Sat.Jan 17, 2015 - Fri.Jan 23, 2015

Seven Simple – Yet Powerful – Tips to Grow Facebook Engagement


Guest post by Drew Bernard, CEO at ActionSprout. ———-. Can a few simple modifications to a social action drastically improve the number of supporters driven to action? Here’s a great example of how one organization improved the performance of their Facebook social actions by 300%.

Weekly Roundup: Overcoming Obstacles with Measurement

Waxing UnLyrical

If you’re in the U.S., did you enjoy the first long weekend of 2015? What’s the point of measurement , exactly? I expounded not that long ago, but thought we’d pick up that thread today.

ROI 217

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28 (of the) Best LinkedIn Marketing Guides of 2014

Webbiquity SMM

As noted in several of the posts highlighted below, LinkedIn is no longer just a hangout for job-seeking professionals, who largely abandon it in between job searches.

12 Social Media Tools for Scheduling and Publishing Updates Compared


In the never ending search for tools to make social media management simpler, I decided to research several tools that help you update multiple social media networks in one place.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

A Culture of Content


Really like this Altimeter deck. Click the webinar link for a replay. “When content becomes an ingrained part of an organization’s culture, content strategy functions like a well-oiled engine, producing, circulating, and begetting content, creating numerous efficiencies in the process.

PR Trends for 2015: 7 To Watch

Waxing UnLyrical

You know I’m not much of a forecaster. I leave that to weather people and roosters. So when PRSA asked me to author a guest post on PR trends for 2015, initially I scratched my head a bit. But then I started thinking.

Trends 215

More Trending

Influencer Marketing – Part 1

Saying It Social

Influencer Marketing is an emerging method of advertising that is proving itself an effective and, for some brands, integral component of digital marketing strategy. Here is some background on why influencer marketing is now considered a highly effective form of advertising. The post Influencer Marketing – Part 1 appeared first on.

YOU’RE INVITED: Community Manager Appreciation Day, Washington DC #CMAD


Next Monday, January 26 is Community Manager Appreciation Day! How awesome is that? Community is what we all do, and we’re passionate about it. Let’s use this time to share our passion.

3 Ways To Improve Mobile Email Marketing

Small Business Mavericks

Chris Crum recently shared what not to do in mobile email marketing on WebProNews. This is important, because mobile is how many of us read our emails and respond to them. If you are going to use email marketing, and I hope you are, it’s a very good idea to make sure your emails are mobile-friendly along with your website. If you look at the results of surveys asking mobile users what they don’t like about getting emails, three big categories are frequency, relevancy, and usability.

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EGC is the Key Content Marketing Trend

Convince & Convert

EGC is 2015’s most powerful marketing abbreviation. We’ve talked for years about UGC – user generated content – but now we find that perhaps the best source of great content is instead EGC – employee generated content.

Trends 164

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Influencer Marketing – Part 2

Saying It Social

This week, I would like to explore some influencer marketing mediums and platforms. If you have the room and budget to experiment with your marketing communications strategy, why not give your brand some authenticity and exposure to loyal audiences through influencer marketing? The post Influencer Marketing – Part 2 appeared first on. Content marketing Digital Marketing Instagram Snapchat Social Media Social Media Marketing Uncategorized

The Future of Association Management Systems


What’s the future of AMS? This seems to be the question that has haunted association execs for more than 25 years when the initial association management system hit the not-for-profit marketplace.

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12 Social Media Tools for Scheduling and Publishing Updates Compared


In the never ending search for tools to make social media management simpler, I decided to research several tools that The post 12 Social Media Tools for Scheduling and Publishing Updates Compared appeared first on Kikolani. Business Reviews Social Media

Hack Your Email Growth Rate with This List-Building Tool

Convince & Convert

Image via Just how valuable is email to online marketers? The numbers tell the story: EmailExpert reports email marketing produces a $44.25 return for every $1 spent.

List 154

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Content Creation – From Quantity to Quality


Nowadays, almost everyone agrees that on most Social Media networks content is king. However, content without context is just messages without any bond to your long-term brand strategy and audience.

Ask Yourself These Questions To Focus Your Content

Small Business Mavericks

There is a lot being said about having content on your site and in your advertising that is unique, creative, and focused. It’s enough to make a marketer want to crawl into a corner and hide on some days, am I right? It’s very difficult to continually come up with unique, creative, focused anything after a while. But there are three questions that can help the process: Who are my customers? How am I similar to my competitors but better at it? Why am I different than the rest?

What Happens When You Type Into a Web Browser?

Bill Hartzer

Well, have you ever actually thought about it? What technically happens, “behind the scenes” so to speak, when you use your keyboard, type into your web browser, and hit the enter (return) key? Have you ever thought about it?

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LinkedIn Tricks for Social Media Professionals

Convince & Convert

Tweetable Moments Treat your LinkedIn page like a website. It really is your online reputation. LinkedInExpert Tweet This. Next-Level Networking. Viveka von Rosen is known internationally as the LinkedIn Expert.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

5 SEO Writing Techniques to Consider in 2015

Writtent Blog

SEO writing techniques? It might be 2015, but content and search engine optimization still go hand in hand. What’s the point of high quality writing that ends up on page 40 of Google’s search results? Nobody will see it.

SEO 101

How To Sabotage Your Marketing Efforts

Small Business Mavericks

You can have amazing SEO strategies, great PPC campaigns, and the kind of content on your site that Google loves and still end up with a big marketing problem if your customer service stinks. Seth Godin is of the opinion that many customer service departments are set up to say “ Please, go away ” instead of actually providing customer service.

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3 Decembers of Twitter Data

Ari Herzog

I invite you to rewind to December 2012, December 2013, and December 2014 and observe how my tweeting evolved… These tweets are from December 2012. These tweets are from December 2013. These tweets are from December 2014.

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How to Win Instagram with Six Simple Tests

Convince & Convert

Image via They say that a picture is worth a thousand words. So if the average length of a word in the English language is five characters, and tweets can only be 140 characters, by that logic, one Instagram can convey the same emotion as roughly 35 tweets.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

The 11 Key Elements of Amazing Copywriting

Writtent Blog

Image source. I can always tell when I’m reading amazing copywriting by the drool pooling on my desk. It happens when I read blogs like this one from Writtent’s very own Karri Stover or from HubSpot’s Marketing Blog. Those guys are just so darn good at what they do.

Should Disaster Planning Be Part Of Your Internet Marketing?

Small Business Mavericks

There was recently an interesting post on Practical Ecommerce about disaster planning for small business and it wasn’t about insurance. Richard Stubbings is an experienced IT guy who now is a business owner and his observations about being prepared to continue online activity in different scenarios made good sense. How would your internet activity be affected by loss of power or internet service? What would a major local disaster do to your ability to continue to serve non-local customers?

Where to Find Twitter Trending Topics for your Online Marketing


Marketing with Twitter trending topics is a strategy that combines careful planning, even more careful research, and a bit of dumb luck. The first two aspects are what I will be looking at here.

Going Programmatic to Get Your Content Seen

Convince & Convert

Image via Is Red Bull a media company or a beverage company? It’s a question that’s been raised quite a few times in recent years.

The Role of Paper Today


Over the past 15 years, more and more companies are strongly recommending to customers that they quit requesting information on paper. Instead, companies are suggesting that people can get information digitally.

Advertising And The Super Bowl

Small Business Mavericks

How many at last year’s Super Bowl party gave more attention to the ads than to the game? And how many marketers wondered if it was worth the megabucks being charged for a few seconds of glory during the hype surrounding one football game? A conversation over at the Marketo blog caught my eye because it was about that very topic.

Make Money on SoundCloud: RouteNote & SoundCloud Merger


Everyone seems to want to make money on SoundCloud. Record labels are salivating at the chance to get at more money through online monetization. And, heck, even the artists themselves might get a slice.

Newcastle Is Crowdfunding Their Super Bowl Ad

Convince & Convert

Image via Football is a team sport, and if Newcastle has anything to do with it, so will the company’s Super Bowl Ad.

Social Networking In Your Face

Ari Herzog

Jena Kingsley is the latest in a series of comedians to poke fun at social networking systems by forcefully interacting with people in public places and proving that our online lives are silly when taken literally. Facebook has a little-used function called a poke.

The best of #DeflateGate

Freelance Social Media

After last weekend’s win over the Indianapolis Colts, the New England Patriots are under investigation by the NFL about using 12 game balls that were below the proper inflation level. The internet did not hold back on poking fun at #DeflateGate. Below are a few of our favorites: Fully filled #DeflateGate krispykreme (@krispykreme) January 21, 2015. The internet had a field day with Tom Brady’s press conference #DeflateGate [link]