Sat.Mar 18, 2017 - Fri.Mar 24, 2017

To Cision, With Love

Waxing UnLyrical

Dear Cision, Healthcare shmealthcare, you totally stole the show this week with your B.I.G. N.E.W.S. You know… that not-so-little bolt from the blue that you’re going public. And that you’ll have “ an anticipated initial enterprise value of approximately $2.4 billion.”

9 Tools to Address Various Aspects of Visual Marketing

SocialFish

Visual marketing has been growing steadily throughout the years now. These days readers expect to see visual content when they land on a blog post. Few people enjoy reading a wall of text. Content marketing will not work unless you engage in visual marketing. Here are a few tools to help you!

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4 Great New Instagram Carousel Examples Chosen By Social Media Experts

agora pulse

Last month, Instagram announced that users can share up to 10 photos and videos in one post. This “Instagram carousel” feature was previously available only to those who advertise on Instagram but now is open to users, business owners and marketers of all stripes.

Challenges of Modern Day PR Pros Versus Those of Decades Past

Meltwater

It used to be that one of the biggest challenges PR pros faced was faxing… Read More.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Entrepreneurs: How to Overcome the Fear of Public Speaking

Jon Loomer

[NOTE: This post continues a series exploring the topic of entrepreneurship. While my focus has and will continue to be on Facebook ads, I have plenty to share about what I’ve learned while building my business.].

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More Trending

What Social Media Measurement Tool Does My Business Need?

agora pulse

Do you ever wonder how to best measure your social media efforts? There are numerous tactics like creating a social media calendar , but at the end of the day, if you can’t narrow down your “why,” there’s not much reason to invest time in social media for business.

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How to Nurture Media Relationships for Better Outreach

Meltwater

Any PR pro worth their salt knows traditional media coverage is still a core part… Read More.

How To 161

Case Studies: 5 Remarkable Marketing Channels on YouTube

Devumi

YouTube is considered to be one of the most important marketing platforms on the Internet. Both large and small brands have set up their own channels on it. While most find modest success with their videos, there are those who have made a killing on the site.

You can’t fix politics, but you can fix this

SocialFish

These are turbulent times, and I think many of us feel pretty powerless (no matter which side of the fence we’re on). So while we can’t fix politics (or maybe we can, but that’s a topic for a different kind of blog), we CAN focus on the things that matter to us directly.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Don’t Make These Mistakes When Scheduling Instagram Posts

agora pulse

Scheduling software can be one of the best tools that you can have in a world that relies so heavily on social media. It lets you share updates at peak times without actually having to be on your device to press “Post,” and lets you schedule content as far in advance as you’d like.

The Importance of Content, Authenticity, and Credibility

Meltwater

For digital media and publishing companies, content is their business. Magazines create must-read articles just… Read More.

Facebook Love, Instagram’s clap back at Snapchat & GenX is the new trend | Social You Should Know

Ignite Social Media

Facebook Love, Instagram’s clap back at Snapchat, & GenX is the new trend in this week’s edition of Social You Should Know. Facebook Reactions will Impact News Feed Rankings. Facebook just announced that it will start prioritizing reactions over ‘likes’ when ranking content in News Feeds.

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6 Ways I Use Facebook Ad Targeting

Jon Loomer

Facebook ad targeting is one of the primary reasons why ads fail or succeed. You could have the perectly crafted ad, but you shouldn’t expect it to work if it’s targeting the wrong people.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How to Use Facebook Canvas for Posts or Ads (or Both!)

agora pulse

If you have been paying attention to Facebook lately, you might have noticed there are some new types of posts available on Facebook. One of those is Canvas. It is a new way to present content that goes beyond simply choosing a picture or text.

How to Leverage Facebook in Your B2B Public Relations

Meltwater

Does your B2B public relations strategy include Facebook? Many B2B companies dismiss Facebook because of… Read More.

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3 Foolproof Ways to Generate Leads with Social Media

Convince & Convert

If I refer to social media as a lead generation tool, what comes to mind first? I hesitate to ask because the response is not always positive. Maybe because the scars are still healing from a past failed social media campaign.

Square vs. Landscape Video – $1.5K Worth of Experiments: Here’s How They Compare

Buffer Social

In an effort to get to the bottom of what makes videos successful on social media, we set out to answer two not-so-simple questions: Where does video perform best? In what format does video perform best? What we found is that there are so many ways to go about it!

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Top email platforms to convert social media followers into customers

Socialmedia.biz

How businesses can use email marketing to turn casual fans into paying buyers. Target audience: Businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, Web publishers, email specialists. Post by Megan Totka. ChamberofCommerce.com.

Top 11 Instagram Accounts Leading Their Industries

Meltwater

One of the most fascinating things about Instagram is that the cream always rises to… Read More.

5 Pet Influencers to Follow on Instagram

Ignite Social Media

It’s time to talk about our four-legged pet influencers, the animals that easily grab the attention of new followers. We’ve talked about food influencers and artist influencers , now let’s cuddle up with our pet influencers. They are adorable and manage to bring a smile to most everyone’s face.

Average Time On Social Media, Are You Using It Wisely? #Infographic

Janet Fouts

How much time are you using on social media sites? Here's an infographic with data on that, and some tips to use your time wisely for your business. mindful social social business social media black hole

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

How to Use Social Media to Create Stellar Webinars

Socialmedia.biz

Post by Adi Englander. The internet is undergoing another major transformation. Video is utterly and completely taking over, and live streams are the bells of the digital ball.

Ahrefs Review: How to Use Ahrefs to Analyze Your Blog

Razor Social

When was the last time you analyzed the inbound links pointing to your blog? Google is looking at your link profile, so you should be too! If your backlink profile looks unnatural Google will penalize your blog which in turn harms your search engine ranking.

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15 Videos and Resources That Will Help You Learn Color Theory

The Realtime Report

15 Videos and Resources That Will Help You Learn Color Theory. If you’re looking to get into web hosting or designing a new site, you probably have a good idea of what it’s going to look like.

How ALL Wildly Successful People Use Social Media for Events

Rebekah Radice

Ever leave a conference and wish you’d connected with more people? Or worse yet – realize you didn’t capture any contact information, making event follow up next to impossible? Yep, we’ve all been there.

Social Sidekick 4/9-4/15: Social Holidays, Themes, and Noteworthy Events

Meltwater

Why is this Sidekick different from all other Sidekicks? Because this week marks the celebration… Read More.

How TechCrunch Approaches Video Marketing & Trends to Watch for in Video – Travis Bernard [SSM0035]

Buffer Social

All eyes on video marketing. The subject that has taken the social media world by storm is now being implemented by brands everywhere. From increasing brand awareness to generating leads, the importance of video in your overall strategy is becoming apparent no matter which way you slice it.

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3 Ultimate Benefits of an Employee Advocacy Program: A Fujitsu Success Story

Oktopost

Following our latest employee advocacy webinar with Fujitsu – great job to Sapir Segal for planning and hosting it along with Daniel Klaus from Fujitsu – I want to share some of the key highlights. To kick things off, I would like to point out that employees are often an untapped marketing asset with 50 … Employee Advocacy Brand Awareness Social Engagement Social Media Strategy

8 Twitter Bio Ideas to Attract More Followers

Sprout Social

How much time did you put into creating you Twitter bio? If you just treated it as an afterthought or rushed to finish, there’s a strong chance it’s probably not as strong as it could be.