Sat.Jan 28, 2017 - Fri.Feb 03, 2017

The Power of You

Waxing UnLyrical

I try really hard not to get political in my blog posts, emails, and other public facing/professional communications. First, I don’t work in politics, so it’s not my bailiwick.

Making Social Media An ROI Positive Channel For B2B Businesses

The Realtime Report

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. With $5.4 Billion spent on social media marketing in the U.S. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations.

ROI 228

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How To Simplify Content Promotion with the Twitter Leapfrog Method

SocialFish

I was sent this interesting tactical article on the Junto blog. Here’s the full article reprinted by permission – would love to know if anyone is using this Twitter Leapfrog Method or anything similar.

Five Content Themes to Embrace this Valentine’s Day

Ignite Social Media

Holidays can be a brand’s best friend on social media, if used correctly. While some holidays beg for a post, others should be skipped. Lucky for you, Valentine’s Day is right around the corner, and this is a golden opportunity to connect with your followers.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Ever Tried Going Down an “Up” Escalator?

Waxing UnLyrical

As you read this, I’m making my way “home” – the U.S. – after having been “home” – India – for almost a month. While in Kolkata, I had occasion to pass by one of the city’s first malls, Vardaan Market.

PR Tips: Seasoned, Just Starting, or ESL, 10 Blogs to Make You a Better Writer

Meltwater

As communications professionals, we manipulate words and wield the pen (okay, computer) as our weapon… Read More.

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More Trending

Do I Really Need a Social CRM for My Business?

agora pulse

Making customers front and center is the key to success for a lot of modern businesses from the smaller local favorites like Chocolate Johnny ‘ s to the large scale success of Zappos. But it’s hard to manually track thousands of conversations.

How Important is the Number of Followers on Your Social Media?

Jenn's Trends

How important is the number of followers on my social media account? …… I get this question All. From all sorts of people, with all sorts of different goals. Look, I get it. You see an account that has 100,000 followers, and you want the same. You see an account with a million […].

A Statement from Our CEO

Meltwater

I am an immigrant. Since 2005, I have been proud to call the US my… Read More.

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Association Millennials In Their Own Words

SocialFish

Jamie Notter moderated a great panel with a group of smart Millennial association execs recently for Association Success.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

How to Spy on Your Facebook Competition

agora pulse

A great way to measure your social media progress, and get a snap shot of your current social media status, is to complete a Facebook competitive analysis for your Facebook Page.

4 Key Project Management Skills That Business Owners Need

The Realtime Report

4 Key Project Management Skills That Business Owners Need. Good project and program management skills are crucial for those who own a business.

How to Empower Your Small Business PR with Thought Leadership

Meltwater

In small business PR, it’s easy to suffer from product or service egomania.OK… so I… Read More.

Awesome Association Jobs This Week – February 2

SocialFish

Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How to Spy on Your Twitter Competition

agora pulse

They say to always keep your friends close and your enemies closer, right? This is also true when it comes to monitoring your Twitter competition. Since you and your competitors are going after the same audience, following their moves can be highly beneficial to forming your own strategy.

Facebook News Feed Updates: Authenticity and Video Completion

Jon Loomer

For some marketers, Facebook’s constant tweaking of the News Feed algorithm — which determines what users see and don’t see in their feed — is a source of frustration. So if this is you, prepare yourself for further frustration. I don’t think any of these updates are a big deal, but we’ll get to that later in this post. For now, let’s talk about what’s been updated and how that could impact you as a marketer. Authenticity and Timeliness.

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5 Ways to Battle Fake News and Maintain Brand Integrity

Meltwater

Fake news. The term has become almost overused this past year, as stories from less… Read More.

News 159

Planning and Executing Live Event Content For Your Brand

Ignite Social Media

Assuming you already know that social media is the first way in which people follow live events they can’t attend in person…. Let’s take a look at some considerations to get your brand ready to cover the gamut of 2017 activities.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

3 ways to promote your YouTube channel

Socialmedia.biz

Esther Vargas / Creative Commons BY-SA. Target audience: Businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, Web publishers, video producers. Post by Megan Totka. ChamberofCommerce.com.

Entrepreneurs: Self-Care in a World Without Structure

Jon Loomer

[NOTE: This is the fifth in a series of posts exploring the topic of entrepreneurship. While my focus has and will continue to be on Facebook ads, I have plenty to share about what I’ve learned while building my business.].

Warm Up for the Super Bowl: Real-Time Social Listening

Meltwater

With the Super Bowl just around the corner, news organizations and sports-related companies are not… Read More.

Sports 139

3 Lessons We Learned with Facebook Location Pages

Ignite Social Media

Around here, we get excited to test new things. If you’re getting our ‘Social You Should Know’ updates, you know that every week we manage to have a few updates to share from the social world.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

How To Optimize Your Facebook Ads Like A Pro

The Realtime Report

How To Optimize Your Facebook Ads Like A Pro. Facebook’s advertising network allows you to reach millions of potential customers very easily. The ad network is designed to be user friendly, allowing those with even no experience in using paid ads to reach the right type of audience.

Why There’s No Perfect Time to Post on Facebook

Buffer Social

There probably isn’t a single best time to share to social media.

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Social Media Recap: January 2017

Meltwater

It’s been a busy month on social media. Many of our favorite social platforms have… Read More.

5 Steps to Developing a Social Media Audit

Ignite Social Media

It’s the start of a New Year and many of you may be wishing to develop a social media audit for your social media channels to be sure they’re working hard for your brand. Well never fear! The path to a social media audit is as easy as the following 5 steps. Outline Key Motivators.

Tips For Creating An Awesome Website

The Realtime Report

Tips For Creating An Awesome Website. Whether you need a website for your business, or it’s just for personal use, there are many factors to consider. It’s also not as simple as being able to say WordPress or Drupal, etc.

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Snapchat Marketing Strategy 101: Getting Started, Building a Community, and Generating ROI – Carlos Gil [SSM027]

Buffer Social

What started as a simple app to send disappearing videos to friends, Snapchat now attracts some of the biggest brands and influencers in the world. More than 300 million people use the app every month – generating an astounding 10 billion videos views per day!

ROI 112

Want to Build Strong Influencer Relationships? Focus On Ease and Value

Meltwater

Whether we’re shopping for a new pair of shoes, researching a flat-screen TV we’ve been… Read More.

5 Things To Keep In Mind When Creating A Facebook Canvas Ad

Ignite Social Media

[link]. So, you’ve been hearing the hype and you’re finally ready to embark on creating your own Facebook canvas ad. Congratulations! However, before you begin, take just a moment to read through these five things to keep in mind when creating your newest, shiniest piece of social content.

Facebook searches for authenticity, will your business page pass muster?

Janet Fouts

Facebook has updated their algorithms. You know, the ones that decide if anyone sees your content at all? Here's what you need to know. Facebook Social Media Tips and Tricks Facebook Fans

ISeeChange and NASA Launch Citizen Science App

The Realtime Report

ISeeChange and NASA Launch Citizen Science App. Communities in Harlem, New Orleans, and Los Angeles will pilot investigations that document environmental change and enhance climate research.