Sat.Feb 04, 2017 - Fri.Feb 10, 2017

8 Google Analytics Tricks For Marketers

The Realtime Report

8 Google Analytics Tricks For Marketers. By Varun Sharma. When someone wants a tool to analyze the traffic coming to their website, nothing comes close to Google Analytics (GA). Almost every other website uses it, making the Google software the most popular and trusted analytic solution on the globe today. By tracking traffic you can gain insight into your own strategies.

Here’s How to Use The New Facebook Post Options

agora pulse

Have you been wondering how to use these new Facebook post options on your business page? We will go through each one step-by-step. Some of them might seem *very* familiar. Share a Photo or Video on Facebook. The first option youl’ll see is this one — share a photo or video. At first glance, it might seem like this option is the same thing that has always been available on Facebook.

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Ways to Better Engage with your Social Media Followers

Ignite Social Media

A wise man once said social media is a cocktail party. A lot has changed in social media in the nine years since that book was written, but one thing certainly has not: engaging with your fans matters. Here are five ways to better engage with your social media followers. 1) Understand your audience. Everything we do on social starts with the people to whom we’re trying to reach.

PR Pros Use Video to Pump up Campaigns

Meltwater

The use of video in the PR world is exploding. Of course, visuals have always… Read More.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

3 Reasons Why It’s Worth Paying For Social Media Advertising

The Realtime Report

3 Reasons Why It’s Worth Paying For Social Media Advertising. The majority of social media platforms offer their own advertising services, but it seems there are many businesses that do not believe it can benefit their business. You’re right if you think advertising campaigns using the likes of Facebook and Twitter can be expensive, but if done correctly, social media advertising could help your business become a success.

Are You Ready to Have a Facebook Live Contributor?

agora pulse

Thanks to the new Facebook Live Contributor Page Role, Pages now have the flexibility to allow individuals to contribute great live content on behalf of their Page, whilst keeping the Page secure, as well as maintaining control over the rest of their content. Until recently, if you wanted to let someone go live on your Facebook Page, then you would have to give them Admin access to your Page.

More Trending

Why You Need a Marketing Analyst on Your Team

Meltwater

Every time I tell someone that I work as a ‘Marketing Analyst,’ I’m met with… Read More.

Team 116

Social Selling For Your Business

The Realtime Report

Social Selling For Your Business By Jessica Oaks. The multitude of digital and social communications platforms available to us has exponentially expanded our connections everywhere. Because of increased access to mobile technology, the internet and social media, marketing as a whole has evolved with the social media revolution. A new form of selling, social selling , has taken over businesses as a way for them to communicate and connect with their customers and prospective customers.

Retail 100

Internet entrepreneur and tech investor Mel Morris invests £3.8m in Audiense

Audiense

We’re delighted to announce that Europe’s most successful technology investor, Mr Mel Morris, has invested £3.8m in Audiense. Mel Morris. Mel Morris is a highly experienced and successful internet/tech investor, philanthropist, and he is also the owner of Derby County Football Club.

How to Boost eCommerce Sales with Instagram

Convince & Convert

Want to create a buzz for your product online and be discovered by even more people around the world? Want to convert browsers into shoppers and grow sales for your business? If yes, then Instagram is an effective tool for taking your eCommerce business to the next level. Did you know these facts about Instagram ? More than 500 million people actively use Instagram every month, liking 4.2 billion posts every day. Click To Tweet.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

PR Tips: Jumping into Snapchat in 2017? You’ll Need to Do Research First

Meltwater

Snapchat is probably the hottest social media platform right now. But the demographics and atmosphere… Read More.

What Makes Successful Social Media Content Different?

Ignite Social Media

While some may think of social media marketing as, “playing on Facebook all day,” those of us in the industry know that it’s so much more than that. From content, to community management, to strategy & metrics, there are many important facets to social media. However, the one that will really make or break your brand’s social media presence is content.

19 Instagram Marketing Tips to Engage and Delight Your Audience

The Social Media Hat

11 Marketing Experts share their best tips on how to engage and delight your audience on Instagram, including finding influencers, content strategy, and more

The Psychology Behind Making Money on Social Media

Convince & Convert

There is a new strategy that baffles some people’s social media. It isn’t cheating, either—psychology is something which has been around as long as we have been smart enough to acknowledge that it’s there. You use psychology every day, too. You may not realize it, but it’s there, hiding in the shadows of your subconscious, waiting to be revealed through some past experience or relationship.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Get the Most Out of Guest Blog Posts for Your Brand

Meltwater

You’ve written a great blog post for your brand, but your audience isn’t where is… Read More.

Brands 105

How To Breathe New Life Into Your Small Business Blog

The Realtime Report

How To Breathe New Life Into Your Small Business Blog. Blogging can be a tough gig for small businesses , especially for those of us just getting on our feet. However, the journey feels much more discouraging when there are no comments, zero shares and our traffic is just plain pathetic.

[INTERVIEW] How TV producers are bridging the gap between social data, risk, and creativity (and how you can too)

Audiense

No matter the business, bold choices come with a risk. Decision makers will want to minimise this risk by consulting reliable statistics, research, and advice as early in the process as possible. This wariness of risk is amplified in the high cost TV industry, where shows can easily cost millions to produce, and audience reaction can be tough to predict.

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Major Changes in Social Advertising and More on Facebook Fake News | Social You Should Know

Ignite Social Media

It’s a big week in the world of social advertising with two big rollouts from Snap Inc. and Pinterest. That and more in this edition of Social You Should Know. Snapchat Launching Self-serve Option for Advertisers. According to eMarketer, Snapchat is on its way to hit $935M in ad revenue this year (or roughly 2% of social network ad dollars). In addition, they are inching toward an IPO.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

How to Choose the Best Social Media Marketing Tool for Your Business

Buffer Social

Paralysis by analysis. I’ve totally been there, so many times. Choosing a place to eat, choosing a new computer, or even choosing the best social media marketing tool. When it comes to picking a tool for your business, there are just so many great options out there, so many wonderful, time-saving features, it’s a tall task to know exactly what’s right for you.

Tools 88

Business and Immigration Law

The Realtime Report

Business and Immigration Law. If you’re a business owner in the United States, staying informed and on top of HR, legal and immigration law as it relates to your business is extremely complex and challenging. Depending on the state that your business is located, there are different state laws that may apply to a particular situation in addition to all of the various federal laws that you need to be compliant with.

10 Tips to Align Your Social Selling and Email Marketing Strategy

Social Selling Masters

A well thought-out email marketing strategy can be an effective way to ignite and energize your social selling campaign. By combining email with social networking, you will be able to attract new followers, while simultaneously expanding your sales pipeline. Below,… Continue Reading → Email tips Lead Generation Prospecting Social Selling Best Practices

How To Get Massive Social Shares For Your Next Expert Roundup Post

The Social Media Hat

Here are easy but powerful tricks that you can implement to help promote your expert roundup post, many from the experts themselves

How To 111

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

9 Powerful Time-Saving Tips to Help Grow Your Brand on Instagram

Buffer Social

With over 600 million users across the globe, Instagram is quickly becoming a focal point for businesses of all sizes who use social media. 600 million! That’s a huge number. And the impressive stats don’t stop there… Instagram is the fastest growing social media platform and around half of its user base ( more than 300 million people ) use it every day. Brands on Instagram are also seeing huge amounts of engagement on Instagram.

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Sidekick 2/26-3/4: Social Holidays, Themes, and Noteworthy Events

Meltwater

Sashay, shante! Whether your idea of “red carpet ready” is getting fully glam up or… Read More.

6 Powerful Character Traits of Great Salespeople

Social Selling Masters

If you want to master social selling and grow your sales business to new heights, then you need to condition yourself for this form of social marketing. More importantly, you need to hone your sales pitch and learn precisely how… Continue Reading → Lead Generation Prospecting Social Selling Best Practices

Building Teams

The Realtime Report

Building Teams By Joshua Weiss. My name is Joshua Weiss and I’m the CEO of TeliApp, an actionable data insights company that specializes in deep machine learning with a focus on human behavior prediction and applied behavior analysis. Our SaaS product, Follow Us (built around our AI platform), enables businesses to grow their customer base by organically increasing their relevant online and social media footprint.

Team 76

Powerful Storytelling Secrets from National Geographic Travel – Lindsay Smith [SSM028]

Buffer Social

With more than 25,000,000 adoring fans across social media, National Geographic Travel is a poster child for the power of storytelling in marketing. Their secret? Going where no one else has gone before. This is the approach that National Geographic Travel takes to every one of their stories. Undiscovered places around the world and tales of incredible human feats fill our social feed – we can’t help but click and be inspired.

Entrepreneurs: Software and Apps I Use

Jon Loomer

[NOTE: This post continues a series exploring the topic of entrepreneurship. While my focus has and will continue to be on Facebook ads, I have plenty to share about what I’ve learned while building my business.]. I’ve spent more than five years building my business. Five years experimenting, failing, trying again, and finding success. It’s a constant evolution, and the tools I use tend to be fluid. In the beginning, I was scared of spending money.

Why You Should Add Sponosord Social to Your Content Mix

Small Business Mavericks

Updated February 6, 2017. Izea recently published a report titled “2015 State of Sponsored Social” in which there are some interesting findings. One of the most remarkable things reported is how quickly sponsored social content has gone from an obscure experimental form of content marketing to one of the top and most influential ways to reach your target audience. According to the report, sponsored social is in the top three most influential types of content.

Best Valentine’s Day Twitter Marketing Campaigns: Capture Hearts

Devumi

Valentine’s Day is just right around the corner, and people are in the mad rush to prepare something for their special someone. But, it’s not just couples who are getting busy in preparation for the 14th of February. Brands too are on their toes trying to whip up something to offer lovey-dovey couples on that […]. The post Best Valentine’s Day Twitter Marketing Campaigns: Capture Hearts appeared first on Devumi.

Ultimate Guide to Measuring Social Media ROI

Sprout Social

Social media ROI is one of the most heavily debated topics in the online marketing world. Because measuring the effectiveness of social media marketing efforts isn’t as clear cut as, say, running a Google AdWords campaign. It’s hard to tell how much revenue a Tweet you sent out last week brought in, or if your last Instagram post boosted your bottom line. And judging by the numbers, a lot of businesses are struggling to grasp the financial impact social media marketing is having for them.

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The Importance of the Facebook Pixel

Jon Loomer

I still hear from Facebook advertisers who aren’t currently using the Facebook pixel — or aren’t using it to its full potential. Excuses range from confusion and intimidation to ignorance regarding whether it’s needed at all. Is the Facebook pixel needed? Heck yeah, it is. For every reason imaginable. Without the Facebook pixel, you’re limiting yourself from the most popular targeting options.