Waxing UnLyrical

OCTOBER 19, 2016

Guest Post by Mark Weiner. What makes Public Relations unique within the communications and marketing mix? The same thing that makes PR so difficult for others to understand: Public Relations is—at best—only semi-controllable. But it’s not as challenging as one might think: after accounting for message reach, frequency, and sentiment, the process for measuring public relations should be familiar to everyone involved with funding and evaluating communications and marketing programs.

Diagrams 185

Diagrams Analysis Sentiment Metrics 185

Meltwater

OCTOBER 19, 2016

Visibility is one aspect of marketing that won’t change—regardless of the year. Marketing before and… Read More.

Trends 160

Trends Marketing 160

The Realtime Report

OCTOBER 20, 2016

Why An ERP Performs Better In The Cloud. There are so many ERP (enterprise resource planning) options currently on the market that it’s easy for enterprises to find one perfectly suited to their unique requirements. Before diving into the details however, it’s important for any prospective user to choose between an on-site or cloud ERP deployment. There are advantages and disadvantages to both approaches, but without a doubt an ERP performs better overall in the cloud.

Repository 140

Repository System Team Data 140

Pam Moore

OCTOBER 18, 2016

The days of slamming out content that looks, smells and feels like what everyone else is writing are over and done. I recently saw a video and blog post from a leader in the social marketing space offering tips to generate new ideas for content blog writing. The worst part is that the primary idea and foundation this person offered was to leverage content from other people.

Strategy 131

Strategy Small Business Guidelines Advertising 131

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A beginner's guide to social media automation tools and getting automation right.

Social Media

Waxing UnLyrical

OCTOBER 21, 2016

One of the questions I field frequently—from clients, students, and colleagues alike—is how to keep up with the vast content demands of our 24/7, always-on, social media-connected and directed world. Because with more and more ways to connect, and communicate, doesn’t it feel like you have to keep generating ginormous amounts of content to keep your audiences engaged? My suitcase would like to tell you a story (as related by me, because we all know suitcases can’t talk).

Banking 167

Banking B2B Conference Hosting 167

Ignite Social Media

OCTOBER 19, 2016

Earlier this year, Facebook launched location Pages. These Pages allow an administrator of a multi-location company to manage all store locations in one place on the platform. This is very exciting for a brand because it creates easy to manage, authentic Pages which allow users to find the brand’s various locations on Facebook. Implementation is as simple as contacting your Facebook rep, filling out a spreadsheet and having your rep upload it into the system.

Brands 129

Brands Aggregator Facebook Metrics 129

Meltwater

OCTOBER 21, 2016

The Nobel Prize isn’t won with a single flash of insight. Those who have achieved… Read More.

Strategy 120

Strategy Content Marketing 120

Waxing UnLyrical

OCTOBER 17, 2016

Today’s Social PR Spotlight is on Danielle Heiny, who I haven’t known very long, but who’s impressed me a great deal with her persistence – that’s half the game anywhere, right? Danielle actually won a seat to The Social PR Virtuoso earlier this year. We asked folks to tell us why they should get a comp seat, and her answer blew the judges away (I had to have judges, I wasn’t going to do this by myself!).

Delicious 135

Delicious Banking Guidelines Template 135

Ignite Social Media

OCTOBER 18, 2016

Facebook recently made some exciting updates to Offers for the first time in a long time. With the holidays just around the corner, and everyone looking to make the most out of their budget, Facebook Offers could be a tactic to get your product or service into the hands of consumers. This blog post outlines three ideas on how to use Facebook Offers this season. Social Exclusive Offer. One of the primary reasons fans follow brands on social is to get exclusive offers or incentives.

Facebook 125

Facebook Campaign ROI Products 125

Kikolani

OCTOBER 18, 2016

SEOs, keen to get quick results and Google, have been waging a battle that has been ongoing since 1998. Google’s roots extend back to a research project by Sergey Brin and Larry Page , way back in 1996 nicknamed “BackRub”. The birth of the PageRank algorithm is pretty interesting. Before Google was created, search engines were in the habit of displaying search results by the appearance of a certain amount of keywords in the text.

Google 118

Google Tips Engineering System 118

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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Social Media

Meltwater

OCTOBER 16, 2016

You put a lot of work into crafting your press release. You hope it will… Read More.

Press Release 119

Press Release 119

Janet Fouts

OCTOBER 21, 2016

Facebook made call to action buttons much more useful for your business page. Check out the new options. Facebook

Facebook 115

Facebook 115

Ignite Social Media

OCTOBER 21, 2016

Maybe…no, not really. Perhaps. I don’t know. Read on. I’ve been going back and forth on virtual reality’s “has arrived” moment for well over a couple of decades. This picture, incidentally, was taken back in 1989. That’s not me, btw. Today, I’m much more optimistic than I once was. This is primarily due to a couple of recent developments: The emergence of non-PC tethered VR experiences, which reduce production and purchase costs.

API 125

API Library Microsoft Cost 125

Kikolani

OCTOBER 20, 2016

You have your blog up and running, now you need to start building links to it; what are the best strategies for that? We have some strategies to help you with good link building strategies to help you get the best links for your blog. Why are links important? Search engines crawl the vast World Wide Web looking for pages that relate to each other, the way the search engines determine this is through links.

Strategy 113

Strategy Directory Press Release Engineering 113

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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Meltwater

OCTOBER 18, 2016

The effectiveness of your content marketing campaign depends on hundreds of factors—your audience, your tone,… Read More.

Metrics 119

Metrics Campaign Content Marketing 119

Jenn's Trends

OCTOBER 19, 2016

If you’re a business owner or marketer, chances are you spend more time on your computer at work than you do on your smartphone. Which can make managing Instagram moderately frustrating. Since Instagram was designed as a smartphone app, they have inherently made it smartphone friendly and desktop not-so-friendly. But, in the last year or… The post How to Use Instagram on Your Desktop appeared first on Jenn's Trends.

Instagram 110

Instagram Trends How To Tools 110

Ignite Social Media

OCTOBER 17, 2016

This week we see Facebook release a brand new social network aimed at white-collar enterprise workers, proof that Messenger bots are going to be the latest rage (whether we need them or not), and data showing us how many users are viewing Instagram Stories. All of this, in this week’s Social You Should Know. Facebook Introduces Enterprise-Focused Social Network, Workplace. Remember those announcements about “Facebook at Work” nearly a year ago?

Social Networking 113

Social Networking Yammer Facebook Compete 113

Buzz Marketing for Technology

OCTOBER 19, 2016

This has been a great series of conversations with cryptocurrency expert Alex Tapscott, and we’re just about done. Alex is founder and CEO of Northwest Passage Ventures and coauthor—with his dad, business theorist Don Tapscott— of the book “ The Trust Protocol: How Blockchain Technology Will Change Money, Business and the World.”

Metadata 157

Metadata Policies Banking Sample 157

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Learn the 10 worst social media marketing mistakes and how to avoid them.

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Meltwater

OCTOBER 20, 2016

Brace yourself, fellow Americans: E-Day is coming. Election Day, that is. Social media will be… Read More.

Social Media 116

Social Media 116

Jon Loomer

OCTOBER 20, 2016

Up until now, Facebook has allowed brands to use call-to-action buttons on their posts and pages, but the actions were limited. Facebook’s latest announcement puts power behind the buttons placed on pages. Integrate with Third Party Services. This has been a long time comin’ Up until now, if you wanted to drive sales with your call-to-action button, you probably connected it to an external link going to your website.

Microsoft 155

Microsoft Facebook Buy Software 155

agora pulse

OCTOBER 18, 2016

As a marketing agency, we’ve learned that social media marketing isn’t free. We need a solid social media budget that allows for content creation, scheduling tools, graphic design, and advertising. It’s time to make a checklist and start checking off each item one by one to maximize your budget. Let’s begin! Estimate your hands on deck. When trying to plan a monthly social media budget for any client it is important to understand their needs.

CPC 108

CPC Social Media Press Release Tips 108

Ignite Social Media

OCTOBER 20, 2016

Holiday content is kicking into high gear, and an effective holiday social media strategy contains much more than just great content. Join our team of experts on Thursday, October 27 th at 2pm EST for a Facebook Live event , as our President, Deidre Bounds, helps uncover tips and tricks for effective holiday social media planning. Not only will you hear expert advice on social media tactics, but we’ll also take your questions about all things social media related.

Social Media 107

Social Media Tips Facebook Influencer 107

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Discover just how easy it is to boost SEO with social media.

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Meltwater

OCTOBER 20, 2016

With the school year underway and before traditional college rankings are delivered en masse, there’s a… Read More.

Social Media 91

Social Media Marketing 91

Buffer Social

OCTOBER 19, 2016

How active is your brand on Pinterest? With 150 million monthly active users spending an average of 98 minutes per month using the platform, Pinterest can be an underused network for some, while a primary source of website traffic for others. Earlier in 2016, we did a study on brand marketing (studying over 16 million social media posts from 100,000 brands) and learned that Pinterest, in particular, holds a lot of potential for brands.

Patterns 87

Patterns Study Data Engagement 87

The Social Media Hat

OCTOBER 17, 2016

It's common to be told that for your blog to be successful you have to blog every day. that's simply not the truth

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Sprout Social

OCTOBER 20, 2016

Composing a social post that resonates with a client’s target audience and is amplified organically is one of the biggest thrills a social media marketer can experience. This August our team at Thin Pig Media experienced that thrill. We created a Facebook post for our client, Barn Pros, that received 5,404,650 organic impressions–roughly the population of Finland. It was shared publicly on Facebook almost 20,000 times (private sharing is not included in this number).

UGC 103

UGC Construction Price Syndication 103

Cody Ward

OCTOBER 18, 2016

Chris Pinkerton. VP, Enterprise Development, Media & Research @ Mediative. Chris works with teams of marketing, branding and technology professionals to improve a companies interactive marketing, online sales, and clicks to bricks approach. He has had the pleasure of working with the digital teams at enterprise companies including Allstate Insurance, 3M, Toys R Us, Tyco, Zurich Financial, Avis Budget Group, Zipcar, CitiGroup, The New York Times and The American Red Cross.

Research 70

Research Insurance Sports Team 70

Buffer Social

OCTOBER 17, 2016

How many Facebook Groups have you joined that you don’t check regularly? If you’re like me, that number might be quite high! Imagine my surprise when I joined the Rich20Something Facebook Group and was constantly excited to see all of the new, value-packed content being shared by both the founder, Daniel Di Piazza , and all of the other group members (now nearly 15,000.).

Groups 87

Groups Groups Notification Social Media 87

The Social Media Hat

OCTOBER 21, 2016

We're going to spend some time addressing both how to be share great pictures and how to be active regularly. And I'll explain what I mean by 'hands-free

Activities 113

Activities Instagram Brands How To 113

Meltwater

OCTOBER 20, 2016

With the school year underway and before traditional college rankings are delivered en masse, there’s a… Read More.

Social Media 69

Social Media Marketing 69

Kikolani

OCTOBER 20, 2016

You have your blog up and running, now you need to start building links to it; what are the best strategies for that? We have some strategies to help you with good link building strategies to help you get the best links for your blog. Why are links important? Search engines crawl the vast World Wide Web looking for pages that relate to each other, the way the search engines determine this is through links.

Strategy 60

Strategy Directory Press Release Engineering 60

Sprout Social

OCTOBER 21, 2016

The holidays are quickly approaching quickly and as a social media professional, you need to plan ahead. Even though it’s not even Halloween yet, it’s time to start planning for holiday campaigns and initiatives. This week at #SproutChat , we discussed how to plan for the holiday season. Plan in Advance. Anticipate the time you’ll need to launch and run holiday campaigns and initiatives.

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ROI Campaign Analytics Meeting 84