Sat.Jul 25, 2015 - Fri.Jul 31, 2015

5 Ways To NOT Get A Response When Applying To A Job

Jason Yormark

I’m back on the hiring wagon yet again. It’s amazing how much time and effort goes into the process of finding the right person for a job.

The Changing Face of Authoritative Content

Waxing UnLyrical

How content can be used to shape opinion and drive behavior should be a huge part of your social PR strategy. But what we consider “authoritative content” has changed dramatically, and continues to do so. Are you accounting for those changes in your public relations strategy?

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

50+ Social Media Comics And Cartoons For Use Your Presentations

SocMed Sean

I have been publishing my social media cartoons and comics for a while now and I often get emails or tweets asking whether someone can use one of my comics in their book or presentation.

A Clever Way One Retailer Brings Pinterest From Online To In-Store

Firebelly

This weekend I walked in to World Market, a speciality retailer selling mostly home decor, and walked out with something I wasn’t planning to purchase—all because of Pinterest. I don’t even follow World Market on Pinterest, but while I was perusing the lamps, something caught my eye.

Retail 201

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

10 Tips to Shave Hours Off Your Social Media Marketing

Convince & Convert

According to recent research by LinkedIn , 94% of all SMBs in the United States leverage social media for marketing themselves to their audiences. And a lot of them are pretty good at it, too. 60% of SMBs that embraced social media claimed that social media marketing got them new customers.

Monday Roundup: Influencer Relationships

Waxing UnLyrical

It’s all the rage these days: influencer relationships are becoming more and more intertwined with PR endeavors. And that’s because influencer-led content can often reach your desired audience in a more meaningful way than traditional media efforts.

More Trending

14 Dazzling Digital Marketing Stats and Facts

Webbiquity SMM

Digital marketing activities and budgets are growing, because they have an impact: more than half of all employed adults say that “digital media has changed the way they work.”

Why Every Organization Needs a Story Strategy

Convince & Convert

Every organization and any business of any size (including entrepreneurs!) must tell a variety of stories. Most of what we hear lately focuses on the core purpose story, also known as the brand story.

“What We’ve Got Here is Failure to Communicate”

Waxing UnLyrical

Guest Post by C.A. Newberry. Every time you try to reach out, do you end up frustrated and feel like quoting “ Cool Hand Luke ?” ” Well, I’m sure you aren’t the first, and I can guarantee you won’t be the last. Communication in general can be a very complicated topic. Is it external? Internal? Are we reaching our audience? Did we send the right message? And so on.

Google Sends Warnings About Blocking CSS and JavaScript Files

Bill Hartzer

Google has been very aggressive about sending out warnings in Google Search Console that says that your site is blocking CSS and JavaScript files on your site. Today I received a warning message from Google regarding my site’s blocking of CSS and JavaScript files.

Google 157

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Social Data Made Simple: Getting Started with a Strategy

Buzz Marketing for Technology

Last week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Data Made Simple: Getting Started with a Strategy. This webinar featured Ira Haberman ( @ irahaberman ) Director of Storytelling at BrainRider, Ned Kumar (@ nedkumar ) Digital Strategist for FedEx and Sean Williams (@ Colorado2NYC ) Consumer Promotions Social Media at JetBlue Airlines. We discussed how to get started with a strategy around social data.

Data 188

5 Reasons You Don’t Buy Likes with Facebook Advertising

Convince & Convert

“We use all of our Facebook ads budget to get more Likes on our page.” ” So said a new, corporate client in a recent kickoff meeting. “Is that how we should continue using those dollars?” ” he asked. My short answer was “No.”

Buy 161

#measurePR Recap (July 2015): Internal Communications

Waxing UnLyrical

The July edition of #measurePR focused on an area most PR pros don’t often think about: internal communications. And I was delighted that three extremely experienced practitioners – you might even call them legendary (or on their way) made the time to join us: Shel Holtz of Holtz Communication, Dr. Julie O’Neil of the TCU School of Journalism, and Dr. Barbara Gibson of Syracuse University London.

Yammer 140

Can you Buy YouTube Comments to Build a Better Channel?

Devumi

There’s no question that you can buy YouTube comments, we offer this service at Devumi, but what are you really getting with those comments? A few messages from random people can’t possibly help …or can it?

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

The Missed Opportunity: How Brands Are Missing Out on Facebook

Jon Loomer

By now you know about how powerful Facebook can be for brands. Most of the naysayers have been quieted. Those who kept predicting “the next MySpace” have all crawled away to their caves. There are nearly 1.5 Billion people on Facebook now. Close to 1 Billion there every single day.

How to Track Hashtag Campaigns with Social Media Analytics

Convince & Convert

Image via BigStockPhoto.com. Hashtags are a great tool to track conversations about brands, companies, or events. They make it easy for users to follow discussions and keep up with the conversation, as well as allowing brands or event organizers to easily measure the buzz around their event.

5 Ways to Work for Yourself

Idaconcpts

Are you tired of wasting your life in a cubicle? Are you ready to throw off the shackles of conventional employment and become your own boss? Here are just five ways to say goodbye to a 9-to-5 existence while still making bank. Start A Business.

5 Offline Ways to Drive Traffic to Your Website

Small Business Mavericks

Looking for ways to drive traffic to your website that don’t involve social media, pay-per-click advertising, or search engine optimization? Have you tried any of these offline marketing techniques? Networking – Offline networking still works. Find a networking event in your area and attend at least one meeting. It could be a Chamber of Commerce event, a business referral exchange service, or any type of business meeting where you’ll meet other local business professionals.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How to Use Social Media to Market Your Business Like a PRO

Rebekah Radice

There’s no doubt about it. Marketing your business on social media is tougher than ever. Just consider the fact that 93% of small businesses are using Facebook. That doesn’t include Twitter, Instagram, Google Plus and the many other social networks.

How One Social Campaign Drives Engagement Beyond the Screen

Convince & Convert

Sometimes you have to borrow from the past to drive innovation. Such was the case with Forever 21’s innovative new Thread Screen campaign, which takes an unlikely object—spools of thread—and re-imagines them in a futuristic way.

Kill Your Managers

Twist Image

What is this Holacracy of which you speak? If there's one thing that businesses are constantly looking for, it's a better (and more efficient) way to manage its people.

5 Web Design Principles You Should Never Give Up On

Small Business Mavericks

Website design, like a lot of other things, changes over time. What was important in 2010 may not be important in 2020. What was a best practice in 1996 is certainly not a best practice in 2015. But that doesn’t mean there aren’t website design principles that are practical and eternal. Here are five website design principles you should never abandon: Put your users first – A website is for visitors, potential customers, people who browse the Web.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

You’d Better Export Your LinkedIn Contacts Now

Myrland Marketing

You might already know this, but you have the ability to export your LinkedIn contacts. Kind of. I mean, you used to. Well, you can for a while. Alright, not really. Well, you can, but you’d better hurry. Here’s The Deal Phew! That made me tired!

Successful Social Pros Create Their Own Content

Convince & Convert

July was a big month for the Social Pros Podcast. We transitioned co-hosts from Jeff Rohrs to Adam Brown , who brought his digital strategy experience from Salesforce to us as the first guest of the month.

The Theory of Everything

Twist Image

Here's something to blow your mind this weekend.

5 tips to stop dreading your biz photo-shoot right now!

Absolute PA

Who enjoys having their photos taken? Not me! Especially when it’s for something as important as my website. That’s why I pulled together some of my best tips for making your photoshoot super hot. And, it’s not just so that you look shiny and fabulous, it’s so much more than that.

Tips 89

3 Pillars of Success in Digital Marketing

The Proactive Report

The 2015 State of Digital Marketing report by Smart Insights says that to succeed in this field you need three pillars: Digital Strategy: According to this report 50% of companies have no digital marketing strategy at all. This is indeed the first step – without a strategy you are flying blind.

A Great Example of Helpful Marketing From an Unlikely Source

Convince & Convert

Marketing that helps is better than marketing that sells. Have you seen the commercials for Lincoln, the Lincoln Motor Company, starring Matthew McConaughey where he’s all like, “Nobody paid me to drive it. Nobody asked me to drive it. I just liked it” or whatever?

How to Develop the Right Plan to Grow Your Blog’s Readership

ProBlogger

We’re getting to the end of our time together, and in these last few days I like to look to the future and see how we can use what we’ve learned over the last few weeks on our blogs.

We Should All "Pull A Kardashian" On Twitter (It's Not What You Think)

Twist Image

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you're interested in hearing more of me blathering away.

Realignment #3: From Passive Knowledge to Collaborative Discovery

SocialFish

From The Demand Perspective Leading From the Outside. Picture a workplace in which you don’t have to labor to artificially construct programs and products on the themes that your board arbitrarily decided would be this year’s strategic priorities.

How Real-Time Social Media Gets Planned Far in Advance

Convince & Convert

Tweetable Moments My approach has always been from the consumer’s view. How can we make it better for the golfer? RyanLauder66 Tweet This. Social Media on the Golf Course. Having been born in Scotland, growing up down the road from the famous Royal Troon Golf Club , Ryan Lauder has had golf in his blood from a young age.