Sat.Apr 21, 2018 - Fri.Apr 27, 2018

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JD Wetherspoon quits social media: a bad workman blames his tools

Sherrilynne Starkie

British pub chain JD Wetherspoon, quit social media last week calling it a waste of time. Tim Martin, Wetherspoon C EO is quoted as saying, “I am worried about our business getting bogged down in social media, when being front of house in pubs is what it’s all about.”. If this is the case, he does indeed have a problem, and quitting social media is not the solution.

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Your new target audience: segments of micro-influencers

Audiense

All for one or one for all? One of the key questions when considering an influencer marketing strategy is whether to count on a single influential figure over a large audience or to have a large group of more modest influencers. After identifying the audience influencers it’s time to select those that are more appropriate. Our experience in this field, and the testimonies of our clients, leads us to bet more on identifying a group of niche micro-influencers that are truly unique and releva

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15 Different Emails To Send Your Subscribers To Build Trust

The Social Media Hat

This article will show you 15 different emails that you can send to your subscribers over time to help them get to know, like and trust you, and ultimately become your raving fans.

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What Every Content Marketer Should Know About Artificial Intelligence

Social Media Today

The future use of artificial intelligence will impact all aspects of owned, earned and paid media. It’s not just their future use, either. It's happening now.

Content 166
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Get Listed: 10 Web Directories that Bring Traffic

Kikolani

Web directories still play a very important role in the online market today. They help classify different websites into different The post Get Listed: 10 Web Directories that Bring Traffic appeared first on Kikolani.

Directory 148
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5 Best Health Social Media Campaigns

Meltwater

Social media has changed the way we learn about what’s happening in the world. For consumers and businesses alike, it is a source of truth, a place to find and… Read More >>>.

More Trending

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4 Ways To Get Your Instagram Story to the Top of Your Followers Newsfeed

Social Media Today

We all understand the value of Instagram Stories, but recently this feature has become rather congested. Here are four simple, easy to follow ways to get your Instagram story to the top of your followers' newsfeed.

Instagram 158
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5 Things to Do Before Shooting Drone Content for Social Media

Ignite Social Media

Drones and the amazing content they’re capable of capturing are much more attainable these days, so it may make sense to add some sky-high photos and videos to your brand’s content mix. Before you head off to location and take to the skies, make sure you do these five important things. Research laws & permits. Laws and regulations are looser if you’re flying a drone for fun, but if you want to capture social media content, you’ll want to check out what’s required for commercial flight.

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PR and Advertising Agencies Use Twitter to Connect with Audiences

Meltwater

PR and advertising agencies understand how to position a message, how to broadcast it, and how to measure its impact. On Twitter, however, the rules of communication have changed. People… Read More >>>.

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How To Use Customer Insight To Power Your Business

The Realtime Report

How To Use Customer Insight To Power Your Business. Capturing and using customer feedback effectively is essential for growing businesses. Smart companies will use the insights they get from customers in a number of ways; from fixing holes in marketing campaigns to informing product messaging and even developing and co-creating new products. Exploring human reactions and thoughts about your products or services is essential if you are to maintain brand relevance.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Facebook's New PR Campaign Wants Us To Remember the Good Old Days

Social Media Today

Facebook has recently launched a massive ad campaign, playing the nostalgia card to help rebuild their reputation and trust with users.

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23 Easy Instagram Post Ideas that Will Make Your Engagement Soar

Socially Sorted

If you’re looking for easy Instagram Post Ideas then this post is packed with them. We’ve got 23 Easy Instagram Post Ideas that will make your engagement soar. No longer will you be stuck for “what to post” with this easy reference list – and. // Read More. The post 23 Easy Instagram Post Ideas that Will Make Your Engagement Soar appeared first on Socially Sorted.

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How Much Should You Pay a Social Media Manager?

Sprout Social

As social media assumes a bigger and bigger role in companies’ marketing plans, the need for dedicated social media employees has also grown. It’s not practical or recommended to load the responsibilities of your brand’s social media presence on a fresh-faced intern or on your already busy marketing team. That means you’ll need to hire a community manager or social media manager (or maybe both) to join your staff.

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Is Snapchat changing their ways?

Ignite Social Media

It’s been no secret that there has been a long-standing rumbling that Snapchat has lost their game. Instagram stories and Facebook stories came out fighting against the app and have excelled in bringing over traffic. That doesn’t mean that Snapchat is down for the count however, in fact they seem to be changing their ways to position their app to win back users.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Using the New Pinterest Profile Design to Your Advantage

Social Media Today

Between Lens, visual search inside pins and now the profile redesign, Pinterest is making their platform more brand-friendly and shoppable than ever.

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Participation Marketing #MindfulSocial with @Britopian

Janet Fouts

Are you thinking of how, when, or why you should be mobilizing your employees to get more engaged with sharing and supporting your business online? Are you holding them back just in case it doesn’t go well? Listen to this week’s show and maybe you’ll see how that old-school thinking is working against you. My guest this week is Michael Brito, a digital strategist, published author, TEDx speaker, adjunct professor, with over 20+ years of experience helping organizations break th

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Why & How to Switch to an Instagram Business Profile

Sprout Social

Ever since announcing Instagram Business Profiles in 2016, brands have asked, “should I switch to an Instagram Business Profile or keep my personal account?” For a lot of organizations, converting their account was an easy decision. In fact, there are over 25 million business profiles connected at the moment. However, some brands are on the fence because they’re concerned about how it will affect their profile and whether or not they’ll see a drop in engagement after swit

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How to Use LinkedIn as a Lead Generation Machine

Socially Sorted

Have you struggled with how to use LinkedIn to find qualified leads and new clients using social media? Maybe you’ve heard of people who use Linkedin for social selling and client acquisition, but you haven’t figured out how to do it effectively for your business. If. // Read More. The post How to Use LinkedIn as a Lead Generation Machine appeared first on Socially Sorted.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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3 Simple Social Media Tips for Boosting Your Visibility as a Coach or Consultant

Social Media Today

Coaches and consultants can increase their online visibility, traffic, and conversions with these three simple social media tips.

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A Look at the Experiments in the Social Media Lab in April

agora pulse

Social Media Lab April Wrap Up. April was a busy month in the lab! We are constantly testing many different aspects of social media (both paid and organic) so that you don’t have to guess what works or doesn’t work. Since my last wrap-up we published our findings from 4 experiments. Does Visitor Time On Your Website Make for Better Ad Traffic?

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Meet Team Sprout: Shweta, Senior Software Engineer

Sprout Social

Sitting down with Shweta, you quickly realize that one of her of most impressive qualities is her unique ability to balance highly technical knowledge with thoughtful communication. She has a knack for taking complicated data ideas and translating them in a way that her audience can understand, whether that is another engineer or a less tech-savvy person, such as myself.

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How to Create Social Media Videos Without Appearing on Camera

Postcron

Social media videos add a powerful punch to your marketing strategy. In fact, recent numbers suggest that videos get 41% more clicks than text and drive more engagement. But not everyone wants to be on camera. Don’t panic! You can create videos with other material that will engage your audience without you having to play a starring role. Before you start creating social media videos, give careful thought to your business goals.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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5 must-have considerations when working with influencers, according to P&G's legal counsel

Social Media Today

Potential legal pitfalls can stem from a lack of control over content, disclosure, murky product ownership and balancing marketers' needs against influencer independence.

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A Look at the Experiments in the Social Media Lab in April

agora pulse

Social Media Lab April Wrap Up. April was a busy month in the lab! We are constantly testing many different aspects of social media (both paid and organic) so that you don’t have to guess what works or doesn’t work. Since my last wrap-up we published our findings from 4 experiments. Does Visitor Time On Your Website Make for Better Ad Traffic?

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Free ebook: What can a social media expert do for YOUR business?

Sherrilynne Starkie

Are you using social media as part of your business marketing communications mix, but not seeing the results you’d like? You are not alone; many feel frustrated and some companies are giving up on social media completely. This action is rash when you consider the real value that social media delivers when it’s done right. But it can be complicated.

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Six Links Worthy Of Your Attention #409

Twist Image

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll ( Solve for Interesting , Tilt the Windmill , HBS , chair of Strata , Startupfest , Pandemonio , and ResolveTO , Author of Lean Analytics and some other books ), Hugh McGuire ( PressBooks , LibriVox , iambik and co-author of Book: A Futurist's Manifesto ) and I decided that every week the three of us are going to share one link for one another

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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For Brands, YouTube's Reach and Low Cost Still Outweigh Risk of Ads Running on Embarrassing Channels

Social Media Today

YouTube finds itself stuck in a terrible déjà vu of top brands suspending their advertising on the platform when it was revealed their ads were being displayed alongside disturbing videos.

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How Agorapulse Won the Heart of Romance Review Blog GraveTells

agora pulse

Sue Brown-Moore knows what makes an encapsulating, steamy romance story. She’s dominated the romance publishing space on social media, as both an influencer and tastemaker, since 2010 with her review and promotion blog, GraveTells Romance. Sue Brown-Moore of GraveTells Romance. Award-winning blog GraveTells brings diverse and creative romance book recommendations across a host of social platforms.

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#208: How I’ve Built My “Small, But Mighty” Team (The Wins, Fails & Fears)

Amy Porterfield

It’s time to talk team! In the last 6 months, it’s been a staffing bonanza: I’ve hired four of the five full-time positions on my team. And boy, has it been a whirlwind, filled with mistakes, wins, fears and A LOT of excitement. The post #208: How I’ve Built My “Small, But Mighty” Team (The Wins, Fails & Fears) appeared first on Amy Porterfield | Online Marketing Expert.

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Amazon's Beast That Is Prime, Netflix Pumps Up And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

Twist Image

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly on i Heart Radio , if you're interested in hearing more of me blathering away about what's going on in the digital world.

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Reverse Selling Works Best When You Integrate Influencers Into Your Marketing Plan

Social Media Today

Influencers are key to reverse selling. Treat the influencers who can introduce your brand to target audiences well, and you’ll see the benefits.