Sat.Jul 22, 2017 - Fri.Jul 28, 2017

How a #toeselfie Can Build Your Network

Waxing UnLyrical

So I just got back from a beach business getaway to Antigua (you might remember my telling you about it a few weeks ago ). OMG, it was awesome.

Social Media Listening – It’s About Emotions

Janet Fouts

Let’s face it, most of us make purchase decisions emotionally, rather than logically. But much of the research we do when marketing products and services is focused on big data, filtered and sifted, often to get the results we are looking for rather than to divine what the customer wants.

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1st Step to Create Content Marketing Plan: Do a Content Asset Audit with this Free Worksheet

Pam Moore

Is your content and digital platform ready for the highly connected social web of today?

Why Am I Shadowbanned on Instagram and What Can I Do About It?

agora pulse

Have you noticed any drops in your Instagram engagement in the last few months? If so, you aren’t alone. Starting several months ago, a number of profiles started seeing big dips in the engagement on their Instagram content.

Niche Communities Where PR Pros Gather

Meltwater

PR can be a tough business. Whichever area you specialize in—investor relations, community relations, media… Read More.

Facebook Groups for Pages: Cut Through the Clutter

Jon Loomer

Facebook has announced the launch of Groups for Pages, allowing brands, businesses, and artists to create groups around their super-fans. Let’s take a closer look at how these groups change things and how you can link a group to your page today. Groups Linked to Pages.

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How to Create a Content Marketing Architecture, Framework and Plan

Pam Moore

Would you build a new house without a plan? Of course you wouldn't, right? To build a house that will last a lifetime you need a framework and architecture.

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The Adecco Group & Audiense: Using Twitter marketing to create waves in HR

Audiense

A few weeks ago we organized a webinar #BotsInAction with Twitter Spain and a few major industry players, focusing on the state of chatbots today. It was evident from our discussion that the use of bots was by no means limited to a specific sector.

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4 Massive Trends in PR and Communications Your Brand Needs to be Dominating Right Now

Meltwater

The marketing world is constantly changing, and the environment we operate in today is entirely… Read More.

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7 Steps to Writing Your Best Blog Post Every Time

Rebekah Radice

You stare at the computer screen hoping inspiration leaps out. How much time has passed since you started writing? Five minutes, an hour, maybe even two? Your head hits the keyboard as you sigh in disbelief. How can this be happening again?

How We Increased the Readership of Buffer’s Blog to Over 1.5 Million Visits

Buffer Social

Every company is a media company these days, and Buffer is no different. We started the Buffer Social blog in January 2011 and since then it has been a key component in the success of the company. We have published more than 1,000 posts—and we’re honored to receive more than 1.5

Paid Media and How to Leverage Target Audiences:

Ignite Social Media

Leveraging social media is often presented as a way to increase brand awareness and engagement for free. Marketers seeking strong results understand the importance of paid media. Social media allows you to have an immense reach at a low cost.

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8 Innovative Ways to Think Big in Your B2B PR

Meltwater

No matter your size, thinking big is pivotal to success in B2B PR. That is… Read More.

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3 Tips to Unlock Emojis’ Marketing Value

Convince & Convert

If a picture is worth a thousand words, an emoji is worth at least 140. These little icons allow users to convey complex ideas and emotions quickly and accurately. They have become a language of their own.

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The Complete Guide to Creating Effective Snap Ads with Snapchat Ad Manager

Buffer Social

In the past, if you wanted to run Snap Ads ( Snapchat ’s full-screen video ads), you would need to go through one of their ads partners. Now, though, you can create Snap Ads yourself through Snapchat’s new self-serve ads tool, Snapchat Ad Manager.

Using Your Budget to Drive Sales on Facebook and Instagram

Ignite Social Media

Using Your Budget to Drive Sales on Facebook and Instagram. With so many objectives available on Facebook and Instagram, it’s important to know which ones are best—and most efficient—at driving sales. Here are two key objectives you should be spending your media dollars on. Website Conversions .

Social Media for Filmmakers: Use Social Media to Hype Your Film

Devumi

Filmmakers are always on the lookout for ways to get their masterpieces seen by a wider audience. Social media is a tool they have turned to in recent years. Read on to learn how to best use social media for filmmakers.

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5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

Post by Adi Englander. Are you in the hunt for an employee advocacy platform? Would you like some alternatives to LinkedIn Elevate for superior employee advocacy?

3 Tips to Unlock Emojis’ Marketing Value

Convince & Convert

If a picture is worth a thousand words, an emoji is worth at least 140. These little icons allow users to convey complex ideas and emotions quickly and accurately. They have become a language of their own.

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Four Things You Need to Know About Hosting a Webinar

Ignite Social Media

Webinars are a great strategy for businesses trying to show thought-leadership within their industry and generate potential leads at the same time. They can be time intensive to produce as I learned while co-hosting my first webinar this month ( check it out here ).

LinkedIn Website Demographics Tool: A New Way to Learn About Website Traffic

Devumi

Whether you are a professional or a business representative, knowing more about the people visiting your site is important for a variety of purposes. Now, LinkedIn is giving you that power via its new Website Demographics tool.

Meet Larry: Why Every Department Needs Social Media

Oktopost

Meet Larry. Larry lives in the great big ocean. He is much smarter than people think – in fact, the smartest invertebrate in the world! He can open childproof bottles and enjoys decorating his home with small jewels and ornaments. Being color-blind doesn’t stop Larry from distinguishing one human from another. His four arms, eight … Social Customer Care Customer Experience

Top 8 SEO Plugins For WordPress Website

Social Media Marketing

Search Engine Optimization can help your website to be on the top of major search engines if done properly. WordPress is always the first choice when it comes to creating blog or website- one of the easy to use platforms. So, if you own a WordPress blog and looking for the best WordPress SEO plugin.

Social Selling In 140 Characters : Twitter 101

Social Selling Masters

Social media provides an enormous opportunity for “social selling.” It is becoming more important and consistently increasing revenue. Twitter is a very effective resource to promote social selling.

Use LinkedIn’s New Multiple Photo Feature to Enrich your Posts

Devumi

Images are a great tool for professionals to showcase their work and other activities on LinkedIn. LinkedIn has always understood this, and they have just introduced a new feature which will allow its users to share multiple photos in one post. LinkedIn now shares more images at once Previously, LinkedIn users can only share one […]. The post Use LinkedIn’s New Multiple Photo Feature to Enrich your Posts appeared first on Devumi.

3 Ways to Add User-Generated Content to Triggered Email Campaigns

Pixlee

Triggered email campaigns can help you to reach potential customers at opportune times with relevant content. Furthermore, after the initial set up, triggered emails can save marketers a ton of time and work while maintaining high standards of customer attentiveness.

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7 Steps to Writing Your Best Blog Post Every Time

Rebekah Radice

You stare at the computer screen hoping inspiration leaps out. How much time has passed since you started writing? Five minutes, an hour, maybe even two? Your head hits the keyboard as you sigh in disbelief. How can this be happening again?

5 Ways to Improve Your Content Strategy

The Proactive Report

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. The wheels do tend to grind slowly in large corporations.

Infographic: San Diego Comic-Con 2017

Meltwater

Since its inception in 1970, San Diego's Comic-Con has brought together comics creators, science fiction and fantasy… Read More.

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3 Ways Social Media Changed This World for the Better

SocialFish

It’s somewhat in trend these days to keep talking about how social media actually made us lonely. We keep sharing examples and funny memes on how people used to meet each other in person and these days everyone just keeps staring into their phones.

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Building a video content engine

Koka Sexton

I am fully aware that video content has been around for a while and it’s probably one of the hottest. The post Building a video content engine appeared first on Koka Sexton. Blog Content Marketing Social Media Tips

Six Links Worthy Of Your Attention #372

Twist Image

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

5 Essential Blog Foundations for Strong SEO

ProBlogger

This is a post by ProBlogger's SEO expert, Jim Stewart. Many bloggers start a blog with gusto, rushing to establish a blogging website and share their opinions and knowledge with the world. They choose a popular platform to build on, select an attractive theme with all the bells and whistles, sign up for hosting that appears value for money, before finally writing awesome content and waiting for the audience to explode and their rankings to rocket. Then reality often sets in.

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Buzzlogix Feature: Posting Queues

Buzzlogix

Creating Social Media Posting Queues. The Buzzlogix social media tool was built to save social media specialists and managers time and energy. With the recent launch of our easy-to-use social media management and monitoring app for both iPhone and Android, we are continuing the theme of TIME-SAVING.

Awesome Association Marcomm Jobs – Week of July 24

SocialFish

Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. .

#170: How to Get the Big Stuff Done When Life Gets in the Way

Amy Porterfield

It’s so incredibly easy to get caught up in busywork or to let your phone or email start controlling your schedule. Before you know it, a whole day (or several) has gone by and you don’t have anything real to show for it. Let that happen too much and you lose serious momentum—not to mention […]. The post #170: How to Get the Big Stuff Done When Life Gets in the Way appeared first on Amy Porterfield | Online Marketing Expert.

How You Can Use Your Influence to Help

ProBlogger

Today on the blog we have Sarah Rosberg who founded the Australian Headquarters for charity Rafiki Mwema. I’ve interviewed Sarah to get a charity’s perspective on how you can best help them with your influence as a blogger. Sarah’s tips include the kinds of activities you can do that help (with some great examples), how to choose a cause to support and how to overcome some of the challenges of working with a charity. trigger warning to child sexual abuse}.