Sat.Feb 18, 2017 - Fri.Feb 24, 2017

Trending Sources

The 21 Best Content Curation Tools

Webbiquity SMM

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Fortunately, content marketers don’t have to do it all themselves. Expert summary compilations (example: Soulati Media ). Expert interview roundups (example: iDigic ). GetApp.

Five Reasons Communicators are Frustrated and Lonely

Spin Sucks

The job of communicators can be frustrating and lonely and there are five reasons that lead to both. Gini Dietrich describes them with hints to improve. The post Five Reasons Communicators are Frustrated and Lonely appeared first on Spin Sucks. entrepreneur Professional Development communications industry lonely at the top marketing in the round pr industry silos

How to leverage social media to target local users and build brand awareness

SocialFish

It’s no secret that social media’s strength lies in the user data that it offers to marketers looking to better target their campaigns. . Sites like Facebook and LinkedIn are goldmines of user data! Demographics and psychographics are just a few that you can use to better target local audiences and specific job titles. FACEBOOK : Lookalike Audiences. Select your ideal audience size.

5 Keys toward Creating a Killer Twitter Audit

agora pulse

Is it time for a Twitter audit? Probably so. While juggling other business demands, it’s easy to neglect your social media accounts. That’s why it’s important to conduct an assessment of your Twitter marketing efforts. Find out what’s working well and what needs improvement. So don’t wait any longer. Here are five keys to a killer Twitter audit. Identify Branding Gaps. Assess Private Conversations.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

The Difference Between Content Marketing and Social Marketing

Simply Measured

What’s the difference between content marketing and social marketing ? Is it that content marketing focuses on content production and creative thought, while social marketing focuses on making social media as successful a delivery mechanism as possible? I don’t think it’s that simple. Maybe in theory, but not in practice. Simple, right? Roles Depend on Size. Gray area. Am I right?

How You Should Really Use A Social Media Calendar

agora pulse

If you’ve read ten “best practice” articles on social media management, at least half of them told you to use a social media calendar. Am I right? The problem is — most of the “gurus” who tell you to use a social media calendar neglect to show you HOW to use it well. Think Function over Format. Scroll down if you’re antsy to see it.). ” Source.

How to Create a Commitment to Lifelong Learning

Spin Sucks

There are three things exceptional entrepreneurs do every day to create a commitment to lifelong learning. Gini Dietrich details each of them so you can do it, too. The post How to Create a Commitment to Lifelong Learning appeared first on Spin Sucks.

How To 62

Come to the Nonprofit Talent & Culture Summit!!

SocialFish

Will you join us at the 2017 Nonprofit Talent & Culture Summit April 5 – 7th in Washington, D.C.? It’s going to be awesome! And not just because Jamie will be speaking about unlocking your org’s genetic code … The Nonprofit Talent & Culture Summit is the social sector’s only convening focused on critical talent issues. Register here. at registration. Join us!!

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

The Difference Between Content Marketing and Social Marketing

Simply Measured

What’s the difference between content marketing and social marketing ? Is it that content marketing focuses on content production and creative thought, while social marketing focuses on making social media as successful a delivery mechanism as possible? I don’t think it’s that simple. Maybe in theory, but not in practice. Simple, right? Roles Depend on Size. Gray area. Am I right?

How to Do an Instagram Audit in 60 Minutes or Less

Sprout Social

Does your Instagram account need a boost? Have you gone months or even years without ever analyzing what’s working and what’s not? You’re not alone. An Instagram audit might not sound like the most fun and exciting thing in the world, but it can help you out tremendously and uncover some interesting bits of information. Auditing your followers. Auditing your profile and branding.

Seven Simple Steps to Start Writing that Book Now

Spin Sucks

Have you been thinking about writing a book? It's an extremely gratifying experience, and also an incredibly daunting one. It's challenging to sit in front of a blank screen and start knocking out the words. David J.P. Fisher has a step-by-step process to help you become an author. The post Seven Simple Steps to Start Writing that Book Now appeared first on Spin Sucks.

The Future of Twitter

Proactive Report

The one thing you can rely on in Social Media is that there will be change. Each year new networks pop up and some go away. The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million. They are now at around $16. Lee Odden.

A World Gone Social

Learn how companies must adapt to survive.

Alt and Rogue Twitter Accounts are Unofficial But They Are Not Necessarily Fake

Ari Herzog

Shortly after Inauguration Day, the Trump Administration issued a gag order to federal agencies to cease online communications and other media outreach until transition teams were in place. The White House is creating national unrest on multiple fronts. President Trump called climate change a “hoax” during his campaign. He hires advisors who represent far-right conservative movements.

Why Business Is About to Boom for Social Media Agencies

Convince & Convert

For years, social media was primarily a text-based circumstance, and social media directors were often people with a background in writing. Our 2014 report on the employment histories of guests on my Social Pros podcast found more than 50% of that unscientific sample had degrees in PR/journalism/English). But now, it’s all different. 3 Reasons Agencies are Going to Flourish. A videographer?

6 Free SEO Tools Social Media Marketers Can Use Too

Sprout Social

Every marketer has their favorite set of tools that help make their job easier. When you’re looking for new tools, you probably stick to ones made specifically for your industry. For instance, email marketers might use autoresponders or coding tools. Social media marketers use social media management tools and SEOs use keyword research and analytics tools. Google Analytics. Try it. Try it.

FAQ 33

Instagram Marketing: 20 Excellent Examples and Ideas from Top Brands

Meltwater

With 600 million users, Instagram’s growth is showing no signs of slowing down anytime soon.… … Read More.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Will The Marketing Agency Of The Future Look Nothing Like The Agency Of Today?

Twist Image

Nearly twenty years ago, the agency of the future seemed very obvious. We launched our digital marketing agency (then it was called Twist Image , now it's called Mirum ) in 2000. We had a clear objective: we wanted to create the agency of the future today. Our mission seemed obvious (to us, at the time). We felt that technology had not permeated the marketing department. We knew that marketers were - candidly - afraid of technology. They did not understand the Internet. They did not grasp the power that these connections would create. That power struggle endured for many years. adobe. brand.

How Videos Can Transform Your Content Marketing Strategy

ProBlogger

This is a guest contribution from Nathalie Cohen-Sheffer. From do-it-yourself tutorials to adorable animal clips, videos are a big part of our life – and business owners as well as bloggers are taking notice. Here are seven reasons why everyone needs to incorporate video into their marketing strategy, and the sooner the better. In fact, 1.47 It Increases Traffic. It’s Motivating.

How to Write a Successful Social Media Proposal: Free Template Included

Sprout Social

For freelancers and agencies who provide social media services, having a proposal ready for your client should be an essential part of your workflow. We’ll walk through the important components of a social media proposal, aided by tips from people who write proposals on a daily basis. Hopefully by the end of this article, you’ll be able to write your own or make tweaks to an existing template.

How Email and Social Can Win by Working Together

Simply Measured

Email marketing is the most commonly used channel to acquire customers. . M arketers are investing most in website and email. You get it–email is big, and not going anywhere. So how can social and email work together to drive even bigger business wins? Below are some examples of how we do this here at Simply Measured, along with some other examples that really impressed me. https://t.co/gF2hR7Cmbj

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Should You Hide Comments on Your Facebook Page?

agora pulse

We’ve all had it happen: a negative comment on Facebook Page post that glares at you from the screen. Our first instinct (or at least mine) is to hide it or somehow bury it so that it won’t hurt the post or my business, especially in the age where social media reputation weighs so heavily. We do, after all, have the option to hide comments on Facebook. Self-promotion from other users.

7 Essential Negotiation Skills for Bloggers and Marketers

ProBlogger

Simply muttering the word “negotiation” can strike fear into many bloggers and marketers. Negotiation may even evoke as much fear, anxiety, and stress as public speaking. Fear in negotiations arises in a variety of circumstances,” the authors of Emotions in Negotiation explain. “If However, bloggers and marketers need negotiation skills as much as they do their creative process. Discussing salary.

12 Strategic Ways to Use Pinterest Marketing

Peg Fitzpatrick

Pinterest is fun and boosts creativity but at its social media heart, Pinterest is marketing. Very smart marketing! Let’s look at some smart ways to use Pinterest for marketing. Are you wondering how you can use Pinterest to market your small business, company, blog, or to promote your next book or product? You have those in place, right? Create boards with keywords in your title. Rich pins.

Tips 26

6 Ways to Bring Social and Content Together in Your Plan

Simply Measured

Do your social and content teams work closely enough together, or do you run on parallel tracks that rarely intersect? If the latter is true, you’re missing out. Content Benchmarks: Using Social and Web Data to Set Performance Goals Download. When your content team is regularly informed about what’s performing well (or not) on social, they can create better content for your social team.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Promotional Partnerships: What Can Go Right…What Can Go Wrong

Spin Sucks

We all want to grow content and brand reach, as well as increase sales. Partnering with an influencer, or another company on a promotional campaign, can yield great results. But it also can mean some pitfalls. Jason Schemmel shares the lessons he learned from a promotional partnership. The post Promotional Partnerships: What Can Go Right…What Can Go Wrong appeared first on Spin Sucks.

6 Ways to Add the Facebook Pixel to Your Website

Jon Loomer

You hopefully know by now that the Facebook pixel is important — it’s really freaking important. It’s the Facebook pixel that allows you to create powerful audiences for ad targeting , run dynamic ads , track conversions, and optimize for conversions. Many marketers remain slow to add the pixel — or add it correctly. The most common reason why is intimidation. ” 2.

How to Create Animated GIFs that Stand Out

Socially Sorted

Have you considered Animated GIFs as part of your visual content creation? Animated GIFs and short animated videos are easy to create and grab attention on the newsfeed of your favourite social media platform. In this post, I share what they are, how you can create them, and how Animated GIFs can be used to not only grab attention but to convert fans into customers. Image By Shutterstock. 1 Giphy.

What True Collaboration in Digital Marketing Looks Like (And How I Learned It)

Simply Measured

Last year we talked a lot about the “de-siloization” of social. Stop doing social in a silo. Go make a friend on the email/display/search/SEO/web/personalization/video/some other team. I’ve been amazed and impressed at how any social marketers have begun the effort to start working collaboratively with other functions in their organization’s marketing department. Many of them have succeeded. Yikes.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.