Sat.Aug 01, 2015 - Fri.Aug 07, 2015

Smarter Ways to Measure Authoritative Content

Waxing UnLyrical

Last week I talked about how what we consider “authoritative content” has changed rapidly, and continues to do so. And, therefore, why it’s so important for you to consider a multi-faceted PR strategy that is not solely or significantly based on media relations. If you’ve bought into that, then how do you find smarter ways to measure authoritative content? Image: Thinkstock.

Twitter’s enhanced analytics dashboard

Janet Fouts

Twitter has been slowly improving their analytics features for profiles and ads and it’s been very interesting to see. It used to be we had to dig through other reporting tools to really see what is working and what isn’t and gather reporting data for clients. No more! The new analytics dashboard shares top tweets, mentions, Twitter cards and followers on a month by month basis.


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Celebrating Bozzuto: Steph Goes To Maryland


A few weeks ago I was invited by Mallory Square (one of the Bozzuto communities Firebelly works with) to attend a blogger event they were hosting. I booked a ticket and it was set—Stephanie was going to Maryland. Firebelly has worked with Bozzuto, a property management group, for about two and a half years. There are four properties I work with that I planned on visiting while in Maryland.

The One Must-Listen Podcast for Social Media Marketers

Convince & Convert

Yep, that’s a bold headline. But it’s not just me saying it, as I am thrilled to announce right here at Convince & Convert that our Social Pros Podcast won the 2015 Content Marketing Award for best podcast! Listen to the show on iTunes or Stitcher ). Listen to our latest episode: It’s a huge honor for all of us at C&C Media , and a big boost to our podcast program overall, which now includes multiple shows: Social Pros. Content Pros. Business of Story.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Monday Roundup: Classic Measurement Strategy

Waxing UnLyrical

While we may not like aging ourselves (come on, who does?!) some things do get better with time. A lot has been (and continues to be) said about measurement, but when you’re in the market for measurement strategy, it’s always smart to revisit some classics. Here’s this week’s selection – posts that have stood the test of time. Eight Great Myths Of Social Media Measurement.

More Trending

The 12 Best Twitter Analytics Tools for Online Marketing Success!


Having good Twitter analytics apps is one of the most important things there is when it comes to successful Twitter marketing. This is because Twitter is one HUGE conversation taking place in one online space – The Twittersphere. When you think of Twitter like that you’ll understand why Twitter analytics tools are going to be […]. The post The 12 Best Twitter Analytics Tools for Online Marketing Success! appeared first on Devumi.

Why Marketers Must Collaborate to Succeed

Convince & Convert

Anyone who thinks they will become successful on their own may as well pack it up now. There are reasons that we should be collaborating with other like-minded people in our industry—namely, because it helps you both. There used to be a song when I was little that went, “If we all pull together, how happy we’ll be.” ” But I wasn’t always of that mindset. I was in it for me and me alone. One Marketer’s Journey. Let me tell you a story.

How to Measure PR and Marketing Outcomes on Snapchat

Waxing UnLyrical

“Snapchat has overcome some remarkable hurdles by tapping into features that make it appealing for certain demographics, and that doesn’t mean just tweens and millenials. The critical question is how the core and evolving user base changes over time, the rollout of new features and the steady growth in the subscriber base over time and what those subscribers look like from a demographic perspective.” Elissa Nauful President/CEO BallywhoSocial. Snapchat is special.

How To 164

Challenge to Increase Blog Visitors

Ari Herzog

Google Analytics tells me that 538 visitors came to my blog in July 2015, spending an abysmal 32 seconds here and causing the bounce rate to jump to 77 percent. January saw 923 visitors and a 7% bounce rate. Bounce rate is a key metric to determine website health. It measures the percentage of people who visit your website and leave without clicking other pages on your website.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

6 Timeless Principles for Content Marketers

Small Business Mavericks

Your content marketing strategy should consist of six timeless principles that will keep visitors coming back to your site again and again and lead those visitors to do business with you through a series of steps called your sales funnel. Here are the six timeless principles for effective content marketing. Your content should be based on great research – Research is the backbone to good writing. You probably know enough about your niche that you can write a lot of content from memory.

6 Steps to Monetize Your Content Marketing

Convince & Convert

Tweetable Moments Pick the media channel that makes the most sense for your organization and build an audience with that over time. JoePulizzi Tweet This. Content Strategy From ‘The Godfather’ Joe Pulizzi , Founder of the Content Marketing Institute , is known as The Godfather of Content Marketing. His first three books are listed as some of the #1 best sellers on Amazon marketing and he has another coming out in September.

This One Thing Has Become The New SEO Reputation Management Secret This Year

Webbiquity SMM

Guest post by Jon Rognerud. As a business and/or brand, nothing is more important than maintaining a solid reputation throughout your respective industry. It is critical to maintain a solid reputation because an increasing number of consumers have started to use it as a way to dictate their purchasing behaviors and decisions. More and more consumers are now using social media and review websites to make all kinds of purchasing decisions.

When I Was Hired Sight Unseen

Ari Herzog

Considering the multiple steps of job searching today — telephone screenings followed by multiple levels of in-person interviews followed by an offer or rejection — I think back to the spring of 2001 before the end of the dot-com bubble. I’d been working in my first post-college job as a corporate webmaster when I wanted to work with newer technology; and discovered PeopleSoft , a technology company manufacturing a product line of enterprise reporting software.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

3 Prongs of Your SEO Fork

Small Business Mavericks

Search engine optimization (SEO) is just as important today as it ever was. Many online marketers have jumped on the “ SEO is dead ” bandwagon, but I assure you it isn’t dead. While SEO isn’t dead, it isn’t quite the same in practice as it used to be. The search engines (especially Google) have changed the way they index web pages so often, and so drastically, that true SEO doesn’t resemble anything like what it used to be. But it’s still important.

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10 PPC Blogs Every Marketer Should Read

Convince & Convert

When I first started my own digital ad agency, all I had was a strong passion for marketing. But with a mediocre skill set and near zero understanding of the industry, I failed. And like any dejected man, I just smoked, played Mortal Kombat, and browsed randomly, trying to find out “Why?”—or ”—or rather, “Why me?” ” That was when I came across these words in a Moz blog: You offer SEO, Web Design, and PPC.

In Business, Personal Branding Is Important

Myrland Marketing

You know that knot you get in your stomach when anticipating a difficult or challenging person or situation? Last week, I had that feeling as I was expecting a phone call. I was pretty sure of the outcome, but also knew there was a slight chance it could go either way. In this situation, it wasn’t the person who made me anxious because we’re friends…have been for a long time, and I suspect we will continue to be for even longer.

LIVE: Hands On With Facebook Livestreaming Video Through Mentions

Jon Loomer

Within the past couple of days, Facebook launched “Live,” a way for celebrities and public figures (as well as normal dorks like me who got access) to stream live video to their Facebook fans for a personal, interactive experience. Of course, it’s not without bugs. While it sounds like it went well for many, it was mostly a disaster for me (Darren Rowse reported the same for his experience).

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Why I set business boundaries (and you should too)

Absolute PA

Starting your own business was supposed to give you more freedom, more time to enjoy the things you love OUTSIDE work – family, friends, *whispers* time for yourself. Yet somehow it feels like you’re on call more often than an ER doctor on a Saturday night. You end up feeling guilty for saying no, worried that if you do your clients will go elsewhere and you’ll be left trying to find new ones.

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Why Negative Social Proof Does More Harm Than You Think

Convince & Convert

We’re all selling something. An idea. A product. A service. A dream. Rainbows and unicorns. Maple sugar lollipops. Whatever is it you’re selling, it likely doesn’t sell itself. And neither does you just talking about how great it is, which is where social proof comes in. From testimonials to number of customers you’ve worked with to social media presence, social proof is a mighty powerful force. Until it’s not.

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Myrland Marketing Motivation

Myrland Marketing

{Myrland Marketing Motivation, A Little Virtual Encouragement To Start Your Week} Where Are You Right Now? Good or bad, that’s okay. Decide that this moment isn’t right or wrong. It just is. This is where you start again. Right here. Right now. What is it you need to do? Where do you need to go? What do you need to accomplish? Now let’s just go from here okay?

Six Links Worthy Of Your Attention #267

Twist Image

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Why ‘open all hours’ is killing your biz

Absolute PA

Starting your own business was supposed to give you more freedom, more time to enjoy the things you love OUTSIDE work – family, friends, *whispers* time for yourself. Yet somehow it feels like you’re on call more often than an ER doctor on a Saturday night. You end up feeling guilty for saying no, worried that if you do your clients will go elsewhere and you’ll be left trying to find new ones.

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Why I Ended the Jay Today Show

Convince & Convert

They say that all good things must come to an end, and this is the end of Jay Today. After 150 or so episodes of the Jay Today Show, I’m packing it in. I learned a lot doing this show for the past year. I definitely proved that this format works. Short video has a real future. When we first started doing this, it was a little crazy, especially to do it as frequently as I’ve been doing it (3x/week).

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Thinking of Quitting Blogging? What Dooce Did Next


When Heather Armstrong from Dooce decided to wind back blogging after 14 years, it became headline news – New York Magazine even ran a piece called “ Dooce Talks Life After Mommyblogging “, which gave us a glimpse into how someone so successful could leave that life behind.

Extraordinary Workplaces

Twist Image

Episode #473 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Where is the best place to work? It's easy to rattle off some of the hottest companies coming out of Silicon Valley or by just looking at the cover of Fast Company. Don't confuse a great product or service with its work environment. And, we're not just talking about the brands that offer up free food and massages to their employees.

Day of Photography

Lucy Hall

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Podcasts and Facebook Groups Are the New Community Levers

Convince & Convert

Tweetable Moments We think knowing the tools is the secret to repeating an expert’s results. jasonkeath Tweet This. A Conference for Social Pros. Jason Keath is the Founder and CEO of Social Fresh , a company that provides social media training and tips year-round on their site, as well as the Social Fresh Conference twice each year. The next conference (#17) is coming up in Tampa on September 23–25.

Thinking of Quitting Blogging? Here’s How One Blogger Turned it Around


You would have read yesterday about the growing discontentment with blogging and what to do next, and how Megan Tietz finally realized it was time to walk away. Liberating, eh? Today we chat to Nicole Avery from Planning With Kids , who was dangerously close to burnout at the end of 2014. She knew if she didn’t change her approach to blogging, she was going to ditch the whole thing entirely.

A World Of Unicorns Where Billions Of Dollars Are At Stake

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Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you're interested in hearing more of me blathering away.