Sat.Feb 27, 2016 - Fri.Mar 04, 2016

4 Steps For Creating the Ultimate Video Marketing Plan

SocialFish

If marketing has shown us anything in recent years it’s this: visual marketing is more important than ever. That’s why some platforms such as Instagram and Snapchat have become so popular over the past couple of years.

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Across the USA by Train… With Kids and For $0

Techipedia: Tamar Weinberg

This post isn’t about anything I normally write about. However, another viral post stemmed my desire to write about my own train experience. This is my opinion of an exciting opportunity that I encourage you to experience at least once in your lifetime.

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Monday Roundup: Optimizing Your Campaigns

Waxing UnLyrical

Campaigns and events take a lot of planning and effort. So why not make the most of them… right? Here are some ideas on how to optimize your campaigns… and on a day that comes only once every four years, no less! 8 Google AdWords Hacks That’ll Double Your Conversion Rate.

Engagement on Facebook Custom Audiences: Do You Have This?

Jon Loomer

I live a simple life in which I’m excited by simple things. I sat down tonight to complete a process I started a few hours earlier of creating Website Custom Audiences and Saved Audiences when I spotted something new… Do you see it?

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Facebook Helping Businesses Create Videos

Bill Hartzer

Facebook is helping its advertisers create videos about their businesses. The videos are fairly short, typically about under 30 seconds, and are the business owner (or page owner) can customize it to their liking.

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Advice for startups: Focus on your super-fans

Socialmedia.biz

Taylor Swift brought fans to her house, baked them cookies and invited them to her concerts for free, said Jordan Stone, CEO of Huckle. At Launch Festival, a top marketer discusses the importance of engaging your top brand advocates.

More Trending

I Need Your Help Today

Convince & Convert

My new book, Hug Your Haters: How to Embrace Complaints and Keep Your Customers launches today and I need your help. If you haven’t purchased a copy yet (many of you have, thank you!) please do so today at Amazon. Why I Wrote This Book.

5 Social Media & Digital Marketing “Must Haves” for 2016

yMarketingMatters

With so many social media and digital marketing options now available, it can be overwhelming to know what you should be doing first.

10 Pinterest Apps for Mobile Marketing!

Devumi

Pinterest is the visual bookmarking tool with incredible marketing potential. If there’s one defining characteristic about people who use Pinterest it’s this: They are pinning things which they want to buy in the future. It’s a daydreamers social media platform.

Celebrating Women on International Women’s Day … and Every Day

Waxing UnLyrical

Guest Post by Deirdre Breakenridge. International Women’s Day – coming up in less than a week – is a time to recognize women around the world for their achievements. They may be well-respected and powerful women who are changing the world economically, socially or politically.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Why Getting a Little Emotional Helps Grow Your Influence Marketing Program

Convince & Convert

A Little Sunshine Goes a Long Way. Are influence and advocacy marketing the gifts that keep on giving? Yes, yes they are. And knowing how to tap into pre-existing fans and authentic emotional stories gives you even more.

3 Live Event Marketing Tips from Gucci’s Social Dominance at Oscars 2016

Talkwalker SM

There are few annual events that can attract a mass audience like the Oscars. Social media hype around the ceremony was substantial with around 12.5 million uses of the hashtag #Oscars , proving that brands need to take advantage of this massive moment on television.

Broken Leg & Car-Volkswagen & Bharti Axa Atyaachaar- Best Practices In Marketing & Customer Support?

Atom Thought

Brands are all about trust. More so in India and save HLL & P&G most MNC brands in India are in serious need of building some serious trust assets. MNC car manufacturers like Volkswagen have a very low adoption share in India, there sales are peanuts compared to Maruti and maybe Hyundai. People who are. Digital Insight Digital Learning

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The Hidden Insights of SEO

Kikolani

The web world is no longer a ‘web-like-quest’. Long back Search Engine Optimization(SEO) used to be a discipline governed by blackhat marketers. The intention was clear to drive traffic and improve online ranking. However the boulevard turned to be a secret pathway as Google didn’t like it.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How to Uncover a B2B Brand Voice That Isn’t Boring

Convince & Convert

Image via BigStockPhoto.com. The B2B world can feel quite stiff sometimes. And while we all technically know that it doesn’t have to be that way, we find ourselves defaulting to that stiffness within our marketing, over and over again.

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How a Global Telecoms Giant Uses Talkwalker Social Listening for Crisis Management

Talkwalker SM

In today’s sprawling digital world, monitoring a brand’s image and sentiment across a myriad of social media and online platforms isn’t the simplest of tasks, especially for leading global corporations like Deutsche Telekom.

Turning Employees into Brand Advocates: Gaining Followers through Employee Socials

Devumi

Employee socials are a great way of getting your workforce excited about the brand they work for. Too long have companies overlooked their employees. After all, why would they care about selling something to the people already working for the company?

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Cheat Sheet: Social Media Ad Metrics & Formulas

Firebelly

Here’s a handy cheat sheet for common social media ad metrics and the formulas used to derive them. Reach. The unique number of people who saw your ad. Impressions. The total number of times your ad was seen.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How CMOs Can Prove the ROI of Tech Investments

Convince & Convert

Image via Unsplash. Technology used to be only a concern of the IT department, but these days, even the most entry-level employee is expected to have basic knowledge of online tools. It’s a field so important, it’s spread across all teams within an organization.

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Search Engine Optimization Guide for Better Business Online

Kikolani

Do you know how many websites are published each day? Any ideas? Well, it is over a million. That means 46 people have pressed ‘publish’ by the time you read these four sentences. This makes it tough to stand out.

10 Pinterest Apps for Mobile Marketing!

Devumi

Pinterest is the visual bookmarking tool with incredible marketing potential. If there’s one defining characteristic about people who use Pinterest it’s this: They are pinning things which they want to buy in the future. It’s a daydreamers social media platform.

How To Create More Content, Faster, Without Sacrificing on Quality

SocialFish

Every time I come across a blogger who is able to write every day, or who produces a new ebook once or twice a month, I feel an overwhelming jealousy. When I first got started, I was lucky if I could write a post twice a week and remain at the top of my quality game.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Which People Skills Are Most Important in Social Media?

Convince & Convert

You Can’t Fake Authenticity. While technology and the way we communicate evolves at a rapid pace, there are some things that stay the same. Mainly, the importance of people skills. This is true for both people and businesses alike.

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6 Tips On How To Use #HashTags On Your Facebook

Social Media Network Marketing

6 Tips On How To Use #HashTags On Your Facebook

Turning Employees into Brand Advocates: Gaining Followers through Employee Socials

Devumi

Employee socials are a great way of getting your workforce excited about the brand they work for. Too long have companies overlooked their employees. After all, why would they care about selling something to the people already working for the company?

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How to Write a Press Release in 4 Easy Steps [+Examples]

Writtent Blog

Wondering how to write a press release? Great press releases are not that hard to write. They have a format that’s easy to follow.

How #SocialDisruptSMW Stole the Show at Social Media Week

Convince & Convert

All week long, we have been covering Social Media Week in New York City on our blog and across the Zignal Labs social channels. Here is a look at what is driving the conversation in The City so Nice, They Named it Twice. Total Mentions.

Sharing Relevant Information - Social Media

Social Media Network Marketing

Sharing great information is good. Sharing relevant information is great

7 People, 4 Days, and 57 Emails

Ari Herzog

Ben Carson, Hillary Clinton, Ted Cruz, John Kasich, Marco Rubio, Bernie Sanders, and Donald Trump sent me 57 email messages in the days leading up — and including — Super Tuesday. Day-by-day breakdown of messages. Saturday, February 27: 4 from Hillary. 2 from Bernie. 2 from Ted. 1 from Marco. Sunday, February 28. 4 from Hillary. 2 from Bernie. 2 from Marco. 2 from Ted. 1 from John. Monday, February 29. 6 from Ted. 5 from Marco. 4 from Hillary. 2 from Bernie. 1 from Donald.

The 3-Step Keyword Research Formula To Cast A Tsunami Of Search Traffic On Your Blog

ProBlogger

This is a guest contribution from Tim Soulo. First of all, don’t panic. I’m not going to overwhelm you with time-consuming, overly complicated keyword research strategies. As a blogger myself, I appreciate actionable, no-nonsense techniques that help me start driving traffic, fast.

Why Zappos Wants to Create a New Holiday

Convince & Convert

Image via BigStockPhoto.com. What would you do with an extra day off? This is the inspiration behind Zappos’ #TakeTheLeap campaign, an initiative to turn Leap Day into a national paid holiday.

#DigitalPR Twitter Chat with Katie Paine

Proactive Report

This DigitalPR chat took place on Friday, February 26, 2016. Our guest today on the #Digital PR Twitter chat is Katie Paine. You can follow her on Twitter @queenofmetrics. Q1: 13 years ago Don Bartholomew said he hoped to see holistic PR measurement being used. Is that occurring?

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