Sat.Mar 18, 2017 - Fri.Mar 24, 2017

To Cision, With Love

Waxing UnLyrical

Dear Cision, Healthcare shmealthcare, you totally stole the show this week with your B.I.G. N.E.W.S. You know… that not-so-little bolt from the blue that you’re going public. And that you’ll have “ an anticipated initial enterprise value of approximately $2.4 billion.”

Challenges of Modern Day PR Pros Versus Those of Decades Past

Meltwater

It used to be that one of the biggest challenges PR pros faced was faxing… Read More.

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4 Great New Instagram Carousel Examples Chosen By Social Media Experts

agora pulse

Last month, Instagram announced that users can share up to 10 photos and videos in one post. This “Instagram carousel” feature was previously available only to those who advertise on Instagram but now is open to users, business owners and marketers of all stripes.

Entrepreneurs: How to Overcome the Fear of Public Speaking

Jon Loomer

[NOTE: This post continues a series exploring the topic of entrepreneurship. While my focus has and will continue to be on Facebook ads, I have plenty to share about what I’ve learned while building my business.].

How To 163

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Case Studies: 5 Remarkable Marketing Channels on YouTube

Devumi

YouTube is considered to be one of the most important marketing platforms on the Internet. Both large and small brands have set up their own channels on it. While most find modest success with their videos, there are those who have made a killing on the site.

How to Nurture Media Relationships for Better Outreach

Meltwater

Any PR pro worth their salt knows traditional media coverage is still a core part… Read More.

How To 161

More Trending

6 Ways I Use Facebook Ad Targeting

Jon Loomer

Facebook ad targeting is one of the primary reasons why ads fail or succeed. You could have the perectly crafted ad, but you shouldn’t expect it to work if it’s targeting the wrong people.

Facebook Love, Instagram’s clap back at Snapchat & GenX is the new trend | Social You Should Know

Ignite Social Media

Facebook Love, Instagram’s clap back at Snapchat, & GenX is the new trend in this week’s edition of Social You Should Know. Facebook Reactions will Impact News Feed Rankings. Facebook just announced that it will start prioritizing reactions over ‘likes’ when ranking content in News Feeds.

Trends 125

The Importance of Content, Authenticity, and Credibility

Meltwater

For digital media and publishing companies, content is their business. Magazines create must-read articles just… Read More.

What Social Media Measurement Tool Does My Business Need?

agora pulse

Do you ever wonder how to best measure your social media efforts? There are numerous tactics like creating a social media calendar , but at the end of the day, if you can’t narrow down your “why,” there’s not much reason to invest time in social media for business.

Tools 160

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

3 Foolproof Ways to Generate Leads with Social Media

Convince & Convert

If I refer to social media as a lead generation tool, what comes to mind first? I hesitate to ask because the response is not always positive. Maybe because the scars are still healing from a past failed social media campaign.

Square vs. Landscape Video – $1.5K Worth of Experiments: Here’s How They Compare

Buffer Social

In an effort to get to the bottom of what makes videos successful on social media, we set out to answer two not-so-simple questions: Where does video perform best? In what format does video perform best? What we found is that there are so many ways to go about it!

Video 114

How to Leverage Facebook in Your B2B Public Relations

Meltwater

Does your B2B public relations strategy include Facebook? Many B2B companies dismiss Facebook because of… Read More.

B2B 133

How to Use Facebook Canvas for Posts or Ads (or Both!)

agora pulse

If you have been paying attention to Facebook lately, you might have noticed there are some new types of posts available on Facebook. One of those is Canvas. It is a new way to present content that goes beyond simply choosing a picture or text.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Top email platforms to convert social media followers into customers

Socialmedia.biz

How businesses can use email marketing to turn casual fans into paying buyers. Target audience: Businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, Web publishers, email specialists. Post by Megan Totka. ChamberofCommerce.com.

How TechCrunch Approaches Video Marketing & Trends to Watch for in Video – Travis Bernard [SSM0035]

Buffer Social

All eyes on video marketing. The subject that has taken the social media world by storm is now being implemented by brands everywhere. From increasing brand awareness to generating leads, the importance of video in your overall strategy is becoming apparent no matter which way you slice it.

Video 114

Top 11 Instagram Accounts Leading Their Industries

Meltwater

One of the most fascinating things about Instagram is that the cream always rises to… Read More.

5 Pet Influencers to Follow on Instagram

Ignite Social Media

It’s time to talk about our four-legged pet influencers, the animals that easily grab the attention of new followers. We’ve talked about food influencers and artist influencers , now let’s cuddle up with our pet influencers. They are adorable and manage to bring a smile to most everyone’s face.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How to Use Social Media to Create Stellar Webinars

Socialmedia.biz

Post by Adi Englander. The internet is undergoing another major transformation. Video is utterly and completely taking over, and live streams are the bells of the digital ball.

15 Videos and Resources That Will Help You Learn Color Theory

The Realtime Report

15 Videos and Resources That Will Help You Learn Color Theory. If you’re looking to get into web hosting or designing a new site, you probably have a good idea of what it’s going to look like.

Ahrefs Review: How to Use Ahrefs to Analyze Your Blog

Razor Social

When was the last time you analyzed the inbound links pointing to your blog? Google is looking at your link profile, so you should be too! If your backlink profile looks unnatural Google will penalize your blog which in turn harms your search engine ranking.

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How ALL Wildly Successful People Use Social Media for Events

Rebekah Radice

Ever leave a conference and wish you’d connected with more people? Or worse yet – realize you didn’t capture any contact information, making event follow up next to impossible? Yep, we’ve all been there.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Social Sidekick 4/9-4/15: Social Holidays, Themes, and Noteworthy Events

Meltwater

Why is this Sidekick different from all other Sidekicks? Because this week marks the celebration… Read More.

3 Ultimate Benefits of an Employee Advocacy Program: A Fujitsu Success Story

Oktopost

Following our latest employee advocacy webinar with Fujitsu – great job to Sapir Segal for planning and hosting it along with Daniel Klaus from Fujitsu – I want to share some of the key highlights. To kick things off, I would like to point out that employees are often an untapped marketing asset with 50 … Employee Advocacy Brand Awareness Social Engagement Social Media Strategy

8 Twitter Bio Ideas to Attract More Followers

Sprout Social

How much time did you put into creating you Twitter bio? If you just treated it as an afterthought or rushed to finish, there’s a strong chance it’s probably not as strong as it could be.

Average Time On Social Media, Are You Using It Wisely? #Infographic

Janet Fouts

How much time are you using on social media sites? Here's an infographic with data on that, and some tips to use your time wisely for your business. mindful social social business social media black hole

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How to Grow Your Fitness Blog to 100,000 Monthly Visitors in Less than a Year

ProBlogger

By Alex Chris of reliablesoft.net. How do you build a successful fitness blog? What does it take to start a blog and grow the traffic to 100K monthly visitors in less than a year?

How ALL Wildly Successful People Use Social Media for Events

Rebekah Radice

Ever leave a conference and wish you’d connected with more people? Or worse yet – realize you didn’t capture any contact information, making event follow up next to impossible? Yep, we’ve all been there.

Instagram Analytics Guide: How to Pull & Examine Your Data

Sprout Social

Gone are the days of posting to Instagram, crossing your fingers and hoping for the best. With algorithmic changes and the increasing need for paid social efforts, the time to rely on your core Instagram analytics data is now.

5 Ways Hospitality Marketers Can Use Travel Influencers

Pixlee

Social-media savvy travelers are making an indelible mark on the travel and hospitality industries. Social media influencers' reach on different social media platforms can equal over 5 figures in new bookings for travel brands

5 Healthy Work Practices for a ProBlogger

ProBlogger

This is a guest contribution from Chelsea Lee Smith of MomentsADay.com. As a part-time blogger and homeschooling mother of three, I often get asked: “How do you do it all?!”

Thinking of Creating a Business Profile on Google+? Better Wait.

Stay N' Alive

Danny Sullivan posted a great critique of Google+ today – the fact that in order to create a business profile on Google+, you have to go through the motions of creating a user profile on Google, which includes putting an age (of which is a minimum 18 years old at the moment to use Google+). […].