Sat.Sep 23, 2017 - Fri.Sep 29, 2017

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How to Use LinkedIn for Lead Generation

Webbiquity SMM

Guest post by Lexie Lu. LinkedIn is the world’s largest professional network, with approximately 500 million users and more than nine million companies represented. It is a bit different than some of the other social media platforms, in that it allows people to connect with other professionals and to leverage current connections to make new ones.

LinkedIn 185
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#measurePR Recap (September 2017): Celebrating AMEC Measurement Month 2017

Waxing UnLyrical

In September, #measurePR celebrated Measurement Month with an all-star, all-female panel of #measurati. We were proud to feature the following special guests: Annsi Krol , CEO and co-founding partner of byBrick Insight and on AMEC’s International Board of Directors; Barbara Bassi , a PR measurement consultant at BBConsulting, AMEC Board Member, and AMEC European Chapter Chair; Johna Burke , Executive Vice President of BurrellesLuce, AMEC North America chair, 2017 AMEC lifetime fellowship a

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When Is It Appropriate To Hide, Block Or Delete On Social Media?

Firebelly

As a social media manager, you are bound to come across unsavory comments on your social channels. They come in various forms; complaints, cursing, inappropriate photos or comments and so on. So how do you handle them? When is it appropriate to hide, block or delete on social media? The best policy is to respond to every comment that comes through. Sometimes all it takes to diffuse a situation on social media is to show you value this person’s opinion.

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5 Reasons You Need a Personal Branding Strategy and Plan

Pam Moore

One of the most overlooked aspects of social business and social media is the power of the personal brand. Unfortunately, many marketers and business leaders wrongly assume that personal branding is only for those looking to be “famous” or become some type of online or social marketing “guru.” This couldn’t be further from the truth. Think about this… When was the last time you handed your credit card to a logo?

Strategy 167
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Facebook Ads: How to Create Offline Event Custom Audiences

Jon Loomer

Late last year, Facebook added the ability for brick and mortar businesses to track the offline impact of their Facebook ads with Offline Event Sets. Now advertisers can target these customers through Offline Event Custom Audiences. Let’s take a closer look at Offline Event Sets and how advertisers can create audiences to target these customers with their Facebook ads.

Eventful 155
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5 Outstanding Landing Page Benefits To Make Your Business Happy

The Social Media Hat

Learn not only why you should be using landing page, but how to set up landing pages to dramatically drive your business growth.

How To 168

More Trending

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Is Personal Branding Required for Business? How to Ignite the YOU Factor – Free Webinar

Pam Moore

Do you need to worry about your personal brand as a working professional? Or is a personal brand only for those “online gurus” trying to get rich and famous? The truth is this… You have a brand regardless if you plan it or not. Your brand is made of perceptions. You can sit in a room and create, ideate, and develop your brand for the next year to 10 years.

Brands 164
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Top 8 Reasons for Running Facebook Video Ads

agora pulse

Video is getting priority placement in the Facebook newsfeed these days. If done well, videos posted natively to Facebook can generate a lot of engagement, drive traffic to your website, and generate sales, making video a must inclusion in your Facebook marketing strategy. But if you are only relying on organic methods for getting your video content seen by your ideal customers, then you are missing out!

Video 128
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11 Types of Marketing Strategies

Socialized

It astonishes the number of marketing strategies out there. Therefore, it’s not difficult to choose what strategy to apply for any business. Here is a list of 11 of them with brief discussions. 1. Word of mouth marketing. Traditionally, it is the most important form of marketing. This is because it works on the impression a business creates on its audience.

Types 100
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Making a Case for More PR Budget

Meltwater

You’ve just finished up a PR campaign that was a success. The client was happy.… Read More.

Campaign 165
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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How to Recover From a Social Media Disaster

Rebekah Radice

We’ve all seen it happen. Social media mistakes that end in disaster. Whether it’s an ill-timed post, poorly thought out joke, or a badly planned marketing campaign, crisis can strike anytime and anywhere. Do you know how you’ll recover when a social media disaster hits your business? In this episode of the Brand Authority Podcast , I tackle this topic.

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How to Prevent Social Media Spam from Damaging Your Brand

agora pulse

The following is a guest post by Max Greene of Muffin Marketing. We don’t need to tell you just how powerful social media can be for your small business, but sometimes it can feel as though you’re only talking to robots. Social media spam can damage your brand’s reputation, so we’ve delved deeper into how you can avoid it. 1. Don’t automatically follow people.

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How Does 280 Characters on Twitter Impact You?

Jenn's Trends

Intentionally or not, Twitter created chaos in the world yesterday when they announced they were testing the extension of tweets to 280 characters on Twitter. The world immediately divided into 3 categories: those jumping for joy, those complaining of Twitter losing its identity, and those who think the other two groups are crazy for even […].

Twitter 111
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Best-in-Class: CEOs & Thought Leaders on LinkedIn

Ignite Social Media

You may think of LinkedIn as a mere digital rolodex, or you may already be among those who appreciate and leverage it for the treasure chest of thought leadership that it is. You may not necessarily look to Bob, your old college buddy who just connected with you on LinkedIn, for rich insights into entrepreneurship, global financial trends, leadership, self-help, or much else, but here are a few noteworthy CEOs and thought leaders who you should most definitely follow on LinkedIn to glean just th

Class 97
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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LinkedIn: What You Need To Learn In Order To Succeed

Social Media Marketing

Social media has become an important part of life for many as it allows people to connect and communicate no matter where they are. Specific sites have been created for various types of connections. LinkedIn has emerged as the platform of choice for businesses and professionals. It has several sections and tools that can be used to improve career prospects, increase sales, find opportunities, and enhance visibility.

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112 | Story of 2 Stupid Drivers, How To Get Offended and Beaten By A 9yr Old

Taylor Marek

Hey thanks for tuning in to our next episode, we're so glad you tuned in. Take a break, kick up your feet and enjoy. We had to duel with a gnat to get this episode out, you'll have to listen to hear what that's all about. This episode had way too much laughter that's for sure. Either we are getting better at recording or slowly losing our minds. In either case, be sure and let us know what you thought!

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Building a Healthy Employee Advocacy Program: Who to Onboard First?

Oktopost

There’s no doubt that employees are the strongest engine behind advocating for your brand. Yet, one of the questions puzzling many companies looking to embark on an employee advocacy program is, “Where do I start? Who do I onboard first?”.

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Social Media That Made Us Laugh This Month

Ignite Social Media

Establishing your brand voice is critical in the social space. Don’t take my word for it, take Stephanie’s whose blog post was picked up by AdWeek! In a world where there is so much noise, standing out can be a challenge. So, how do you stand out while staying consistent with your social strategy? Through genuinely good content that is relatable and engages users (a little humor doesn’t hurt, either).

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Social Sidekick October 2017: Social Holidays, Themes, and Noteworthy Events

Meltwater

Baseball, football, pumpkin spice, and everything nice: that’s what October content calendars are made of.… Read More.

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Take Your Business to Next Level with Inter Marketing

Social Media Marketing

Many companies take their official websites as, an essential cost of doing business rather than a chance, to fascinate fresh audience and capture new customers. But, it is extremely surprising that there also are some companies who view, their websites as a tool for rapidly growing its businesses. Well, in the era where every business is making the most of all the online marketing tools, it is important that you too invest in them.

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Social Media Toolbox: Social Media Image design made easy

Lucy Hall

If you are looking to make really great looking graphics for your social media accounts without spending a fortune than Canva is probably the best tool out there right now! It's an Easy Professional Social Media Image design app that can be used on desktop or on mobile. This app should be in every social media managers and business owners toolbox! It's free and there is a paid version.

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Mindset in the Moment- What’s In It For Them

Ignite Social Media

With the amount of content posted daily on social media, marketers have the blink of an eye to make their content stand out amongst all of the other noise. Which is a challenge. Think about who you’re competing with in your audience’s news feed— other brands (probably your competitors), their favorite sports team, their college buddies, their mom, bands they follow, news sources … and the list goes on.

Sports 97
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Twitter October Events Calendar has Plenty of Marketing Tricks and Treats

Devumi

With the end of 2017 fast approaching, the list of events that brands can take part in for Twitter marketing just keep on increasing. Luckily, Twitter is here to help marketers keep track of them all with the Twitter October events calendar. Twitter October Events Calendar Twitter’s October events calendar continues the train of events […].

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How to Recover From a Social Media Disaster

Rebekah Radice

We’ve all seen it happen. Social media mistakes that end in disaster. Whether it’s an ill-timed post, poorly thought out joke, or a badly planned marketing campaign, crisis can strike anytime and anywhere. Do you know how you’ll recover when a social media disaster hits your business? In this episode of the Brand Authority Podcast , I tackle this topic.

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10 Travel Influencers Your Brand Should Partner With

Pixlee

Social-media savvy travelers are making an indelible mark on the travel and hospitality industries. Influencers have become an integral part of many brands’ marketing strategies as today’s consumers trust peer recommendations above all other forms of marketing. Engagement, visibility, number of followers, and increased sales are just some of the metrics influencer campaigns can drive.

Travel 66
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It Is Time To Ignite Your Brand. And Light The Night!

Twist Image

What will it take for your business to thrive in the future? It is very rare that I get the opportunity to take part in a public event in my hometown of Montreal. I give about 50 presentations (all over the world) every year about what businesses need to know about consumers, and how technology has changed their buying behaviors and patterns (and who they are loyal to).

Brands 53
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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The New Pinterest Taste Graph Brings More Ad Targeting Opportunities for Brands

Devumi

In the last few months, Pinterest has introduced new tools to help brands better reach out to their target audience. The new Pinterest Taste Graph promises to provide even more ad targeting opportunities. Pinterest Taste Graph: More targeting categories Pinterest Taste Graph will now give marketers more than 5,000 different categories to choose from for their […].

Brands 60
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Automatically Post to Twitter and Facebook When the Social Buzz is Happening

Buzzlogix

Buzzlogix releases its new BuzzRespond Technology allowing Individual and Automated Real-Time Social Media Engagement. Buzzlogix today announced that it released a new version of BuzzAlert with integrated BuzzRespond technology. This feature brings advanced automation to its All-In-One Social Media Monitoring, Analytics and Engagement solution.

Twitter 40
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New PR Measurement Tactics

Proactive Report

September is Measurement Month. The Barcelona Principles of Measurement for PR clearly indicate that we need new PR measurement tactics to show results. Although reach and impressions are important – the customer journey does start with awareness – we have to move beyond those initial numbers and look for behaviors in our audiences that happen as a result of the reach.

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Lessons From 14 Years With Six Pixels Of Separation

Twist Image

Today almost got away from me. I looked at my day's meetings and realized that today - September 29th, 2017 - marks the 14th anniversary of this space, Six Pixels Of Separation. It's the kind of "celebration" that brings out two diametrically opposed feelings: . Feeling #1 : It can't be 14 years. it feels like yesterday. Have blogging and podcasting really been around for close to two decades?

Journal 45
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Community Discussion: Are You Making Progress With Your Blogging?

ProBlogger

Remember the 1st of January 2017? Did you decide “This is the year I’ll start a blog”? Or maybe you set some new blog goals for 2017, prompted by our community discussion? Well, guess what? We’re coming up to the last quarter of the year – just 3 more months remain in 2017. Are you where you want to be with your blogging at this stage of the year?