Sat.Dec 02, 2017 - Fri.Dec 08, 2017

#FridayFeeling with #KiddiBuzz

Sherrilynne Starkie

In this week’s #FridayFeeling update I reveal that #KiddiBuzz is Google’s most-searched-for toy in the lead up to the holidays. Marketing Google KiddiBuzz

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11 Social Media Trends to Watch Out For in 2018

Meltwater

Can you believe 2017 is almost over and 2018 will be here before we know… Read More.

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2018 Content Marketing Trends, Predictions + Editorial Calendar Template

Pam Moore

Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. Smart and savvy marketers know the days of throwing social spaghetti at the wall and hoping it sticks are over and done.

The 5 Biggest Holiday Marketing Mistakes To Avoid

agora pulse

It’s no secret that this is a big time of year for almost every business out there. Everyone is getting ready to wrap up for the year, but businesses are also ramping up their marketing. In the midst of holiday madness, businesses can often make costly errors in their seasonal promotions.

#ThursdayThoughts with Google selfie searches

Sherrilynne Starkie

Google introduces celebrity selfie searches. Now when searching for news about Will Ferrell, or any of a couple of dozen other celebrities, you’ll find a short video clip of him answering frequently asked questions. Marketing Google selfie

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Not your grandparents’ social: The ongoing evolution of social media

Dave Fleet

Social media has driven momentous change in the business world over a little more than a decade. It has changed the way companies communicate, the way they operate, and the way they connect with people. However, as we look towards 2018, social media itself has changed drastically since its inception and it is a far cry from the relationship-focused utopia that many people imagined at the outset. This raises a question: is that change a good thing? Uphill, both ways, in the snow…”.

6 Reasons to Unite Your Customer Service and Marketing on Social Media

Convince & Convert

If you haven’t ventured over to REI’s social accounts lately, you should. Something amazing is happening. For years, we’ve been told that silos between customer service and marketing are just facts of life–something to expect.

More Trending

BDC’s cultural transformation

Sherrilynne Starkie

“A cultural transformation is frightening for most people, so the rebranding exercise that we undertook was a way to help our people to understand what we wanted to stand for in the marketplace and how we could act differently, take bolder steps, be out there.

Your CEO Hired a New Social Media Agency? Here’s How to Partner With them and Not Get Fired

Pam Moore

It's Monday morning. You arrive into the office, grab your cup of java, open up your laptop and start digging into your email. One particular email grabs your attention. It's from your boss or maybe even your CEO. Subject line reads… “New Social Media Agency Kickoff Meeting Tomorrow.”

How to Make Your Top Executives Your Biggest PR Assets

Meltwater

The best executives become synonymous with their brands, and earn the status of respected industry… Read More.

Illustrative Content

Mindjumpers

Classic, comedic, informational, sleek or gritty? We do all kinds of illustrations for your brand. Don’t take our word for it, see for yourself: Work

Must have digital skills for PR pros

Sherrilynne Starkie

The good news for PR professionals is that industry studies predict a six per cent growth in jobs over the next seven years. The bad news is that the profession is transforming profoundly and the skills you have today will not be enough to compete tomorrow. Photo by Carlos Muza on Unsplash.

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How To Get In The Right Mindset For Your New Business Venture

The Realtime Report

How To Get In The Right Mindset For Your New Business Venture. Fixating on the perfect business idea may feel like a compelling impetus to launch your next venture, but isn’t necessarily the best approach for long term success.

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Facebook Analytics, the Pixel, and Events

Jon Loomer

Facebook Analytics is a terrific tool that not enough marketers are using. Andrew Foxwell documented a few of the benefits recently. But, how do you get the most out of it?

OtterBox #UnderTheCover Campaign

Mindjumpers

For most of us, our phone is an essential part of our life. We use it all day, every day. And honestly, if it breaks, we break a little too…. So when OtterBox came to us needing a campaign about the importance of protecting your phone, what did we do?

Top five: Messaging gets a lot more engaging

Sherrilynne Starkie

This weeks’ must-know news from Google, Facebook, Snapchat and Instagram. REPORT. Sherrilynne Starkie. Owner. items . followers . votes . views. Top five: Messaging gets a lot more engaging. Listly by Sherrilynne Starkie. News from Google, SnapChat, Facebook and Instagram. New tools, features and functions in major social media platforms. Ok Google. Find me a plumber! Dec 03, 2017.

What You Need To Know About FTC Influencer Disclosures

Ignite Social Media

It may seem like old news to a lot of but, there are still a decent amount of people out there that don’t seem to know there are FTC Influencer Guidelines. One of the most important guidelines is surrounding disclosing a relationship between an influencer and a brand.

7 Tips for Building a Career in Marketing (Advice and Insights From Top Founders and Investors)

Buffer Social

“How did you get into marketing?” ” At Buffer, members of our marketing team are often asked this question. And the truth is, the path looks different for each of us: Alfred was in the army. Arielle was a health coach. Kevan, our Marketing Director, was a sports reporter.

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The New Beauty Consumers

Mindjumpers

The new generation of consumers aren’t necessarily moved by traditional advertising. They look to social media and their online peers for the newest trends, product reviews and inspiration on what to buy. Let’s look at some beauty consumer stats*, shall we?

5 Strategies to Frame Your Buyer's Website Experience

The Social Media Hat

This article will break down five high-impact strategies you can implement to influence your visitor's buying behavior and improve the chance of a purchase

Four Good Reasons to Have Your Social Media Channels Covered on Holidays

Ignite Social Media

Welcome to the most festive (and expensive) month of the year! From stocking stuffers to big purchases, Americans are out in full force this year with record numbers, especially when it comes to online shopping.

The 4 insight must haves to creating the ultimate customer persona

Audiense

The customers of today demand more! No longer are vaguely defined categories acceptable, it’s all about adapting to their ever-changing interests, behaviours and preferences.

#OtterBoxCityMeets Campaign

Mindjumpers

#OtterBoxCityMeets. Your streets. Your inspiration. We’re so excited that the #OtterBoxCityMeets campaign is live and, may we say, looking awesome! In this collaboration between Mindjumpers and OtterBox, we got together with 6 influencers from 6 different cities across Europe and the UAE.

How To Get Your Ideas Noticed

The Realtime Report

How To Get Your Ideas Noticed. Everyone’s had their own “eureka” moments where an idea feels so perfectly formed and genius that it must be shared with the world. Treasure these moments and make the most out of them while they last to keep momentum as you start to execute the idea.

Five Must Haves for Planning Social Content in 2018

Ignite Social Media

The key to creating successful social content is to plan ahead. Much like a garden, social channels need lots of attention and care to ensure their survival and growth. Care for and manage them, and they will reward you with engagements, followers, and likes.

Why Are Weather Delays Such a Big Issue in the Construction Industry?

Construction Marketing

This year has seen some of the most brutal natural disasters in recent history. Hurricanes and beyond have ripped apart all kinds of construction and infrastructure and plenty of areas in the US face rebuilding: Texas, Florida, Puerto Rico. The reconstruction of these regions will be difficult.

Carlsberg Group

Mindjumpers

Challenge: Despite being one of the leading breweries in the world, the Carlsberg Group had a globally fragmented social media presence. Particularly on their premium brands; Tuborg, Carlsberg, Somersby, Grimbergen and Kronenbourg 1664. The Key Challenges: Leveraging global assets and securing scale on global content. Engaging fans locally. Creating a method to track performance across local brand pages. Optimizing and assuring quality.

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How To Develop A Stand Out Website

The Realtime Report

How To Develop A Stand Out Website. To see is to believe. And before your customers can believe in you and your product, they need to see you in action first.

Mindset in the Moment: Healthy Disruption

Ignite Social Media

Our newest white paper, Mindset in the Moment , describes five important pillars of consideration that goes into every piece of content that we create.

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12 Easy Christmas Images For More Engagement In The Holidays [Free Templates]

Socially Sorted

The Holidays are coming and it’s time to create easy Christmas Images for your social media marketing on Facebook and Instagram. In this post I share 12 Days of Christmas Images – 12 easy Christmas images you can create that are specially designed for engaging. // Read More.

L’Oréal Nordic

Mindjumpers

Challenge: L’Oréal Nordic, one of the leading makeup company in Scandinavia, reached out to Mindjumpers with the ambition of leveraging social media on a best practice level for five of their brands; Maybelline New York, La Roche-Posay, Garnier, Vichy and essie. Solution: So, what did we do? We sat down with L’Oréal Nordic and defined a mission for each of the five brands. Based on this mission, we developed clear social media strategies for each brand within each of the Nordic markets.

5 Ways to Write Better Social Media Content Starting Today

Rebekah Radice

Content creation is easy. Don’t believe me? Just take a look around social media. It’s riddled with low quality, uninspired content. High value content on the other hand is tough to come by. It’s also even harder to create.

Social Buzz Awards: Understanding the Super Stars of the Social Media Industry

Audiense

On Wednesday night (29th November 2017) Audiense sponsored the Social Buzz Awards and we had a great night, despite several sore heads in the morning. The Social Buzz awards by The Drum, for (yes, you guessed it) best use of social. Take a look at all the categories, nominees and winners, here.

Creating a Google AdWords Remarketing Campaign – step by step

Marketing to Serve

“Remarketing” is a common phrase associated with Google AdWords and other PPC advertising providers. Often remarketing can be defined in a way that reduces the value it can have on a business.

Always-on Strategy

Mindjumpers

Why do you need an always-on strategy? And what does ‘always-on’ even mean?). Simply put, always-on is the combination of all the brand content that makes up your social media presence. Not just the campaigns, but all the in-between conversations as well! However, it’s not enough just to post a lot of stuff and expect your audience to be excited. You’ve got to have a something to say and you’ve got to have a strategy on how to say it… Luckily, we can help you out with that!

Three Areas Where a DIY Approach Doesn’t Save a Small Business Any Money

Small Business Mavericks

A small business typically operates on a small budget, so it’s logical to approach expenses by asking, “Can I do this myself and save money?”

Pinterest Integrates with Facebook Messenger, Also Launches New Chatbot

Devumi

With Facebook being the most used social media platform, Pinterest decided to ride that popularity with two new tools for the former’s Messenger app. Better Facebook Messenger integration The first of the two new tools is a chat extension for the Messenger app.

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