Sat.Aug 01, 2015 - Fri.Aug 07, 2015

Smarter Ways to Measure Authoritative Content

Waxing UnLyrical

Last week I talked about how what we consider “authoritative content” has changed rapidly, and continues to do so. And, therefore, why it’s so important for you to consider a multi-faceted PR strategy that is not solely or significantly based on media relations.

Twitter’s enhanced analytics dashboard

Janet Fouts

Twitter has been slowly improving their analytics features for profiles and ads and it’s been very interesting to see. It used to be we had to dig through other reporting tools to really see what is working and what isn’t and gather reporting data for clients. No more!

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Celebrating Bozzuto: Steph Goes To Maryland


A few weeks ago I was invited by Mallory Square (one of the Bozzuto communities Firebelly works with) to attend a blogger event they were hosting. I booked a ticket and it was set—Stephanie was going to Maryland.

The One Must-Listen Podcast for Social Media Marketers

Convince & Convert

Yep, that’s a bold headline. But it’s not just me saying it, as I am thrilled to announce right here at Convince & Convert that our Social Pros Podcast won the 2015 Content Marketing Award for best podcast! Listen to the show on iTunes or Stitcher ).

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Monday Roundup: Classic Measurement Strategy

Waxing UnLyrical

While we may not like aging ourselves (come on, who does?!) some things do get better with time. A lot has been (and continues to be) said about measurement, but when you’re in the market for measurement strategy, it’s always smart to revisit some classics.

Putting Out Social Media Fires

The Social Media Incubator

Social media can be a high-risk, high-reward strategy. It’s important to protect your company image reflected within your social media. Crisis. Social media crisis cases are common in today’s world of quick news and quick responses.

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Why Marketers Must Collaborate to Succeed

Convince & Convert

Anyone who thinks they will become successful on their own may as well pack it up now. There are reasons that we should be collaborating with other like-minded people in our industry—namely, because it helps you both.

How to Measure PR and Marketing Outcomes on Snapchat

Waxing UnLyrical

“Snapchat has overcome some remarkable hurdles by tapping into features that make it appealing for certain demographics, and that doesn’t mean just tweens and millenials.

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This One Thing Has Become The New SEO Reputation Management Secret This Year

Webbiquity SMM

Guest post by Jon Rognerud. As a business and/or brand, nothing is more important than maintaining a solid reputation throughout your respective industry.

Challenge to Increase Blog Visitors

Ari Herzog

Google Analytics tells me that 538 visitors came to my blog in July 2015, spending an abysmal 32 seconds here and causing the bounce rate to jump to 77 percent. January saw 923 visitors and a 7% bounce rate. Bounce rate is a key metric to determine website health.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

6 Steps to Monetize Your Content Marketing

Convince & Convert

Tweetable Moments Pick the media channel that makes the most sense for your organization and build an audience with that over time. JoePulizzi Tweet This.

LIVE: Hands On With Facebook Livestreaming Video Through Mentions

Jon Loomer

Within the past couple of days, Facebook launched “Live,” a way for celebrities and public figures (as well as normal dorks like me who got access) to stream live video to their Facebook fans for a personal, interactive experience. Of course, it’s not without bugs.

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6 Timeless Principles for Content Marketers

Small Business Mavericks

Your content marketing strategy should consist of six timeless principles that will keep visitors coming back to your site again and again and lead those visitors to do business with you through a series of steps called your sales funnel. Here are the six timeless principles for effective content marketing. Your content should be based on great research – Research is the backbone to good writing. You probably know enough about your niche that you can write a lot of content from memory.

When I Was Hired Sight Unseen

Ari Herzog

Considering the multiple steps of job searching today — telephone screenings followed by multiple levels of in-person interviews followed by an offer or rejection — I think back to the spring of 2001 before the end of the dot-com bubble.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

10 PPC Blogs Every Marketer Should Read

Convince & Convert

When I first started my own digital ad agency, all I had was a strong passion for marketing. But with a mediocre skill set and near zero understanding of the industry, I failed. And like any dejected man, I just smoked, played Mortal Kombat, and browsed randomly, trying to find out “Why?”—or

In Business, Personal Branding Is Important

Myrland Marketing

You know that knot you get in your stomach when anticipating a difficult or challenging person or situation? Last week, I had that feeling as I was expecting a phone call. I was pretty sure of the outcome, but also knew there was a slight chance it could go either way.

3 Prongs of Your SEO Fork

Small Business Mavericks

Search engine optimization (SEO) is just as important today as it ever was. Many online marketers have jumped on the “ SEO is dead ” bandwagon, but I assure you it isn’t dead. While SEO isn’t dead, it isn’t quite the same in practice as it used to be. The search engines (especially Google) have changed the way they index web pages so often, and so drastically, that true SEO doesn’t resemble anything like what it used to be. But it’s still important.

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Thinking of Quitting Blogging? What Dooce Did Next


When Heather Armstrong from Dooce decided to wind back blogging after 14 years, it became headline news – New York Magazine even ran a piece called “ Dooce Talks Life After Mommyblogging “, which gave us a glimpse into how someone so successful could leave that life behind.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Why Negative Social Proof Does More Harm Than You Think

Convince & Convert

We’re all selling something. An idea. A product. A service. A dream. Rainbows and unicorns. Maple sugar lollipops. Whatever is it you’re selling, it likely doesn’t sell itself. And neither does you just talking about how great it is, which is where social proof comes in.

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Myrland Marketing Motivation

Myrland Marketing

{Myrland Marketing Motivation, A Little Virtual Encouragement To Start Your Week} Where Are You Right Now? Good or bad, that’s okay. Decide that this moment isn’t right or wrong. It just is. This is where you start again. Right here. Right now. What is it you need to do?

Why I set business boundaries (and you should too)

Absolute PA

Starting your own business was supposed to give you more freedom, more time to enjoy the things you love OUTSIDE work – family, friends, *whispers* time for yourself. Yet somehow it feels like you’re on call more often than an ER doctor on a Saturday night. You end up feeling guilty for saying no, worried that if you do your clients will go elsewhere and you’ll be left trying to find new ones.

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Thinking of Quitting Blogging? Here’s How One Blogger Turned it Around


You would have read yesterday about the growing discontentment with blogging and what to do next, and how Megan Tietz finally realized it was time to walk away. Liberating, eh? Today we chat to Nicole Avery from Planning With Kids , who was dangerously close to burnout at the end of 2014.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Why I Ended the Jay Today Show

Convince & Convert

They say that all good things must come to an end, and this is the end of Jay Today. After 150 or so episodes of the Jay Today Show, I’m packing it in. I learned a lot doing this show for the past year. I definitely proved that this format works. Short video has a real future.

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Design Your Online Community for the Users, Not for the Organization


This post originally appeared on the Higher Logic blog , where I’m posting an ongoing series related to Millennials and online community. I’m excited to share them here for you over the next few months! Check out the other good stuff over on Higher Logic too.

Why ‘open all hours’ is killing your biz

Absolute PA

Starting your own business was supposed to give you more freedom, more time to enjoy the things you love OUTSIDE work – family, friends, *whispers* time for yourself. Yet somehow it feels like you’re on call more often than an ER doctor on a Saturday night. You end up feeling guilty for saying no, worried that if you do your clients will go elsewhere and you’ll be left trying to find new ones.

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Thinking of Quitting Blogging? The Tale of One Blogger Who Did (and What Happened Next!)


There has been a definite shift in the blogosphere over the last 12 or so months, and I’ve heard story after story of people who feel a real sense of transition in the air.

Podcasts and Facebook Groups Are the New Community Levers

Convince & Convert

Tweetable Moments We think knowing the tools is the secret to repeating an expert’s results. jasonkeath Tweet This. A Conference for Social Pros.

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Six Links Worthy Of Your Attention #267

Twist Image

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

How to Create Visual Content Your Audience Will Love

Rebekah Radice

Frustrated trying to grab the attention of your online audience? Looking for a better way to boost awareness and improve brand recognition? You need to incorporate visual marketing! Designing a seamless visual strategy establishes brand consistency and consistency breeds trust.

ProBlogger Podcast: Two Questions to Ask to Help You Find Readers for Your Blog


In today’s episode of the ProBlogger podcast , I want to dial back to the basics before we get into more strategic reader-finding missions in future epsiodes. Today I just want you to ask yourself two simple questions that will get you in the right headspace for further efforts.

Why We’re Storytelling Animals with Jonathan Gottschall

Convince & Convert

Tweetable Moments If it’s any good you think, well I could never do that but… great storytellers are made, not born. jonathangottsch Tweet This.

Extraordinary Workplaces

Twist Image

Episode #473 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Where is the best place to work? It's easy to rattle off some of the hottest companies coming out of Silicon Valley or by just looking at the cover of Fast Company. Don't confuse a great product or service with its work environment. And, we're not just talking about the brands that offer up free food and massages to their employees.