Sat.Mar 04, 2017 - Fri.Mar 10, 2017

Why Transmedia Is The New Viral Gold For Influencer Marketing

The Realtime Report

Why Transmedia Is The New Viral Gold For Influencer Marketing By Dr. Chester Branch. The old form of content marketing is dying. It’s become nothing more than ‘white noise.’ ’ So marketers are relying on influencer marketing as a way to break through the clutter and be heard.

STUDY: The Business Impact of Online Communities

SocialFish

How do organizations track the impact of their online communities? How do they measure expenditures, revenue, and cost savings? How do they link the community to competitive advantage?

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Trending Sources

Getting Towards a Mature Data Infrastructure

Buzz Marketing for Technology

Data is the watchword in organizations large and small. In fact, how an organization frames data is the single most important determination of future success or failure. As some put it, Data is the new “oil,” the commodity of most value in the modern age.

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Social Media Demographics to Inform a Better Segmentation Strategy

Sprout Social

The best marketers you’ll come across don’t sleep until they have a better idea on their audience and segmentation strategy. It truly pays to have your message reach the right people at the right time. In the social media industry, your audience demographics can change in what seems like overnight.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

How to Identify Your Social Media Influencers

Sprout Social

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms.

Digging deeper into Facebook ad analysis

Janet Fouts

Facebook ad delivery insights tell you a lot about how your campaign is going and help you get ahead of performance issues, saving you money! Social Media Tips and Tricks Facebook Facebook ads

Awesome Association Jobs this Week – March 9

SocialFish

Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital.

Instagram Lessons from the Forbes Top 10 Most Valuable Brands

Simply Measured

With a community of 600 million users,100 million of whom were added in the last half of 2016, Instagram has become indispensable tool for social marketers looking to drive engagement and keep their brands top-of-mind. 2017 Digital Marketing Predictions From the Experts Download.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

The 11 Best Social Media Campaign Builders and Ad Monitoring Tools

Webbiquity SMM

Social media has become a core element of marketing across businesses of all types and sizes: maintaining active, optimized profiles; sharing industry-related updates; amplifying their own content; and engaging with prospects, influencers, advocates, and customers.

10 Twitter Tools You’ll Actually Use

Sprout Social

Twitter marketing involves a lot of moving parts. Engaging with your audience , managing your followers and creating content are just a few of the responsibilities marketers take on every day. As you can imagine, doing all of this within the native Twitter app can be frustrating, to say the least.

Capital Campaign Marketing Strategies for the Tech-Savvy

SocialFish

If you’re starting a capital campaign, then you know how much work and effort goes into planning a fundraiser of this magnitude. You want all your hard work to result in a successful outcome: reaching your goal.

7 Ways to Find Your Target Audience on Twitter

Simply Measured

Are you struggling to identify your target audience on Twitter? Do you have a vague, mostly qualitative idea, but fall short when it comes to reaching your engagement drivers, future customers, and lifelong brand advocates? How to Build a Social Media Calendar Download. So do most brands.

A World Gone Social

Learn how companies must adapt to survive.

Think Like a Television Network to Create a Winning Social Media Strategy

Convince & Convert

From a marketing perspective, there is no such thing as “social media.”

An Overview of the Digital Nomad Lifestyle

Koka Sexton

Have you thought about making a career change? Perhaps you find yourself stuck to the 9 to 5 lifestyle, chained to a desk in an office cubicle. Maybe you’ve wondered if there’s a life outside of the office.

20 Must-Attend Social Media Conferences in 2017

Buffer Social

Working on social media can be a little lonely at times, especially if you are working as a team of one. Imagine being around like-minded people who understand your daily struggles and learning from top professionals in the marketing world. Maybe even doing this while on a vacation!

The 4 Elements of Successful B2B and B2C Digital Marketing Programs

Simply Measured

Approach greatly varies between the worlds of B2B (business-to-business) and B2C (business-to-consumer) marketing. While we both care about generating revenue, new customers, and brand awareness, we prioritize these goals differently. . How to Drive More Web Traffic From Social Media Download.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

3 Steps to Creating a Social Media Contest That Drives Sales

The Social Media Hat

Social media is still the arena where the largest number of prospective customers are hanging out. You just need to have a complete strategy to actually turn Fans into customers, using contests

How to Drive Twitter Traffic to Your Website

agora pulse

Twitter is an awesome place to follow the latest trends, network with influencers and even tweet the odd celebrity (@jk_rowling for me). If you’re a marketer though, it has a more serious purpose because it’s a valuable tool for driving traffic to your blog, website or landing page.

Common Social Media Mistakes

Meltwater

Social media is a big opportunity for most organizations, whether they are B2B or B2C,… Read More. Blog Social Marketing

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How to Create Facebook Ads for Instagram Stories

Jon Loomer

Facebook advertisers now have the ability to create ads that reach users within Instagram Stories. Here’s what you need to know… Instagram, as you know, is owned by Facebook. Instagram Stories are collections of images and videos that users create, similar to SnapChat Stories.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Why Is Social Media Measurement So Hard?

Convince & Convert

It’s not every day that you hear someone saying, “The return on my social media strategy is outstanding!”

NGO 22

Ten Simple Ways to Improve Any Blog Post in Minutes

ProBlogger

Are your blog posts as good as you want them to be? Perhaps you don’t seem to get many comments or shares. Or maybe your recent posts are great, but you feel like your older ones are lacking something. You don’t need to rewrite each post from scratch to improve it.

Data-Centric Storytelling: Driving Content Forward with Stats

Meltwater

In an age of data overload, how do we use numbers to tell compelling stories?For… For… Read More. Blog Media Intelligence

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Social Media’s Role Across the Customer Journey

Pixlee

Social media marketing and social sharing in particular can help to move potential customers move through the customer journey, all the way from first learning about your brand to actively advocating for it

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

What Marketers Need to Know About Facebook Carousel Ads

Convince & Convert

Online and traditional marketing can be competitive nowadays. With millions of businesses in the U.S., it can be difficult to get your brand in the spotlight. Some businesses spend thousands, even millions, of dollars on marketing strategies that promise leads.

Embrace The Shift Away From Stuff - Strategy Magazine Column

Twist Image

Audio streams trump everything when it comes to music. That may seem obvious, but one could argue that it is both sudden and scary to see just how quickly consumer behaviour has changed. Neilsen recently released data on the rise of music streaming and the net of it was that audio streaming had a 76.4% year-over-year increase for music consumption in the U.S. Comparatively, CD album sales were down 16.3% in the same time frame and digital album sales performed even worse (down 20.1%).

Here’s What 9 Personality Types Say About Your Team Decision-Making Abilities

Meltwater

“By the time you’re 30 years old, you’ve probably noticed there is a relationship between… Read More.

Types 25

On IWD, Advice for Women in PR, From (Mostly) Women in PR

Waxing UnLyrical

Watching what’s been going on this International Women’s Day (that’s today, in case you’re wondering and/or have been living under a rock) has been pretty interesting: The New York Times has done a pretty good job of curating what’s been happening around the world today.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.