Sat.Mar 19, 2016 - Fri.Mar 25, 2016

How A MacBook Changed My Life

Waxing UnLyrical

Mac OS X 10.0 was released 15 years ago today. I didn’t know very much about Macs then. Scratch that – I didn’t know anything about Macs then!

Why Entertainment and Social Media are Perfect for Each Other

Direct Marketing Observations

Twenty six years ago at the New Orleans Jazz and Heritage Festival I watched Stevie Ray Vaughn rip it up in front of thousands of people. The only way people knew that I did was because I told them about it. Yep, WOM.

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Instagram’s New Algorithm – What You Need to Know


Nearly 6 years after its initial release and 400 million users later, Instagram is fast-approaching the ad-supported dominance of Facebook. Last week, it introduced its very own algorithm, following in the footsteps of Twitter and its parent company Facebook.

SHORTHAND: Erik Qualman on Digital Leadership, Disruption & Reputation


In my new Shorthand series, I’ll be asking fellow social media marketing industry leaders for three quick and easy-to-digest insights into their areas of expertise or interest. For my second installment of Shorthand , I spoke with Erik Qualman.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Turning Membership Inside Out


I just back last week from Colorado Springs and ASAE’s Great Ideas conference, where, for the first time, Susan Cato, Director, Digital Strategies and Member Services at the American Society of Plant Biologists, Joe Colangelo, VP, business development at Bear Analytics and I were able to share the huge and exciting work we are doing for ASPB as part of a process of transformational change. is the result, a holistic, content-driven online community that is free and open to all plant scientists. Turning Membership Inside Out. By rethinking their entire membership model, re-examining their member needs and digital habits, and re-evaluating collaborative relationships with partner organizations, discover how one small staff association is doing big things to redesign how they provide member value. Learn how they embarked on a data-driven, innovative, holistic and wide-reaching strategy to create an open, inclusive, content-driven community based membership model that connects online and offline engagement in whole new ways. Here are the slides from the session, with a brief summary of the flow below. Turning Membership Inside Out: ASPB’s Digital Transformation from Main points from the presentation: ASPB – traditional scientific society, 90 years old, publishes two big scientific journals, Plant Cell and Plant Physiology. 20 staff, 4,000 members. Business model is under threat from open access – 80% of ASPB’s revenue has come from journals. About 4 years ago realized they needed to diversify their revenue stream, faced with the possibility that their business model was at risk. . ASPB only represents maybe 4% of the total number of plant scientists; wanted to think about how they can increase footprint and provide more value to more people. Brought in the famous design thinking agency IDEO, to help them go through an ideation and market research process which resulted in a many really interesting ideas for digital products and services that would attract ASPB’s prospective customers. Resulted in digital products like, a searchable member directory. Professional websites for ASPB members. The Greenhouse – an incubator for crowdfunding for plant science research. A digital career and job training program called Plant Food. MyJournal, which was a way for plant scientists to collect articles into their own library. Each product, however, would need to be individually created and marketed. Beyond the realm of possibility to do it all. Even though the IDEO concepts and recommendations were spot-on, we knew that this was just part of the overall strategy; we needed to i mprove our value to the community – we weren’t doing a very good job of this. Not only did we have to improve our value, but we had to get serious about expanding our footprint and growing our community. We also knew that beyond our traditional membership – we had a larger community interacting with us…. We started to evolve idea of traditional membership towards the idea of broader community. We were very siloed in our thinking – stuck in the “old” model of membership, so we were not approaching our community in a holistic manner. We needed to truly understand who as in our community, so we brought in Bear Analytics. The seed was planted with IDEO, but it continued to grow with everything Bear Analytics discovered in their data cleanup. Scoured thousands of records in multiple databases, plus market research, including examining organizational records. Factored in natural abandonment and churn; distilled data down to most engaged based on recency of touchpoints with ASPB, frequency of touchpoints, and specific channels (e.g. journals vs events). Armed with all this data and research, and the sense that the idea of membership was changing, we realized we needed the infrastructure to support the ideas that IDEO had helped them come up with. We were headed towards a fundamental shift in our overall organizational strategy. When you put digital products together with a database of engaged people in the ecosystem around ASPB, you get online community. But you can’t build online community without the infrastructure to support it ASPB went all in and upgraded their AMS and their CMS as well as implementing Small World Labs for their online community platform. And Plantae was born. Plantae is an experience; content is what draws people in. We are ensuring that value is provided at all times and in many ways – content is organized in hubs – Research, Career Center, Education, Grants and Funding, Science Policy. We are building valuable content in each of these hubs and throughout the site. The marketplace powers the experience. The revenue model – Amazon prime model; the community is free, members can level up for deeper functionality and access. Monetizing products not the experience. ASPB membership is decoupled (you don’t have to be an ASBP member to join Plantae) but ASPB members give you premium access to Plantae automatically. Still in the process of truly understanding how to differentiate Plantae membership and ASPB membership. This is an incubator project that could evolve in many different ways, and we’ll watch to see what grows inside it. We’ll make decisions based on what we learn. And we know we’re only at the beginning of a long journey. But if we’re successful, we will have turned a little seed of an idea into a huge, bold innovative project that turns the traditional membership model inside out. And in the process, we’ll have nurtured a huge, thriving ecosystem for plant science – which ultimately is what this is all about. ————— ( photo credit ). Culture That Works Featured Open Community Potluck

#SocialPowWow: A meeting ground for Communicators & Marketers

Waxing UnLyrical

While most of my friends and family are on Facebook and “addicted” to this social network, I choose to meet and interact with new people on Twitter. No, that doesn’t mean I don’t like my friends or family. The beauty about Twitter is that you don’t need to be “friends” with someone before you start interacting with them. And what’s better than e-meeting new people from across the globe and learning from their experiences?

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The Death of Brands that Care About People

Jon Loomer

The death of blogging. The death of SEO. The death of Facebook organic reach. And now, the death of Instagram for brands. First, let’s be incredibly clear: Any article title that declares the death of something (unless it’s the death of a someone), can’t be taken seriously.

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INSIGHTS NEEDED: How do you manage volunteers?


Hi everyone, we are working with the American Nurses Association on a big engagement strategies initiative (going to FSAE or ASAE Annual in Salt Lake? We’ll be sharing how things are going, one year on from our presentation at ASAE last year).

Monday Roundup: Women Leaders in PR

Waxing UnLyrical

Very little is more inspiring than a strong, thoughtful lady leading her business to glory. And since we’re still in a month that celebrates women, this week’s roundup features posts from a few of my favorite women leaders in the PR field. Enjoy! Morphing From PR Pro to Businessperson.

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Future of Brand Experiences: Join #GetRealChat Conversation Live From #AdobeSummit March 23

Pam Moore

I’m excited to announce that we have partnered with Adobe and the #GetRealChat Twitter chat is again officially part of the Adobe Summit 2016 event in Las Vegas.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

How to ‘Humanize’ Your Blog to Drive Engagement


You want people to comment on your blog, to subscribe to your newsletter, and to connect with you. After all, it’s why you started a blog in the first place.

Membership Growth Online Summit: An Incredible Event for Nonprofits


Wild Apricot is hosting this year’s Membership Growth Online Summit. This is an incredible opportunity for any nonprofit leader and association professional to learn the best strategies on how to grow their memberships. Lately you’ve been thinking a lot about how to grow your organization.

The Best Way to Present Marketing Results to Your CEO

Convince & Convert

Life sometimes has a funny way of forcing you to make decisions, or clarifying what you should be focused on. Suddenly, out of the blue, you get an email from your boss that he is having a meeting with the CEO of the company. This is not a small company. That makes the meeting a big deal.

An Interview with Christophe Folschette – Why Visual Listening is The Next Big Thing for Marketers

Talkwalker SM

Images and visuals are taking over online and social media. From celebrity selfies to user generated content for brands, visuals are everywhere: on Instagram, Twitter, Facebook, Buzzfeed and beyond.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

5 non-negotiable dashboards to track your social media success

Post by Adi Englander. At a personal level, social media is one of the most notorious time-sucks of the modern world. Unfortunately, at a business level — especially for small to medium businesses without the resources to hire a dedicated social media manager — the situation is even more bleak.

Customer Service Mistakes In Web Design

The Realtime Report

Customer Service Mistakes In Web Design. Customer service is something that has evolved a lot in the Web 2.0 age, especially in terms of the channels customers are able to use to talk to people from a given company when they have a problem or complaint (or even to give positive feedback).

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How to Use Competitive Social Monitoring on Twitter

Convince & Convert

The power of competitive social media analysis is not the awareness of every tweet or post. Rather, the true power comes from the trends you find by aggregating data to extract patterns. Many, if not most, companies broadcast every initiative they’re executing.

Google Change of Address Tool Still Broken After 3 Months

Bill Hartzer

A while back I wrote about my utter frustration with Google and their Change of Address Tool. I wrote about how their Change of Address Tool is broken. Well, honestly, I’m still frustrated. After 3 months, it’s still broken.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How Instagram’s New Algorithm Affects You

Jenn's Trends

You’ve probably heard by now that Instagram threw the planet into a tailspin with their recent announcement about adding an algorithm to their feed. Yes, I was one of those who first freaked out. I have subsequently gone through all 5 stages of grief. Yes, it was that serious

Marketing Agility: Posh Buzzword or Business Standard?

The Realtime Report

Marketing Agility: Posh Buzzword or Business Standard? By Lilly J. Adams. Until recently, marketing agility was a just buzzword that roamed the business blogs. It was tossed around in local conferences and mentioned in the offices of innovative enterprises.

How POTUS and XJapan Dominated Social Media at SXSW

Convince & Convert

Total Mentions. Over the last week, SXSW has generated hundreds of thousands of mentions. Broken down by film, music, and interactive, it logically was the crowd discussing technology and media that made the most noise over the first half of the festival.

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All Ranking Factors of Google Search Algorithm Not Applied to All Search Queries

Bill Hartzer

Google’s organic search engine algorithm is made up of a lot of different search engine ranking factors. When it comes to certain search queries, not all of those search engine ranking factors are applied.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Instagram is bringing the algorithm to its feed, but don’t panic yet


What you’ve been hearing is true; Instagram will soon be adopting the algorithmic newsfeed. In a blog post , the social network mentions that users miss almost 70% of the content on their feeds and to improve user experience, the new curated feed is being brought in.

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Facebook Educates Marketers With Playing Cards

The Realtime Report

Facebook Educates Marketers With Playing Cards. Flush. Full House. 3 of a Kind. Or how about marketing statistics, hashtags and demographics. Confused yet?

Key Marketing Lessons from the MarketingExperiments Copywriting Contest

Convince & Convert

The results are in. Last month, we asked you to write the most effective copy for a Consumer Reports email in a way that could also test which value factors were most appealing to Consumer Reports donors.

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Dallas SEO: Google Gets It All Wrong on Google Maps

Bill Hartzer

I don’t recall anytime recently when Google showed such a horrible, misguided, completely wrong search result lately. I am stunned that Google would even possibly show a result such as this. Or, perhaps this is a sign of yet another change to Google’s search engine algorithm?

How to Stay Safe While Marketing Your Blog Online


Kikolani it one of the most professional and instructive websites I’ve found related to online marketing and improving my blog. It’s sent me on a path of growth, and with posts such as this one on gaps in your blog to fix this year , other readers will be able to reliably improve themselves as well.

Increase Profits With Smarter Trade Promotions

The Realtime Report

Increase Profits With Smarter Trade Promotions. Getting your product to market may have been a daunting task, but any experienced retailer or manufacturer will tell you it’s only uphill from there. Without proper management , your product could fall flat on its face, leaving you to foot the bill.

Why Market Research Is Essential to Good Business

Convince & Convert

Telling Stories With Numbers. Though this is Tom Webster’s second appearance on the Content Pros Podcast, he visits this week for a special and timely reason.

5 Reasons to Buy Retweets for Twitter Marketing


Making the choice to buy retweets is a decision many Twitter users are making. Understanding the reasons to buy retweets could be confusing to someone who doesn’t know the marketing reasons behind it.

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Five Ways to Draw Traffic to a Blog Post

Webbiquity SMM

Guest post by Kylie Ora Lobel. As buyers spend more time with online articles, blog posts and reviews, and rely less on advertising for product information , companies have quickly caught onto the fact that they need great content to attract new customers and retain their current ones.

The Underrated Role of Analytics in Dental and Medical Marketing


Starting a new business can be incredibly difficult and this is especially true in the dental and medical fields where the competition is so intense. Providing great care for your patients is not the only thing that matters when you are trying to build a successful dental or medical practice.