Sat.Jan 31, 2015 - Fri.Feb 06, 2015

Seven Frequently Asked Questions on Social PR Strategy

Waxing UnLyrical

When I teach workshops, there are certain stumbling blocks to smart social PR strategy that come up frequently. As the workshop facilitator, it’s my job to help participants understand how to overcome these challenges or, at the very least, find a way to deal with them that’s not quite as painful.

Comparing 21 social media marketing tools [Chart]

SocialFish

According to the latest research by TrustRadius, buyers of social media management tools are looking for eight core functionalities: Community management. Publishing. Campaigns & promotions. Influencer & advocate management. Lead generation. Content marketing. Analytics.

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10 Social Media Marketing Mistakes Businesses Must Avoid

Webbiquity SMM

Guest post by Gary Dek. Social media is an integral component of any successful digital marketing strategy. With 74 percent of adults using social networking sites , the opportunity to increase your site’s online exposure to new customers cannot be ignored.

Twitter Aim to Regain Momentum with New Video & Group Message Features

Mindjumpers

Last week Twitter launched the new video feature making it possible for users to easily capture and share videos without leaving the app. The launch comes in a time where the social platform has been struggling to keep up with Facebook-owned and video-enabled Instagram.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

A Framework For Real-Time Content Marketing

Visually SM

While the task of getting into an “always on” mindset can seem daunting, the truth is that good real-time content marketing takes lots of planning and preparation.

Why You Need to Respond Quickly to Social Media Comments

SocialFish

Guest post by Daniel Kushner, CEO of Oktopost.com. ————–. Until recently, customer service was more or less limited to channels that were fully under the control of brands and safely hidden away from the scrutiny of the general public.

More Trending

Who Won the Super Bowl of Advertising?

The Social Media Incubator

The big game brings a lot of discussion around the big plays, or in the case of this year’s Super Bowl, the final plays. But another major topic surrounds something outside of the game, the ads.

How to Write an Irresistible Headline

Convince & Convert

Let’s start with a fundamental question: How are posts shared? It’s not the blog post, tool, or resource that gets shared. That might be what motivates the person who is sharing it, but all that ends up getting shared is the headline.

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How to Monitor Your Organization Online

SocialFish

It’s not always pleasant to hear what your partners and competitors are saying about your organization online.

Social Customer Service & How FREAKER Nailed It

Saying It Social

An inside look into a great customer service experience that I had through social media and what your brand can do to mimic the process! The post Social Customer Service & How FREAKER Nailed It appeared first on. Corporate Social Media Customer Service Wilmington Beer FreakerUSA ILM Instagram Social Media Monitoring

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Directory Owner Charges $1,000 to Remove Low Quality Links

Bill Hartzer

As you probably know by now, one of the search engine optimization services that I am heavily involved in is cleaning up low quality links to websites.

How to Produce a Podcast

Convince & Convert

Here at Convince & Convert Media, we produce three podcasts. Most frequent is my nearly-daily video show Jay Today (read this post to see how we make 8 pieces of content out of each episode ). We also produce Social Pros , the podcast for real people doing real work in social media.

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From Promoted Pins to Social Profiles on Google: What’s New in Social Media

SocialFish

What’s new in social media will be a monthly recurring post featuring the latest in social media news, penned by the lovely Elizabeth Bookhultz , an expert association social media specialist. Check back at the end of February to stay social savvy by reading about the hottest developments!

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A Framework For Real-Time Content Marketing

Visually SM

While the task of getting into an “always on” mindset can seem daunting, the truth is that good real-time content marketing takes lots of planning and preparation.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

PR Pros: You’re still doing it wrong, even if you have a six figure income

Techipedia: Tamar Weinberg

I don’t know about you, but if someone tells me my process is tedious and expensive, I may be receptive to hear what they are saying in the hopes that they can help me improve my life, either personally or professionally. Seven years ago, I didn’t believe inbox zero was ever possible.

5 Killer Questions to Woo Prospective Customers

Convince & Convert

Image via BigStockPhoto.com It’s hard to trace a sale back to any single action—your online submission form, your social media activity , a face-to-face meeting, a video conference. Every component of marketing and sales comes together somehow, and then we convert prospects into happy customers.

Super Bowl XLIX Advertising Insight: Papa John’s Needs an SEO Firm

Bill Hartzer

Today, as I was browsing the web for some Super Bowl XLIX Advertising insights to post here on my blog, I came across one of the advertisers’ websites, Papa John’s.

Why Is Your Business Local?

Small Business Mavericks

Seth Godin recently discussed the end of geography as a limitation for a business. He has some good points because the advances in technology have erased the barriers holding us back from accessing most of the globe. If technology can reach it, you can get it. He ends with a statement that is a springboard for discussion: “If you’re still betting on geography, on winning merely because you’re local, I hope you have a special case in mind.”

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

7 Ways to Write Headlines that Get Clicks [+ examples]

Writtent Blog

We all know it’s true: headlines are the most important part of our blog posts and articles. David Ogilvy said it himself that “on the average, five times as many people read the headline as read the body copy.

Why Marketers Need to Learn to Swipe Right

Convince & Convert

Much like online dating, the matchmaking of brands and customers has entered into the social space with intent to discover, engage, and find compatibility to build lasting relationships.

How to Get More Website Traffic from Social Media

Devumi

The Devumi blog is, for the most part, all about getting more fans, followers, likes, shares, views, etc, etc. Those are great, but how do you turn them into more website traffic from social media?

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A Real Life Lesson In SEO

Small Business Mavericks

Michael Cottam recently took us on a journey in his Moz Blog post, “ Leveraging Panda to Get Out of Product Feed Jail.” ” His journey was one of being a customer instead of the SEO expert, searching for the right replacement stopper to fix his bathroom sink. What he runs into is the familiar product description from the manufacturer that doesn’t measure up to what is needed.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Interview With N.E.D. - The Rock N Roll Docs

Diva Marketing Blog

Doctors heal patients in many ways. some even through rock n roll! N.E.D. , an innovative rock band of 6 U.S. cancer surgeons, tours the country using their music to create awareness about women''s cancer issues. .

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The Lord of the Content: Fellowship of the Reader

Convince & Convert

Have you ever been so caught up in your writing that you sometimes resemble Smeagol, clutching your content to your chest and whispering, “My Precious”? We all have fights with insanity sometimes.

Is Our PR Community Part of the New Pittsburgh or the Old One?

Social Media Strategery

This post originally appeared on PRSA Pittsburgh’s blog. . Creative Commons image from Flickr user Slackley. In this month’s Pittsburgh Magazine, there’s a story highlighting how millennials are literally and figuratively transforming my hometown.

Guest Posts Start A Reader Journey

Small Business Mavericks

Your guest post is the beginning of a conversation. A chance to connect. — Henneke Duistermaat. Copyblogger recently had a great article by one of my favorite writer/mentors, Henneke Duistermaat. Her look at the potential of guest posts points out that there is a journey involved for the reader, one that goes like this: your guest post catches the reader’s attention. your author bio makes them want to learn more. you offer an email sign-up incentive that triggers a click on the link.

How to Get More Vimeo Views the Easy Way!

Devumi

Vimeo may be a newer video sharing platform, but it is far and away the…second most popular platform to share video on. With the big competition over at the Google owned giant, the challenge to get more Vimeo views is always present.

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5 Marketing Failures and How to Fix Them

Convince & Convert

Image via BigStockPhoto.com I’m going to take a wild guess about what you’ve been up to lately. Call me psychic, but I’m guessing you’ve been angling for budget over the last few months. I’ll go a step farther and predict that in doing so, you only shared your successes.

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Fetching Friday – 28 Top Posts on Marketing and Productivity

Kikolani

Fetching Friday is back for week four of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing. Content Curation: How to Easily Find Great Content to Share by Michael Stelzner.

How To Choose Your Online Tools

Small Business Mavericks

One of the big advantages marketers and business owners have in 2015 is the abundance of options we have in tools for improving our performance. Nick Rojas has a nice look at online tools to improve your content marketing strategies on B2C, for instance. He does a short review on tools to research keywords and trends on social media, tools for more efficient SEO, and tools that examine results using analytics. But a tool is only going to be helpful if you know how to use it.

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Before You Start With Your Social Media Initiatives, Here Are 5 Action Points

Social Media Network Marketing

'Before you get started on your Social Media Initiatives, here are the 5 action items to keep in mind: Assign ownership of each Channel/Strategy to someone within your organization Create Buyer Personas and know which personas are on which social media sites Train your Sales Teams to use Social Media for Lead Generation and Customer Acquisition Create a Social Media Policy and distribute it to your Employees—also distribute it to your Agencies Encourage employees to be active participants in Social Media—don’t be afraid to incentivize! I work as Freelance Social Media Network Online Professional. My Business Page is on Facebook at: [link] Do join me.'

How To Get Your Company On Board With Content Marketing Culture

Convince & Convert

Tweetable Moments Content is the blood that flows through all organs of the company. Carlos_Abler Tweet This Carlos Abler was given the opportunity to jump in as the “content czar” at 3M after he had been working for the company as a contractor in 2010.