Sat.Apr 30, 2016 - Fri.May 06, 2016

Jokes Aside: The Very Serious Business of Adding Humor to Your Marketing Mix

Waxing UnLyrical

Guest Post by Scott Kaminski. As a general rule, everyone thinks they have a great sense of humor. And, after carefully reviewing the laws of probability, there’s no way that could even be remotely possible.

B2B 204

The 12 Best Competitive Intelligence and Benchmarking Tools

Webbiquity SMM

When evaluating the results of marketing and PR efforts, it’s vital to consider two perspectives: what is the trend of results (e.g., increasing social engagement, website traffic over time, etc.) and how do your results compare to your closest competitors?

Tools 200

8 Tips for Social Video Storytelling


Amy DeLouise is a video director-producer who specializes in telling real people stories that help nonprofits and companies tell their brand story. Her new book is The Producer’s Playbook: Real People on Camera (Focal Press). 1 – Tell a Story.

Video 254

Sports and Social Media-What have We Learned?

Direct Marketing Observations

Recently via ESPN, a social media drama played out nationally as a Texas A&M football recruit and one of their coaches sparred via Twitter , over the perception of each other’s veiled tweets. There will be no good that will come out of this.

Sports 130

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

How Many PR pros Does it Take to Change a Lightbulb?

Waxing UnLyrical

When I keynote, I often kick off with a joke. And the punch line to this one – how many PR people does it take to change a lightbulb? – usually gets a big laugh.

More Trending

You Can’t Buy Brand Advocates or Social Media Friends

Pam Moore

It’s not news that social networks such as Facebook, Instagram and LinkedIn are moving to a pay to play model. The glory days of being able to gain massive organic reach with a simple, on the fly Facebook post are over and done.

Buy 124

Sports and Social Media-What have We Learned?

Direct Marketing Observations

Recently via ESPN, a social media drama played out nationally as a Texas A&M football recruit and one of their coaches sparred via Twitter , over the perception of each other’s veiled tweets. There will be no good that will come out of this.

Sports 130

Monday Roundup: Social PR Virtuosos

Waxing UnLyrical

What does it take to be a “Social PR Virtuoso”? An elite group of Social PR pros found out last year, when I first launched my premiere online course. You can get a taste of that if you sign up for my new, FREE online training on May 13: The Social PR Makeover.

What Small Businesses Need to Kickstart a Programmatic Ad Strategy

Convince & Convert

Business and customer data has existed for ages. Mostly, however, it sat hopelessly trapped in handwritten ledgers, filing cabinets, and floppy disks, a precious resource untapped.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Ideas to Steal for Your Next Instagram Video

agora pulse

Every week I record a “1 minute moment” video. I set a timer and talk about some aspect of social media, digital or small business marketing. I’ve managed to squeeze my discussions into that 60 seconds only twice in 30 episodes. Every week I battle the timer but always seem to go overtime.

Video 119

Is failing fast failing you?


Guest post by Adele Cehrs, CEO at Epic PR. ———– Among executives “failing fast” is all the rage. But, what does that really mean? And how do you put it into practice for your organization?

ROI 164

How to Create a Facebook Ads Funnel: 2 Strategies

Jon Loomer

The majority of marketer complaints regarding Facebook ad performance can be traced back to a lack of creativity. Far too often, campaigns are created as if they apply to all within the target audience when in reality there are layers of shades of gray. Not everyone in your audience knows you.

How To 113

The Single Most Important Social Media Marketing Metric

Convince & Convert

As marketers, Peter Drucker ’s oft-repeated phrase, “What gets measured gets improved,” is more than a piece of wisdom—it’s a way of life.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How Brands Celebrate Star Wars Day on May 4th


Star Wars day is something that has grown and grown in popularity with each passing year.

Brands 110

LAST CALL for AMS Fest Midwest


Right People. Right Products. Right Place. Last Call. The FEST is in 10 days! Last Call for AMS Fest Midwest. Chicago, May 10, 2016 Association Rate: $199. REGISTER NOW OR LEARN MORE. Featuring: Welcome Message – Reggie Henry, CAE, Chief Information Officer, ASAE.

Top 10 Content Marketing Tools for Serious Marketers


As recently as decade ago, “content marketing” was an unknown term to the average marketing executive. Today, virtually no company, large or small, can deny the importance of content marketing or the need for a strong web presence.

Tools 107

5 Ways to Woo Last-Minute Mother’s Day Shoppers

Convince & Convert

Mother’s Day is almost here. With less than one week until the annual day of motherly celebrations, last-minute shoppers are wracking their brains to find the perfect gifts for Mom. Believe it or not, this is an opportune time to kick promotions up a notch.

UGC 115

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Video + Survey: Measuring and Defining Earned Media in a Mobile-First Digital World

Talkwalker SM

Talkwalker teamed up with leading video content and distribution company D S Simon Media to better understand and tackle the ongoing complexities of garnering earned media in today’s rapidly evolving mobile and digital landscape. .

Instagram Case Study: Yorkelee Prints

Jenn's Trends

One of my favorite things on Instagram is a clean, pretty, cohesive account. When a brand or business can figure out their exact style so perfectly that every photo is uniquely and beautifully their own, that’s a solid win in my books.

6 Surprisingly Relevant Reasons Why You Need To Link Build Your Content


As more and more businesses battle it out in the cyberworld to capture the hearts and minds of netizens, the importance of link building and content marketing is more pertinent than ever.

How New Platforms Allow Further Reach for Influencer Marketing

Convince & Convert

Quality Trumps Quantity. Ten Big Macs does not a Filet Mignon make. And if you insist on trying it anyway, we’re not responsible for the tummy ache. Frank Danna is a wizard of emerging platforms, superior content, and enthusiasm.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

What Leading Candidates Need To Land A Top Social Media Job In 2016


Social media is occupying a growing place of importance in brand strategies, with 63% of CMOs saying it will soon be the most important way of reaching customers. As a result, CMOs are looking to increase social media spending to 21.4% of the marketing budgets in that time.

Skills 124

9 Proven Ways to Improve Your Facebook Marketing

Rebekah Radice

Are you using Facebook to market your business, but struggling to create momentum? Would you like to finally make sense (and take full advantage) of this social giant? Sure, there’s no one-size fits all solution. But there are proven ways to improve your Facebook marketing results.

GPS 124

How to build email subscribers from Social Media

Razor Social

I remember reading an article years ago about email being dead. Well…long live email. When you share something out on social media channels typically less than 5% of people actually get to see it. If you’re sharing on email around 20% of people will see it.

Why You Should Start Building Employee Advocacy on Day One

Convince & Convert

Image via Unsplash. Employee advocacy is increasingly becoming an integral part of B2B marketers’ social media strategies, and for good reason. It is a cost-effective way to increase the reach of your posts and the visibility of your content.

Common Reasons Why Your Marketing Campaign is Bound to Fail Before It Gets Started


Marketing is all about the preparation. It’s like the preparation required to get a space rocket off the ground. Most of the work is done before the rocket moves an inch from the surface of the earth. If your preparations are badly done, your campaign is bound to fail.

5 Partnerships That Will Increase Your New Small Business’s Chance for Successs


In many ways, there has never been a better time to start a small business. Interest rates are low, the economy is doing well , and technologies that can make your work more efficient and effective are getting less and less expensive.

How to Use Twitter Analytics: 15 Simple-to-Find Stats to Help You Tweet Better

Buffer Social

We social media marketers are a lucky bunch; not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools like Buffer ), there are free tools from the social networks themselves: Facebook insights, Pinterest analytics, and now Twitter analytics, too. We now have tons of information on hand.

How the Majority Illusion Can Supercharge Your Influence Marketing

Convince & Convert

As content marketers, it goes without saying that most of us spend the better part of our day on the web. We’re content enthusiasts. We’re always on the hunt for a campaign or idea that will wow us or (preferably) click “Share” on social.