Sat.May 07, 2016 - Fri.May 13, 2016

The Nine Best Facebook Marketing Tools

Webbiquity SMM

Along with Google, Facebook is one of the giants of the Internet. According to recent research , 71% of all Internet users have a Facebook profile. 96% of B2C and and 88% of B2B companies use Facebook for marketing.

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Media Relations Is Not Dead Nor Is It Dying

Waxing UnLyrical

Guest Post by Kate Finley. My public relations career began with media relations. Securing between 20-50 opportunities each week (no, that is not a typo), I was the highest producer at the agency I worked at before starting out on my own.

The Context of Images and Text


“People don’t read anymore. It’s a fact!” Oh, how many times this has been uttered in the digital sphere, with complete disregard for context. People read!

[Cool Infographic Friday] How Social Recruiting Can Attract Top Talent to Your Organization


Thanks to Betterteam for sending along this infographic! ———— Have you tried using social media as a recruiting tool for your association or nonprofit? If you learn how to use social media for recruiting, you’ll find it’s one of the best ways to attract top talent.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

How to Reach Gamers on Social Media

Ignite Social Media

Picture the average video gamer in your mind. How old are they? Are they male or female? Would it surprise you that the average video game player in America is 35 years old and 45% of gamers are female ? It certainly surprised me.

More Trending

The Untapped Potential Of Emojis And Their Role In Social Media Marketing


This is a guest post from Mapplinks Managing Director, Rishabh Dev. :) was such a big deal a decade ago. It accomplished something that was missing from the new age communications for some time. Emojis conveyed emotion, something that machines tried really hard to accomplish for us.

How to Move Past the “Millennial” Conversation and Actually Change your Association


Tired of the same old crap when it comes to generational differences? Change the conversation. Join us on this cool webinar hosted by YourMembership ! The Millennial generation are not the “kids these days” we’ve been lamenting for the last ten years.

How Social Selling Will Dominate the Future of E-Commerce

Convince & Convert

You’ve seen the headlines: “Why Is Facebook Engagement Suddenly Dropping?”. Twitter growth grinds to a halt”. Instagram Engagement Slump Continues”. And my personal favorite: “This Chart Explains the Reachpocalypse and Why Facebook is Laughing All the Way to the Bank”.

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Why I love the word “audit”

Waxing UnLyrical

A version of this post originally appeared on Media Bullseye. Think about five-letter words that put a smile on your face. I’ll throw some out there for starters: Dance. Puppy. Marry. Beach. Salsa. You get the picture. I bet the word “audit” would never make it onto your list.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

5 Target Audiences to Consider Besides Millennials

Ignite Social Media

If you’re reading this, I would assume it’s because you’re also tired of hearing the word “Millennials.” ” I’ll give on the fact that they are now the largest living population and therefore own a large chunk of purchasing power.

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The best nuggets from AMS FEST


I’m planning on live blogging some good nuggets from AMS FEST MIDWEST today. Watch this space! In the meantime, follow along remotely by watching the Twitter stream below! AMSFest Tweets. photo credit ). Debunking the Hype From the Trenches Industry Insider Social CRM and ROI

Why the Future of Social Community is Omni-Social

Convince & Convert

The online community pendulum is swinging back. It’s no longer enough to rely on social networks for community infrastructure. Smart companies are now combining owned and rented community functions into a 1+1=3 scenario I call Omni-Social.

Why influencer marketing is an essential part of brand marketing strategy

Photo Courtesy of Buzzoole. New strategy provides proven effectiveness in reaching target audiences & increasing engagement. T he days of classic marketing strategies are far behind us.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

4 Reasons NOT to Use Facebook Live for Your Business

Jenn's Trends

Lately, there’s been a lot of hoopla around Facebook Live Video.

7 Ideas for Seriously Growing Your Subscribers


Your blog may look great and offer a variety of rich original content, but without a significant subscriber base, there’s only potential and not results.

3 Hidden Neuroscience Tricks Behind Instagram’s New Logo

Convince & Convert

Instagram, the photo sharing app, has launched a new logo. Early reactions are dividing fans, but I believe it will become well-loved in the long run, as it uses some clever neuroscience tricks to appeal to our subconscious minds.

DHL and F1: Proving Sponsorship Value with Social Listening and Image Recognition

Talkwalker SM

Corporate spending on sponsorship activity will hit 60 billion dollars in 2016. But despite this vast expenditure, measuring the ROI of sponsorship remains a tricky business , especially with social media changing the game when it comes to measuring the reach of a brand or logo.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How to Use LinkedIn Ads to Find B2B Leads

agora pulse

Finding B2B leads can’t get much easier than using LinkedIn Ads. LinkedIn boasts having the world’s largest professional network which is the ideal pool to find your target audience when dealing with the business to business market.

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Why Podcasting Is The New Marketing For 2016 (And Beyond)?


Why Podcasting Is The New Marketing For 2016 (And Beyond)? Want to increase your marketing power? Not sure how to do this? In the business world there are many different areas of marketing that can be used to help increase overall profits and revenues.

3 Tips for Creating a Snapchat Sponsored Lens

Ignite Social Media

Ever since Snapchat Lenses rolled out last September, the selfies seem to be endless. Snapchat has been skyrocketing towards success, but lenses now provide a different type of entertainment that appeals to the networks audience of over 100 million daily active users.

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5 Expert Tips for Converting Your Webinar Audience

Convince & Convert

My last two posts covered my most important lessons for attracting your webinar audience and engaging your webinar audience. Let’s now complete the arc with how to convert your webinar audience into customers and future advocates.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Sharon Ryan, your newspaper group has a delivery problem

Sharon Ryan was named president and publisher of the Bay Area News Group two years ago. I t’s been years since I’ve taken to my blog (which I began 15 years ago this week) to complain about a company or brand. But the San Jose Mercury News has left me little choice.

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Google Search Console Search Analytics: Last Updated May 3, 2016

Bill Hartzer

Google Search Console’s Search Analytics feature, the feature that allows you to see the keywords, impressions, clicks, and average position of your website’s pages, has not been updated since May 3, 2016.

How We Witness Social Media Usage IRL

Ignite Social Media

At any given moment in our daily lives, we’re confronted by social media usage. Tweet this, like that, share our post” is all over communications from brands and beyond. And obviously, at Ignite Social Media, we usually focus on the business aspects of it all. But what about real-life usage?

How Pepsi Removed Language Barriers From Its Global Campaign

Convince & Convert

In order to remove language barriers from its new global campaign, Pepsi is taking a creative approach by enlisting the emoji to encourage consumers to spark emotive, unexpected conversations around the world.

Test driving the 2016 Chevy Volt

Here’s my iPhone photo of the 2016 Chevrolet Volt. A green smart car to help save the planet & have fun, but be aware of the tradeoffs. M ore and more of us, directly or indirectly, are turning into brand advocates for the companies and products we love or admire.

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Facebook Updates: Dynamic Ads and Website Custom Audience Enhancements

Jon Loomer

If you advertise on Facebook, there were a series of announcements made today about features that could improve the effectiveness of your ads. While my excitement is focused primarily on the Website Custom Audience enhancements, the updates to Dynamic Ads is important for big e-commerce websites.

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YouTube rolls out a built in chat feature on mobile!

Janet Fouts

YouTube is rolling out a messenger like feature called Native Sharing' Share videos and chat with your friends without leaving the mobile app. Social Media in Action Video chat YouTube

How Suggested Replies Can Increase Your Social Response Rate

Convince & Convert

Each quarter, a brand receives an average of 9,052 inbound social messages that require a response. Any social media manager or social customer care agent knows that there’s a great deal of overlap in the Tweets a brand attracts. After all, great minds think alike—right?