Sat.Jul 22, 2017 - Fri.Jul 28, 2017

Social Media Listening – It’s About Emotions

Janet Fouts

Let’s face it, most of us make purchase decisions emotionally, rather than logically. But much of the research we do when marketing products and services is focused on big data, filtered and sifted, often to get the results we are looking for rather than to divine what the customer wants.

How a #toeselfie Can Build Your Network

Waxing UnLyrical

So I just got back from a beach business getaway to Antigua (you might remember my telling you about it a few weeks ago ). OMG, it was awesome.

3 Ways Social Media Changed This World for the Better

SocialFish

It’s somewhat in trend these days to keep talking about how social media actually made us lonely. We keep sharing examples and funny memes on how people used to meet each other in person and these days everyone just keeps staring into their phones.

Why Am I Shadowbanned on Instagram and What Can I Do About It?

agora pulse

Have you noticed any drops in your Instagram engagement in the last few months? If so, you aren’t alone. Starting several months ago, a number of profiles started seeing big dips in the engagement on their Instagram content.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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1st Step to Create Content Marketing Plan: Do a Content Asset Audit with this Free Worksheet

Pam Moore

Is your content and digital platform ready for the highly connected social web of today?

Infographic: San Diego Comic-Con 2017

Meltwater

Since its inception in 1970, San Diego's Comic-Con has brought together comics creators, science fiction and fantasy… Read More.

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How We Increased the Readership of Buffer’s Blog to Over 1.5 Million Visits

Buffer Social

Every company is a media company these days, and Buffer is no different. We started the Buffer Social blog in January 2011 and since then it has been a key component in the success of the company. We have published more than 1,000 posts—and we’re honored to receive more than 1.5

The Adecco Group & Audiense: Using Twitter marketing to create waves in HR

Audiense

A few weeks ago we organized a webinar #BotsInAction with Twitter Spain and a few major industry players, focusing on the state of chatbots today. It was evident from our discussion that the use of bots was by no means limited to a specific sector.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

How to Create a Content Marketing Architecture, Framework and Plan

Pam Moore

Would you build a new house without a plan? Of course you wouldn't, right? To build a house that will last a lifetime you need a framework and architecture.

5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

Post by Adi Englander. Are you in the hunt for an employee advocacy platform? Would you like some alternatives to LinkedIn Elevate for superior employee advocacy?

The Complete Guide to Creating Effective Snap Ads with Snapchat Ad Manager

Buffer Social

In the past, if you wanted to run Snap Ads ( Snapchat ’s full-screen video ads), you would need to go through one of their ads partners. Now, though, you can create Snap Ads yourself through Snapchat’s new self-serve ads tool, Snapchat Ad Manager.

Using Your Budget to Drive Sales on Facebook and Instagram

Ignite Social Media

Using Your Budget to Drive Sales on Facebook and Instagram. With so many objectives available on Facebook and Instagram, it’s important to know which ones are best—and most efficient—at driving sales. Here are two key objectives you should be spending your media dollars on. Website Conversions .

A World Gone Social

Learn how companies must adapt to survive.

4 Massive Trends in PR and Communications Your Brand Needs to be Dominating Right Now

Meltwater

The marketing world is constantly changing, and the environment we operate in today is entirely… Read More.

Facebook Groups for Pages: Cut Through the Clutter

Jon Loomer

Facebook has announced the launch of Groups for Pages, allowing brands, businesses, and artists to create groups around their super-fans. Let’s take a closer look at how these groups change things and how you can link a group to your page today. Groups Linked to Pages.

Top 8 SEO Plugins For WordPress Website

Social Media Marketing

Search Engine Optimization can help your website to be on the top of major search engines if done properly. WordPress is always the first choice when it comes to creating blog or website- one of the easy to use platforms. So, if you own a WordPress blog and looking for the best WordPress SEO plugin.

4 Facebook Ad Campaign Rookie Errors to Avoid

Simply Measured

So you’re an online merchant, and you’ve set up some Facebook ads, but you’re not seeing an increase in conversions or sales. You’re not alone. It’s (deceptively) easy to set up some Facebook ads, but it can be tricky to perfect them from a brand and ROI perspective.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

5 Ways to Improve Your Content Strategy

Proactive Report

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. The wheels do tend to grind slowly in large corporations.

3 Tips to Unlock Emojis’ Marketing Value

Convince & Convert

If a picture is worth a thousand words, an emoji is worth at least 140. These little icons allow users to convey complex ideas and emotions quickly and accurately. They have become a language of their own.

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Paid Media and How to Leverage Target Audiences:

Ignite Social Media

Leveraging social media is often presented as a way to increase brand awareness and engagement for free. Marketers seeking strong results understand the importance of paid media. Social media allows you to have an immense reach at a low cost.

The #GetSocialSmart Show Episode 030: How to Get More People to Read Your Blog

Katie Lance

How do you get more traffic to your blog? I’ve been blogging for years, and I want to share with you a few things that make a huge difference in getting people to read your blog and then take action to work with you or to subscribe to your list, whatever your call to action is.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Social Selling In 140 Characters : Twitter 101

Social Selling Masters

Social media provides an enormous opportunity for “social selling.” It is becoming more important and consistently increasing revenue. Twitter is a very effective resource to promote social selling.

Building a video content engine

Koka Sexton

I am fully aware that video content has been around for a while and it’s probably one of the hottest. The post Building a video content engine appeared first on Koka Sexton. Blog Content Marketing Social Media Tips

3 Powerful Strategies to Help your Small Business be Discovered on Instagram

Peg Fitzpatrick

Can small businesses use Instagram? Will their efforts on Instagram turn into sales and customers? Yes and yes! Small businesses can be discovered on Instagram through a variety of different ways which I’ll explain in this article.

Four Things You Need to Know About Hosting a Webinar

Ignite Social Media

Webinars are a great strategy for businesses trying to show thought-leadership within their industry and generate potential leads at the same time. They can be time intensive to produce as I learned while co-hosting my first webinar this month ( check it out here ).

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Social Media for Filmmakers: Use Social Media to Hype Your Film

Devumi

Filmmakers are always on the lookout for ways to get their masterpieces seen by a wider audience. Social media is a tool they have turned to in recent years. Read on to learn how to best use social media for filmmakers.

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Six Links Worthy Of Your Attention #372

Twist Image

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

6 Brainstorm Resources for Content Marketers

Simply Measured

Ok, let’s face it—brainstorming effective content week after week can be difficult. Content marketers are tasked with positioning their brands as thought leaders, and staying one step ahead of the competition. The process of brainstorming, budgeting , creating, editing, publishing, monitoring (and repeating) can take a toll on our creativity.

8 Innovative Ways to Think Big in Your B2B PR

Meltwater

No matter your size, thinking big is pivotal to success in B2B PR. That is… Read More.

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Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.