Sat.Oct 15, 2016 - Fri.Oct 21, 2016

Public Relations: Controlling the Uncontrollable

Waxing UnLyrical

Guest Post by Mark Weiner. What makes Public Relations unique within the communications and marketing mix? The same thing that makes PR so difficult for others to understand: Public Relations is—at best—only semi-controllable. But it’s not as challenging as one might think: after accounting for message reach, frequency, and sentiment, the process for measuring public relations should be familiar to everyone involved with funding and evaluating communications and marketing programs.

The Top 10 Trends Driving Marketing in 2017

Meltwater

Visibility is one aspect of marketing that won’t change—regardless of the year. Marketing before and… Read More.

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Why An ERP Performs Better In The Cloud

The Realtime Report

Why An ERP Performs Better In The Cloud. There are so many ERP (enterprise resource planning) options currently on the market that it’s easy for enterprises to find one perfectly suited to their unique requirements. Before diving into the details however, it’s important for any prospective user to choose between an on-site or cloud ERP deployment. There are advantages and disadvantages to both approaches, but without a doubt an ERP performs better overall in the cloud.

Time to Rethink Your Blog Strategy? Writing Epic, Incredible Blog Posts

Pam Moore

The days of slamming out content that looks, smells and feels like what everyone else is writing are over and done. I recently saw a video and blog post from a leader in the social marketing space offering tips to generate new ideas for content blog writing. The worst part is that the primary idea and foundation this person offered was to leverage content from other people.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

If My Suitcase Could Talk

Waxing UnLyrical

One of the questions I field frequently—from clients, students, and colleagues alike—is how to keep up with the vast content demands of our 24/7, always-on, social media-connected and directed world. Because with more and more ways to connect, and communicate, doesn’t it feel like you have to keep generating ginormous amounts of content to keep your audiences engaged? My suitcase would like to tell you a story (as related by me, because we all know suitcases can’t talk).

Facebook Location Pages: What Brands Need to Know

Ignite Social Media

Earlier this year, Facebook launched location Pages. These Pages allow an administrator of a multi-location company to manage all store locations in one place on the platform. This is very exciting for a brand because it creates easy to manage, authentic Pages which allow users to find the brand’s various locations on Facebook. Implementation is as simple as contacting your Facebook rep, filling out a spreadsheet and having your rep upload it into the system.

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More Trending

7 Creative Content Marketing Strategies That Are Absolutely Crushing It

Meltwater

The Nobel Prize isn’t won with a single flash of insight. Those who have achieved… Read More.

#SocialPR Spotlight: Danielle Heiny

Waxing UnLyrical

Today’s Social PR Spotlight is on Danielle Heiny, who I haven’t known very long, but who’s impressed me a great deal with her persistence – that’s half the game anywhere, right? Danielle actually won a seat to The Social PR Virtuoso earlier this year. We asked folks to tell us why they should get a comp seat, and her answer blew the judges away (I had to have judges, I wasn’t going to do this by myself!).

3 Ways to Use Facebook Offers this Holiday Season

Ignite Social Media

Facebook recently made some exciting updates to Offers for the first time in a long time. With the holidays just around the corner, and everyone looking to make the most out of their budget, Facebook Offers could be a tactic to get your product or service into the hands of consumers. This blog post outlines three ideas on how to use Facebook Offers this season. Social Exclusive Offer. One of the primary reasons fans follow brands on social is to get exclusive offers or incentives.

Top RankBrain Optimization Tips to Skyrocket Your Positions in Google

Kikolani

SEOs, keen to get quick results and Google, have been waging a battle that has been ongoing since 1998. Google’s roots extend back to a research project by Sergey Brin and Larry Page , way back in 1996 nicknamed “BackRub”. The birth of the PageRank algorithm is pretty interesting. Before Google was created, search engines were in the habit of displaying search results by the appearance of a certain amount of keywords in the text.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Measuring Every Aspect of PR’s Impact—Even Press Releases

Meltwater

You put a lot of work into crafting your press release. You hope it will… Read More.

Facebook Call to Action Buttons get a BIG update

Janet Fouts

Facebook made call to action buttons much more useful for your business page. Check out the new options. Facebook

Is Virtual Reality Finally Ready To Be Social?

Ignite Social Media

Maybe…no, not really. Perhaps. I don’t know. Read on. I’ve been going back and forth on virtual reality’s “has arrived” moment for well over a couple of decades. This picture, incidentally, was taken back in 1989. That’s not me, btw. Today, I’m much more optimistic than I once was. This is primarily due to a couple of recent developments: The emergence of non-PC tethered VR experiences, which reduce production and purchase costs.

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Best Link Building Strategies for Your Blog

Kikolani

You have your blog up and running, now you need to start building links to it; what are the best strategies for that? We have some strategies to help you with good link building strategies to help you get the best links for your blog. Why are links important? Search engines crawl the vast World Wide Web looking for pages that relate to each other, the way the search engines determine this is through links.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

50 Metrics To Measure Your Content Marketing Campaign

Meltwater

The effectiveness of your content marketing campaign depends on hundreds of factors—your audience, your tone,… Read More.

How to Use Instagram on Your Desktop

Jenn's Trends

If you’re a business owner or marketer, chances are you spend more time on your computer at work than you do on your smartphone. Which can make managing Instagram moderately frustrating. Since Instagram was designed as a smartphone app, they have inherently made it smartphone friendly and desktop not-so-friendly. But, in the last year or… The post How to Use Instagram on Your Desktop appeared first on Jenn's Trends.

Facebook Launches a New Social Network | Social You Should Know

Ignite Social Media

This week we see Facebook release a brand new social network aimed at white-collar enterprise workers, proof that Messenger bots are going to be the latest rage (whether we need them or not), and data showing us how many users are viewing Instagram Stories. All of this, in this week’s Social You Should Know. Facebook Introduces Enterprise-Focused Social Network, Workplace. Remember those announcements about “Facebook at Work” nearly a year ago?

Cryptocurrency should appeal to regulators

Buzz Marketing for Technology

This has been a great series of conversations with cryptocurrency expert Alex Tapscott, and we’re just about done. Alex is founder and CEO of Northwest Passage Ventures and coauthor—with his dad, business theorist Don Tapscott— of the book “ The Trust Protocol: How Blockchain Technology Will Change Money, Business and the World.”

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Sidekick 11/6-11/12

Meltwater

Brace yourself, fellow Americans: E-Day is coming. Election Day, that is. Social media will be… Read More.

New Call-to-Action Button Options for Facebook Pages

Jon Loomer

Up until now, Facebook has allowed brands to use call-to-action buttons on their posts and pages, but the actions were limited. Facebook’s latest announcement puts power behind the buttons placed on pages. Integrate with Third Party Services. This has been a long time comin’ Up until now, if you wanted to drive sales with your call-to-action button, you probably connected it to an external link going to your website.

Social Media Budget Tips for Those Who Don’t Want to Wing It

agora pulse

As a marketing agency, we’ve learned that social media marketing isn’t free. We need a solid social media budget that allows for content creation, scheduling tools, graphic design, and advertising. It’s time to make a checklist and start checking off each item one by one to maximize your budget. Let’s begin! Estimate your hands on deck. When trying to plan a monthly social media budget for any client it is important to understand their needs.

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Catch Us Live on Facebook for Holiday Social Media Tips and Tricks

Ignite Social Media

Holiday content is kicking into high gear, and an effective holiday social media strategy contains much more than just great content. Join our team of experts on Thursday, October 27 th at 2pm EST for a Facebook Live event , as our President, Deidre Bounds, helps uncover tips and tricks for effective holiday social media planning. Not only will you hear expert advice on social media tactics, but we’ll also take your questions about all things social media related.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Three Lessons Marketers Can Learn from College Social Media Successes

Meltwater

With the school year underway and before traditional college rankings are delivered en masse, there’s a… Read More.

What 1.5M Pins Taught Us About Pinterest Marketing: Common Words, Popular Times, Plus 4 Experiments to Try

Buffer Social

How active is your brand on Pinterest? With 150 million monthly active users spending an average of 98 minutes per month using the platform, Pinterest can be an underused network for some, while a primary source of website traffic for others. Earlier in 2016, we did a study on brand marketing (studying over 16 million social media posts from 100,000 brands) and learned that Pinterest, in particular, holds a lot of potential for brands.

You Do Not Have To Blog Every Day (gasp!)

The Social Media Hat

It's common to be told that for your blog to be successful you have to blog every day. that's simply not the truth

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How One Facebook Post Increased Referral Traffic by 6,166%

Sprout Social

Composing a social post that resonates with a client’s target audience and is amplified organically is one of the biggest thrills a social media marketer can experience. This August our team at Thin Pig Media experienced that thrill. We created a Facebook post for our client, Barn Pros, that received 5,404,650 organic impressions–roughly the population of Finland. It was shared publicly on Facebook almost 20,000 times (private sharing is not included in this number).

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Marketing Thought Leader: Chris Pinkerton – VP, Enterprise Development, Media & Research @ Mediative

Cody Ward

Chris Pinkerton. VP, Enterprise Development, Media & Research @ Mediative. Chris works with teams of marketing, branding and technology professionals to improve a companies interactive marketing, online sales, and clicks to bricks approach. He has had the pleasure of working with the digital teams at enterprise companies including Allstate Insurance, 3M, Toys R Us, Tyco, Zurich Financial, Avis Budget Group, Zipcar, CitiGroup, The New York Times and The American Red Cross.

Why This Successful Solopreneur Uses Facebook Groups to Grow His Business – Daniel DiPiazza [SSM011]

Buffer Social

How many Facebook Groups have you joined that you don’t check regularly? If you’re like me, that number might be quite high! Imagine my surprise when I joined the Rich20Something Facebook Group and was constantly excited to see all of the new, value-packed content being shared by both the founder, Daniel Di Piazza , and all of the other group members (now nearly 15,000.).

How To Grow Your Brand On Instagram With Hands-Free Scheduling

The Social Media Hat

We're going to spend some time addressing both how to be share great pictures and how to be active regularly. And I'll explain what I mean by 'hands-free

Three Lessons Marketers Can Learn from College Social Media Successes

Meltwater

With the school year underway and before traditional college rankings are delivered en masse, there’s a… Read More.

Best Link Building Strategies for Your Blog

Kikolani

You have your blog up and running, now you need to start building links to it; what are the best strategies for that? We have some strategies to help you with good link building strategies to help you get the best links for your blog. Why are links important? Search engines crawl the vast World Wide Web looking for pages that relate to each other, the way the search engines determine this is through links.

#SproutChat Recap: Planning Social Media Content for the Holidays

Sprout Social

The holidays are quickly approaching quickly and as a social media professional, you need to plan ahead. Even though it’s not even Halloween yet, it’s time to start planning for holiday campaigns and initiatives. This week at #SproutChat , we discussed how to plan for the holiday season. Plan in Advance. Anticipate the time you’ll need to launch and run holiday campaigns and initiatives.

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