Sat.Jan 07, 2017 - Fri.Jan 13, 2017

Best 3 UX Lessons and Trends of 2016 + 1 Bonus

Meltwater

As digital marketing becomes more ubiquitous, it’s important to understand the ways people interact with… Read More.

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How to Achieve Grade A Customer Care in 2017

Ignite Social Media

As 2017 is revving up into full gear, you may find yourself looking at your social media channels and asking, “How can I improve the experience my customers have on my channels?” Having A+ customer service on social media is essential for building a strong relationship with customers. That’s why today we’ve got five easy tips you can add to your customer care strategy to help improve your brand’s customer experience. Be Personable.

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The Complete Guide to Getting Started with Facebook Ads

Buffer Social

Understanding how to leverage Facebook Ads is becoming a staple part of almost every social media strategy. And if you want to get your posts seen on Facebook , it’s becoming more and more likely that you’ll have to pay for reach with Facebook Ads. Paid advertising on Facebook seems to be one of the most immediate ways to impact the reach of your content. Though it’s not without its questions. How well does it work? What kind of engagement do you get?

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Why Celebrating Wendy’s Tweets Is All Wrong

Convince & Convert

The Internet celebrated last week when Wendy’s gave an uncouth Web denizen his comeuppance via a sharp and timely tweet: High Five?

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Crawl with Analytics Before Running with Artificial Intelligence

Meltwater

As we head into 2017, artificial intelligence (AI) is an emerging technology trend that is… Read More.

Social Media Marketing Mix: A Guide to Inform Your Social Media Marketing Budget

Ignite Social Media

At the start of a new year, many marketers are starting to develop or finalize budgets and plans for the year ahead. From a holistic marketing perspective, you may be deciding how much to allocate towards your social media marketing budget in the new year. After working with a real client on this very exercise, I wanted to give you an inside glimpse of how we approached it. Step 1: Evaluate Previous Budget.

More Trending

Content Marketers, what are your new years goals?

Janet Fouts

I know, I know, those new year resolutions are everywhere, aren’t they? Feeling a little overwhelmed? Guilty maybe? Yeah, I get it, but if you just pick one of these to focus on it’s a start toward a better content plan for 2017. My favorites include: Focusing on people, not channels. Actually writing down your […]. Corporate Social Media social business Content Marketing

40 Essential Social Media Marketing Statistics for 2017

Meltwater

As we start a new year, here is a look back at the world of… Read More.

Five Brands That Won In Social This Past Holiday Season

Ignite Social Media

Some may think the holidays are the most wonderful time of the year, while others consider it the most stressful. And the majority of us are with the latter.) With the constant worry of what perfect gift to get your boyfriend of three years or your in-laws, who think you purposely want to leave them at the airport because of last year’s mishap, you’re always stressed.

Social Media Marketing for Musicians: How to Get Fans and Followers

Devumi

The rise of social media over the last decade has proven to be a boon for many professionals, including those in the arts. It has opened a variety of opportunities for them to present and promote their work to a larger audience. At first glance, social media marketing for musicians who are just entering the fray […]. The post Social Media Marketing for Musicians: How to Get Fans and Followers appeared first on Devumi.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Facebook Ad Specs and Image Sizes [Fully Updated for 2017]

Buffer Social

Facebook ads can be an incredible way to reach your target audience. . And as we move into 2017, it’s becoming more and more likely that you’ll have to pay to maximize the impact of your content on Facebook. In the past, we’ve talked about how to get up and running with all the different types of Facebook ads and shared the lessons we learned with our own paid Facebook campaigns. One of the biggest factors in a successful ad? The content itself.

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For Leaders: Your Step-by-Step 2017 Analytics Plan

Meltwater

Acing analytics is not optional anymore. Managing by the numbers, more.

New Year, New Social; 4 Quick Fixes to Tidy Up Your Social Media Channels

Ignite Social Media

While the rest of the world is packing into the gym and baking kale chips, marketers and social media pros are focusing on strategies, finalizing budgets , and laying out promotions for the upcoming year. While thinking big and thinking ahead is key to success, try starting January by editing some little features on your brand pages. Spending a few minutes updating your social media channels this week is the perfect way to get 2017 off to a fresh start.

Facebook Slideshow – Create Quick Videos from Images

Socially Sorted

Facebook Slideshow is THE answer if you want to create quick videos from your images – without any fancy tools. . In this post I s hare with you how to use the Facebook Slideshow tool to quickly create a video on Facebook. . You’ll be wondering why you haven’t used it before! . Image by Shutterstock. Video is huge , there is no doubt. And Facebook LOVES video.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

The Complete Guide to Facebook Ads Manager: How to Create, Manage, Analyze Your Facebook Ads

Buffer Social

Ninety-one percent of marketers invested in Facebook advertising last year. And it’s easy to understand why when you look at the data: more than 1.18 billion people use Facebook every day, and on average, each person spends more than 50 minutes a day across Facebook, Messenger, and Instagram. That’s a lot of attention! And no matter who your audience is — age, gender, occupation, (almost) anything — you’ll be sure to reach them through Facebook Ads. So the question becomes ….

Are You Seizing the Power of Social Media Attribution?

Convince & Convert

Few digital marketers entirely neglect marketing analytics. But are they seizing their full power? Hardly. Most just scratch the surface of what’s possible. The challenge is magnified in the social media realm. While your average tweeters usually take inventory of the basics, such as share counts and likes, very few are equipped to unravel deeper and more meaningful data that can be attributed to leads and sales. This tactic is called social media attribution.

Measuring the Best Times to Post on Social Media

Sprout Social

Managing all of your social media networks can be a daunting task. Knowing the best times to post on social media is even more challenging. Just ask any seasoned social media manager how difficult it is to be on top of each network. Managing these communities takes knowledge and a fair share of hunches. Managing multiple accounts makes it hard to know the best times to publish on social media. Why You Should Know the Best Times to Post on Social Media.

This App Just Became a Game-Changer For Your Instagram Engagement

The Social Media Hat

Take the guesswork out of when to post to Instagram and watch as your engagement rates increase dramatically, all while saving yourself precious time

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

How Much Does Facebook Advertising Cost? The Complete Guide to Facebook Ads Pricing

Buffer Social

We previously shared what $5 per day will buy you on Facebook Ads , but how much does Facebook advertising really cost? That’s a tricky question! And the short answer is, it’ll never cost you more than you have to spend. If you have a budget of $5 per day, Facebook Ads will never cost you more than $5 a day. However, there are a number of factors that will affect how far your budget will stretch and the success you’ll see for your money.

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How to Keep up With Marketing Technology Changes

Razor Social

For anyone who is in marketing today, one of the biggest professional fears is falling behind the technological curve. And this fear is not ungrounded. As marketers, we rely so much on software to better create, manage, automate, and analyze our marketing activities that failure to keep up with the pace of change just doesn’t seem like an option.

Social Sidekick 1/28-2/4: Social Holidays, Themes, and Noteworthy Events

Meltwater

Fitting that February is National Candy Month, as it's both short and sweet. But between… Read More.

If You Attend Just One Conference In 2017, This Is It

The Social Media Hat

There are many different marketing conferences to choose from, but there's only one that should be required of every social media marketing consultant, agency or blogger. This is it

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

How to Use Facebook Advertising to Grow Your Brand or Business – Mari Smith [SSM023]

Buffer Social

Did you know that more than 30 billion pieces of content are shared on Facebook every single month? That’s a lot of content! As marketers and brands, we sure have our work cut out for us in terms of getting our content in front of potential customers. Even the best of the best pages are only organically reaching around 2% – 8% of their total Page’s audience base! That’s where the power of Facebook Advertising comes into play.

Out With the Old and In With the New | Social You Should Know

Ignite Social Media

It’s officially 2017, and with the new year comes new news. MacStories says out with the oldish while Forbes’ millennial trends say in with the newish. All this and more in this week’s Social You Should Know. MacStories Tells Google’s AMP to Beat It. Whether they were just jumping the gun or being a trendsetter, 2017 started with MacStories cleaning house, so to speak. Federico Viticci , Founder and Editor-in-Chief of Macstories, shared his farewell to Google’s AMP via Twitter.

PR Professionals: THIS is How You Pitch Media

Stay N' Alive

I’ve spent the last week at the Consumer Electronic Show here in Las Vegas seeing some pretty amazing technology and building lots of relationships with potential sponsors and manufacturers of some of the technology I review on Facebook, TV, and SocialGeek.tv. Going as media can be quite overwhelming.

How to Effectively Utilize Direct Message Marketing

Jenn's Trends

Pretty much every social media site out there now has some sort of capacity for direct message communication. Whether for individuals or groups of people, social media companies understand the need to take some communications outside the public space. And for all the marketers who love social media, so many struggle with how to use […]. The post How to Effectively Utilize Direct Message Marketing appeared first on Jenn's Trends.

The Complete Guide to Social Media for Restaurants & Bars

Sprout Social

With more than 200 million posts tagged #food and 23 million with #drinks, food and beverage photos are easily some of the most popular types of content on Instagram. It’s very likely that your customers are posting with or without your interaction. When 88% of people are influenced by reviews and online comments, having an intentional digital strategy is important to your restaurant or bar.

Facebook Dynamic Ads Update: Reach Those Browsing Other Websites

Jon Loomer

[NOTE: Information on this update is only beginning to emerge. I will update this post today as I receive additional information.]. Facebook is announcing a big update to dynamic ads today that should be a positive enhancement for smaller e-commerce brands — if not all e-commerce brands. Beginning today, some advertisers will be able to show dynamic ads to users who have browsed multiple websites looking for a similar product. Let’s take a closer look… What Are Dynamic Ads?

CES 2017 Product Launches: What Did Social Media Have to Say? [Infographic]

Meltwater

If CES2017 this past week has taught us anything, it’s that we want our homes… Read More.

5 Facebook Marketing Tips That Will Increase Engagement

Rebekah Radice

About to abandon Facebook marketing? Given up hope of ever reaching your target audience? I know how you feel! Capturing the attention of your audience is increasingly difficult — whether because of Facebook’s latest algorithm changes or the constant uptick of shared content in the news feed. Not long ago, writing a Facebook post and asking for a LIKE, share or comment was all it took to maintain an active business page. Today it takes far more than that.

How to Promote Your YouTube Channel Like a Pro

Sprout Social

Video marketing has exploded tremendously over the past few years. It’s easier than ever to create high-quality videos and quickly upload them to YouTube using just your iPhone. But simply creating videos doesn’t necessarily guarantee anyone is going to watch them. You need to figure out how to promote your YouTube channel if you want to be successful. Not sure where to start? Don’t worry, we’ve got you covered.

Entrepreneurs: Find Your Purpose with 16 Questions

Jon Loomer

[NOTE: This is the second in a series of posts exploring the topic of entrepreneurship. While my focus has and will continue to be on Facebook ads, I have plenty to share about what I’ve learned while building my business.]. More than five years ago, my entrepreneurial journey began — whether I knew it or not — when I was laid off for the second time in two years. I didn’t immediately know that I was starting a business. As a result, I didn’t have a plan.