Sat.Mar 19, 2016 - Fri.Mar 25, 2016

Why Entertainment and Social Media are Perfect for Each Other

Direct Marketing Observations

Twenty six years ago at the New Orleans Jazz and Heritage Festival I watched Stevie Ray Vaughn rip it up in front of thousands of people. The only way people knew that I did was because I told them about it. Yep, WOM.

Instagram’s New Algorithm – What You Need to Know


Nearly 6 years after its initial release and 400 million users later, Instagram is fast-approaching the ad-supported dominance of Facebook. Last week, it introduced its very own algorithm, following in the footsteps of Twitter and its parent company Facebook.

How A MacBook Changed My Life

Waxing UnLyrical

Mac OS X 10.0 was released 15 years ago today. I didn’t know very much about Macs then. Scratch that – I didn’t know anything about Macs then!

SHORTHAND: Erik Qualman on Digital Leadership, Disruption & Reputation


In my new Shorthand series, I’ll be asking fellow social media marketing industry leaders for three quick and easy-to-digest insights into their areas of expertise or interest. For my second installment of Shorthand , I spoke with Erik Qualman.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Turning Membership Inside Out


More Trending

17 Content Creation Secrets to Wow Your Readers

Convince & Convert

Creating high-quality content is critical to content marketing success. With more than 2 millions blog posts published every day, you need a way to make your content stand out. But you’re probably wondering, “How do I create high-quality content that drives traffic and engagement?”

Monday Roundup: Women Leaders in PR

Waxing UnLyrical

Very little is more inspiring than a strong, thoughtful lady leading her business to glory. And since we’re still in a month that celebrates women, this week’s roundup features posts from a few of my favorite women leaders in the PR field. Enjoy! Morphing From PR Pro to Businessperson.

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INSIGHTS NEEDED: How do you manage volunteers?


Hi everyone, we are working with the American Nurses Association on a big engagement strategies initiative (going to FSAE or ASAE Annual in Salt Lake? We’ll be sharing how things are going, one year on from our presentation at ASAE last year).

How to ‘Humanize’ Your Blog to Drive Engagement


You want people to comment on your blog, to subscribe to your newsletter, and to connect with you. After all, it’s why you started a blog in the first place.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

5 Snapchat Statistics That Prove Its Power

Convince & Convert

My good friends at Edison Research handled the data gathering for my new book, Hug Your Haters , and we discovered that customer service is being massively disrupted.

#SocialPowWow: A meeting ground for Communicators & Marketers

Waxing UnLyrical

While most of my friends and family are on Facebook and “addicted” to this social network, I choose to meet and interact with new people on Twitter. No, that doesn’t mean I don’t like my friends or family. The beauty about Twitter is that you don’t need to be “friends” with someone before you start interacting with them. And what’s better than e-meeting new people from across the globe and learning from their experiences?

Membership Growth Online Summit: An Incredible Event for Nonprofits


Wild Apricot is hosting this year’s Membership Growth Online Summit. This is an incredible opportunity for any nonprofit leader and association professional to learn the best strategies on how to grow their memberships. Lately you’ve been thinking a lot about how to grow your organization.

An Interview with Christophe Folschette – Why Visual Listening is The Next Big Thing for Marketers

Talkwalker SM

Images and visuals are taking over online and social media. From celebrity selfies to user generated content for brands, visuals are everywhere: on Instagram, Twitter, Facebook, Buzzfeed and beyond.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

The Best Way to Present Marketing Results to Your CEO

Convince & Convert

Life sometimes has a funny way of forcing you to make decisions, or clarifying what you should be focused on. Suddenly, out of the blue, you get an email from your boss that he is having a meeting with the CEO of the company. This is not a small company. That makes the meeting a big deal.

5 non-negotiable dashboards to track your social media success

Post by Adi Englander. At a personal level, social media is one of the most notorious time-sucks of the modern world. Unfortunately, at a business level — especially for small to medium businesses without the resources to hire a dedicated social media manager — the situation is even more bleak.

Customer Service Mistakes In Web Design

The Realtime Report

Customer Service Mistakes In Web Design. Customer service is something that has evolved a lot in the Web 2.0 age, especially in terms of the channels customers are able to use to talk to people from a given company when they have a problem or complaint (or even to give positive feedback).

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The Death of Brands that Care About People

Jon Loomer

The death of blogging. The death of SEO. The death of Facebook organic reach. And now, the death of Instagram for brands. First, let’s be incredibly clear: Any article title that declares the death of something (unless it’s the death of a someone), can’t be taken seriously.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How to Use Competitive Social Monitoring on Twitter

Convince & Convert

The power of competitive social media analysis is not the awareness of every tweet or post. Rather, the true power comes from the trends you find by aggregating data to extract patterns. Many, if not most, companies broadcast every initiative they’re executing.

5 Free Social Media Marketing Tools – The Expert’s Choice

Talkwalker SM

Every savvy digital marketer knows that accessing free online productivity tools will streamline social media marketing strategies and increase efficiency. Having the perfect tools in your toolbox can make all the difference and save you time, money, and major productivity disruptions.

Tools 101

Marketing Agility: Posh Buzzword or Business Standard?

The Realtime Report

Marketing Agility: Posh Buzzword or Business Standard? By Lilly J. Adams. Until recently, marketing agility was a just buzzword that roamed the business blogs. It was tossed around in local conferences and mentioned in the offices of innovative enterprises.

Google Change of Address Tool Still Broken After 3 Months

Bill Hartzer

A while back I wrote about my utter frustration with Google and their Change of Address Tool. I wrote about how their Change of Address Tool is broken. Well, honestly, I’m still frustrated. After 3 months, it’s still broken.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

How POTUS and XJapan Dominated Social Media at SXSW

Convince & Convert

Total Mentions. Over the last week, SXSW has generated hundreds of thousands of mentions. Broken down by film, music, and interactive, it logically was the crowd discussing technology and media that made the most noise over the first half of the festival.

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How Instagram’s New Algorithm Affects You

Jenn's Trends

You’ve probably heard by now that Instagram threw the planet into a tailspin with their recent announcement about adding an algorithm to their feed. Yes, I was one of those who first freaked out. I have subsequently gone through all 5 stages of grief. Yes, it was that serious

Facebook Educates Marketers With Playing Cards

The Realtime Report

Facebook Educates Marketers With Playing Cards. Flush. Full House. 3 of a Kind. Or how about marketing statistics, hashtags and demographics. Confused yet?

All Ranking Factors of Google Search Algorithm Not Applied to All Search Queries

Bill Hartzer

Google’s organic search engine algorithm is made up of a lot of different search engine ranking factors. When it comes to certain search queries, not all of those search engine ranking factors are applied.

Key Marketing Lessons from the MarketingExperiments Copywriting Contest

Convince & Convert

The results are in. Last month, we asked you to write the most effective copy for a Consumer Reports email in a way that could also test which value factors were most appealing to Consumer Reports donors.

Report 101

Instagram is bringing the algorithm to its feed, but don’t panic yet


What you’ve been hearing is true; Instagram will soon be adopting the algorithmic newsfeed. In a blog post , the social network mentions that users miss almost 70% of the content on their feeds and to improve user experience, the new curated feed is being brought in.

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Increase Profits With Smarter Trade Promotions

The Realtime Report

Increase Profits With Smarter Trade Promotions. Getting your product to market may have been a daunting task, but any experienced retailer or manufacturer will tell you it’s only uphill from there. Without proper management , your product could fall flat on its face, leaving you to foot the bill.

How to Stay Safe While Marketing Your Blog Online


Kikolani it one of the most professional and instructive websites I’ve found related to online marketing and improving my blog. It’s sent me on a path of growth, and with posts such as this one on gaps in your blog to fix this year , other readers will be able to reliably improve themselves as well.