Sat.Mar 21, 2015 - Fri.Mar 27, 2015

Lessons learned from a PR life

Sherrilynne Starkie

Sometimes the work week flies by so quickly that at the end of the week, I’m not sure what I actually accomplished. Sure, I know how many hours I billed and how many new contracts came in. These are the success metrics of PR agency life.

Don’t Mistake Activity for Effectiveness in Social Media

Direct Marketing Observations

The world of the content marketer/social media marketer is changing. I had mentioned in a previous post how it resets every day.

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Celebrating Women In PR: Meet 3 Public Relations Trailblazers

Waxing UnLyrical

How To Create A Successful Blog For A Business or E-Commerce Website

SocialFish

Many business owners and e-commerce site operators overlook the power of blogging, mostly because the traffic isn’t directed to their product or services pages, so they wonder “why bother?”. Yet, have you ever tried to promote or build links to your product pages? It’s not easy.

How To 254

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

How Social Media Generates Sales You Can’t Track To Social Media

Firebelly

A friend recently tweeted a selfie of her holding a Starbucks coffee with the following caption: “There is just no iced coffee with sugar and cream that compares to @Starbucks.”

Welcome to Blogging for Business Week!

Webbiquity SMM

It’s blogging for business week on Webbiquity. Along the lines of the content marketing week series presented here previously, starting tomorrow and running through next Tuesday, a series of posts will cover business blogging strategies, tactics, tools and resources.

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[RESOURCE] Creating a Culture of Innovation – 8 Ideas That Work at Google

SocialFish

Receive Your Complimentary White Paper NOW ! “ Creating a Culture of Innovation “ Eight ideas that work at Google. We don’t have a secret formula for innovation, but we do like to share our eight guiding principles and show how we apply them inside Google.

Why You Should Be Building Trust, Not Traffic

Convince & Convert

I have a friend in SEO who consistently pumps out posts about strategies to drive “massive traffic” to your blog or website. As any experienced marketer knows, nearly all of this traffic is represented by people who take a quick glance at a link and then never come back again.

SEO 171

Do you have to be a customer to leave a Yelp review? Nope!

Navolutions

Here’s a scary loophole to Yelp’s content guidelines: what if someone has an interaction with your business, but doesn’t actually do business with you?

Review 163

No One Puts Social (PR) In a Corner

Waxing UnLyrical

As I was working on a strategy memo yesterday, I started noodling with Venn diagrams (I love those things) to illustrate what a truly social PR strategy should look like. Because I think we often talk about how such a program should work, but for a lot of people – clients included – it’s hard to really understand that unless there’s some kind of visualization involved.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Assessing Your Culture is Next on #CultureChat

SocialFish

This Thursday at 1pm ET we will host another #CultureChat on twitter, and the topic will be assessments.

The Key to Social Selling is Social, Not Selling

Convince & Convert

Image via BigStockPhoto.com The opportunity to make money on social is quickly being embraced by sales teams who are eager to incorporate social selling into their sales tactics.

13 Great Guides to Growing Your Blog Audience

Webbiquity SMM

You’ve put extensive effort into your business blog design, content strategy, research, and execution. Now—how you attract and retain a large audience? The short answer is to write great content and then promote it effectively. Simple—but not easy. Image credit: GreenPal.

Survey 280

How Social Media Generates Sales You Can’t Track To Social Media

Firebelly

A friend recently tweeted a selfie of her holding a Starbucks coffee with the following caption: “There is just no iced coffee with sugar and cream that compares to @Starbucks.”

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Data-Driven Millennials in the Social Sector

SocialFish

Are you a millennial that wants to make a real impact in the world? Do you pledge to make a difference that can be measured?

Data 218

5 Simple Tweaks to Optimize Your Form Conversion

Convince & Convert

When it comes to form conversions, small changes can make a big difference. A few minor modifications to your form’s design, messaging, or layout can lead to major gains.

In-House Search Engine Marketing and Social Media Job Opening in Dallas

Bill Hartzer

I have a friend who currently has a job opening for a Search Engine Marketing / Search Engine Optimization / Social Media job in the Dallas, Texas area.

How Social Media Generates Sales You Can’t Track To Social Media

Firebelly

A friend recently tweeted a selfie of her holding a Starbucks coffee with the following caption: “There is just no iced coffee with sugar and cream that compares to @Starbucks.”

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Five Expert Guides to the Best Blogging Tools

Webbiquity SMM

Blogging, like any other task, is faster and easier with the right tools.

Tools 206

How to Turn B2B Prospects into Customers

Convince & Convert

You’ve successfully converted your B2B leads into prospects. Now, you have to close the deal and ensure that they become customers. With a little push and some nurturing, you can make it happen.

B2B 151

Google’s Own Mobile Results Ranking in Google

Bill Hartzer

Well, um, this is embarrassing. Especially at a time when Google is pushing the mobile version of websites, wanting all of us to make sure that our websites are mobile friendly by April 21st.

Google 128

The Reason Google Wants To Put A Business On The Map

Small Business Mavericks

Recently, Google’s official blog said, “ It’s time to put America’s small businesses on the map.” ” The search giant has a campaign going on right now to help 30,000 cities get their local businesses online. To quote: Four out of five people use search engines to find local information, like business hours and addresses, and research shows that businesses with complete listings are t wice as likely to be considered reputable by customers.

Google 101

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Why You Should Ask Why

Ari Herzog

Run a Google search for the exact phrase, “how to write a blog,” and peruse through 416,000 results. Type “why to write a blog” and see 47,300 results.

How to Create an Unforgettable Integrated Campaign

Convince & Convert

March 20, 2015 marked Europe’s largest solar eclipse since 1999 , with 90 percent of the sun covered in parts of the UK. Never one to shy away from a timely occasion, Oreo launched an integrated #oreoeclipse campaign targeted at consumers in the UK across print, out-of-home, and digital.

April Fools Joke: Not Provided Keywords Are Not Expanded to Google Webmaster Tools

Bill Hartzer

The Not Provided keywords are NOT being expanded to Google Webmaster Tools.

Google 119

4 Elements of Successful YouTube Marketing Videos

Devumi

It may not seem like it, but all YouTube marketing videos that see any sort of success share common traits. You may not feel like that after watching marketing videos as diverse as, say, Old Spice’s brand of oddity against Home Depot’s ‘Do it Yourself’ videos.

Are You Looking For Ways To Get Local Links?

Small Business Mavericks

If you have a business, you probably consider at least part of that business “local” because there is a community that interacts with your business. Even a business that is completely online has a local element because the employees live somewhere, right? Most businesses could do a lot more in creating local links — and Casey Meraz has just given us 11 Ways for Local Businesses to Get Links on the Moz Blog.

What Marketers Need to Learn from the Entertainment Industry

Convince & Convert

Image via BigStockPhoto.com. Whatever business you think you are in, you are now in the entertainment industry—and most marketers are ill-prepared. It used to be so easy.

Laureate Education Sues Domain Name Proxy Service for Trademark Infringement

Bill Hartzer

Laureate Education, Inc. is suing Domain Name Proxy Service, Inc. for alleged trademark infringement. Case number 2:15-cv-00879, a suit was filed on March 20th in the United States District Court for the Eastern District of Louisiana. The Domain Name Proxy Service, Inc.

QR Codes Are Good Acquisition Tools - Social Media

Social Media Network Marketing

QR Codes Are Good Acquisition Tools I Work As Freelance Social Media Network Professional And Review OnLine Earning Opportunities. ? HERE ARE COUPLE OF LINKS FOR SOCIAL MEDIA AND ONLINE EARNING QUICK REFERENCE: 1. T SU the Social Media Network has crossed the 3 million Users mark! ?

Yahoo 122

Are There 10 Commandments of Internet Marketing?

Small Business Mavericks

Business2Community is a great site, and Peter Kim’s Ten Commandments of Online Marketing is an excellent list of solid advice. His ten commandments are: have a strategic plan. have a strong adaptable website. have a strong and growing visibility in search. be social. consistently produce original written content. get listed or mentioned on other relevant websites. produce and distribute original photos and videos. advertise intelligently. utilize analytics to track ROI. be adaptable.

To Do and Forget: Managing the Incomings

Bare Feet Studios

I am the lucky winner of a life that involves managing or participating in many different projects, and many different styles of projects. I’ve noticed that just keeping track of the ideas and the assignments had become a stressor extraordinaire.