Sat.Mar 04, 2017 - Fri.Mar 10, 2017

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Why Transmedia Is The New Viral Gold For Influencer Marketing

The Realtime Report

Why Transmedia Is The New Viral Gold For Influencer Marketing By Dr. Chester Branch. The old form of content marketing is dying. It’s become nothing more than ‘white noise.’ ’ So marketers are relying on influencer marketing as a way to break through the clutter and be heard. This move often overlaps and complements transmedia marketing and should be used that way.

STUDY: The Business Impact of Online Communities


How do organizations track the impact of their online communities? How do they measure expenditures, revenue, and cost savings? How do they link the community to competitive advantage? To get answers to these critical questions, Leader Networks conducted a survey of nearly 300 marketing and community leaders that resulted in The Business Impact of Online Communities Study. Increase staffing.

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Three Ways to Be Prepared for the Inevitable Fake News Crisis

Spin Sucks

No brand, organization, or executive is immune from fake news or a 5 a.m. Twitter frenzy. Here are three things you can do right now to prepare. Insurance, if you will. The post Three Ways to Be Prepared for the Inevitable Fake News Crisis appeared first on Spin Sucks. Comments I like it when people think!

Getting Towards a Mature Data Infrastructure

Buzz Marketing for Technology

Data is the watchword in organizations large and small. In fact, how an organization frames data is the single most important determination of future success or failure. As some put it, Data is the new “oil,” the commodity of most value in the modern age. Many business leaders understand this intuitively. Intentions are necessary but not sufficient. Guest post by: Romi Mahajan.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Know What’s Working on Social Media: 26 Free Social Media Analytics Tools

Buffer Social

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. Where do you turn for meaningful stats on your social media marketing ? I’m grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media. How have my followers grown this month? Which posts seem to perform best ? Buffer. Klout.

How to Identify Your Social Media Influencers

Sprout Social

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms. In this article we’ll discuss three key subjects to get your influencer marketing campaign up and running.

Do You Know the Value of Your Website?


This post originally appeared on the Tanzen Blog. —— Recently I had a short Twitter conversation about whether valuable and important are equivalent when it comes to websites. carriehd value=importance, surely? Tracy Playle (@tracyplayle) February 15, 2017. I do not think that they are. Of course most organizations know it is important to have a website.

How to Gain Executive Buy-in for PESO Model Implementation

Spin Sucks

While presenting the PESO model in person, we often hear how PR pros love it, but they'll never gain leadership's buy-in. Here's how to fight that battle. The post How to Gain Executive Buy-in for PESO Model Implementation appeared first on Spin Sucks. Related Stories Where Earned Media Belongs in the Content Marketing Mix Spin Sucks Year-in-Review The Spin Sucks 30-Day Communications Challenge.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Digging deeper into Facebook ad analysis

Janet Fouts

Facebook ad delivery insights tell you a lot about how your campaign is going and help you get ahead of performance issues, saving you money! Social Media Tips and Tricks Facebook Facebook ads

Are You Ready for The New Facebook Conversion Pixel?

agora pulse

Facebook’s tracking pixels is a central part in Facebook Ads marketing for many businesses. The conversion pixel tracked user behavior after they click on your ad. The audience tracking pixel tracked user behavior so you could utilize retargeting campaigns. And now we have a new tracking pixel that combines the two. Now, the old pixels were rendered obsolete. How Can I Tell if I Have It?

Instagram Lessons from the Forbes Top 10 Most Valuable Brands

Simply Measured

With a community of 600 million users,100 million of whom were added in the last half of 2016, Instagram has become indispensable tool for social marketers looking to drive engagement and keep their brands top-of-mind. 2017 Digital Marketing Predictions From the Experts Download. Instagram is no longer just a photo-sharing network. It has evolved into a photo, video, and GIF-sharing network.

How Alternative Facts Damage the PR Profession

Spin Sucks

In the light of the alternative facts, PR professionals' work just became harder. We need to fight for the credibility of our profession. There are no other professionals on earth better equipped to handle a crisis than us. Let's do this! The post How Alternative Facts Damage the PR Profession appeared first on Spin Sucks.

A World Gone Social

Learn how companies must adapt to survive.

10 Twitter Tools You’ll Actually Use

Sprout Social

Twitter marketing involves a lot of moving parts. Engaging with your audience , managing your followers and creating content are just a few of the responsibilities marketers take on every day. As you can imagine, doing all of this within the native Twitter app can be frustrating, to say the least. But luckily there are tools you can use to make life a little easier. T.U.N.S. T.U.N.S. Try T.U.N.S.

Capital Campaign Marketing Strategies for the Tech-Savvy


If you’re starting a capital campaign, then you know how much work and effort goes into planning a fundraiser of this magnitude. You want all your hard work to result in a successful outcome: reaching your goal. For that to happen, you need to have the right capital campaign marketing plan in place, which should include strategies to attract tech-savvy donors as well as traditional supporters.

Think Like a Television Network to Create a Winning Social Media Strategy

Convince & Convert

From a marketing perspective, there is no such thing as “social media.” ” It’s nearly pointless to think of social media as one thing, because the audiences, use cases, technology, algorithms, optimal cadences and other characteristics of each social platform continue to diverge. This is also how television conglomerates operate. Here’s how it looks in chart form.

Visualize the PESO Model to Help Others Understand it

Spin Sucks

Katleen Peeters explains how the PESO model helped her understand what integrated communications actually means and how to put it into practice. The post Visualize the PESO Model to Help Others Understand it appeared first on Spin Sucks.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

The 4 Elements of Successful B2B and B2C Digital Marketing Programs

Simply Measured

Approach greatly varies between the worlds of B2B (business-to-business) and B2C (business-to-consumer) marketing. While we both care about generating revenue, new customers, and brand awareness, we prioritize these goals differently. . How to Drive More Web Traffic From Social Media Download. In B2B, I’m mainly focused on generating leads. In B2C, you’re focusing on driving revenue. Easy, right?

Ten Simple Ways to Improve Any Blog Post in Minutes


Are your blog posts as good as you want them to be? Perhaps you don’t seem to get many comments or shares. Or maybe your recent posts are great, but you feel like your older ones are lacking something. You don’t need to rewrite each post from scratch to improve it. Often, a few small tweaks can make a dramatic difference. Here are ten of my favorites to try out today: 1: Make the Title Stronger.

An Overview of the Digital Nomad Lifestyle

Koka Sexton

Have you thought about making a career change? Perhaps you find yourself stuck to the 9 to 5 lifestyle, chained to a desk in an office cubicle. Maybe you’ve wondered if there’s a life outside of the office. Did you know that many have embraced a location independent lifestyle — one that’s exciting, fresh and life-changing? Welcome to the world of digital nomads. Who Are Digital Nomads? The answer?

How to Find Time to Make Marketing Your Small Business a Priority

Spin Sucks

One of the most difficult things small business owners face is marketing their business. This is especially true as the business begins to grow. Where do you find the time to focus on marketing your small business? Zachary Evans has some tips. The post How to Find Time to Make Marketing Your Small Business a Priority appeared first on Spin Sucks.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

7 Ways to Find Your Target Audience on Twitter

Simply Measured

Are you struggling to identify your target audience on Twitter? Do you have a vague, mostly qualitative idea, but fall short when it comes to reaching your engagement drivers, future customers, and lifelong brand advocates? How to Build a Social Media Calendar Download. So do most brands. Most of us aren’t reaching all the people who would be interested in our content and/or product.

3 Steps to Creating a Social Media Contest That Drives Sales

The Social Media Hat

Social media is still the arena where the largest number of prospective customers are hanging out. You just need to have a complete strategy to actually turn Fans into customers, using contests

20 Must-Attend Social Media Conferences in 2017

Buffer Social

Working on social media can be a little lonely at times, especially if you are working as a team of one. Imagine being around like-minded people who understand your daily struggles and learning from top professionals in the marketing world. Maybe even doing this while on a vacation! Social media conferences are the secret to all that. This list is arranged chronologically. CMX Summit (TBA). VidCon.

Three Ways to Build Executive Thought Leadership

Spin Sucks

While some think thought leadership is a buzzword, it's a tactic that is very effective. If you can build influence for all of your execs, you will win in the public eye, and with prospective customers. The post Three Ways to Build Executive Thought Leadership appeared first on Spin Sucks. Comments Gini–In today's low trust environment, it's critical for.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

How to Drive Twitter Traffic to Your Website

agora pulse

Twitter is an awesome place to follow the latest trends, network with influencers and even tweet the odd celebrity (@jk_rowling for me). If you’re a marketer though, it has a more serious purpose because it’s a valuable tool for driving traffic to your blog, website or landing page. Writing about how to drive #Twitter traffic to your site. What are your tips? Why Promote Your Blog? Source.

Common Social Media Mistakes


Social media is a big opportunity for most organizations, whether they are B2B or B2C,… Read More. Blog Social Marketing

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The 11 Best Social Media Campaign Builders and Ad Monitoring Tools

Webbiquity SMM

Social media has become a core element of marketing across businesses of all types and sizes: maintaining active, optimized profiles; sharing industry-related updates; amplifying their own content; and engaging with prospects, influencers, advocates, and customers. Ad monitoring tools, meanwhile, help you keep tabs on where and how your competitors are running online campaigns. 1) Rafflecopter.

Vacation Time: How to Grow Professionally from Time Away

Spin Sucks

You can't bring your best to your job if you don't also take some time away. Vacation time is a needed part of a successful career. Laura Petrolino explains how to grow professionally and improve efficiency through time away from the office. The post Vacation Time: How to Grow Professionally from Time Away appeared first on Spin Sucks.

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Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.