Sat.Feb 25, 2017 - Fri.Mar 03, 2017

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3 Lessons Elise Perkins Didn’t Know She Gave Me (and You)

Waxing UnLyrical

Elise Perkins (one of my Social PR Virtuosos and early coaching clients and colleague + friend) wrote a really great blog post a couple of days ago. She talked about what her influencers taught her in 2016. She names me among them, but that’s not why I think it’s a great read. I think it’s compelling because it reinforces three fundamental truths of business, and life.

Training 184
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Can Your Social Media Posts Negatively Impact Your Workers’ Compensation Claim?

SocMed Sean

Social media connects more and more people every day. For some, social media is a necessary evil , while for others, it’s a chance to post every detail of their day-to-day life, no matter how minor. In this modern era, social media in the workplace is common, as employees often check their Facebook, Instagram and other social media accounts frequently throughout the day.

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There Are Good Marketing Shortcuts, And Bad Ones

The Social Media Hat

In marketing, as in life, when something seems like it's too good to be true, it probably is. Learn to recognize the shortcuts that are too good to be true.

Marketing 131
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What Should I Do with Negative Reviews on My Facebook Page?

agora pulse

Even the best businesses get negative reviews. Your well-practiced processes can fail, a poor quality product can slip through or a team member can have a really bad day. What should you do when you get negative reviews on your Facebook page? Should you ignore them? Should you delete them? In this post, we’ll walk you through all the available options and take a look at some best practices.

Review 121
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Announcing The Social PR Apprentice™ Training Program

Waxing UnLyrical

You’re probably gearing up to watch the Oscars tonight, or do your laundry (don’t do laundry on Sundays, that’s no fun!), or whatever it is you do on a Sunday. And so you should. But one thing you should DEFINITELY do today is check out my NEW training program, which you are hearing of before anyone else. And which, if you act today, you can get for an incredibly low, ONE-TIME fee.

Training 143
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Creative Ways to Use Instagram Albums for Your Business

Jenn's Trends

There are some updates on Instagram that I get more excited about than others. And when I heard that Instagram was introducing albums (or carousels, or galleries… they haven’t really gotten an official name), I about lost my mind! If you want to find out more specifically about how albums work, check out the announcement […]. The post Creative Ways to Use Instagram Albums for Your Business appeared first on Jenn's Trends.

Instagram 120

More Trending

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Schedule Facebook Live Videos and Webinars

Jon Loomer

You may not realize this if you follow my Facebook page, but I am very active with Facebook Live right now. But all of the live videos I create are for my Power Hitters Club private Facebook group. From the beginning (mid-2014), I’ve hosted weekly webinars for this community. But until January of 2017, I’ve always used GoToWebinar. I now stream those webinars directly to the private Facebook group via Facebook Live.

Video 117
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Red Dress Collection Presented by Macy’s

Ignite Social Media

In the world of social media marketing, it’s a misconception that we’re always hidden behind our computer screens scouring social channels 24-7. Every so often, we get the opportunity to support our client’s event activations via social. Most recently, our team braved the Blizzard of 2017 and ventured up to the Big Apple for our client, Go Red For Women, where we covered the Red Dress Collection Fashion Show presented by Macy’s.

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Why Snapchat Content and the Longevity of Social Media Content are so Similar

Direct Marketing Observations

Follow me here. The principal concept of Snapchat is that pictures and messages are only available for a short time before they become inaccessible. They become obsolete if you will. When a brand pushes out a “piece” of social media content, they’re hoping that content will move the needle in the form of a standard KPI, i.e. mentions, likes, favorites or followers.

Content 115
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How to Boost the Wow Factor of Your B2B Content Marketing with Visuals

Meltwater

B2B content marketing without visual content has become the ignored stepchild of content marketing. It… Read More.

B2B 135
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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4 Facebook Live Mistakes You Want to Avoid

agora pulse

Live video – especially Facebook Live – is among the top trends that marketing experts are suggesting to businesses to get ahead on social media in 2017. In fact, when I asked 33 marketing experts for advice on the one social media marketing trend small businesses should pay attention to in 2017, half of them mentioned livestreaming video content. Before you jump on the livestream bandwagon, there are some things you want to keep in mind.

Facebook 110
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Create Facebook Lookalike Audiences From Multiple Countries or Regions

Jon Loomer

Facebook Lookalike Audiences aren’t new. But an update was just made that could make them more effective — or at least much easier to use. Let’s take a closer look… What Are Lookalike Audiences? Lookalike Audiences allow advertisers to create an audience of people similar to those already connected to their brand. For example… Let’s ay that you have an email list of the people who bought from you during the past year.

Facebook 104
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11 Storytelling Formulas to Supercharge Your Social Media Marketing

Buffer Social

Legendary marketer, Seth Godin, describes marketing as “the art of telling a story that resonates with your audience and then spreads.” If you look at some of the biggest brands around, you might notice that they are often amazing storytellers. Apple tells stories of people challenging the norms. Nike tells stories of people doing the impossible.

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Your PR SEO Super Powers

Meltwater

While search engine optimization (SEO) and PR have been buddies for a while now, never… Read More.

SEO 125
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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How To Manage Your Instagram Followers

agora pulse

Instagram is a great tool for building connections with your audience but unless you have a plan to manage your Instagram followers you could be letting those relationships disappear. Like Twitter, Instagram lets us reach out and interact with anyone who has an open account. You’ll find your customers, your advocates and the people who influence them there.

Instagram 100
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How To Make Webinars Effective For Hot Lead Conversion

The Realtime Report

How To Make Webinars Effective For Hot Lead Conversion By Mohammad Farooq. Webinars are an important component of any content marketer’s strategy. This is clear because over 60% of marketers use webinars in their marketing efforts. Even though this is clear, according to Smart Insights, 47% of businesses did not have a digital marketing strategy in 2016.

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Are Brackets Overdone On Social Media?

Ignite Social Media

March Madness is right around the corner, and you know what that means, brackets, brackets and more brackets. Avid college basketball fans everywhere will be filling them out, and subsequently crumbling them up half way through the first round of games, but how will brands utilize the bracket mania on the social landscape? One thing all brands need to keep in mind, and seem to break year after year, is the fact that the phrase “March Madness” is a trademarked term.

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Presentation Skills: How to Answer Those Killer Questions

Meltwater

In our presentation skills training and public speaking workshops at Mindful Presenter one of the… Read More.

Skills 116
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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The H&M Foundation Use Social Media to Support UN Refugees

Devumi

The growth of social media has been a boon to many groups, including nonprofit organizations. It has given them an important new venue to promote their causes. In order for them to get the most out of the various platforms their social campaigns need to be well laid out. To nonprofit foundations recently teamed up: […]. The post The H&M Foundation Use Social Media to Support UN Refugees appeared first on Devumi.

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How Brands in the Pharmaceutical Industry Stack Up

Unmetric

Social media has been established as one of the key channels of the modern day marketing mix. However, for some industries like Pharma, the number of regulations around publishing content makes maintaining a solid social media presence complex. We’ve tracked the trends in the pharma industry and best practices for social content publishers. In this piece, we specifically look at metrics, content, and campaigns of 15 brands.

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Social Media Algorithms: How They Work and How to Use Them in Your Favor – Michael Stelzner [SSM032]

Buffer Social

Social media algorithms are a lot like “Dog Years.” They seems to progress and change at a rate of seven years for every one year on the human calendar. We’ve seen first-hand the dramatic declines in traffic and organic reach over the last two years as so many businesses have. But despite the challenges that marketers face with social media algorithms, there is still a way to overcome them and share your content with the world.

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PR and Marketing Tips: Visual Content and Your Brand

Meltwater

Social media has become a melting pot of white noise. For your brand to penetrate… Read More.

Brands 153
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Revive your Facebook Page – 10 Quick and Easy Ideas

Socially Sorted

Are you looking for easy ways to Revive Your Facebook Page reach, attention and engagement? In this post I’ ll share 10 Super Simple Ways to Revive Your Facebook Page… with some strategies so simple you can do them in seconds! Image by Shutterstock. Facebook is hard these days. For most small business owners it’s frustrating, watching their marketing efforts result in diminishing reach and results.

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How to Capitalize on Instagram as a Small Business

The Realtime Report

How to Capitalize on Instagram as a Small Business. Instagram’s user base is growing at high speed passing the 600 million follower mark back in December 2016. Since it was first introduced five years ago, it has overtaken Twitter to become the social media’s rising star for businesses. So how can you use this platform to your advantage as a small business?

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The Tower Framework for Social Media Analytics

Razor Social

The post The Tower Framework for Social Media Analytics appeared first on Find and get the most out of the best marketing tools to promote your business.

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Social Media Recap: February 2017

Meltwater

This month reveals that social media is becoming both more personal and more automated for… Read More.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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How Does LinkedIn Work? Use it to Find a Job!

Devumi

LinkedIn is one of many social media sites that have flourished in recent years. Unlike other sites, though, LinkedIn focuses more on professional interactions rather than leisurely ones. This focus on business has led it to be less well known, and leads many people to ask how does LinkedIn work? Learning how LinkedIn works is […]. The post How Does LinkedIn Work?

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5 Key Actions For Surviving The Business Storm Cycle

The Realtime Report

5 Key Actions For Surviving The Business Storm Cycle By Dave Hopson. Every business goes through cycles. They get started. They expand, sometimes rapidly. They decline. They consolidate. But if they’re not careful navigating the storms that the market and fate throw at them, they could cycle right out of existence. In fact, about half of all new businesses don’t make it to their fifth birthday, according to the Small Business Administration (SBA).

Startup 76
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Charities: Here is How to Make Your Own Facebook Profile Frames For Your Cause

Stay N' Alive

Possibly in response to Snapchat's brand geofilters, some time in December Facebook quietly launched a feature that brands have been asking for on Facebook for awhile: Facebook Frames, or Camera Effects! Now any official charity on Facebook can create an overlay for their audience's Facebook profiles to display their enthusiasm for the brand. Then, in the news feed it will appear with an option for friends to also add a frame.

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Is Your Data And Analytics Process Broken?

Meltwater

When it comes to data and analytics success, the devil is in the synapses. A… Read More.

Analytics 111
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#SproutChat Recap: Listening vs. Monitoring on Social Media

Sprout Social

Sprout’s Smart Inbox is a great at ensuring you never miss a mention, important hashtag or branded keyword. As these inbound messages are coming in, is your brand monitoring or actually listening to the needs and requests of your customers? Monitoring focusing on observing and tracking patterns while listening entails insights from pervious conversations.