Sat.Jul 15, 2017 - Fri.Jul 21, 2017

The 3 Biggest Challenges Facing Social Marketers in 2017

Convince & Convert

Our just-released 2017 State of Social Marketing Report shares survey results from 2,738 social media marketing professionals from 111 countries.

My Two-Step Secret to Making LinkedIn Your Beeyatch

Waxing UnLyrical

Happy Saturday! Do you have fun weekend plans? Me, I’m getting ready to head to Antigua tomorrow (if you’ve been reading my blog regularly you know all about that). Super-excited! So: LinkedIn. It’s *the* business social network to have a presence on, right? Right.

Trending Sources

Why I Think Social Media Is For Branding and Engagement, Not Traffic or Revenue

Buffer Social

Social media is changing. It used to be a one-to-many channel. Businesses would publish links, photos, and videos on Facebook, Twitter, and Instagram, hoping to reach as many people as they can and drive a high number of leads and sales.

The Modern Salesperson and the 6 Must-Have Sales Skills

Social Selling Masters

Imagine an assertive salesperson and these images come to your mind ‒ pushy, can bend even an absolute truth, talkative, and has only one goal in mind and that is for you to blindly buy anything they sell no matter… Continue Reading → Prospecting Social Selling Best Practices

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Social ROI: Challenges and Solutions

Simply Measured

Social media marketing can be a big driver for marketing growth, since it is one of the newest marketing channels. As this article by Taylor Pearson points out, In 1994, a display ad might get a 70% clickthrough rate. Display ad clickthrough rates are now in the neighborhood of 0.05%…So we starting sending more email. Marketers in the late 90’s regularly saw 99% of their emails get opened.

ROI 24

LinkedIn and Microsoft Announce New Windows 10 App

Myrland Marketing

LinkedIn is on a bit of a roll. Last week, it announced the reintroduction of video to the platform. I say reintroduced because their video effort last year was less than stellar. Today came the first noticeable result of Microsoft’s 2016 $26.2 billion acquisition of LinkedIn.

How the Evolution of Technology is Changing the Sales Process

Social Selling Masters

As consumer buying habits change, so too do the strategies used to sell them products and/or services. In the past 10-20 years, sales processes have gone through a whirlwind of dramatic changes.

Why You Need an Integrated Digital Marketing and Social Media Plan

Pam Moore

Businesses of all sizes are experiencing incredible pressure to find ways to break through the noise online to inspire and attract their ideal customers.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

8 Influencer Strategies for Retail Brands to Boost Sales

Simply Measured

The state of retail has evolved. If your business has yet to make social a central part of your retail strategy, your business is not performing at full capacity. A social strategy alone, however, is no longer enough to keep you competitive in the online retail space. Mobile commerce (mcommerce) is turning to social influencers to drive sales and engagement online.

What Facebook Image Sizes Should I Care About?

agora pulse

There are 300 million photo uploads to Facebook every single day. If you’re behind one of those uploads to a brand page, then you need to care about Facebook image sizing. Badly sized images are blurry, stretched, and can cut out key messages that you need to convey.

The #GetSocialSmart Show Episode 029: How to Use Instagram Stories

Katie Lance

Are you using Instagram Stories? If you haven’t seen Instagram Stories it’s a great way to share the back story, to share what I call the story behind the story. Today I want to share with you a few tips for really making the most of this hot, new platform. First of all, be creative.

Using Social Media for Mobile App Marketing: Get Downloaded!

Devumi

With the stiff competition in the app market these days, good marketing is often the key to getting people to download your product. This is where social media can be a useful tool to you. Read on and learn how you can effectively use various social media platforms for mobile app marketing.

A World Gone Social

Learn how companies must adapt to survive.

How to: Find your Passion with 5 Creativity-boosting Exercises

Social Selling Masters

“Man is only great when he acts from passion.” – Benjamin Disraeli (19th century British Prime Minister) As an entrepreneur, finding your passion is key to a successful business. So how do you find your passion…try these 5 creativity boosting… Continue Reading → Sales skills

How to Make the Most of Snapchat’s New Website Links

Convince & Convert

Confession: A year ago, I convinced my previous employer to invest in a landing page to support a Snapchat-specific campaign. Although the landing page was pushed across many channels, I wanted the traffic to primarily be from our Snapchat audience.

Getting to Know Your Customers

Proactive Report

Did you know that the fourth Thursday of each quarter is Get to Know Your Customer Day? So that’s today! And why should we learn more about our customers? Well, without them we have no business. That ought to be reason enough.

Podcast Hosting on SoundCloud: Use the Diverse Platform to Grow

Devumi

SoundCloud is well-known for helping musicians. Over the last year it has exploded for podcasters. Read how you can harness the power of SoundCloud’s social platform for podcast hosting.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Indicators and Metrics That Matter in Your Social Selling Program

Social Selling Masters

There’s no stopping the growth of social selling that organizations are using to reach target markets. With new technologies and times come new questions.

Wimbledon vs Roland Garros: strategically conquering your biggest challenge as CMO

Audiense

You have just landed your dream job! As CMO of a leading Tennis sportswear brand you are determined to surpass any expectations the team may have. Your first major project is to define the strategy of the brand’s new marketing campaign.

From Digital to Brick and Mortar: Why Some Brands Are Making the Move to Physical Retail

Meltwater

E-commerce is taking over the way we shop. If you need proof, just look at… Read More.

3 Surefire Ways to Engage Your Customers and Boost Your Bottom Line [Webinars of the Week]

Convince & Convert

Marketing, at its core, is focused on delivering wow-worthy customer experiences—or at least it should be.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Create a Complete Twitter Content Marketing Strategy for Sustainable Success!

Devumi

Your Twitter account can be a tremendous tool for content marketing. It may limit you to 140 characters, but that doesn’t limit how many tweets you can send, or your Twitter content marketing strategy. Let’s get your plan started, and make it sustainable.

Marketing What Makes You Unique

Peg Fitzpatrick

It’s 100% fair to say that social media changed my life and helped me reach dreams I didn’t even know I had. I’m from a small town in New Hampshire and build a social platform of 1.5 million followers without a big budget or team.

5 Ways to Keep Your Social Media Team Motivated This Summer

Meltwater

Summer is upon us, which means your social media team has a barrage of big… Read More.

Team 12

3 Tips to Recreate Your Website and Drive Traffic to Your Corner of Success

Kikolani

You look around and you see that times are different. The soup line has become popular again. You are thankful that you have not had to resort to it personally, but you see that there are those who could benefit from a bit of kindness and some available cash assistance.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Better Use YouTube for Business: Understand its Strengths and Weaknesses

Devumi

Using YouTube for business is a tactic that anyone doing online marketing can benefit from. YouTube is good at many aspects of marketing, and can really help your business, but there are some drawbacks that you need to be aware of.

3 Ways Seasonal Brands Stay Active in the Off-Season

Ignite Social Media

For seasonal brands, one of the toughest times of the year is those off-season months when consumers aren’t really looking for the products and services they offer. How does a brand stay top of mind for their fans during these times of the year?

Ryan Holiday Wants Brands To Be Perennial - This Week's Six Pixels Of Separation Podcast

Twist Image

Episode #575 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. He has quickly become one of the most interesting people that I know. Ryan Holiday is a strategist and writer. To me he is really becoming one of the best writers on the state of business and growth that there is. He seems to lead two lives. In one life, he's an astute marketer that has released bestselling books like Trust Me, I'm Lying and Growth Hacker Marketing.

Mental Calculation: Make Your Kids Bright With Strong Base on Mathematics

Social Media Marketing

Mathematics is an important subject in schools and colleges. Some students are very good in calculations. They have either inherited it from their ancestors or had utilized their brain while solving arithmetic sums.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.