Sat.Oct 17, 2015 - Fri.Oct 23, 2015

Data and Storytelling: PR’s Peanut Butter and Jelly

Waxing UnLyrical

Guest Post by Leta Soza. There’s something irresistible about a perfect pairing. Like when peanut butter combines with jelly to make a satisfying yet simple snack. Each individual aspect of a PB&J has its merits, but it’s when they co-mingle that the tastiness factor goes through the roof.

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Video Marketing For Your Business

yMarketingMatters

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. In less than thirty seconds, a customer can get the information he needs about a business through a short, personal video. Why the explosion of video content?

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5 Attention Grabbing Twitter Marketing Tactics for Non-profits

SocialFish

Twitter is perhaps one of the fastest-moving social platforms. With hundreds of thousands of tweets being shared every day, maintaining visibility and driving engagement become key challenges for most Twitter marketers.

What To Do When Your Facebook Ad Gets Rejected

Webbiquity SMM

Guest post by Pierre-Lou Dominjon. Many factors go into creating Facebook Ads: headlines, copy, images, offers, targeting, bidding and more all have to be considered. Once you’ve assembled and created your ad, you still have to check it against Facebook’s guidelines and rulebook.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Monday Roundup: Compelling Storytelling

Waxing UnLyrical

When it comes to storytelling, quality over quantity is a pretty standard rule of thumb. Compelling storytelling can expand your audience and strengthen the bond you have with your customer base. If you hear crickets when you tell your brand’s story, don’t give up just yet.

More Trending

7 Worst Mistakes That Are Eating Up Your Content Marketing Success

SocialFish

We’re all rushing to create piles and piles of content to serve our customers, upkeep an online image, and create more brand awareness. Despite that, few organizations have it really figured out when it comes to content marketing. The people they’ve targeted aren’t “taking action”.

How Facebook is Slowly Strangling Twitter

Convince & Convert

Image via BigStockPhoto.com. For years, Twitter has rolled out new features to make its service more like Facebook. Images in the tweet stream. Profile pages. Video. A more robust ad platform.

Insider Interview: 3 Critical Things You Must Know About Conversion

Firebelly

I caught up with Jesse Laffen, our principal consultant on all things conversion. The man has been there and done it – and burned the t-shirt.

The Complete (Mini) Guide to eCommerce SEO

Kikolani

Good SEO can be a major financial asset for eCommerce sites. According to an Optify study , the first result in a Google search averages a 34.6% click through rate. The second result gets 12.5%. The third result gets 9.6%. If you can move from No. 3 to No.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Social Media for NonProfits: Not Strictly Unprofitable

SocialFish

We have some amazing examples of social media campaigns by non-profit organizations. In fact, they were some of the earliest adopters of social media because it was a free platform to spread awareness.

How to Build a Magnetic Brand

Convince & Convert

Image via BigStockPhoto.com. Recently, I’ve really started to wonder: Could there be a secret “psychological land grab” going on by the best of the best marketers? When I spot a cow, I think it should be purple, all due to Seth Godin.

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Video Marketing For Your Business

yMarketingMatters

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text.

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Tips To Improve Performance in Google Shopping

Social Media Marketing

If you are an online shopping store owner looking to drive sales then Google Shopping is your best bet in that endeavor. Actually the competition in this channel is pretty low due to the large volume of work involved in developing the product data and then maintaining that data.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Facebook Is King Of Customer Connection For Brands

Firebelly

Brands have to understand what a powerhouse Facebook has become. Check out these numbers! There are 1.4 billion active users that log into Facebook every month. Facebook accounted for 81% of content sharing in the 4th quarter last year. Over 79% of Facebook users will be mobile this year.

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8 Guiding Principles for Today’s Product Marketer

Convince & Convert

Marketing is an absolutely essential component to the success of any product. When executed properly, product marketing helps gain market share, increase profit margins, and grow revenue.

How to Get Free Vine Followers Today!

Devumi

With Vine’s popularity EXPLODING, the task of getting free Vine followers has become the goal of many online marketers. With more Vine followers, you’re able to share your videos with more people. Those people can in turn share your Vines with more of the followers with revines, and on it goes!

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How to Sync Facebook Lead Ad Contacts With Your CRM

Jon Loomer

Facebook lead ads are an amazing opportunity for marketers. They streamline the process of collecting leads without requiring users to leave Facebook, improving the user experience and ultimately cutting the cost per lead for advertisers. [If

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Why Long-Form Content Is In

Small Business Mavericks

Have you noticed that content marketing is currently trending toward long-form content? By that, I mean the following types of content: 2,000-word plus blog posts. White papers. Books and e-books. Long articles, such as what you’ll find at Medium and Longreads. The question is, why is online current trending toward the long form? Marketers Destroyed the Short Form. The Search Engine Journal recently ran a blog post that tells readers why long-form content can benefit their businesses.

Drive Sales and Increase Conversions With These Types of Content

Convince & Convert

Ask any journalist her biggest pet peeve when dealing with brands, and she’ll probably tell you it’s PR teams’ spammy emails.

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7 Fatal Facebook Marketing Mistakes You Can Quickly Overcome

Rebekah Radice

There are many ways to market your business on Facebook. There are also a multitude of ways to kill your efforts, leaving your page dead on arrival. If you’ve struggled to build momentum and increase Facebook engagement , there’s hope.

My speed dating method for obliterating your to-do list

Absolute PA

You know that feeling when you start your day, and you’re looking ahead to everything you need to get done? There’s so much going on in your head that you don’t actually know where to begin or which to-do to start first. You wonder, “How the H am I going to do it all?

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

What Local Search is All About

Small Business Mavericks

Since August, local search gurus have been bemoaning the loss of Google’s 7-pack, which has been reduced to a 3-pack. Search Engine Journal’s Matt Southern tells local businesses they shouldn’t be trying to get into the 3-pack anyway. Because it’s based on the searcher’s location. A 3-pack in Google search results will always be based on the proximity between a searcher’s location and the location of the businesses that appear there.

4 Ways to Create a Content Marketing Strategy That Triggers Action

Convince & Convert

A young boy was walking through town holding a large jar of honey. He didn’t notice the man sitting on the bench watching him. The older man was enjoying watching the boy scoop out the honey with his bare hand and quickly putting it in his mouth before any of the honey spilled.

Communication in Top Eight Digital Skills Needed

Proactive Report

First we had the digital divide – the gap between the Internet “haves and “have-nots” While the digital divide is not fully handled, 40% of people worldwide are online now. That’s 3.2 billion of us. The conversation has shifted to: “do we know what we’re doing with technology?” ” The lack of digital skills and how it affects productivity in business has been in the news a lot lately.

Introducing: Dr. Deniz Zeynep

Taylor Marek

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

Six Links Worthy Of Your Attention #278

Twist Image

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

Be More Productive in Social Than You Ever Thought Possible

Convince & Convert

Eat the Frog First. Being successful in social can mean juggling a gazillion different responsibilities which sometimes (okay, maybe more than sometimes) results in a stream of tasks that never seem to get done.

What is Growth Hacking?

Lucy Hall

Are you curious about growth hacking ? Have you spent time on social media and seen this buzz word being banded about like nobodies business? Unfortunately marketers like buzz words but that's no good for small business owners and those starting out in online marketing, it can be confusing when you are simply trying to understand the basics and cut through the noise. So I am going to take the time to explain some of these marketing buzz terms for you!

Forensic team earns several

Taylor Marek

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

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