Sat.Sep 30, 2017 - Fri.Oct 06, 2017

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Ultimate Guide to B2B Social Media Marketing in 2017

Meltwater

Social media has entirely reshaped the way the world communicates. Instead of relying on celebrities,… Read More.

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Agorapulse Review: How To Make Social Media Management Easy

The Social Media Hat

Tired of using 16 different tools to try to manage your social media activity? Frustrated with the amount of time you’re spending without seeing real results? This Agorapulse Review will help.

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Here’s How to Make Time for Social Media Even if Your Schedule Says NO!

Pam Moore

“I have so much extra time and money, I think I will spend it all on social media…” said no business or marketing leader ever! We work with solo entrepreneurs to Fortune 10 brands and I can tell you there is not one client who has ever stated this to us. Usually it's the opposite. Their schedules are already packed. They are stressed as they know they need to turn up their efforts with social media if they want to be in business 5 years from now.

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Is Your Business Ready For Mobile Marketing?

yMarketingMatters

Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS, social media, and apps. In 2016, the inevitable happened, and mobile usage overtook desktop as the primary device used to access websites. This didn’t come as a huge surprise because, as far back as 2015, Google reported that more searches were conducted on mobile devices than on any other device category.

Mobile 140
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Short Facebook Videos: An Experiment

Jon Loomer

If you’ve been following my Facebook page or content lately, you know that I’ve been experimenting with something very different for me: Short Facebook videos. Let’s take a closer look at what I’ve been doing, why, and my developing strategy using short Facebook videos. Background: I Hate Videos. Let’s be clear: I get it.

Video 154
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How and When to Archive Instagram Posts

Jenn's Trends

Earlier this year, Instagram introduced a feature called “Archive” which allows you to hide Instagram posts from your gallery, but not actually delete them. I’ll be the first to admit that when the ability to archive Instagram posts rolled out, I was like, “why?” Like, who needs this, and why do any of us care? […].

Instagram 141

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7 Rules of Typography in Emails

The Realtime Report

7 Rules of Typography in Emails. Have you ever felt yourself inspired with the well designed and perfect email? Most of us have. And I bet you thought about how to create such an email for your marketing campaign. While creating visual images may require some specific skills and muse, writing and formatting the text is not rocket science. To follow several basic tips is all you need to build an email which is going to improve your conversion rates sharply.

Examples 135
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Lessons in PR Measurement: 4 Ways to Keep Up with New Trends

Meltwater

One of the most important relationships in PR is the cooperative one between public relations… Read More.

Trends 161
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LinkedIn Native Video Is Hot – Here’s What You Need To Know To Get Started

agora pulse

LinkedIn native video has been rolling out to users since August 2017. At long last, we can create or upload video directly to the LinkedIn app on our phones and via the desktop website. In this post, we’ll look at LinkedIn native video, how to use it and what to use it for. Video has always worked well on LinkedIn. YouTube users could share their videos knowing they’d get full-screen attention — a welcome alternative to being relegated to a thumbnail-sized link on Facebook.

LinkedIn 122
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Conversation Lost-How to Align B2B Social Media Marketing Efforts with the Right Strategy

Direct Marketing Observations

B2B Social media success is like the American ninja warrior TV show. Everyone makes it to the starting line and yet very few make it to the finish line. In fact, those that can make it just halfway through the course can sometimes advance to the next round, based simply on how difficult the course can be. They’re deemed, somewhat victorious for just getting ‘that far.

B2B 100
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Strategies for Approaching Social Media Paid Buying

Ignite Social Media

Ever since Facebook changed the organic content algorithm in 2013 , paid media support has been an important part of social media strategies. There are two strategies for approaching paid media buying: directly from the platform or through third-party software companies. This post will look at the pros and cons to each of these two strategies. Trends in Paid Social Buying.

Buy 107
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How to Use LinkedIn For Business Marketing

Social Media Marketing

LinkedIn is a powerful tool and it can colossally help marketers. It’s super easy to build connections and grow your business efficiently with LinkedIn. Earlier this site was just for professional contacts but was wondrous to see uses of LinkedIn for business purpose. To help you navigate LinkedIn as a marketing platform, here are 5 LinkedIn marketing tactics you can to discover new clients , make new contacts and eventually develop your business.

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Why WE’s “President of International” is Completely Wrong About PR

Waxing UnLyrical

In a few hours from now, I’ll be heading to AdWeek DC to moderate a panel on content marketing. Then on Friday, I head to Boston to speak at PRSA’s Association/Nonprofit Section Half-Day Conference on email marketing. Notice a common thread here? Nowhere in the panel descriptions do you see “PR.” Which is why a recent PRWeek article quoting WE’s “president of international” (yes, this is actually his title) saw my jaw hit the floor in record time.

Banking 109
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Mind Mapping for Marketing, useful or not?

Razor Social

Mind Mapping for Marketing, useful or not? If you’re like me your head is spinning with ideas all the time. But I need to get these ideas out of my head and put some structure to them. Marketing is also very much about process. This is where mind mapping comes in. You map out your ideas and processes. In this article, we take a look at a cool tool called MindManager to show you how you can use mind-mapping techniques to help progress and organize your marketing campaigns.

Marketing 108
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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5 Reasons This Is A Top Priority Mobile Card Game

The Realtime Report

5 Reasons This Is A Top Priority Mobile Card Game. The Internet has changed the way we do things. Even more, the extensive usage of mobile has surpassed its basic utility: making and receiving phone calls. Today, the gaming industry is no longer behind in this mobile revolution. Online gaming, especially mobile gaming has hit it off well with everyone: young and old, and is growing at a tremendous pace.

Mobile 93
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You talk, we listen: Welcome to the world of accessible insights

Audiense

With the recent success of Audiense Insights (Enterprise) and client feedback on budgetary constraints, we have been working towards bringing to life the most attainable version of the Audiense Insights product. In an effort to provide deeper and richer consumer insights to businesses of all sizes whilst fulfilling our vision to democratise data and insights we are delighted to announce the release of our accessible and affordable Audiense Insights PRO plan!

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113 | Clues for Clueless People, Noah: Man of Destiny and Raccoon on the Roof!

Taylor Marek

With all the fog rolling in off the lake tonight, I think it came into the studio and made us all loopy! You'll have to listen to find out what happens! With all the fog rolling in off the lake tonight, I think it came into the studio and made us all loopy! You'll have to listen to find out what happens! Show Notes: #1: Clues for Clueless People. #2: Noah: Man of Destiny Book Review. #3: Raccoon on the Roof!

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5 DIY Influencers to Follow on Social Media

Ignite Social Media

Whenever I think about DIY projects, I think of Pinterest Fails and how most of my crafts turn out. However, even with the failures, it’s difficult not to want to try the next DIY project that comes across my feed. It gives one a sense of accomplishment once a project is completed and who doesn’t like to tell others “I made that myself!”? Not only are DIY projects fun to tackle, they can also be an excellent way to get a brand out in front of others and look at it in a way they might not have be

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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7 Easy Ways You Need to Create Social Video Right Now

Socially Sorted

Are you wanting to create social video? Social Video is HOT right now, so I have a few tips for you that will help you to easily get more out of your social video. In this post I share 7 easy ways you can create social video for better results on social media. so you can get. // Read More. The post 7 Easy Ways You Need to Create Social Video Right Now appeared first on Socially Sorted.

Video 96
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How to: create your mission statement

Marketing to Serve

You need a mission statement. Where do you turn when you need to make a decision? How do you ensure that your choice will align with the direction of your business? How do potential customers you don’t already serve know who you are and how you are different? These are important questions that every business needs to have answers to. One of the key ways you can do this is by having a mission statement.

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The Missing Piece of Marketing Automation: Social Media Data

Oktopost

You’ve heard about it, you know marketers who swear by it, and perhaps you use it yourself. I’m talking about marketing automation – one of the biggest, most valuable technologies that sometimes gets marketers thinking, what is this all about?

Data 81
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Tweetstorms: What You Need To Know

Ignite Social Media

At some point in your Twitter history, you’ve probably come across several tweets in a thread that starts like this: So now, Apple's stuff doesn't work with its own stuff unless you buy more cables and headphones. — Whitson Gordon (@WhitsonGordon) October 27, 2016. As Twitter has long held a 140 character limit (which is changing as of fall 2017), if someone wants to continue one train of thought, they need to do so over a series of tweets.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Intriguing Benefits for Medium-Sized Businesses Needing Contract Management

Kikolani

It is often said that all large companies need contracts, as contracts are essential to their business. It seems to follow from that point they also need some sort of contract management. In order to accommodate contracts in any business, a company needs to adopt a defined protocol. In that way, there is a process by which contracts are handled. Protocols and procedures likely include specific people who manage the contracts and handle them at specific points in the process.

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Creating a value driven Target Market with 1 question

Marketing to Serve

The following two statements ring true when it comes to growing a business: If your business is holding no value, it cannot succeed. If your business is operating with undetermined value, it cannot prosper. What do these statements mean? And, what even is value in a world where so much is marketed to us as being valuable? Value as defined by The University of Minnesota is “benefits buyers receive that meet their needs” minus the hassle of acquisition.

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#179: The Real Truth Why I Hate Video (Hint: It’s My Weight)

Amy Porterfield

I am a firm believer in changing things up, breaking a pattern, switching gears… Today I’m doing all three. Because I know it’s time. The truth is, I’ve been holding back for a while. I have finally decided that I’ve had enough of the BS, and the fear. To know me is to know I […]. The post #179: The Real Truth Why I Hate Video (Hint: It’s My Weight) appeared first on Amy Porterfield | Online Marketing Expert.

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Twitter Selfie Marketing Drives Customers to See You When They See Themselves

Devumi

Selfies have become popular on Twitter and social media platforms. These self-centered and silly self-shot pics are also a marketing goldmine for brands. Learn how to mount an effective Twitter selfie marketing campaign to boost your brand’s popularity using your follower’s insatiable need to photograph themselves. Why selfies are great for marketing There are a […].

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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More than Rumours: Facebook Changes #Australia

Laurel Papworth

For my students: So Facebook has around 1,000 to 1,500 versions running at anyone time (split A/B testing of interface, algorithms etc). Some of the interface changes I am seeing or have seen: . ENGAGEMENT swapped out for Likes in the public facing ‘numbers’ area of a Page. Now the boss will ask “what is our Facebook Engagement” rather than “how many Facebook Likes do we have” ?

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Buzzlogix Feature: BuzzRespond Automatic Posting

Buzzlogix

What is BuzzRespond Technology? This month, we are excited to announce the addition of BuzzRespond Technology to the Buzzlogix social media management and monitoring tool. We are continuously updating our features to help save social media specialists time and keep social media management stress-free. BuzzRespond is an automation feature, similar to BuzzAlerts, that keep you ahead of the game by posting automatically to Twitter and Facebook.

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Making Great Choices With Roger Martin - This Week's Six Pixels Of Separation Podcast

Twist Image

Episode #586 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. A legend in the world of business, leadership and management. A true legend. That is a fact when it comes to Roger Martin. Roger has published over ten bestselling business books, the most recent of which are Creating Great Choices (with Jennifer Riel ), Getting Beyond Better and Playing to Win.

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Recruiting Through LinkedIn with the New ‘Talent Insights’ Tool Finds Great Employees

Devumi

Finding the best-fit candidate for a position on Linkedin can often be a challenge for companies. LinkedIn is lending a helping hand with its new Talent Insights service. This tool will allow for better recruiting through LinkedIn thanks to innovative data gathering and presentation. Big data helps recruiting through LinkedIn LinkedIn describes Talent Insights as […].

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How to Plan Your Blog Post from Start to Finish

ProBlogger

This is a post by ProBlogger expert Ali Luke. Do you plan your blog posts? Or do you dive straight into the writing? A lot of bloggers barely plan their posts (if they plan them at all). They’re either too eager to get started, or feel rushed and see planning as a waste of time. But taking just five minutes to plan your posts can make a huge difference to your blogging.