Sat.Mar 18, 2017 - Fri.Mar 24, 2017

To Cision, With Love

Waxing UnLyrical

Dear Cision, Healthcare shmealthcare, you totally stole the show this week with your B.I.G. N.E.W.S. You know… that not-so-little bolt from the blue that you’re going public. And that you’ll have “ an anticipated initial enterprise value of approximately $2.4 billion.”

9 Tools to Address Various Aspects of Visual Marketing

SocialFish

Visual marketing has been growing steadily throughout the years now. These days readers expect to see visual content when they land on a blog post. Few people enjoy reading a wall of text. Content marketing will not work unless you engage in visual marketing. Here are a few tools to help you!

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Average Time On Social Media, Are You Using It Wisely? #Infographic

Janet Fouts

How much time are you using on social media sites? Here's an infographic with data on that, and some tips to use your time wisely for your business. mindful social social business social media black hole

15 Videos and Resources That Will Help You Learn Color Theory

The Realtime Report

15 Videos and Resources That Will Help You Learn Color Theory. If you’re looking to get into web hosting or designing a new site, you probably have a good idea of what it’s going to look like.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

Square vs. Landscape Video – $1.5K Worth of Experiments: Here’s How They Compare

Buffer Social

In an effort to get to the bottom of what makes videos successful on social media, we set out to answer two not-so-simple questions: Where does video perform best? In what format does video perform best? What we found is that there are so many ways to go about it!

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Entrepreneurs: How to Overcome the Fear of Public Speaking

Jon Loomer

[NOTE: This post continues a series exploring the topic of entrepreneurship. While my focus has and will continue to be on Facebook ads, I have plenty to share about what I’ve learned while building my business.].

You can’t fix politics, but you can fix this

SocialFish

These are turbulent times, and I think many of us feel pretty powerless (no matter which side of the fence we’re on). So while we can’t fix politics (or maybe we can, but that’s a topic for a different kind of blog), we CAN focus on the things that matter to us directly.

Don’t Make These Mistakes When Scheduling Instagram Posts

agora pulse

Scheduling software can be one of the best tools that you can have in a world that relies so heavily on social media. It lets you share updates at peak times without actually having to be on your device to press “Post,” and lets you schedule content as far in advance as you’d like.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

The 6 Key Components of a Successful Marketing Campaign

Simply Measured

Ready, set, launch a campaign! It’s time to push the envelope and plan a campaign that is more creative and delivers better results than the last one. Here are the six components to focus on. Let’s channel our inner Olivia Pope, the campaign genius, and “handle it.” ” 1.

How to Nurture Media Relationships for Better Outreach

Meltwater

Any PR pro worth their salt knows traditional media coverage is still a core part… Read More.

Ahrefs Review: How to Use Ahrefs to Analyze Your Blog

Razor Social

When was the last time you analyzed the inbound links pointing to your blog? Google is looking at your link profile, so you should be too! If your backlink profile looks unnatural Google will penalize your blog which in turn harms your search engine ranking.

What Social Media Measurement Tool Does My Business Need?

agora pulse

Do you ever wonder how to best measure your social media efforts? There are numerous tactics like creating a social media calendar , but at the end of the day, if you can’t narrow down your “why,” there’s not much reason to invest time in social media for business.

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A World Gone Social

Learn how companies must adapt to survive.

What Are Social Media Marketing Essentials in 2017?

Simply Measured

Social media marketing can be a challenging aspect of marketing for some companies, both in terms of valuing this channel and using it effectively.

Case Studies: 5 Remarkable Marketing Channels on YouTube

Devumi

YouTube is considered to be one of the most important marketing platforms on the Internet. Both large and small brands have set up their own channels on it. While most find modest success with their videos, there are those who have made a killing on the site.

Facebook Love, Instagram’s clap back at Snapchat & GenX is the new trend | Social You Should Know

Ignite Social Media

Facebook Love, Instagram’s clap back at Snapchat, & GenX is the new trend in this week’s edition of Social You Should Know. Facebook Reactions will Impact News Feed Rankings. Facebook just announced that it will start prioritizing reactions over ‘likes’ when ranking content in News Feeds.

How to Use Facebook Canvas for Posts or Ads (or Both!)

agora pulse

If you have been paying attention to Facebook lately, you might have noticed there are some new types of posts available on Facebook. One of those is Canvas. It is a new way to present content that goes beyond simply choosing a picture or text.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

3 Foolproof Ways to Generate Leads with Social Media

Convince & Convert

If I refer to social media as a lead generation tool, what comes to mind first? I hesitate to ask because the response is not always positive. Maybe because the scars are still healing from a past failed social media campaign.

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8 Twitter Bio Ideas to Attract More Followers

Sprout Social

How much time did you put into creating you Twitter bio? If you just treated it as an afterthought or rushed to finish, there’s a strong chance it’s probably not as strong as it could be.

The Importance of Content, Authenticity, and Credibility

Meltwater

For digital media and publishing companies, content is their business. Magazines create must-read articles just… Read More.

How TechCrunch Approaches Video Marketing & Trends to Watch for in Video – Travis Bernard [SSM0035]

Buffer Social

All eyes on video marketing. The subject that has taken the social media world by storm is now being implemented by brands everywhere. From increasing brand awareness to generating leads, the importance of video in your overall strategy is becoming apparent no matter which way you slice it.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

6 Ways I Use Facebook Ad Targeting

Jon Loomer

Facebook ad targeting is one of the primary reasons why ads fail or succeed. You could have the perectly crafted ad, but you shouldn’t expect it to work if it’s targeting the wrong people.

Instagram Analytics Guide: How to Pull & Examine Your Data

Sprout Social

Gone are the days of posting to Instagram, crossing your fingers and hoping for the best. With algorithmic changes and the increasing need for paid social efforts, the time to rely on your core Instagram analytics data is now.

How to Leverage Facebook in Your B2B Public Relations

Meltwater

Does your B2B public relations strategy include Facebook? Many B2B companies dismiss Facebook because of… Read More.

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What Your Brand Can Learn from Casper’s Instagram Account

Simply Measured

Becoming one of the most innovative companies in the world, barely three years post-launch, is no small feat. Ranking second on this list , right after Amazon is an even bigger feat.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Instagram Analytics: What to Measure to Grow Your Instagram

Peg Fitzpatrick

I’ve spend the past few months testing the top tools for Instagram analytics. If you’re interested in growing your Instagram account, you’ll learn what the top features are for these tools and which tools will work best for you.

5 Pet Influencers to Follow on Instagram

Ignite Social Media

It’s time to talk about our four-legged pet influencers, the animals that easily grab the attention of new followers. We’ve talked about food influencers and artist influencers , now let’s cuddle up with our pet influencers. They are adorable and manage to bring a smile to most everyone’s face.

Top 11 Instagram Accounts Leading Their Industries

Meltwater

One of the most fascinating things about Instagram is that the cream always rises to… Read More.

Crisis & Reputation Management on Boards’ Radar

Proactive Report

The 2016 Aon Global Risk Management Survey that polled CEOs, CFOs and risk managers ranked damage to brand and reputation as a top concern, displacing the financial and economic risks that have traditionally dominated this survey in the past.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.