Sat.Mar 12, 2016 - Fri.Mar 18, 2016

Scale Social Media Strategy Quickly and Overcome Any Obstacle

Visually SM

When you learn to ride a bike, you’re bound to encounter the cold, hard reality of gravity. But after hitting the pavement, chances are you’ll get back up and try again. And again. And again.

16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity SMM

As winter comes to an end, so too does the Winter Wonderland of Marketing Stats series that’s been running here over the past few months. This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing.

Survey 219

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SHORTHAND: Jay Baer On “Hug Your Haters”

Firebelly

In my new Shorthand series, I’ll be asking fellow social media marketing industry leaders for three quick and easy-to-digest insights into their areas of expertise or interest. In this first installment, I spoke with Jay Baer—leader of Convince & Convert.

Learn, Grow and Succeed

Waxing UnLyrical

Guest Post by Cynthia Price. One Saturday afternoon recently my dining room table was filled with laptops, mobiles, pens, paper and a strong pot of coffee, along with an assortment of sandwiches and sweets.

Skills 209

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

How Failing Fast is the Way to an Effective Social Media Strategy

Visually SM

When you learn to ride a bike, you’re bound to encounter the cold, hard reality of gravity. But after hitting the pavement, chances are you’ll get back up and try again. And again. And again.

5 Reasons Your Business Absolutely Needs To Consider the Bing Network

Jason Yormark

This post brought to you by Bing Network. The content and opinions expressed below are that of Jason Yormark. I’ve had a lot of experience on both sides of the fence when it comes paid marketing strategies and execution.

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50,000 Thoughts, and Blogging Ain’t One of ‘Em

Waxing UnLyrical

I’ve been traveling all week in Athens, Ohio. Dan Farkas set the wheels in motion for me to be a 2016 Sloan Speaker at the E.W. Scripps School of Journalism at Ohio University in this extremely beautiful college town… the first time I’ve done something like this.

Hotels 157

How Failing Fast is the Way to an Effective Social Media Strategy

Visually SM

When you learn to ride a bike, you’re bound to encounter the cold, hard reality of gravity. But after hitting the pavement, chances are you’ll get back up and try again. And again. And again.

10 Marketing Tips from Father of Marketing David Ogilvy

Convince & Convert

Marketing ideology seems to change every ten years or so—unless you’re David Ogilvy, and your philosophy has lasted the better part of a century.

Tips 138

5 Reasons Your Business Absolutely Needs To Consider the Bing Network

Jason Yormark

This post brought to you by Bing Network. The content and opinions expressed below are that of Jason Yormark. I’ve had a lot of experience on both sides of the fence when it comes to paid marketing strategies and execution.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Monday Roundup: Hook Your Audience

Waxing UnLyrical

How can you create campaigns, blog posts, and more that resonate with your audience? Here are some ideas on how to hook them the right way. 4 Creative Email Marketing Campaigns That Inspire Action. Why: “You can receive an email, and take no action.

Want More Earned Media? Start with Generosity

Janet Fouts

Let’s start wth the basics here. What is earned media? Earned media is media (or content) you don’t own and did not pay for. Typical examples might be a blog post about your brand or product or a Tweet about how awesome your customer service is.

The 5 Key 2016 Podcast Statistics

Convince & Convert

My good friends at Edison Research handled the data gathering for my new book, Hug Your Haters , and we discovered that customer service is being massively disrupted.

5 Killer Video Editing Apps To Improve Your Content Marketing

Kikolani

Everyone loves videos. From the toddler dancing along with Barney to the technology officer looking to understand and compare various business apps via explainer videos.

Video 111

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Mobilegeddon II is Coming: Are you Prepared?

Bill Hartzer

Uh oh, Google just announced that a new mobile-friendly update is coming in May 2016. And, as such, I’m going to personally be the first one to call this Mobilegeddon II.

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Why Brands Need Image Recognition to Understand Visual Content – The Experts’ View

Talkwalker SM

A search for pictures featuring the Adidas logo using the Talkwalker social listening platform.

7 Tips to Leverage the Power of SMS Marketing

Convince & Convert

Not all SMS marketing campaigns are created equal. There are some companies who fully integrate SMS marketing into their business strategy and others who see it as a side project.

SMS 119

15 Most Stunning Free Responsive and Fullscreen WordPress Themes

Kikolani

Fullscreen WordPress theme is a modern way of creating alluring and visually-appealing blogs, sites and portfolio. In fact, many creative bloggers and artistic website owners are using the fully responsive and Fullscreen theme to make their site look unique, stylish and appealing.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How to Build a Content Conversion Funnel

Razor Social

You know how much hard work it is creating content, don’t you? Well… for all that hard work, you need to get some rewards for doing it! This is where a content conversion funnel comes in.

How Social Media Data Gives FMCG Brands an Edge Over Their Competitors

Talkwalker SM

FMCG brands increasingly view social media as a way to differentiate themselves from competitors, as Always did memorably with their #LikeAGirl campaign. However, the applications of data from social networks go far beyond campaign measurement.

How to Use Emoji in Your Marketing Vocabulary

Convince & Convert

Whether you love ( ) them or hate ( ) them, chances are that you have seen an emoji or two in your day. Maybe you’ve used a few of your own today. In the last year, these little faces and icons are revolutionizing the way brands are running marketing campaigns. The Birth of Emoji .

Microsoft Working on Project Madeira

Bill Hartzer

Based on domain name registrations by Microsoft in the past few days, Microsoft appears to be working on a project called “Microsoft Madeira” It could also be called “Project Madeira” I haven’t seen anything related to this yet based on a Google search: https://www.google.com/search?&safe=off&q=%22microsoft+madeira%22.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

What’s The Best Time to Post on Instagram?

Jenn's Trends

Don’t you love when you find a blog post where the title seems to answer exactly the question you have, but then the author turns around and says “it depends”? Oh, good. You’re going to love this post!

Best social media tools bringing conversions to your online store

SocialFish

Facebook still dominates as a source for traffic through online stores, and orders from Reddit have increased by 152% in 2013. The average order value is highest on Pinterest, Instagram and a social shopping site called Polyvore.

Why User-Generated Video Content Ups Your Credibility

Convince & Convert

In the past few years, videos have started taking over—and it’s easy to see why. They stimulate both the visual and auditory senses while packing a wealth of information into a short span of time. Videos are also very diverse in their application.

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March Madness & Twitter Marketing: The Final Four Tactics!

Devumi

It doesn’t matter where you go online right now: You are going to get swept up in a little bit of March Madness! The annual college basketball tournament is heating up to be another great one as some of the old guard will be squaring off against new up-and-comers. Twitter is where many people are […]. The post March Madness & Twitter Marketing: The Final Four Tactics! appeared first on Devumi.

Launch: Bare Feet Blogs for Artists, Nonprofits, Entrepreneurs

Bare Feet Studios

It’s been quite a while since I’ve posted here. After spending a year in Florida with my 91 year old Mom, I took a few months of “hermiting” to recharge my batteries.

Best & Most Difficult Digital PR and Marketing Tactics

Proactive Report

Email wins yet again. It was rated the most effective and one of the easiest digital PR & marketing tactics in the recent Ascend2 Survey. The survey tapped into 275 marketers ( 66% in the BtoB field) for insights on their goals, strategies tactics and challenges with digital marketing.

How to Map Your Business Goals to Story Strategy

Convince & Convert

Navigating the Sea of Story. How can business leaders get their own brand story straight and then engage customers to participate in that story?

March Madness & Twitter Marketing: The Final Four Tactics!

Devumi

It doesn’t matter where you go online right now: You are going to get swept up in a little bit of March Madness! The annual college basketball tournament is heating up to be another great one as some of the old guard will be squaring off against new up-and-comers. Twitter is where many people are […]. The post March Madness & Twitter Marketing: The Final Four Tactics! appeared first on Devumi.

The Most Underrated Professional Skill

Twist Image

Speaking in public. I have said it before. I will say it again. Time and time again, I have come across business leaders who have had tremendous success. They are in small, medium and large businesses, along with servicing both B2C and B2B audiences, and from both genders. It's nearly impossible to pinpoint - with accuracy - the "best practice" that all of them possess, but there is always one skill that they all have: their ability to speak in public.

10 Distractions That Sabotage Your Blogging Success

ProBlogger

This is a guest contribution from Peter Banerjea. It’s a thrilling vision, isn’t it? You – a popular blogger. Writing posts that attract dozens of comments and thousands of shares. Your fans waiting with bated breath for your next post to ping into their inboxes.