Sat.Nov 21, 2015 - Fri.Nov 27, 2015

The New Rules of Social Marketing and PR

Convince & Convert

It’s All About Now, Now, Now. Who would have thought getting fired from a major real-time information company would lead to a hugely successful career in marketing?

8 Tools to Curate Content for Social Media


Content curation describes the act of searching the web for awesome topics, blogs, quotes, news articles, videos, images, or other forms of content to share with your audience.

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Trending Sources

Four (of the) Worst Practices for Pitching Bloggers

Webbiquity SMM

Influencer marketing has become a key component of PR and web presence optimization.

Make Your Digital Marketing Matter


Did You Know: 4.6 billion pieces of content are produced daily. Content marketing costs 62% less than traditional marketing and generates about three times as many leads. 72% of marketers think that branded content is more effective than magazine advertisements.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Monday Roundup: Thankful Thoughts

Waxing UnLyrical

With Thanksgiving almost upon us, I wanted to do something different for this week’s roundup. So I decided to ask my Social PR Posse to weigh in with resources, blog posts, and more that have them saying “thanks” this year. Laura Kaslow.

Why the Changes to LinkedIn Groups are Better for Your Users – and You


The social media apocalypse is not upon us. LinkedIn groups, I assure you, are not on the brink of going up in flames and burning group owners to the ground in their wake. While we’re at it, Facebook isn’t on its death bed, either.

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More Trending

Why You Need to Build Your Email List Organically

Convince & Convert

Of all the marketing techniques I involve myself with, I like email marketing the least. While some people are able to breeze through the ins and outs, it took me many years to learn the various methods for successful email campaigns.

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A Thanksgiving Wish

Waxing UnLyrical

I imagine you’re running around like a turkey with your head cut off (sorry, couldn’t resist it!) shopping, unfreezing birds, and vacuuming your guest room / living room / under-the-stairs closet.

How to Double your Income and Turn your Website into an Evergreen Automated Business While Working Less


Hey guys! This is Hernan and first off I want to say a big THANK YOU to Kristi for the opportunity of letting me being part of this blog and adding value to this awesome community.

Quick Tip – Searching Your Facebook Timeline For A Specific Post

SocMed Sean

Three different people asked me similar questions about Facebook in the last month, which leads me to believe that even though this capability has existing for a while, some folks aren’t aware that you can search your Facebook feed for a post from the past.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

How Ford’s Instagram Campaign Encourages Fans to Drive Safely

Convince & Convert

Author’s Note: A special shout out goes to Scott Monty , for sharing this campaign in his This Week in Digital blog post , which is worth signing up for.

How to Get Followers on Pinterest


Learning how to get followers on Pinterest is a unique experience. Many of the things you learned about followers on Twitter have completely changed. Developing the unique skills and content which draw followers to your Pinterest account is important in order to succeed.

How to Double your Income and Turn your Website into an Evergreen Automated Business While Working Less


Hey guys! This is Hernan and first off I want to say a big THANK YOU to Kristi for the The post How to Double your Income and Turn your Website into an Evergreen Automated Business While Working Less appeared first on Kikolani.

How Google Keeps Marketers On Our Toes

Small Business Mavericks

One of the most important things a business can do with online marketing is understand how search algorithm works. When you take the time to study how the search algorithms operate and why they are important to your business, then you’ll be able to develop a search engine marketing strategy that is both effective and practical. Otherwise, you’re operating in the dark.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How to Get Started With Employee-Generated Video Content

Convince & Convert

Image via When we asked Jay Baer what the top content marketing trend of 2015 was, he said EGC, or employee generated content. But not just EGC—EGC on video.

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A Long List of Social Media Advertising Stats


If you’re looking at the most common topics discussed by social media managers today, it’s probably a toss-up between two things: social media advertising and emojis. One if a collection of yellow faces, random symbols and tacos (finally!),

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2015 Black Friday and Cyber Monday Specials for Marketers and Bloggers


Are you looking to add to your business and online marketing toolkit or learn something new? If so, here are my top recommended Black Friday and Cyber Monday deals for online marketing education, web hosting, WordPress themes and plugins, opt-in forms, visual content creation, and more.

Why You Should Add Sponosord Social to Your Content Mix

Small Business Mavericks

Izea recently published a report titled “2015 State of Sponsored Social” in which there are some interesting findings. One of the most remarkable things reported is how quickly sponsored social content has gone from an obscure experimental form of content marketing to one of the top and most influential ways to reach your target audience. According to the report, sponsored social is in the top three most influential types of content.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

The 4-Step Code of Conduct for Winning at Online Reviews

Convince & Convert

Image via Discipline is essential to running a proper business. The most successful business owners have great habits. Whether checking inventory at the end of the day or following up on each and every email before closing up shop, it’s the little things that make big differences.

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Facebook Is A Reflection Of You

Twist Image

Feel free to discuss politics, sex, religion and more on Facebook. Free will. It's a powerful thing. Just don't be mad at Facebook for all of this negative commentary and imagery that is in your feed. The content that you see (and that you are creating, sharing and "liking"). That is your own doing. Facebook is not a traditional media outlet, where content is produced, edited and marketed from a certain standpoint down to you. Facebook - and everything that you see on it - is your own doing.

[Cool Infographic Friday] How Digital and Social Media Have Transformed Nonprofits


Thanks to MDG Advertising for passing along this infographic! Nonprofits have gone all-in on digital.

Top Takeaways for Bloggers from the International Food Blogger Conference 2015


This is a guest contribution from Thei Zervaki. Each year, the International Food Blogger Conference brings together USA-based and foreign food bloggers under the same roof.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

3 Ways to Get Personal With Your Prospects

Convince & Convert

There was a time a few years ago when every new marketing innovation was about reaching more eyeballs as quickly as possible. Everyone was scrambling to bring in new names, increase the number of people in the database, and get in front of fresh prospects.

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11 of the Best Influencer Marketing Tools


Finding the right influencers and building relationships is hugely important for your brand. It will help you reach a wider audience, target ideal customers, and create more trust between you and your social following. According to a McKinsey Study , marketing-inspired word-of-mouth generates more than twice the sales of paid advertising and customers have a 37 percent higher retention rate. For every dollar spent on influencer marketing , marketers see a $6.50 return.

The free tech tool I use to stay in control & organised

Absolute PA

It’s no secret that I like to keep things super organised! Knowing that things are all planned out and assigned to whoever needs to do them means I can relax and let go. Leaving my mind clear for the good stuff like my clients! But to get things out of my head they have to go somewhere.

Team 52

5 Sure-fire Ways to Avoid a Google Penguin Penalty


This is a guest contribution from Steve Ceaton. So recently Gary Illyes from Google announced that hopefully by the end of 2015, Penguin updates will be carried out in real-time.

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How to Capitalize on Niche Story Markets With Justin Trevor Winters

Convince & Convert

Taking Hollywood to Content Marketing. Justin Trevor Winters is an Adjunct Professor at Arizona State University. He has also taught at UCLA and given guest lectures at UC Santa Barbara.

The Culture Of Malcolm Gladwell

Twist Image

Malcolm Gladwell is an anomaly. I know this first hand. Not because I know him personally (although, we have met many times). Not because I know anything behind the scenes (although we do share the same book publisher).

#85: 5 Marketing Lessons That Have Shaped My Online Business

Amy Porterfield

Happy Thanksgiving, everyone! First of all, can I just be a little corny and express my gratitude for all of you? It’s hard to believe we’re up to 85 episodes of the Online Marketing Made Easy podcast. and with those episodes have come lots of free weekly giveaways, 17 interviews with the biggest […]. The post #85: 5 Marketing Lessons That Have Shaped My Online Business appeared first on Amy Porterfield | Online Marketing Expert.

Three Basic Elements to Help You Create the Perfect Video


This is a guest contribution from James Tew. Many bloggers are now considering the use of video to increase their reach, inform their audience about an upcoming product launch, or just as a new way of leveraging one of the fastest growing mediums on the internet.

How to Take the Challenger Sales Approach to Content Marketing

Convince & Convert

Prioritizing the Mobilizer. Pat Spenner educates us on wisdom gleaned from the book, “Challenger Sale,” written by his colleagues at CEB.

Six Links Worthy Of Your Attention #283

Twist Image

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?