Sat.Mar 04, 2017 - Fri.Mar 10, 2017

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On IWD, Advice for Women in PR, From (Mostly) Women in PR

Waxing UnLyrical

Watching what’s been going on this International Women’s Day (that’s today, in case you’re wondering and/or have been living under a rock) has been pretty interesting: The New York Times has done a pretty good job of curating what’s been happening around the world today. Emma Hawes pointed me to Netflix’s tribute to women , which I personally found very compelling, and which is completely in line with … … today’s A Day Without A Woman campaig

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Why Transmedia Is The New Viral Gold For Influencer Marketing

The Realtime Report

Why Transmedia Is The New Viral Gold For Influencer Marketing By Dr. Chester Branch. The old form of content marketing is dying. It’s become nothing more than ‘white noise.’ So marketers are relying on influencer marketing as a way to break through the clutter and be heard. This move often overlaps and complements transmedia marketing and should be used that way.

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3 Steps to Creating a Social Media Contest That Drives Sales

The Social Media Hat

Social media is still the arena where the largest number of prospective customers are hanging out. You just need to have a complete strategy to actually turn Fans into customers, using contests.

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Use This Awesome Worksheet to Build Your Social Media Plan, Prioritize Audiences & Customer Segments

Pam Moore

“Why can’t we just skip the social media strategy stuff and create some buzz for this amazing offer we have?” I can’t count the number of times I have been asked this question by clients, students of our social media workshops, attendees at events where I speak, loyal blog readers & even neighbors! Even though I know you want to hear me answer “yes,” to this question, I can’t.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Think Like a Television Network to Create a Winning Social Media Strategy

Convince & Convert

From a marketing perspective, there is no such thing as “social media.” It’s nearly pointless to think of social media as one thing, because the audiences, use cases, technology, algorithms, optimal cadences and other characteristics of each social platform continue to diverge. For example, a recent study by CoSchedule found that the “optimal” number of daily posts on Twitter (your mileage may vary) is 15, but just one to two posts per day on Instagram and Facebook

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How to Drive Twitter Traffic to Your Website

agora pulse

Twitter is an awesome place to follow the latest trends, network with influencers and even tweet the odd celebrity (@jk_rowling for me). If you’re a marketer though, it has a more serious purpose because it’s a valuable tool for driving traffic to your blog, website or landing page. In this article, I’m going to share 5 tips for driving Twitter traffic to your website and ask a few of my favorite influencers for their input along the way too!

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The Top Video Creation Tool for Social Media (and How to Use it)

Rebekah Radice

Would you like to use video in your business, but don’t know where to get started? Want to create videos you can share on social media, but struggle to find the right tool? I have good news! You can create branded video content without the stress or worry. And you can do it in a matter of minutes. How? With the top video creation tool on the market – Animoto !

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The First 5 Steps To Improving Your Digital Content

The Realtime Report

The First 5 Steps To Improving Your Digital Content. If you’ve spent any amount of time in the search engine optimization industry then you’ve heard the phrase “content is king.” Users are demanding higher quality content and search engines are adjusting their algorithms to deliver up the best of the best. As a result, businesses now have to put even more emphasis on high quality digital content, but few know where to start.

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Why Is Social Media Measurement So Hard?

Convince & Convert

It’s not every day that you hear someone saying, “The return on my social media strategy is outstanding!” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results, and I’d guess the B2C data is similar. And according to The CMO Survey, 44% of marketers haven’t been able to show the impact of social at all, much less point to real ROI.

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Common Social Media Mistakes

Meltwater

Social media is a big opportunity for most organizations, whether they are B2B or B2C,… Read More.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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YouTube Collaborations: Working Together on Youtube Brings Success

Devumi

One of the oldest, and most successful, ways to get more subscribers for you channel is through YouTube collaborations. This is when two channels work on one video. Their goal is to help both of their channels get more subscribers, and more views. People have been doing this since the very beginning of YouTube, and […]. The post YouTube Collaborations: Working Together on Youtube Brings Success appeared first on Devumi.

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6 Things I Learned From Filming Dozens of Videos That I Hate

Jenn's Trends

When it comes to social media, there are a lot of things I enjoy. When it comes to content creation, I love me some blogging – duh! One thing I do not like – videos. I don’t like filming videos… and not for the reasons you might normally think. I actually just. don’t. like. videos. […]. The post 6 Things I Learned From Filming Dozens of Videos That I Hate appeared first on Jenn's Trends.

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Sina Weibo Gains Popularity and Facebook Improves Data Accuracy | Social You Should Know

Ignite Social Media

Tough competition for Twitter and Facebook’s latest moves to remove flaws in data. That and more in this week’s Social You Should Know. Sina Weibo Creeping Up on Twitter. After China blocked Twitter in 2009, a clone emerged in the form of Sina Wiebo. The platform went public in 2014 and experienced very consistent growth. Here’s the rub in under 140 characters: Twitter is 6 million users away from stepping down in the pecking order.

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Data-Centric Storytelling: Driving Content Forward with Stats

Meltwater

In an age of data overload, how do we use numbers to tell compelling stories?For… Read More.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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The 3 Best Pinterest Marketing Brands: A Case Study

Devumi

Of all the social media platforms that are used for marketing online, Pinterest is often the one that is least prioritized. But that does not mean that it is the least effective. In fact, the best Pinterest marketing can be quite lucrative. To better understand how that can be done, let’s take a look at […]. The post The 3 Best Pinterest Marketing Brands: A Case Study appeared first on Devumi.

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Know What’s Working on Social Media: 26 Free Social Media Analytics Tools

Buffer Social

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. Where do you turn for meaningful stats on your social media marketing ? I’m grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media. How have my followers grown this month?

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5 Instagram Artists to Follow

Ignite Social Media

Instagram artists are some of the most entertaining types of influencers to follow on the social media network, today we’re going to highlight five. The reason I love them? They constantly put a smile on my face and prompt me to wonder if I too could create some of the great content they produce. Their thinking is innovative and helps you look at things from another point of view, which, when partnering with brands can also prove as a great way to provide a refresher for your audience.

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Here’s What 9 Personality Types Say About Your Team Decision-Making Abilities

Meltwater

“By the time you’re 30 years old, you’ve probably noticed there is a relationship between… Read More.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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How to Identify Your Social Media Influencers

Sprout Social

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms. Most social media managers prize their social media influencers because they can drive engagement and word-of-mouth communication to your brand at a higher rate than standard organic methods.

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20 Must-Attend Social Media Conferences in 2017

Buffer Social

Working on social media can be a little lonely at times, especially if you are working as a team of one. Imagine being around like-minded people who understand your daily struggles and learning from top professionals in the marketing world. Maybe even doing this while on a vacation! Social media conferences are the secret to all that. These conferences, ranging from one day to a week, promise talks from top social media experts, workshops on the latest social media strategies , networking opport

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How To Start A Podcast On SoundCloud for Marketing

Devumi

Of the various methods that businesses use to market their brands online, the podcast stands at a very interesting position. While it doesn’t have the visual component of a video, it is still a notch higher than text articles. When done the right way, podcasts have the charm of radio shows and attract a good […]. The post How To Start A Podcast On SoundCloud for Marketing appeared first on Devumi.

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Why the Media Is Your Customer

Meltwater

Consider this – if you’re in business today, the media is your customer. For communications… Read More.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Benchmark Performance with the New Instagram Competitors Report

Sprout Social

Despite its in-the-moment nature, having a defined Instagram strategy is imperative for brands. In fact, research shows that 65% of the top performing posts feature products, and 7 out of 10 hashtags included in captions are branded. Monitoring some of the most inspirational brands on Instagram will likely reveal that strategic product promotion and hashtag usage results in better audience engagement and growth.

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[Video] Minute Masterclass: Turning around a failing marketing campaign, on a budget

Audiense

Welcome to the latest Audiense ‘Minute Masterclass’: the fourth in a series of videos that sticks around as long as a Hoxton foodie trend. Picture this, you’ve spent months working on a marketing campaign, you’ve invested significantly in its success, but no dice. The campaign isn’t performing at the level you wanted, and to really put the boot in, you’ve also run low on funds and you’re not likely to get much more.

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Software Development Lifecycles

The Realtime Report

Software Development Lifecycles By Joshua Weiss. There are three phases used to build software: Phase I (“Blueprinting”) is the process in which we create the UI/UX and the technical specifications that will thoroughly detail the system architecture and design, business logic, rules, functionality, design for software. The requirements are locked down at the end of the blueprinting phase (Phase I) to prevent scope creep.

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8 Poor Email Marketing Practices to Avoid

Social Selling Masters

Using email marketing can be an effective way to attract new subscribers while simultaneously boosting your profits. Needless to say, it is important to understand that a haphazardly thrown-together email marketing campaign isn’t going to cut it.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Social Sidekick 3/26-4/1: Social Holidays, Themes, and Noteworthy Events

Meltwater

We're sorry, dear readers. This week's Sidekick has been canceled due to lack of hustle.Just… Read More.

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Digging deeper into Facebook ad analysis

Janet Fouts

Facebook ad delivery insights tell you a lot about how your campaign is going and help you get ahead of performance issues, saving you money!

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84% of Women Read Peer Reviews Before Making a Purchase?

The Realtime Report

84% of Women Read Peer Reviews Before Making a Purchase
. Based on Influenster’s latest survey findings, 97% of women in the US own smartphones which has a huge influence on how they shop. These women span generations X, Y and Z and cite product reviews as the top factor they consider before making shopping decisions. While Gen X and Y rely primarily on traditional product reviews to make shopping decisions, Gen Z relies primarily on product reviews generated via social media to inform their pur

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The Top Video Creation Tool for Social Media (and How to Use it)

Rebekah Radice

Would you like to use video in your business, but don’t know where to get started? Want to create videos you can share on social media, but struggle to find the right tool? I have good news! You can create branded video content without the stress or worry. And you can do it in a matter of minutes. How? With the top video creation tool on the market – Animoto !

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Is Technology An Addiction, A Crutch Or Normal For Who We Are?

Twist Image

I'm addicted to my iPhone. There, I said. Are you? Be honest. This is a tale of two stories. . Story #1. When it comes to managing your smartphone, accessibility, and being engaged at work, many people leave their devices on the default settings. For years, I have argued that this is a big mistake. You can't let technology control you. You have to control technology?

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