Sat.Nov 21, 2015 - Fri.Nov 27, 2015

The New Rules of Social Marketing and PR

Convince & Convert

It’s All About Now, Now, Now. Who would have thought getting fired from a major real-time information company would lead to a hugely successful career in marketing? An internationally acclaimed strategist, David Meerman Scott is the author or co-author of ten books, three of which are international bestsellers and one that is currently being made into a major motion picture.

Make Your Digital Marketing Matter


Did You Know: 4.6 billion pieces of content are produced daily. Content marketing costs 62% less than traditional marketing and generates about three times as many leads. 72% of marketers think that branded content is more effective than magazine advertisements. A customer will visit at least 10 digital places to learn about a product or a service. In two years, online video will make up 69% of consumer Internet traffic. Social media is the number 1 activity on the web.


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Monday Roundup: Thankful Thoughts

Waxing UnLyrical

With Thanksgiving almost upon us, I wanted to do something different for this week’s roundup. So I decided to ask my Social PR Posse to weigh in with resources, blog posts, and more that have them saying “thanks” this year. Laura Kaslow. “I’m thankful for our venture into using Sprout as our social media content manager.

Four (of the) Worst Practices for Pitching Bloggers

Webbiquity SMM

Influencer marketing has become a key component of PR and web presence optimization. Brands that are successful at pitching their news and stories to bloggers increase their online presence, gain credibility, and score those coveted “earned” backlinks that Google values as a factor in search rankings. It’s also challenging to do well.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Why You Need to Build Your Email List Organically

Convince & Convert

Of all the marketing techniques I involve myself with, I like email marketing the least. While some people are able to breeze through the ins and outs, it took me many years to learn the various methods for successful email campaigns. One of the most important lessons I have learned is to build organic email lists as opposed to borrowed, scraped, or purchased lists. Some of this may seem like commons sense, but the little things with email marketing can make or break an email campaign.

How to Double your Income and Turn your Website into an Evergreen Automated Business While Working Less


Hey guys! This is Hernan and first off I want to say a big THANK YOU to Kristi for the opportunity of letting me being part of this blog and adding value to this awesome community. Today I wanted to share some of my experience when it comes to doubling your income, cutting work in half and pretty much turn your website into an automated income generator. I know this statement sounds a bit bold, but it’s completely possible and attainable if you’re willing to do your homework.

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Facebook Ads Bidding Changes: Optimization, Charging and oCPM

Jon Loomer

Facebook has made several sudden changes to ad bidding that will impact how advertisers optimize their ad sets. Let’s take a closer look at what the change is, what it means and what the options now are for each objective. Facebook has updated ad bidding and optimization options. Here’s what you need to know… Click To Tweet. What Changed with Bidding and Optimization?

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How Ford’s Instagram Campaign Encourages Fans to Drive Safely

Convince & Convert

Author’s Note: A special shout out goes to Scott Monty , for sharing this campaign in his This Week in Digital blog post , which is worth signing up for. While we often hear about the dangers of texting and driving, Ford has taken to its Instagram account with an ongoing series of simple yet powerful images to remind fans that activities like “liking and driving” also fall under the lens of distracted driving. Go further responsibly. Please, don’t like and drive.

A Long List of Social Media Advertising Stats


If you’re looking at the most common topics discussed by social media managers today, it’s probably a toss-up between two things: social media advertising and emojis. One if a collection of yellow faces, random symbols and tacos (finally!), while the other will probably greatly impact your marketing budget in 2016 and beyond. Not that we don’t appreciate a good emoji, but this post is going to tackle the other topic.

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How to Get Followers on Pinterest


Learning how to get followers on Pinterest is a unique experience. Many of the things you learned about followers on Twitter have completely changed. Developing the unique skills and content which draw followers to your Pinterest account is important in order to succeed. You can’t rely solely on knowledge from other social media marketing platforms. […]. The post How to Get Followers on Pinterest appeared first on Devumi.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How to Double your Income and Turn your Website into an Evergreen Automated Business While Working Less


Hey guys! This is Hernan and first off I want to say a big THANK YOU to Kristi for the The post How to Double your Income and Turn your Website into an Evergreen Automated Business While Working Less appeared first on Kikolani. Blogging Business SEO Social Media Strategy conversions Email Marketing funnels

How to Get Started With Employee-Generated Video Content

Convince & Convert

Image via When we asked Jay Baer what the top content marketing trend of 2015 was, he said EGC, or employee generated content. But not just EGC—EGC on video. Find out why he thinks this will become a focus for marketers in this short clip from Oracle’s MME : Why Employee-Generated Content? There’s a lot of knowledge stored in the minds of those sitting at the desks around you.

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Quick Tip – Searching Your Facebook Timeline For A Specific Post

SocMed Sean

Three different people asked me similar questions about Facebook in the last month, which leads me to believe that even though this capability has existing for a while, some folks aren’t aware that you can search your Facebook feed for a post from the past. And it’s not just posts from the last week, it’s posts that go back years.

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11 of the Best Influencer Marketing Tools


Finding the right influencers and building relationships is hugely important for your brand. It will help you reach a wider audience, target ideal customers, and create more trust between you and your social following. According to a McKinsey Study , marketing-inspired word-of-mouth generates more than twice the sales of paid advertising and customers have a 37 percent higher retention rate. For every dollar spent on influencer marketing , marketers see a $6.50 return.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

2015 Black Friday and Cyber Monday Specials for Marketers and Bloggers


Are you looking to add to your business and online marketing toolkit or learn something new? If so, here are my top recommended Black Friday and Cyber Monday deals for online marketing education, web hosting, WordPress themes and plugins, opt-in forms, visual content creation, and more. More deals will be added and updated as they become available. If you have a Black Friday / Cyber Monday deal that you think fits in this list, be sure to contact me ASAP! Adobe Creative Cloud.

The 4-Step Code of Conduct for Winning at Online Reviews

Convince & Convert

Image via Discipline is essential to running a proper business. The most successful business owners have great habits. Whether checking inventory at the end of the day or following up on each and every email before closing up shop, it’s the little things that make big differences. You need the same kind of discipline when managing your online ratings and reviews.

Facebook Is A Reflection Of You

Twist Image

Feel free to discuss politics, sex, religion and more on Facebook. Free will. It's a powerful thing. Just don't be mad at Facebook for all of this negative commentary and imagery that is in your feed. The content that you see (and that you are creating, sharing and "liking"). That is your own doing. Facebook is not a traditional media outlet, where content is produced, edited and marketed from a certain standpoint down to you. Facebook - and everything that you see on it - is your own doing.

How Google Keeps Marketers On Our Toes

Small Business Maverick

One of the most important things a business can do with online marketing is understand how search algorithm works. When you take the time to study how the search algorithms operate and why they are important to your business, then you’ll be able to develop a search engine marketing strategy that is both effective and practical. Otherwise, you’re operating in the dark.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

#85: 5 Marketing Lessons That Have Shaped My Online Business

Amy Porterfield

Happy Thanksgiving, everyone! First of all, can I just be a little corny and express my gratitude for all of you? It’s hard to believe we’re up to 85 episodes of the Online Marketing Made Easy podcast. and with those episodes have come lots of free weekly giveaways, 17 interviews with the biggest […]. The post #85: 5 Marketing Lessons That Have Shaped My Online Business appeared first on Amy Porterfield | Online Marketing Expert.

3 Ways to Get Personal With Your Prospects

Convince & Convert

There was a time a few years ago when every new marketing innovation was about reaching more eyeballs as quickly as possible. Everyone was scrambling to bring in new names, increase the number of people in the database, and get in front of fresh prospects. But then came the hard part: actually converting those prospects into engaged, paying customers.

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Three Basic Elements to Help You Create the Perfect Video


This is a guest contribution from James Tew. Many bloggers are now considering the use of video to increase their reach, inform their audience about an upcoming product launch, or just as a new way of leveraging one of the fastest growing mediums on the internet. In fact, according to, by 2019 80 per cent of the world’s internet traffic will be made up of video.

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Why You Should Add Sponosord Social to Your Content Mix

Small Business Maverick

Izea recently published a report titled “2015 State of Sponsored Social” in which there are some interesting findings. One of the most remarkable things reported is how quickly sponsored social content has gone from an obscure experimental form of content marketing to one of the top and most influential ways to reach your target audience. According to the report, sponsored social is in the top three most influential types of content.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Why The Newspaper Business?

Twist Image

There was some news in the media about my future yesterday. Let me start off with this: I am not leaving Mirum (formerly Twist Image). I will not be putting less time into Mirum (in fact, I've been working harder and harder at it). I will not stop blogging , podcasting , speaking , writing books , and publishing articles. I won't even slow down the sarcasm on Twitter or Facebook.

How to Capitalize on Niche Story Markets With Justin Trevor Winters

Convince & Convert

Taking Hollywood to Content Marketing. Justin Trevor Winters is an Adjunct Professor at Arizona State University. He has also taught at UCLA and given guest lectures at UC Santa Barbara. He is a young screenwriter who has just produced his first movie, “Killing Winston Jones,” and he joins us today to share insights from his years of working in Hollywood with talent and literary agency Innovative Artists.

Top Takeaways for Bloggers from the International Food Blogger Conference 2015


This is a guest contribution from Thei Zervaki. Each year, the International Food Blogger Conference brings together USA-based and foreign food bloggers under the same roof. During the three-day event, participants taste food, improve their food writing skills, and learn more about the latest trends in photography and technology. As a participant myself in this year’s conference held in Seattle, I share the highlights: FOOD –the center of all activities.

The free tech tool I use to stay in control & organised

Absolute PA

It’s no secret that I like to keep things super organised! Knowing that things are all planned out and assigned to whoever needs to do them means I can relax and let go. Leaving my mind clear for the good stuff like my clients! But to get things out of my head they have to go somewhere. I could write a list, and I often use cards to keep my mind organised but how to share that with my team?

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11 of the Best Influencer Marketing Tools


Finding the right influencers and building relationships is hugely important for your brand. It will help you reach a wider audience, target ideal customers, and create more trust between you and your social following. According to a McKinsey Study , marketing-inspired word-of-mouth generates more than twice the sales of paid advertising and customers have a 37 percent higher retention rate. For every dollar spent on influencer marketing , marketers see a $6.50 return.

How to Take the Challenger Sales Approach to Content Marketing

Convince & Convert

Prioritizing the Mobilizer. Pat Spenner educates us on wisdom gleaned from the book, “Challenger Sale,” written by his colleagues at CEB. Five sales rep profiles are established in the book, with one profile far outweighing the others in terms of performance, as backed up by research and statistics. This most successful profile is “The Challenger Sales Rep” who outperforms the other profiles by challenging customers and reframing the way they look at their own businesses.

5 Sure-fire Ways to Avoid a Google Penguin Penalty


This is a guest contribution from Steve Ceaton. So recently Gary Illyes from Google announced that hopefully by the end of 2015, Penguin updates will be carried out in real-time. Waiting for the next Penguin update has been the bane of many a website owners’ life, and getting hit with a penalty can cost thousands in lost revenue. For those unaware, Google has two major algorithms that can penalize websites, and they’ve named them after two cute animals. Penguin and Panda.

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Are Hackers Our New Heroes?

Twist Image

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you're interested in hearing more of me blathering away.

How to Work Out What To Focus Your Time On


Do you ever feel like you don’t have enough time to fit everything in? Like there’s an opportunity staring you in the face to start something new but to take it on would mean everything else you’re already doing would suffer? You know the feeling – you’re. working away on your blog. creating content. updating your FB, Pinterest, Twitter accounts each day. responding to comments and emails. reading and commenting upon other blogs. creating the occasional eBook.

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Reading Roundup: What’s New in Blogging Lately?


Coming to you live from ProBlogger HQ, the interesting things we’ve found on the internet this week. May they help you blog better! Is Blogging Finally Dead? // Blog Tyrant. I know. We’ve even talked about it too. And Dooce said she was over it. And then Mia Freedman jumped in. But there is no denying the landscape is changing.