Sat.May 05, 2018 - Fri.May 11, 2018

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How Facebook's News Feed Works - and What's Coming Next

Social Media Today

Facebook's head of News Feed Adam Mosseri gave a new presentation on the platform's infamous algorithm at this week's F8 conference.

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4 Rules for Successful Interaction with your Social Media Audience

SocMed Sean

This week we welcome a guest post from James Scott. James is a an experienced write and co-founder of Essay Supply. He considers himself to be an Agile guru, digital marketing professional, and he enjoys creating the brand and business communications that work for the customer, not algorithms. Thanks to James for sharing his insights on the topic of social media engagement and how to interact with customers!

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Top Five Social Media Must Knows: The new Google News

Sherrilynne Starkie

REPORT. Sherrilynne Starkie. Owner. 5. items . 1. followers . 0. votes . 0. views. Top Five Social Media Must Knows: The new Google News. Listly by Sherrilynne Starkie. This week's top 5 social media must-knows include Hootsuite and Pinterest, Google News and AI, New Buttons for Instagram, Facebook user loyalty and new features from WhatsApp. Follow List.

News 170
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Creative Communications: Lessons from Health and Wellness Brands

Waxing UnLyrical

Guest Post by Hanna Knowles. Look better. Be stronger. Get fit faster. Feel young again. Before and after. These messages are tired and far from creative. Yet, health and wellness brands refuse to let them go. These communication approaches popup from healthcare companies, to athletic wear, to fitness apps. When the masses are using the same communication strategies, it’s time to stop and pause.

Brands 183
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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7 Ways of Email List Segmentation Every Email Marketer Must Implement

The Social Media Hat

If you have a big list of email subscribers with varied interests, personas and behavior, you need to send them separate emails that are most relevant to them and for this, you need to study your email list thoroughly, divide them into proper segments, and craft and send emails accordingly.

List 166
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6 Social Media Tools to Help Grow Your Small Business

Social Media Today

As a small business owner, you have to take care of lots of stuff - and often social media marketing is not on top of your to-do list. Make marketing on social media more effective by using these six social media tools.

More Trending

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Klout is Shutting Down

Bill Hartzer

Klout, the site that gave us our social media Klout scores, is shutting down on May 25, 2018. This is the same day that the GDPR is going into effect, so I’m assuming that it has something to do with GDPR. If you don’t know what GDPR is, and why it’s important, then you should read my What is GDPR post. At the height of Klout’s reign in social media, social media influencers, with a high enough Klout score, could get rewarded by advertisers.

Klout 113
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Has Facebook Peaked?

Ignite Social Media

It has certainly been a trying time for Facebook these last few months. First, it was fake news, and now privacy concerns have hit an all-time high. Facebook lost about $100B in market value over these issues. Is the mistrust among users and a significant loss in valuation enough to take Facebook down? Let’s take a look at how Facebook is weathering the storm in terms of users and advertisers leaving the platform to help answer the question: has Facebook peaked?

Facebook 106
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5 Social Media Marketing Tips that Businesses Can Learn from Influencers

Social Media Today

More and more businesses are turning to influencers because they understand their audience. Here are some tips you can take from how successful influencers build their followings.

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7 Insider Pinterest Strategy Tips You Need to Know (from Pinterest)

Socially Sorted

Ready for some Insider Pinterest Strategy Tips (from Pinterest!). Pinterest recently shared what we should and shouldn’t be doing on the platform. In a revealing interview with the team from Tailwind they answered all of our questions! In this post I break down some of. // Read More. The post 7 Insider Pinterest Strategy Tips You Need to Know (from Pinterest) appeared first on Socially Sorted.

Strategy 111
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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What the GDPR Means to Social Media Marketers

Buffer Social

Up to €20 million… or four percent of your total worldwide annual turnover of the previous financial year, whichever higher. That’s the penalty for failing to comply with the General Data Protection Regulation (GDPR), the EU’s new data privacy law. Okay, sorry to start this post on such a heavy note, but the GDPR is very important to comply with.

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This is the One Thing Holding Every Entrepreneur Back From Success

Rebekah Radice

Are you an entrepreneur frustrated by the day to day grind? Feel as if the glorified hustle so many talk about just isn’t for you? It’s easy to get distracted by the urgency of what’s happening in your business and lose sight of what’s most important. It’s also easy to fall into the trap of believing what everyone else’s version of success is, instead of focusing on your own.

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How to Find Quality Micro-influencers (Even if You're Clueless About Influencer Marketing)

Social Media Today

Micro influencers offer smaller businesses a way to bypass their competition and crank up their brand's mindshare with ideal consumers - without the cost of hiring celebrities.

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Bring your Whole Self to Work, #MindfulSocial with @mikedrobbins

Janet Fouts

On Mindful Social this week I chatted with Mike Robbins, an expert in teamwork, leadership, and emotional intelligence about his latest book, Bring your Whole Self to Work-How Vulnerability Unlocks Creativity, Connection, and Performance. He’s an expert in leadership, teamwork and emotional intelligence and works with a wide range of clients, including Google, Wells Fargo, the IRS, Charles Schwab and many others.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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It’s a Post-Gated Content World, and We’re Just Marketers Living in It

Oktopost

Guess what fellow marketers – they’ve figured us out. B2B prospects solved the illusion of gated content. A long time ago, actually. Yet, we, content marketing professionals continue to play a “game” of sorts, which doesn’t always lead to more qualified leads. We write a thought-provoking, thought-leading, well-written long-form content piece or two.

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How the Miami Dolphins Generated $4 Million in Sales Using Facebook Video

Buffer Social

Too busy to read? Just click the play button below to listen to this post. Lead generation is an important task for any marketing department. And for most companies lead generation means focusing on creating lead capture forms and driving traffic back to those forms. But that’s not the only way to generate new leads for your business. Nowadays, social media content can play an integral role in lead generation for businesses of all sizes.

Video 105
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Instagram Adds New Business Tools, Including Improved Inbox Management Options

Social Media Today

Instagram's adding some new tools to better facilitate business interactions on the platform, which could prompt brands to invest more heavily in their presences.

Instagram 155
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Insights activation: why social data is key in the pre-campaign phase [with a practical example]

Audiense

In most of our articles about consumer insights , we talk about one of the key elements when working with social data which is the activation of these insights. But … what does activate them really mean? We could say that insights activation means the development of certain actions based on the insights and intelligence obtained from the social data.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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5 NBA Teams Killing it on Social Media

Meltwater

In the past few years, the NBA has been upping their game on social media to connect with their millions of fans, to promote their organization and to drive revenue.There… Read More >>>.

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Ignite Your Week: Facebook Algorithms

Ignite Social Media

In this edition of Ignite Your Week, we’re talking about benchmarks before the impending Facebook algorithm change. So before the change we wanted to take a look at some benchmarks so we could compare once the algorithm actually takes effect. We looked at over six thousand posts in 2017 across 25 different pages and found that organic fan reach percent for video posts is about 2%, link content is about 3.5%, and photo content is at 2.7%.

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6 User-Generated Content Campaigns Which Inspired Audiences, and Drove Results

Social Media Today

Instead of wasting tons of time and money creating picture-perfect marketing visuals, see how these six brands surface the best, most relevant customer content from across the social web and seamlessly put those visuals to work for their brand.

Campaign 136
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If You Manage Your Social Accounts on the Go, You Need This App

agora pulse

Does your job require you to create great social media content, keep on top of social chatter, and reply to all the comments on your social accounts? In other words, do you have a boss who expects you to be chained to your laptop 24/7? How can you do it all, especially when you’re also supposed to meet clients, attend networking events, and have some semblance of a “work/life balance?

Mobile 83
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Klout is Shutting Down

Bill Hartzer

Klout, the site that gave us our social media Klout scores, is shutting down on May 25, 2018. This is the same day that the GDPR is going into effect, so I’m assuming that it has something to do with GDPR. If you don’t know what GDPR is, and why it’s important, then you should read my What is GDPR post. At the height of Klout’s reign in social media, social media influencers, with a high enough Klout score, could get rewarded by advertisers.

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Ignite Your Week: Instagram Updates

Ignite Social Media

On this edition of Ignite Your Week, we discuss some recent Instagram updates: Story highlights and shoppable ad units. Instagram Story Highlights. Instagram recently announced Story Highlights. You have probably started seeing these on your friend’s profiles or on brand pages that you follow. The update allows you to create favorite stories to leave up on your page and enables people to click on different stories to get more info about your business.

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7 Common Social Media Mistakes Brands are Still Making in 2018

Social Media Today

While social media marketing is evolving, many brands are still making some fundamental errors in their process.

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If You Manage Your Social Accounts on the Go, You Need This App

agora pulse

Does your job require you to create great social media content, keep on top of social chatter, and reply to all the comments on your social accounts? In other words, do you have a boss who expects you to be chained to your laptop 24/7? How can you do it all, especially when you’re also supposed to meet clients, attend networking events, and have some semblance of a “work/life balance?

Mobile 83
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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This is the One Thing Holding Every Entrepreneur Back From Success

Rebekah Radice

Are you an entrepreneur frustrated by the day to day grind? Feel as if the glorified hustle so many talk about just isn’t for you? It’s easy to get distracted by the urgency of what’s happening in your business and lose sight of what’s most important. It’s also easy to fall into the trap of believing what everyone else’s version of success is, instead of focusing on your own.

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Facebook Subscriptions 2018 – Stop the Whining

Laurel Papworth

What does Facebook Paid Subscriptions really mean? I don’t like my data being sold more than anyone but I recognise a free service has to monetise in some way. So offering ad-free Facebook subscriptions – which NO ONE will actually take at least long term – is an option. In most communities (bulletin boards, forums etc) ad free is an addon to the main upgrade (extra features) not the killer sales point of freemium to premium.

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How to Create a Pillar Page from Content You Already Have

Social Media Today

Pillar pages can be a great way to boost SEO, but it can be a heavy lift to create a pillar page since it's generally enough content to fill an eBook. In this post, I'll show you two ways you can create pillar pages from content that you already have.

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Stay on Twitter’s Good Side By Smart Use of Content Queues

agora pulse

Are you worried about how to avoid Twitter penalties because of the new rules about duplicate tweets ? Does it seem like using a content scheduler won’t save you time anymore? Don’t worry, you can still save time and create better content through the smart use of content queues — you just need to be strategic about it. Understanding Twitter’s “Why” Twitter didn’t introduce the new rules about duplicate content for the fun of it.

Content 72
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#210: 5 Lessons I Learned From Shonda Rhimes

Amy Porterfield

Shonda Rhimes, the creative powerhouse behind Grey’s Anatomy, Scandal, and How to Get Away with Murder, wrote a book a few years ago called Year of Yes that really resonated with me. I’m sharing five takeaway lessons that have impacted my personal and business life in a pretty major way. First, let me set the […]. The post #210: 5 Lessons I Learned From Shonda Rhimes appeared first on Amy Porterfield | Online Marketing Expert.