Sat.Mar 28, 2015 - Fri.Apr 03, 2015

Measuring the impact of Facebook video content

Sherrilynne Starkie

Ever notice that the video ads you see in your Facebook news feed start running even if you don’t click on play? There’s a good reason for that. People respond differently to the videos that the see in their Facebook news feeds.

Video 296

How to Bring Your Business Blog to the Next Level


Guest post by the awesome Ann Smarty. —————-. Your business blog is a failure. You get your team publish something there once in a while but you still have hard time justifying the cost of maintaining it. But you keep updating it because all your competitors have blogs.

How To 278

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12 of the Best Guides and Sources for Free Stock Images

Webbiquity SMM

At the core of any successful blog is valuable content—helping readers solve a problem, increase their knowledge, work more effectively. But text alone isn’t enough; to really make a blog stand out, it needs to include compelling images as well.

Ashley Judd, Feminism, and Social Media

Waxing UnLyrical

On March 15th, actress and the world’s most famous University of Kentucky fan, Ashley Judd sent a (now deleted) tweet about her thoughts on a basketball game. It was not a kind tweet, sent in the heat of the moment. There are thousands of tweets like it sent by sports fans every day. In response to that tweet, Judd received many threats of physical and sexual assault. Her reaction?

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Conference Spotlight: Build Grow Scale LIVE


If you’ve seen my extensive list of over 120 business, online marketing, and and tech conferences for 2015 , you know there are a LOT of events out there to choose from. Today, I would like to highlight one of the events from that list to give you some more insight into up and coming events.

Fine-Tuning Targeting with YouTube Cards and Facebook Ads: What’s New in Social Media


Social media updates designed to help marketers better reach segments of their audiences are blooming with the start of spring. Here’s a look at what’s new in social media: YouTube Cards Help Direct Viewers to Relevant Content.

More Trending

18 PR Standbys That Will Never Die

Waxing UnLyrical

I can’t remember why exactly I asked the question a few weeks ago on Facebook, but I did: I think it was because I’d just read some post or other about some PR standby (I couldn’t think of the right word when I posted on Facebook)( or other that was dead, long live the new PR thing… you know the kind of post (or, even worse, news article) that I mean. My community came up with some good ones. Here they are, all 18 of them.

A new brand for IABC

Sherrilynne Starkie

Professional marketers and communications from around the world got a preview of a new brand identity at the International Association of Business Communicators (IABC) Leadership Institute (LI) conference that took place in Orlando recently.

Brands 292

Association Social Media: Society for Vascular Ultrasound (SVU)


9 Productivity Tools I Use to Run My Company

Convince & Convert

Around here, we always have a lot of balls in the air. The Convince & Convert Consulting division provides digital business counsel to some of the world’s largest brands.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Monday Roundup: Buzz Marketing a la Spring

Waxing UnLyrical

As we approach the start of a new month (and Q2), Spring is in the air… and in our step. From silly jokes to hidden eggs, April brings with it spontaneity. So if your marketing feels as if it might be in a rut (already!), dust it off along with the rest of your spring cleaning. Here are some ideas on “buzz marketing” (I know, I know). 6 Buzz Phrases Marketers Should Take Seriously in 2015. Why: Natasha Smith published this post in January of this year.

2015 SEO No-No’s

Saying It Social

We see the articles containing tips of what to do when it comes to SEO all the time- redundant, complicated, and hard-to-implement. To some extent we cover the same basics here, but with a twist. In this article you will find the top 5 tips of what not to do when you’re trying to optimize your online pieces for search engine purposes. The post 2015 SEO No-No’s appeared first on.

SEO 156

Reflections on PR agency life

Sherrilynne Starkie

Last week I published a post called Lessons Learned From a PR Life , which included a listing of observations from my work week. People seemed to really like it. And so, seeing as I am continuing the exercise of taking time each day to answer the question, ‘What did I learn today?’,

5 Ways to Use Location Data for Better Social Listening

Convince & Convert

Image via Customers talk in more than keywords and hashtags. And when they’re posting to social networks, customers say what’s on their mind—sometimes they @mention your brand handle, sometimes they include keywords you’re watching.

Data 162

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

22 Exceptional Business Blogging Guides, Tips & Tactics

Webbiquity SMM

A well-written and consistently updates business blog is a vital core element of a successful content marketing program. As noted below, blogs are among the most effective tools for increasing website traffic, generating leads, and acquiring customers.

Tips 259

Influencer Engagement: What is it? How Can I Make it Work for Me?


By now social media campaigns are an integral part of many businesses. Almost everyone has a Facebook page or Twitter account to engage with fans and followers. But something that seems fairly new to the space is influencer engagement.

13 Tools That Can Make Your Social Media Marketing Much Easier


The truth of the matter is that social media has transformed the way we do business and market our products. Social media has long ceased to be identified as just a hub where people connect and socialize with their friends or family members.

Tools 254

B2B Marketers Are Humans, Too

Convince & Convert

As a consumer, which would you prefer: watching a video of actor and martial artist Jean-Claude Van Damme do the splits between two heavy haul trucks moving in reverse, or read a white paper about the latest in motor vehicle steering mechanisms?

B2B 151

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Google Adds April Fool’s Tag to Search Results

Bill Hartzer

Google 120

Influencer Engagement: What is it? How Can I Make it Work for Me?


By now social media campaigns are an integral part of many businesses. Almost everyone has a Facebook page or Twitter account to engage with fans and followers. But something that seems fairly new to the space is influencer engagement.

If You Build It, Will They Come?

Small Business Mavericks

There is a deceptive slogan floating around our culture–one that says, “If you build it, they will come.” ” This movie misquote leaves out an important factor: If they don’t know it exists, why would they come anywhere near it? How would they find it? A Case Study in Word of Mouth. I thought of this when reading How a Simple Online Marketing Strategy Resurrected Molem Kgomo’s African Doll Business on Destiny.

The Rise Of Reluctant Marketing

Convince & Convert

On July 1 of 2014, the world’s biggest advertiser officially killed marketing. As part of a big reorganization at Proctor & Gamble (P&G), every marketing team was renamed “brand management” and hundreds of marketing directors shifted titles to become brand directors.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Should you Purchase Vimeo Views? The Pros and Cons


If you’re thinking that you want to purchase Vimeo views for your big project, you’re not alone. An ever increasing number of Vimeo users are looking for that little leg up that has their Vimeo video viewed by the right people, and under the right conditions.

Vimeo 95

Integrated Marketing Is A Mindset, Not A Mandate

Social Media Strategery

This post originally appeared on PRSA’s blog, ComPRhension.

How Many Dead Ends Are On Your Site?

Small Business Mavericks

Laura McDougall has some pet peeves she shared on SwellPath recently. When she says “ Don’t Make Me Click The Back Button “, she is talking about the frustration of navigating a website and running into dead ends — a pet peeve that many of us share. When a website is frustrating to use, how many of us go find another site that gives us what we want without all the hassle?

Sites 95

How to Break the Rules and Create Great Content

Convince & Convert

Tweetable Moments Put it out there when you’ve got something to say. unmarketing Tweet This Go Negative Scott Stratten’s viral, social, and authentic marketing agency, UnMarketing , keeps him pretty busy.

Facebook Changes Hitting Monitoring Platforms

Net-Savvy Executive

Shortly after last month''s announcement of the new Facebook topic data service from DataSift , another kind of change showed up in my inbox: the impending disappearance of Facebook post data from social media monitoring tools.

When Wikipedia Misses the Facts

Ari Herzog

Wikipedia prides itself on always providing a neutral point of view. As long as there is a reliable source without bias, their editors ensure the content is printed. Why, then, is the page on penguins lacking a 2008 scientific discovery by the BBC that penguins can fly? Did you see their video?

What Happens In A Marketing Silo?

Small Business Mavericks

In farming, a silo is used to store the harvest. The traditional silo is an agricultural landmark of concrete towering into the sky. You have to be careful with silos because as the silage material sits there, it ferments and generates heat. Sometimes silage bursts into flame if not stored correctly. A silo fire can be limited to what’s inside the silo, but it still causes damage. Lots Of Useless Heat.

Lessons From Running 400,000 Social Media Contests

Convince & Convert

Tweetable Moments Pay attention to how your audience consumes different channels. shortstackjim Tweet This From Pancakes to Social Media Jim Belosic is a man of many talents.

25 No-Fail Social Media Questions to Establish Meaningful Relationships

Rebekah Radice

Ever wonder how to connect, engage and create meaningful social media conversations ? Or how to break the ice on sites like Facebook, Twitter and Google Plus? Sure you have! It’s only natural. We all want to connect — to establish relationships that matter. But times have changed.

Strategies and Tips on Social Media Marketing

Ari Herzog

June 2010 seems like an eternity ago when I took initiative and created a LinkedIn Group to share strategies and tips in social media marketing. I invited friends and industry colleagues to join and participate. They did that, and they told their friends.