Sat.Dec 02, 2017 - Fri.Dec 08, 2017

#FridayFeeling with #KiddiBuzz

Sherrilynne Starkie

In this week’s #FridayFeeling update I reveal that #KiddiBuzz is Google’s most-searched-for toy in the lead up to the holidays. Marketing Google KiddiBuzz

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2018 Content Marketing Trends, Predictions + Editorial Calendar Template

Pam Moore

Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. Smart and savvy marketers know the days of throwing social spaghetti at the wall and hoping it sticks are over and done.

11 Social Media Trends to Watch Out For in 2018

Meltwater

Can you believe 2017 is almost over and 2018 will be here before we know… Read More.

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What to Put In Your Social Media Reports

agora pulse

Tracking progress (or lack thereof) is important in almost every part of a business. But when it comes to social media marketing, it can be confusing to figure out what numbers matter, which don’t, and what you should actually be presenting to your clients.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

#ThursdayThoughts with Google selfie searches

Sherrilynne Starkie

Google introduces celebrity selfie searches. Now when searching for news about Will Ferrell, or any of a couple of dozen other celebrities, you’ll find a short video clip of him answering frequently asked questions. Marketing Google selfie

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More Trending

Your CEO Hired a New Social Media Agency? Here’s How to Partner With them and Not Get Fired

Pam Moore

It's Monday morning. You arrive into the office, grab your cup of java, open up your laptop and start digging into your email. One particular email grabs your attention. It's from your boss or maybe even your CEO. Subject line reads… “New Social Media Agency Kickoff Meeting Tomorrow.”

The 5 Biggest Holiday Marketing Mistakes To Avoid

agora pulse

It’s no secret that this is a big time of year for almost every business out there. Everyone is getting ready to wrap up for the year, but businesses are also ramping up their marketing. In the midst of holiday madness, businesses can often make costly errors in their seasonal promotions.

BDC’s cultural transformation

Sherrilynne Starkie

“A cultural transformation is frightening for most people, so the rebranding exercise that we undertook was a way to help our people to understand what we wanted to stand for in the marketplace and how we could act differently, take bolder steps, be out there.

6 Reasons to Unite Your Customer Service and Marketing on Social Media

Convince & Convert

If you haven’t ventured over to REI’s social accounts lately, you should. Something amazing is happening. For years, we’ve been told that silos between customer service and marketing are just facts of life–something to expect.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

How to Make Your Top Executives Your Biggest PR Assets

Meltwater

The best executives become synonymous with their brands, and earn the status of respected industry… Read More.

The Best Number of Experts to Include in an Expert Roundup Post [Infographic]

Webbiquity SMM

A few weeks ago,, a post titled What’s the Ideal Number of Experts for Expert Roundup Posts? 27 Experts Weigh In was published here. It apparently answered a popular question, as that post has been shared hundreds of times since.

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Must have digital skills for PR pros

Sherrilynne Starkie

The good news for PR professionals is that industry studies predict a six per cent growth in jobs over the next seven years. The bad news is that the profession is transforming profoundly and the skills you have today will not be enough to compete tomorrow. Photo by Carlos Muza on Unsplash.

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Illustrative Content

Mindjumpers

Classic, comedic, informational, sleek or gritty? We do all kinds of illustrations for your brand. Don’t take our word for it, see for yourself: Work

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How To Get In The Right Mindset For Your New Business Venture

The Realtime Report

How To Get In The Right Mindset For Your New Business Venture. Fixating on the perfect business idea may feel like a compelling impetus to launch your next venture, but isn’t necessarily the best approach for long term success.

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What You Need To Know About FTC Influencer Disclosures

Ignite Social Media

It may seem like old news to a lot of but, there are still a decent amount of people out there that don’t seem to know there are FTC Influencer Guidelines. One of the most important guidelines is surrounding disclosing a relationship between an influencer and a brand.

Top five: Messaging gets a lot more engaging

Sherrilynne Starkie

This weeks’ must-know news from Google, Facebook, Snapchat and Instagram. REPORT. Sherrilynne Starkie. Owner. items . followers . votes . views. Top five: Messaging gets a lot more engaging. Listly by Sherrilynne Starkie. News from Google, SnapChat, Facebook and Instagram. New tools, features and functions in major social media platforms. Ok Google. Find me a plumber! Dec 03, 2017.

OtterBox #UnderTheCover Campaign

Mindjumpers

For most of us, our phone is an essential part of our life. We use it all day, every day. And honestly, if it breaks, we break a little too…. So when OtterBox came to us needing a campaign about the importance of protecting your phone, what did we do?

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

7 Tips for Building a Career in Marketing (Advice and Insights From Top Founders and Investors)

Buffer Social

“How did you get into marketing?” ” At Buffer, members of our marketing team are often asked this question. And the truth is, the path looks different for each of us: Alfred was in the army. Arielle was a health coach. Kevan, our Marketing Director, was a sports reporter.

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Four Good Reasons to Have Your Social Media Channels Covered on Holidays

Ignite Social Media

Welcome to the most festive (and expensive) month of the year! From stocking stuffers to big purchases, Americans are out in full force this year with record numbers, especially when it comes to online shopping.

5 Strategies to Frame Your Buyer's Website Experience

The Social Media Hat

This article will break down five high-impact strategies you can implement to influence your visitor's buying behavior and improve the chance of a purchase

The New Beauty Consumers

Mindjumpers

The new generation of consumers aren’t necessarily moved by traditional advertising. They look to social media and their online peers for the newest trends, product reviews and inspiration on what to buy. Let’s look at some beauty consumer stats*, shall we?

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

How To Get Your Ideas Noticed

The Realtime Report

How To Get Your Ideas Noticed. Everyone’s had their own “eureka” moments where an idea feels so perfectly formed and genius that it must be shared with the world. Treasure these moments and make the most out of them while they last to keep momentum as you start to execute the idea.

Five Must Haves for Planning Social Content in 2018

Ignite Social Media

The key to creating successful social content is to plan ahead. Much like a garden, social channels need lots of attention and care to ensure their survival and growth. Care for and manage them, and they will reward you with engagements, followers, and likes.

Facebook Analytics, the Pixel, and Events

Jon Loomer

Facebook Analytics is a terrific tool that not enough marketers are using. Andrew Foxwell documented a few of the benefits recently. But, how do you get the most out of it?

#OtterBoxCityMeets Campaign

Mindjumpers

#OtterBoxCityMeets. Your streets. Your inspiration. We’re so excited that the #OtterBoxCityMeets campaign is live and, may we say, looking awesome! In this collaboration between Mindjumpers and OtterBox, we got together with 6 influencers from 6 different cities across Europe and the UAE.

How To Develop A Stand Out Website

The Realtime Report

How To Develop A Stand Out Website. To see is to believe. And before your customers can believe in you and your product, they need to see you in action first.

Mindset in the Moment: Healthy Disruption

Ignite Social Media

Our newest white paper, Mindset in the Moment , describes five important pillars of consideration that goes into every piece of content that we create.

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5 Ways to Write Better Social Media Content Starting Today

Rebekah Radice

Content creation is easy. Don’t believe me? Just take a look around social media. It’s riddled with low quality, uninspired content. High value content on the other hand is tough to come by. It’s also even harder to create.

Carlsberg Group

Mindjumpers

Challenge: Despite being one of the leading breweries in the world, the Carlsberg Group had a globally fragmented social media presence. Particularly on their premium brands; Tuborg, Carlsberg, Somersby, Grimbergen and Kronenbourg 1664. The Key Challenges: Leveraging global assets and securing scale on global content. Engaging fans locally. Creating a method to track performance across local brand pages. Optimizing and assuring quality.

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