Sat.Mar 18, 2017 - Fri.Mar 24, 2017

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To Cision, With Love

Waxing UnLyrical

Dear Cision, Healthcare shmealthcare, you totally stole the show this week with your B.I.G. N.E.W.S. You know… that not-so-little bolt from the blue that you’re going public. And that you’ll have “ an anticipated initial enterprise value of approximately $2.4 billion.” That’s BIG! First of all, congrats. I’ve known you for a long time, and some of the hardest-working people in the industry call you “boss.” So I hope this turns out to be a gre

Price 235
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Entrepreneurs: How to Overcome the Fear of Public Speaking

Jon Loomer

[NOTE: This post continues a series exploring the topic of entrepreneurship. While my focus has and will continue to be on Facebook ads, I have plenty to share about what I’ve learned while building my business.]. As I type this, I will be speaking for a rather large group in 12 hours at Social Media Marketing World in San Diego. I’d be lying if I told you I’m not nervous.

How To 167
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3 Foolproof Ways to Generate Leads with Social Media

Convince & Convert

If I refer to social media as a lead generation tool, what comes to mind first? I hesitate to ask because the response is not always positive. Maybe because the scars are still healing from a past failed social media campaign. Maybe it’s from reading one too many faux-advice columns on optimal social media posting times. Whatever the reason, there seems to be a bad taste in many marketers’ mouths when social media is promoted as a solid lead generation tool.

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How ALL Wildly Successful People Use Social Media for Events

Rebekah Radice

Ever leave a conference and wish you’d connected with more people? Or worse yet – realize you didn’t capture any contact information, making event follow up next to impossible? Yep, we’ve all been there. Whether it’s a lack of preparation or a whirlwind event, showing up without a plan is an immediate fail. But there is one thing all wildly successful people know that you can learn from.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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4 Great New Instagram Carousel Examples Chosen By Social Media Experts

agora pulse

Last month, Instagram announced that users can share up to 10 photos and videos in one post. This “Instagram carousel” feature was previously available only to those who advertise on Instagram but now is open to users, business owners and marketers of all stripes. How are brands making the most of this new feature? I turned to four of my fabulous writers on the Agorapulse blog to tell me about great Instagram carousel examples that they’ve spotted in the wild.

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6 Ways I Use Facebook Ad Targeting

Jon Loomer

Facebook ad targeting is one of the primary reasons why ads fail or succeed. You could have the perectly crafted ad, but you shouldn’t expect it to work if it’s targeting the wrong people. While I could go on and on about the various ways that you can target with Facebook ads, I thought it would be more useful to profide specific use cases and show precisely the ways that I use my primary Facebook ad targeting methods.

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Challenges of Modern Day PR Pros Versus Those of Decades Past

Meltwater

It used to be that one of the biggest challenges PR pros faced was faxing… Read More.

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Don’t Make These Mistakes When Scheduling Instagram Posts

agora pulse

Scheduling software can be one of the best tools that you can have in a world that relies so heavily on social media. It lets you share updates at peak times without actually having to be on your device to press “Post,” and lets you schedule content as far in advance as you’d like. Agorapulse’s scheduling tools make it possible for you to schedule Instagram posts ahead of time (including right from the mobile app).

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Facebook Love, Instagram’s clap back at Snapchat & GenX is the new trend | Social You Should Know

Ignite Social Media

Facebook Love, Instagram’s clap back at Snapchat, & GenX is the new trend in this week’s edition of Social You Should Know. Facebook Reactions will Impact News Feed Rankings. Facebook just announced that it will start prioritizing reactions over ‘likes’ when ranking content in News Feeds. Their view is that reactions are a stronger indicator of what people want to see similar content, mainly because it takes longer to leave a reaction than a ‘like’.

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3 Ultimate Benefits of an Employee Advocacy Program: A Fujitsu Success Story

Oktopost

Following our latest employee advocacy webinar with Fujitsu – great job to Sapir Segal for planning and hosting it along with Daniel Klaus from Fujitsu – I want to share some of the key highlights.

Hosting 108
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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How to Nurture Media Relationships for Better Outreach

Meltwater

Any PR pro worth their salt knows traditional media coverage is still a core part… Read More.

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How to Use Facebook Canvas for Posts or Ads (or Both!)

agora pulse

If you have been paying attention to Facebook lately, you might have noticed there are some new types of posts available on Facebook. One of those is Canvas. It is a new way to present content that goes beyond simply choosing a picture or text. In this article we will review how to use Facebook Canvas, as well as why you would want to use it in the first place.

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8 Twitter Bio Ideas to Attract More Followers

Sprout Social

How much time did you put into creating you Twitter bio? If you just treated it as an afterthought or rushed to finish, there’s a strong chance it’s probably not as strong as it could be. You don’t have to spend hours crafting your Twitter bio, but you should put more effort into it than most brands realize. Instead of just going through the motions to get it done, follow these tips to create a Twitter bio that serves as more than just a placeholder.

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5 Pet Influencers to Follow on Instagram

Ignite Social Media

It’s time to talk about our four-legged pet influencers, the animals that easily grab the attention of new followers. We’ve talked about food influencers and artist influencers , now let’s cuddle up with our pet influencers. They are adorable and manage to bring a smile to most everyone’s face. They also provide a much-needed break sometimes from our normal feeds.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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The Importance of Content, Authenticity, and Credibility

Meltwater

For digital media and publishing companies, content is their business. Magazines create must-read articles just… Read More.

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15 Videos and Resources That Will Help You Learn Color Theory

The Realtime Report

15 Videos and Resources That Will Help You Learn Color Theory. If you’re looking to get into web hosting or designing a new site, you probably have a good idea of what it’s going to look like. You’ve obviously taken care of the most difficult steps of how it’s going to work mechanically, what purpose it will serve, and what you’re going to be able to do with it.

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How to Build a Social Media Marketing Funnel That Converts

Sprout Social

These days, it’s a given that anyone involved in digital marketing understands the importance of social media, from a content and engagement perspective. Unfortunately, a significant number of companies still believe that simply having a strong social media presence, posting content on a consistent basis and engaging with fans is going to have a positive impact on the overall ROI (return on investment) of a brand on its own.

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Ahrefs Review: How to Use Ahrefs to Analyze Your Blog

Razor Social

When was the last time you analyzed the inbound links pointing to your blog? Google is looking at your link profile, so you should be too! If your backlink profile looks unnatural Google will penalize your blog which in turn harms your search engine ranking. This is why it’s important to identify and remove broken, old or poor quality links from your blog’s profile.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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How to Leverage Facebook in Your B2B Public Relations

Meltwater

Does your B2B public relations strategy include Facebook? Many B2B companies dismiss Facebook because of… Read More.

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Top email platforms to convert social media followers into customers

Socialmedia.biz

How businesses can use email marketing to turn casual fans into paying buyers. Target audience: Businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, Web publishers, email specialists. Post by Megan Totka. ChamberofCommerce.com. B uilding a solid following on a social media platform promotes brand awareness — but how can businesses convert those casual fans into paying buyers?

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Instagram Analytics Guide: How to Pull & Examine Your Data

Sprout Social

Gone are the days of posting to Instagram, crossing your fingers and hoping for the best. With algorithmic changes and the increasing need for paid social efforts, the time to rely on your core Instagram analytics data is now. To fully understand how well your content performs on Instagram, you need to dig deeper than simple vanity metrics. Whether you’re an individual or business running 10-plus Instagram accounts , you need the right tools to analyze and improve your campaigns.

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How ALL Wildly Successful People Use Social Media for Events

Rebekah Radice

Ever leave a conference and wish you’d connected with more people? Or worse yet – realize you didn’t capture any contact information, making event follow up next to impossible? Yep, we’ve all been there. Whether it’s a lack of preparation or a whirlwind event, showing up without a plan is an immediate fail. But there is one thing all wildly successful people know that you can learn from.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Top 11 Instagram Accounts Leading Their Industries

Meltwater

One of the most fascinating things about Instagram is that the cream always rises to… Read More.

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How to Use Social Media to Create Stellar Webinars

Socialmedia.biz

Post by Adi Englander. The internet is undergoing another major transformation. Video is utterly and completely taking over, and live streams are the bells of the digital ball. Digital video’s extreme popularity is not isolated to YouTube and live broadcasts, however, as webinars are also proving to be an increasingly prominent tool. In a recent 2016 benchmark report conducted by custom webinar service provider, ClickMeeting , it was uncovered that more than 554,000 webinars were held in 2016; a

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Crisis & Reputation Management on Boards’ Radar

Proactive Report

The 2016 Aon Global Risk Management Survey that polled CEOs, CFOs and risk managers ranked damage to brand and reputation as a top concern, displacing the financial and economic risks that have traditionally dominated this survey in the past. KPMG’s 2017 On the Board’s Agend a report also has crisis and reputation management listed as a priority and notes that crisis prevention and readiness have taken on an increased importance and urgency for boards and management teams.

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Six Links Worthy Of Your Attention #353

Twist Image

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll ( Solve for Interesting , Tilt the Windmill , HBS ; chair of Strata , Startupfest , Pandemonio , and ResolveTO ; Author of Lean Analytics and some other books ), Hugh McGuire ( PressBooks , LibriVox , iambik and co-author of Book: A Futurist's Manifesto ) and I decided that every week the three of us are going to share one link for one another

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Social Sidekick 4/9-4/15: Social Holidays, Themes, and Noteworthy Events

Meltwater

Why is this Sidekick different from all other Sidekicks? Because this week marks the celebration… Read More.

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#SproutChat Recap: Creating Shareable Content

Sprout Social

Creating content is easy, but creating content that your audience consistently shares is something else entirely. At this #SproutChat , the folks at BrandExtract and the Sprout community shared best practices for creating on-brand content that will reach the right people and have a meaningful impact. Check out additional advice from the team on creating brand content that earns shares.

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#152: How to Avoid FOMO in Your Biz & Make Better Decisions

Amy Porterfield

When a new opportunity comes along, do you immediately jump for joy to be a part of something new and exciting, or are you cautiously weighing your options? The thing is: Are you choosing things that are really driving your business forward or do you have a case of FOMO (fear of missing out)? And […]. The post #152: How to Avoid FOMO in Your Biz & Make Better Decisions appeared first on Amy Porterfield | Online Marketing Expert.

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Will You, Brands Or Big Media Be The Star Of Snapchat TV?

Twist Image

In the past few months, we've seen major heavyweights come into Snapchat with some big announcements. Both Vice and MGM have inked deals with Snapchat to develop original programming, specific to the Snapchat environment. Many think this is just the beginning for broadcasting brands, and how they approach the concept of mobile TV. Apparently, just watching your regular TV shows, Netflix or whatever on your iPhone is not enough.

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How to Grow Your Fitness Blog to 100,000 Monthly Visitors in Less than a Year

ProBlogger

By Alex Chris of reliablesoft.net. How do you build a successful fitness blog? What does it take to start a blog and grow the traffic to 100K monthly visitors in less than a year? If you have a fitness blog or planning to start one or even if you are just curious on how you can grow your blog’s traffic fast, then this post is for you. What you will learn in this post is the steps I followed to increase the traffic of my fitness blog to 100,000 organic visits in only one year.

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