Sat.Jan 10, 2015 - Fri.Jan 16, 2015

19 More Outstanding Social Media Marketing Guides

Webbiquity SMM

While social media marketing has become commonplace, questions about how to optimize the use of social channels and networks, and how to stand out from the crowd, remain. Image credit: KISSmetrics.

Marketing Predictions for 2015

Mindjumpers

The Content Marketing Institute has for the seventh consecutive year compiled 60 content marketing predictions from thought leaders around the world. Here are some of our favorites: • Brands will recognize the role of editor as the missing link to true content marketing effectiveness.

Around the Web in 59 Days

Waxing UnLyrical

Just two weeks into 2015, it’s already been incredibly busy. Oh, and I celebrated my birthday yesterday – whee!

2015 Web Design Trends

Freelance Social Media

Bowen Media recently published an infographic of the top 5 web design tends of 2015. They are: 1) Mobile Focus, 2) Interactive Scrolling, 3) Flat Design, 4) Single Page, and 5) Clean Simple Layout. I agree with most of this, especially Single Page.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

How to Get the Word Out When You’re on a Budget

SocialFish

A lot of non-profit organizations have a hard time with marketing and branding themselves. Sometimes this is because the idea of creating a dedicated marketing campaign seems too “corporate” or “salesy.”

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More Trending

Monday Roundup: New Beginnings

Waxing UnLyrical

Even though the new year is barely two weeks old, it’s easy to fall back into old routines and habits. To help you avoid that trap, this week’s roundup features seven posts from around the web that might help you craft new beginnings for old issues, as it were. Enjoy!

Why “What Women Want In A Man” Lists Are B t

Jason Yormark

You see them all the time. Link bait lists claiming what women want in men. It’s understandable of course…lists are a great way to attract readership. Hell, I use them all the time. But these particular lists are always frustrating to see because they are always full of s**t. Rich, funny, works out, trustworthy, romantic, cooks, cleans…it goes on and on. Like somehow if you possess all these boilerplate traits, you’re going to magically become more appealing to women.

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Essential Nonprofit Software of 2014

SocialFish

As we watch some of our wildest sci-fi fantasies become reality , the potential of technology seems limitless. From fax machines, to email, to smartwatches, technology has transformed the way the world does business.

Can You Build a Content Marketing Super Brand

Convince & Convert

NOTE: My very smart friend Mark W. Schaefer is working on a new book called The Content Code. It will be out in April. Watch for it!

Brands 159

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Snapchat Marketing & Advertising Demystified

Saying It Social

What you need to know about making the plunge as a business into the waters of Snapchat and the advertising and marketing options that the mobile app features to propel your company to success. The post Snapchat Marketing & Advertising Demystified appeared first on. Digital Marketing Snapchat Social Media Social Media Training Advertising marketing SnapChat social media

Be in the Know to Stay on Top

Idaconcpts

Whether you are an entrepreneur just getting ready to dip your toe into the world of business for the first time or you are already established, you need to find ways to give yourself an advantage of everyone else who is out there.

[Cool Infographic Friday] The History of Web Design

SocialFish

Potluck

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How To Get Your Team To Create More Consistent Content

Convince & Convert

Arienne Holland is the Director of Marketing at Raven Tools—a marketing management reporting tool for marketers. As she likes to joke, she markets marketing software to marketers. It’s funny, and it’s true. It also makes her an expert at creating more consistent content.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Easy A/B Testing with Visual Website Optimizer

Kikolani

I have a confession to make. For the longest time, when I read about A/B testing, I thought it would be difficult. So I didn’t do it, even though I knew that A/B testing gives you the chance to optimize your website for conversions.

URL 143

An Online Business Survey and A Good Example

Small Business Mavericks

Copyblogger has done it again; giving us the 2015 Cost of Online Business Report by Demian Farnworth and giving us some good examples of how the same basic information can be presented in various ways for maximum impact. The report itself is interesting because it includes the results of a survey conducted on businesses operating online. More than a fourth of those in the survey identify as Small Business Owner, and the biggest challenge is seen as generating traffic.

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The Best of Association Social Media 2014

SocialFish

So here we are, in a new year. And what a year 2014 was. Lindy’s happily ensconced at ICF working on some really awesome public health projects.

How to Build Stronger Bonds With Your Community

Convince & Convert

Image via BigStockPhoto.com. It’s no small secret your online community and your loyal customers within are your company’s greatest asset. Everyone now knows how much easier it is to retain loyal users than to go through obtaining more users through the user acquisition process.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Fetching Friday – 32 Posts on Online Marketing and Productivity

Kikolani

Fetching Friday is back for week three of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing. Book Writing Productivity Hacks by Nicholas Carlson. FORCEdraft Doesn’t Let You Quit Writing Until You Hit Your Goal by Tori Reid. 25 Reasons Your Business Should Switch to WordPress by John Rampton. 12 Proven Ways Your Copy Can Get More Conversions by Chad Rucker.

How Would You Spend 30 Minutes On Social Media?

Small Business Mavericks

Most of us spend a lot more than 30 minutes on social media, but many of us wish we could figure out how to do it. All of the different platforms and rabbit trails are a time-sucker if you aren’t careful, but social media is part of the way business operates these days and so I was interested to see Kevan Lee’s look at the best way to spend 30 minutes of your time on social media marketing. Twelve Things Social Media Managers Do.

2015: The Year of Brand Publishing

SocialFish

Have you ever thought of your small brand as a publisher? Chances are, you don’t stray much farther than your specialization, but 2015 is the year certain to change all of that.

Why Your Content Marketing Team Needs to Act Like a Rock Band

Convince & Convert

Tweetable Moments The answer is not more content. It’s more relevant content. JasonMillerCA Tweet This. Jason Miller is the Senior Content Marketing Manager at LinkedIn , where he leads the global content marketing and social efforts for LinkedIn Marketing Solutions.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Update Your Segmentation Model With Social Data Before It’s Too Late

Adam Cohen

Attention digital marketers: It’s time. If you weren’t convinced before, I’m going to attempt to convince you again.

Data 155

A Helpful Guide To Free SEO Training

Small Business Mavericks

It’s becoming a standard need for businesses of any size — the whole Search Engine Optimization thing is no longer the realm inhabited by the computer geeks. Everybody should understand enough of how the internet works to utilize SEO, even if all you are doing is trying to find something. For a business, though, SEO skills are increasingly sought among employees.

Filmmakers: 5 Reasons to Choose Vimeo over YouTube!

Devumi

For the average person, YouTube will do just fine as a video sharing platform. For serious filmmakers trying to get their films out there, and meet a community of like-minded individuals, there are a number of reason to choose Vimeo instead of YouTube.

Vimeo 101

How 4 Social Media Predictions Impact Email Marketers

Convince & Convert

Image via BigStockPhoto.com. The social and email marketing channels are increasingly intertwined. So when I read this great collection of 30+ Social Media Predictions for 2015 , it immediately had me thinking about how they affect email marketers.

7 Tips on Finding the Best Freelance Writer for Your Blog

Writtent Blog

You’ve decided to make the leap, and use a freelance writer for your marketing copywriting. Great, everyone’s doing it. But how do you avoid getting burned badly? Your marketing is too important to spend money on a writer that doesn’t deliver.

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How To Multiply Content and SEO From One Event

Small Business Mavericks

There is a good way to take an event your business hosts, like a workshop or seminar, and turn it into a lot of opportunities for SEO. Think of it as a big box of stuff you can unpack, label, and put where it can be used. Unpack The Content From The Event. There has been a lot of information generated for your event, right? How would someone looking for information ask about it?

How to Get More Pinterest Followers Fast

Devumi

If you want to get more Pinterest followers fast on your business account, read on for 8 tips that will see your content getting followers, repins, and likes. The bonus out of all of this will be your website receiving more targeted traffic – and we all want that!

How the BBC is Approaching News Coverage on Social Media

Convince & Convert

Image via BigStockPhoto.com. How do you prefer to receive information about trending topics and breaking news? If the BBC has anything to do with it, you’ll tune in on Instagram, Twitter, and Tumblr. Image via BBC Shorts Tumblr.

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