Sat.Feb 04, 2017 - Fri.Feb 10, 2017

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Build Your PR Content Strategy with This Targeted Toolbox

Spin Sucks

The shoemaker's children have no shoes has never been more clear than when talking a PR content strategy with communications professionals. Gini Dietrich has 13 tools and tips to help you get started and have a plan by the time you finish reading this article. The post Build Your PR Content Strategy with This Targeted Toolbox appeared first on Spin Sucks.

8 Google Analytics Tricks For Marketers

The Realtime Report

8 Google Analytics Tricks For Marketers. By Varun Sharma. When someone wants a tool to analyze the traffic coming to their website, nothing comes close to Google Analytics (GA). Almost every other website uses it, making the Google software the most popular and trusted analytic solution on the globe today. By tracking traffic you can gain insight into your own strategies. Filters. Goals. AdWords.

Why the Boston Globe Shouldn’t Be Building Community on Facebook


This post originally appeared on Mizz Information. ——— My favorite Associations Now author, Ernie Smith, wrote a great article about building community around your most engaged users. Amen–my favorite topic! Kudos to the Boston Globe for recognizing that creating a community for its most engaged readers is a great tactic. But a Facebook Group as the home for that community?

What Counts As a Video View on Facebook, Instagram, Twitter, and Snapchat? The Buffer Guide to Video Metrics

Buffer Social

In our State of Social Media report , eighty-three percent of marketers said they’d like to create more video content in 2017. And we can certainly see why marketers are so hot on social video. Facebook believe that most of the content we consume online in the future will be video. And more than 10 billion videos are watched on Snapchat every day. How are we supposed to keep up? Facebook Live.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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3 Reasons Why It’s Worth Paying For Social Media Advertising

The Realtime Report

3 Reasons Why It’s Worth Paying For Social Media Advertising. The majority of social media platforms offer their own advertising services, but it seems there are many businesses that do not believe it can benefit their business. Have a look at the three reasons below why it’s worth paying for advertising on the popular social media platforms. You’ll Be Able To Build A Bigger Audience.

Task Delegation for Control Freaks: Stop, Drop, Delegate

Spin Sucks

Do you struggle to effectively delegate tasks, even though you need to? Laura Petrolino shows you how to break the control freak cycle and learn to delegate like a pro with these steps. The post Task Delegation for Control Freaks: Stop, Drop, Delegate appeared first on Spin Sucks. entrepreneur Leadership delegation laura petrolino leadership skills learn to delegate randy hall task delegation

Team 88

Ultimate Guide to Measuring Social Media ROI

Sprout Social

Social media ROI is one of the most heavily debated topics in the online marketing world. Because measuring the effectiveness of social media marketing efforts isn’t as clear cut as, say, running a Google AdWords campaign. It’s hard to tell how much revenue a Tweet you sent out last week brought in, or if your last Instagram post boosted your bottom line. 38% said poor tools. Don’t worry.

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The Technology Part to Your Content Marketing Plan

Razor Social

Unless you’ve been living under a rock, you know that content marketing is now a predominant force in the world of business. Because it is the only marketing method which is completely focused on satisfying the often complex and fast changing needs of modern consumers. It is marketing that doesn’t feel like marketing and as such pulls people in and engages them in a relationship with a brand.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Here’s How to Use The New Facebook Post Options

agora pulse

Have you been wondering how to use these new Facebook post options on your business page? We will go through each one step-by-step. Some of them might seem *very* familiar. Share a Photo or Video on Facebook. The first option youl’ll see is this one — share a photo or video. At first glance, it might seem like this option is the same thing that has always been available on Facebook.

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People Love Your Brand, So Why Are Your Testimonials Terrible?

Spin Sucks

Your brand gets lots of customer love on social, but your solicited customer testimonials are terrible. Why aren’t your PR and marketing teams capturing that same enthusiasm and love for your brand when they sit down with your customers? Erika Heald gets to the root of the problem. The post People Love Your Brand, So Why Are Your Testimonials Terrible? appeared first on Spin Sucks.

Introducing Sprout Social’s Instagram Scheduling Workflow

Sprout Social

When it comes to growth and popularity, few apps can match Instagram’s trajectory. Over the past several years the platform has seen its user base grow to over 600 million active users and more than 95 million photos/videos shared per day. In tandem, Instagram more than doubled its advertiser base within the first six months of 2016. Prepare & Organize Content in Harmony. Post to Perfection.

How to Boost eCommerce Sales with Instagram

Convince & Convert

Want to create a buzz for your product online and be discovered by even more people around the world? Want to convert browsers into shoppers and grow sales for your business? If yes, then Instagram is an effective tool for taking your eCommerce business to the next level. Did you know these facts about Instagram ? More than 500 million people actively use Instagram every month, liking 4.2

A World Gone Social

Learn how companies must adapt to survive.

9 Powerful Time-Saving Tips to Help Grow Your Brand on Instagram

Buffer Social

With over 600 million users across the globe, Instagram is quickly becoming a focal point for businesses of all sizes who use social media. 600 million! That’s a huge number. And the impressive stats don’t stop there… Instagram is the fastest growing social media platform and around half of its user base ( more than 300 million people ) use it every day. Add your own caption.

Ask These 15 Questions to Improve Your Buyer’s Journey

Spin Sucks

Laura Petrolino provides 15 questions that will help you improve your buyer's journey and turn more prospects into loyal customers. The post Ask These 15 Questions to Improve Your Buyer’s Journey appeared first on Spin Sucks. Related Stories What Star Wars Teaches Us About Content Marketing and PR Turning Passive Audiences into Brand Evangelists Who is Best to Execute Millennial Marketing? The Answer is Obvious. Lead Generation Marketing buyer's experience buyer's journey Customer Experience customer journey laura petrolino lead conversion

Best Practices for Measuring Your Social Influencer Program

Simply Measured

Influencers are an essential link between conversations and conversions, especially for brands in crowded, competitive spaces. They give your brand authentic appeal, help you connect to your target audience(s) more easily and robustly, widen your net of brand awareness, and ultimately help you drive more sales. 24 Ways to Test Your Instagram, Twitter, & Facebook Content Download.

Social Selling For Your Business

The Realtime Report

Social Selling For Your Business By Jessica Oaks. The multitude of digital and social communications platforms available to us has exponentially expanded our connections everywhere. Because of increased access to mobile technology, the internet and social media, marketing as a whole has evolved with the social media revolution. The New Way of Direct and Indirect Marketing. ” Click To Tweet.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How to Choose the Best Social Media Marketing Tool for Your Business

Buffer Social

Paralysis by analysis. I’ve totally been there, so many times. Choosing a place to eat, choosing a new computer, or even choosing the best social media marketing tool. When it comes to picking a tool for your business, there are just so many great options out there, so many wonderful, time-saving features, it’s a tall task to know exactly what’s right for you. What are your goals? What was that?

Team 32

What You Need to Know About Instagram Takeovers

Spin Sucks

What is an Instagram Takeover? Do you use Instagram Takeovers for your brand? Eden Spodek looks at what an Instagram Takeover entails and shares her experience. The post What You Need to Know About Instagram Takeovers appeared first on Spin Sucks. What You Need to Know About Instagram Takeovers

19 Instagram Marketing Tips to Engage and Delight Your Audience

The Social Media Hat

11 Marketing Experts share their best tips on how to engage and delight your audience on Instagram, including finding influencers, content strategy, and more

The Psychology Behind Making Money on Social Media

Convince & Convert

There is a new strategy that baffles some people’s social media. It isn’t cheating, either—psychology is something which has been around as long as we have been smart enough to acknowledge that it’s there. You use psychology every day, too. The Crooked Path to Making Money. There is no straight and easy way to make money online. It doesn’t happen that way anymore. Being Human.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

5 Things Your Brand Could Learn From The Bachelor’s Social Strategy

Simply Measured

2017 Digital Marketing Predictions From the Experts Download. The Bachelor : everyone’s Monday night guilty pleasure. The reality TV show continues to crush ratings with about 7.3 million viewers tuning in each week. It seems like the whole world is watching. With all these people watching, The Bachelor social team has a lot to live up to. Life is tough without your nanny. Partnerships.

The Big Question: What is the Worst PR Advice You’ve Ever Received?

Spin Sucks

Free advice. We all so love to give it. Especially when it’s about something we don’t really know a heck of a lot about, but find interesting. What is the worst PR Advice you've received in your career. The post The Big Question: What is the Worst PR Advice You’ve Ever Received? appeared first on Spin Sucks. Related Stories The Big Question: Amplify Your PR Success The Big Question: Measure Your 2017 PR Goals What You Need to Know About Instagram Takeovers.

5 Things to Think About Before You Start a Blog


It’s time! You’ve had it in the back of your mind for a while now, but you’ve realised the hour is right to take the plunge, and you want to start a blog. Welcome! You’ve come to the right place. A blog you won’t get sick of in six months’ time and abandon (which happens more than you think!), but something you can build and be proud of. Or do you have a Plan B?

How To Get Massive Social Shares For Your Next Expert Roundup Post

The Social Media Hat

Here are easy but powerful tricks that you can implement to help promote your expert roundup post, many from the experts themselves

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Best UX Practices for Your Brand Account on Instagram

Simply Measured

Creating and maintaining a brand on social is one of the best ways to develop a strong relationship with your target audience. Representing your company, ideas, and values on social helps potential customers identify whether or not you’re the company they want to work with, widens your reach, and enables brand discovery. The Ultimate 2017 Instagram eBook Download. Your Images Are Your Focal Point.

Infographic: Super Bowl 51 Social Media Showdown


If a team's chance of winning the Super Bowl was based on the frequency their coach,… Read More.

Team 26

Gin and Topics: Happy, Happy, Happy Gini Dietrich Day!!!!

Spin Sucks

It's Gini Dietrich's birthday!! Woohoo!! Come help us celebrate on this week's Gin and Topics (temporarily renamed Petro Colada) with Disney Princesses, barn dancing, arguing dogs, and much more. The post Gin and Topics: Happy, Happy, Happy Gini Dietrich Day!!!! appeared first on Spin Sucks. Related Stories Gin and Topics: An Alcohol Brewing Machine…Awesome or Disastrous?

What Makes Successful Social Media Content Different?

Ignite Social Media

While some may think of social media marketing as, “playing on Facebook all day,” those of us in the industry know that it’s so much more than that. From content, to community management, to strategy & metrics, there are many important facets to social media. However, the one that will really make or break your brand’s social media presence is content. Always Consider Your Audience First.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.