Sat.Feb 04, 2017 - Fri.Feb 10, 2017

8 Google Analytics Tricks For Marketers

The Realtime Report

8 Google Analytics Tricks For Marketers. By Varun Sharma. When someone wants a tool to analyze the traffic coming to their website, nothing comes close to Google Analytics (GA).

Why the Boston Globe Shouldn’t Be Building Community on Facebook

SocialFish

This post originally appeared on Mizz Information. ——— My favorite Associations Now author, Ernie Smith, wrote a great article about building community around your most engaged users. Amen–my favorite topic!

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What Counts As a Video View on Facebook, Instagram, Twitter, and Snapchat? The Buffer Guide to Video Metrics

Buffer Social

In our State of Social Media report , eighty-three percent of marketers said they’d like to create more video content in 2017. And we can certainly see why marketers are so hot on social video. Facebook believe that most of the content we consume online in the future will be video.

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15 Common Social Media Questions & Answers

Sprout Social

Whether you’re just getting started with social media marketing, or you’re an experienced marketer, there’s always something new to learn. Asking the right questions can improve your chances of success and help you avoid costly mistakes.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Ultimate Guide to Measuring Social Media ROI

Sprout Social

Social media ROI is one of the most heavily debated topics in the online marketing world. Because measuring the effectiveness of social media marketing efforts isn’t as clear cut as, say, running a Google AdWords campaign.

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Social Selling For Your Business

The Realtime Report

Social Selling For Your Business By Jessica Oaks. The multitude of digital and social communications platforms available to us has exponentially expanded our connections everywhere.

How to Choose the Best Social Media Marketing Tool for Your Business

Buffer Social

Paralysis by analysis. I’ve totally been there, so many times. Choosing a place to eat, choosing a new computer, or even choosing the best social media marketing tool.

How to Boost eCommerce Sales with Instagram

Convince & Convert

Want to create a buzz for your product online and be discovered by even more people around the world? Want to convert browsers into shoppers and grow sales for your business? If yes, then Instagram is an effective tool for taking your eCommerce business to the next level.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Introducing Sprout Social’s Instagram Scheduling Workflow

Sprout Social

When it comes to growth and popularity, few apps can match Instagram’s trajectory. Over the past several years the platform has seen its user base grow to over 600 million active users and more than 95 million photos/videos shared per day.

Here’s How to Use The New Facebook Post Options

agora pulse

Have you been wondering how to use these new Facebook post options on your business page? We will go through each one step-by-step. Some of them might seem *very* familiar. Share a Photo or Video on Facebook. The first option youl’ll see is this one — share a photo or video.

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9 Powerful Time-Saving Tips to Help Grow Your Brand on Instagram

Buffer Social

With over 600 million users across the globe, Instagram is quickly becoming a focal point for businesses of all sizes who use social media. 600 million! That’s a huge number.

Best Practices for Measuring Your Social Influencer Program

Simply Measured

Influencers are an essential link between conversations and conversions, especially for brands in crowded, competitive spaces.

A World Gone Social

Learn how companies must adapt to survive.

The Psychology Behind Making Money on Social Media

Convince & Convert

There is a new strategy that baffles some people’s social media. It isn’t cheating, either—psychology is something which has been around as long as we have been smart enough to acknowledge that it’s there. You use psychology every day, too.

19 Instagram Marketing Tips to Engage and Delight Your Audience

The Social Media Hat

11 Marketing Experts share their best tips on how to engage and delight your audience on Instagram, including finding influencers, content strategy, and more

How AirBnB Thrives on User Generated Content

Pixlee

Millennials spend 30% of their media time (5 hours/day) engaged with user-generated content (UGC). Coincidently, this is the same generation that drives AirBnB’s success in the sharing economy.

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Best UX Practices for Your Brand Account on Instagram

Simply Measured

Creating and maintaining a brand on social is one of the best ways to develop a strong relationship with your target audience.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

The Importance of the Facebook Pixel

Jon Loomer

I still hear from Facebook advertisers who aren’t currently using the Facebook pixel — or aren’t using it to its full potential. Excuses range from confusion and intimidation to ignorance regarding whether it’s needed at all. Is the Facebook pixel needed? Heck yeah, it is.

How To Get Massive Social Shares For Your Next Expert Roundup Post

The Social Media Hat

Here are easy but powerful tricks that you can implement to help promote your expert roundup post, many from the experts themselves

How to Build a Brand Lifestyle 101

Pixlee

A ‘ lifestyle brand ’ can best be described as a company that serves to cater its products or services to a specific group or culture of people based on expressed interests, attitudes, opinions, etc.

5 Things Your Brand Could Learn From The Bachelor’s Social Strategy

Simply Measured

2017 Digital Marketing Predictions From the Experts Download. The Bachelor : everyone’s Monday night guilty pleasure. The reality TV show continues to crush ratings with about 7.3 million viewers tuning in each week. It seems like the whole world is watching.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

3 killer ways to create & curate social content

Socialmedia.biz

Chris Dlugosz / Creative Commons BY. Attract customers by building a relationship with your audience. Target audience: Businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, Web publishers, video producers, freelance journalists. Post by Megan Totka.

Infographic: The Internet Is A Zoo

The Realtime Report

Infographic: The Internet Is A Zoo. The post Infographic: The Internet Is A Zoo appeared first on The Realtime Report.

What Makes Successful Social Media Content Different?

Ignite Social Media

While some may think of social media marketing as, “playing on Facebook all day,” those of us in the industry know that it’s so much more than that. From content, to community management, to strategy & metrics, there are many important facets to social media.

Infographic: Super Bowl 51 Social Media Showdown

Meltwater

If a team's chance of winning the Super Bowl was based on the frequency their coach,… Read More.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Powerful Storytelling Secrets from National Geographic Travel – Lindsay Smith [SSM028]

Buffer Social

With more than 25,000,000 adoring fans across social media, National Geographic Travel is a poster child for the power of storytelling in marketing. Their secret? Going where no one else has gone before. This is the approach that National Geographic Travel takes to every one of their stories.

Are You Ready to Have a Facebook Live Contributor?

agora pulse

Thanks to the new Facebook Live Contributor Page Role, Pages now have the flexibility to allow individuals to contribute great live content on behalf of their Page, whilst keeping the Page secure, as well as maintaining control over the rest of their content.

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Ways to Better Engage with your Social Media Followers

Ignite Social Media

A wise man once said social media is a cocktail party. A lot has changed in social media in the nine years since that book was written, but one thing certainly has not: engaging with your fans matters. Here are five ways to better engage with your social media followers. 1) Understand your audience.

PR Tips: Jumping into Snapchat in 2017? You’ll Need to Do Research First

Meltwater

Snapchat is probably the hottest social media platform right now. But the demographics and atmosphere… Read More.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.