finance marketers embrace social […].

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11 Effective Content Marketing Tools to Demolish Your KPIs

Social Media Today

With nearly seven thousand marketing tech solutions available, finding the right tools isn't always easy. In this post, contributor Chad Pollitt shares some of his favorite content marketing tools.

Tools 121
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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How to Create a Powerful Presentation and Grow Your Business

Rebekah Radice

Over the years, I’ve had the honor to speak on over 200 stages, lead hundreds of webinars, and train thousands of business professionals. Yet I remember my first presentation like it was yesterday. Knees shaking and voice cracking, I stepped onto the stage and proceeded to ramble for what felt like hours. Fast forward to today where I’ve spent countless hours honing the craft.

How To 99
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3 Chatbot Questions to Consider Before Building a Branded Chatbot

Ignite Social Media

With any new innovation, it’s important to take a step back and ask some strategic questions before diving into development of the new technology. Chatbots are no exception. That’s why we’ve developed three chatbot questions to align on internally that will help save you time, money, and hopefully a lot of headache. Let’s get started. 1) What Consumer Need Will Your Brand’s Chatbot Fulfill?

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5 Industries to Research for New Investment Opportunities

The Realtime Report

5 Industries to Research for New Investment Opportunities. Finding new investment opportunities for your portfolio means having your ear to the ground on new industries that are up and coming. The world is a continually evolving place, and there is a lot of money to be made if you’re savvy with how these changes affect several established, not to mention newer industries.

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Why Businesses Can't Afford to Ignore Pinterest for Traffic and Engagement

Social Media Today

If your brand isn’t using Pinterest to boost traffic and engagement, it's worth another look - here's why.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Diversity In Influencer Marketing: Why Representation Matters

Forbes Social Media

In 2019, it's imperative for the influencer marketing ecosystem to work together so that diversity and inclusion are at the forefront of brand campaigns to be inclusive of all consumers. Learn from top brand leaders, influencers, and executives on how they're making a change.

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Oktopost-HubSpot Integration: Enrich your Marketing Campaigns with Social Engagement

Oktopost

It’s official, Oktopost has joined the HubSpot ecosystem as a Connect Certified Partner, supercharging the Oktopost-HubSpot integration. Together, Oktopost and HubSpot will help B2B marketers leverage social engagement data to build meaningful relationships with prospects and customers across email, website, and phone conversations! To give some context, this article will walk you through the following sections: […].

Hubspot 82
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How to Fund a Start-Up Business

The Realtime Report

How to Fund a Start-Up Business. Starting your own business means taking your destiny into your own hands. It doesn’t matter what kind of business you want to start or what industry it is in. There are a few steps every new business owner must take. One, they need to come up with a strong business plan and proposal. They also need to find partners, funding, and hire employees.

How To 79
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5 Ways That Facebook Groups Can Help Marketers Thrive

Social Media Today

Facebook groups offer brands an alternative method to offset traffic losses associated with News Feed reach declines - here are some tips on how to use them.

Groups 119
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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How To Write A Free Ebook To Grow Your Business

WebInKnow

Free ebooks with no registration required are one of the most effective forms of new marketing. When done well, an ebook helps to solve problems and therefore buyers appreciate the content, branding the writer as someone worth doing business with. And because they have tremendous perceived value, people tend to pass ebooks on via social media and email to friends and colleagues.

eBook 71
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Oktopost is Proud to Present: Our New Employee Advocacy App

Oktopost

Taking in all of our customers’ great feedback, we’re excited to reveal (drum roll….) our brand new employee advocacy app, which combines the best of two worlds: For program administrators, the new app offers granular control over the way content is seamlessly shared and displayed to employees, enabling greater employee engagement. For the employee advocates, […].

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Dos and Don’ts If You’re Considering Direct Mail Marketing

Socialmedia.biz

New business owners are completely neglecting direct mail marketing nowadays. It seems as if companies are more focused on spending as little money as possible on their marketing efforts. Although it is possible to do marketing online without a big budget, your main objective should always be to attract more customers to your business. In order to do this, you will need to spread the word about you however you can.

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Facebook Shuts Down of 'Friend List Feeds'

Social Media Today

Facebook has announced the shut down of it's little used 'Friends List' feeds tool, which enables users to customize their News Feeds to specific friends.

Feed 114
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Top 5 Reasons Your Social Media is Not Working in 2018 and How to Fix it

Pam Moore

Are you doing everything the “experts” tell you to do but still are not seeing measurable business results with your online marketing, social media and digital marketing efforts? Don't be too hard on yourself. There are many other business leaders who feel the same way. Are you sick and tired of being sick and tired of no ROI from your time and money invested into social media?

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Planning: Special Days to Create Content Around in August

Lucy Hall

August is known as a quiet time because people go on holiday, but that doesn't mean that social media shut's down. In fact most people take 1-2 weeks off work and so for the majority of the time they'll still be engaged in their news feed. So what's coming up this month that you can create content ideas around? Let's take a look. (I have also included a free download of the August planner as a PDF for you so you can print it off and work on your plan) 8 Aug International Cat Day 8 Aug Happiness

Content 60
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Ace Your Product Launch Strategy with Social Media Intelligence in 4 Steps

Digimind

Launching a product is akin to firing an arrow: hitting your target requires optimal positioning and the right amount of energy. Read on for four simple but effective ways collecting and analyzing data from social media can help create a winning product launch strategy! The post Ace Your Product Launch Strategy with Social Media Intelligence in 4 Steps appeared first on Digimind Blog.

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Facebook Announces New Ad Restrictions, Outlines 'Free Speech' Policy

Social Media Today

Facebook has announced new restrictions on ads relating to bail bonds and addiction treatment, while also offering new insight into its policies on free expression.

Policies 113
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The #1 Reason Why Your Social Media Has Zero Return on Investment in 2018

Pam Moore

Do you feel stuck in a rut when it comes to achieving your business goals and utilizing social media to help you do such? If so, you are not alone. Even some of the most savvy social marketers are finding themselves ready to throw in the towel with social media for business in 2018. According to a recent study from the DMA, only 48% of marketers believe they are receiving a positive return on their investment in social media.