Sat.Feb 06, 2016 - Fri.Feb 12, 2016

Did you know? Higher Logic integrates with Informz

SocialFish

Announced recently in November, Higher Logic and Informz have a new integration between the community platform and email marketing software. Have you connected your community to your email marketing? If not, you should consider it, no matter what platforms you use.

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When Love and Lent Walk Together

Waxing UnLyrical

Even though it has “Lent” in the title, this is not a religious post, I promise. This past week, many people around the world observed Ash Wednesday , the official start of Lent in the Christian calendar.

7 Tactful Ways of Facing The Horrors of Digital Marketing

Webbiquity SMM

Guest post by Philip Masterson. Digital marketing is growing rapidly. It’s the primary channel for every startup, given its expansive reach and capability to provide quick and detailed results. Compared to traditional marketing mediums, digital marketing is definitely cheaper, too.

Social Media Updates January

yMarketingMatters

The first month of 2016 is behind us and we’re already in February! There have been some important social media updates in January.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

How to Make Speed a Competitive Advantage

SocialFish

If you feel in control, then you’re not going fast enough. Make speed a competitive advantage in your organization.

How To 151

More Trending

Moving Your.COM to a.BRAND Domain? Google Says…

Bill Hartzer

Brands that have purchased their own.BRAND TLD (Top Level Domain) shouldn’t worry about moving their websites. I recently asked Gary Illyes, the Webmaster Trends Analyst at Google, about the effect on search when you move your website from a.COM domain name to a domain on your own.BRAND TLD.

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New Research Shows How Fast Companies Have to Be in Social Media

Convince & Convert

Image via BigStockPhoto.com. I worked with Edison Research to design a study of the science of complaints that ultimately powered my new book, Hug Your Haters (visit HugYourHaters.com now to order and receive exclusive bonuses not available anywhere else, or ever again ).

10 Best Marketing Books Written By Marketers

Kikolani

Marketing in the digital age does not come from theory. In fact, marketing theory is in a state of transition. The old “rules” do not apply any longer, and developing marketing campaigns that work takes a lot of trial and error, a lot of assessment, and continual changes. One thing for sure.

Go For Heart Program Recognizes Heartful Marketing

Waxing UnLyrical

Guest Post by Jayme Soulati.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Google Change of Address Tool is Only for Moving Domains

Bill Hartzer

I have run across some confusion recently about the Google Change of Address Tool , which I wrote about recently. While the Change of Address tool is still broken in my opinion, it’s important to note that the tool is only really meant for moving from one domain name to another.

5 Ways to Master Your Local Search Ranking

Convince & Convert

Did you know that 82% of local searchers will follow up by either calling the retailer, visiting the store, or making a purchase? Local search plays an important role in driving more foot traffic to your store. highlight to tweet) But as of August 2015, Google made some significant changes.

How to Do an SEO-Friendly Blogging

Kikolani

In the present era of content marketing peak, it is not enough to be simply an excellent writer and an expert in the field. Whether you want it or not, you must enquire essential search engine optimization knowledge to succeed.

SEO 112

3 Viral Marketing Lessons from the 2016 Super Bowl Commercials

Talkwalker SM

The Super Bowl is one of the biggest global events for both the sporting world and for brands.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

3 Things To Do Today for Safer Internet Day

Bill Hartzer

Today, Tuesday, February 9th, is Safer Internet Day. I honestly didn’t realize that it was Safer Internet Day yet, until a friend of mine posted about Google giving us 2 extra GB of data in our Google Drive accounts.

How Publix Loves Their Customers in Social Media

Convince & Convert

Social Speed Dating. Social media can seem like a never-ending round of speed dating. Every day/hour/minute/second can be filled with new people with whom you need to forge a relationship from (near) scratch.

Social Listening: Harness Marketing Insights from Consumer Conversations

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Listening: Harness Marketing Insights from Consumer Conversations.

Expert Tips to Measure the ROI of Your Influencer Marketing

Talkwalker SM

New York Fashion Week is about to start, and with over 75% of luxury fans using social media, the luxury discussion is going strong on social. To help luxury brands cut through this noise – Dior was mentioned over 1.1

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Did Google Remove the Link Search Operator?

Bill Hartzer

It looks to me like Google has, just recently, remove the link: search operator on Google. If you search for any website’s links using Google, there aren’t any search results.

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How to Power Customer Experiences With Content

Convince & Convert

Pause for a moment, and think about the current state of social media and digital. Consumers are faced with more messages across more social and digital channels than ever before. It’s resulted in what I like to call an “era of infobesity.”.

SEO Experts Harness the Power of Twitter

Devumi

While some SEO experts are still trying to figure Twitter out, there are a handful that have been doing it right for a long time. These people have huge audiences of followers and provide great information for users. By examining how these SEO experts excel, you can turn your own Twitter feed around.

SEO 85

Michael Kors Leading the Way for Luxury Ahead of Valentine’s Day – 1 Minute Insight

Talkwalker SM

Valentine’s Day is almost upon us, and luxury brands are taking to social media to make the most out of the holiday. Using social listening , we’ve taken a quick snapshot of who’s leading the way so far. With 3.5m

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Planning Social Media

Social Media Network Marketing

Planning Social Media

What Agile Content Marketing Means for Your Business

Convince & Convert

There it is, hanging on the wall, staring us down—its massive, white face with a blank, squeaky-clean stare. Sitting in its shadow, we spitball and brainstorm while leaning back into the most ergonomically creative position (sneakers up on the table).

Using LinkedIn Groups to Market your Business

Devumi

Quickly and easily creating LinkedIn Groups is something that anyone can do. LinkedIn has made it a priority to optimize their Groups ever since they created their platform as they knew one thing: Being social is what social media is all about!

Gemalto’s “EMV for a Week Challenge” in Hawaii!

Idaconcpts

By now you should have already received a notice from your financial institutions about updating your debit or credit cards with EMV technology.

I Have Read This, I Am Concerned

Social Media Network Marketing

I Have Read This, I Am Concerned

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3 Ways to Improve Your Site’s User Retention

Convince & Convert

The browsing experience is a two-way street. Today, nobody wants to be spoon fed information. Instead, they expect a chance to take part in the conversation , either by voicing an opinion or by participating directly in the action.

Sites 105

Twitter: Why I Follow 500% More Than 1 Month Ago

Ari Herzog

This Twitter screenshot shows my follower to following ratio during the initial weeks of 2016. Courtesy of third-party analytics , you can see a marked increase in the number I follow and a slight increase in the number following me.

My big fat blogging lie (and what I’m doing about it)

Absolute PA

Love your business, Live your life. That’s my tagline! I stand by this – it’s central to all that I do. But I’ve also been deceiving you. Before I explain why and how I’m going to change that deception, let me give you some context… What I’m about to reveal is controversial. I’ve realised that to be amazing in business and life, your needs come first. When I say ‘your’ I mean YOU. As the business owner. The boss.