Sat.Jan 10, 2015 - Fri.Jan 16, 2015

Marketing Predictions for 2015


The Content Marketing Institute has for the seventh consecutive year compiled 60 content marketing predictions from thought leaders around the world. Here are some of our favorites: • Brands will recognize the role of editor as the missing link to true content marketing effectiveness. We’ve figured out how to create content and how to publish, but can’t move firmly into brand journalism until we adopt and editorial discipline. Sarah Mitchell. Head of Content Stategy at Lush Digital Media. •

Why “What Women Want In A Man” Lists Are B t

Jason Yormark

You see them all the time. Link bait lists claiming what women want in men. It’s understandable of course…lists are a great way to attract readership. Hell, I use them all the time. But these particular lists are always frustrating to see because they are always full of s**t. Rich, funny, works out, trustworthy, romantic, cooks, cleans…it goes on and on. Like somehow if you possess all these boilerplate traits, you’re going to magically become more appealing to women.

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Trending Sources

Monday Roundup: New Beginnings

Waxing UnLyrical

Even though the new year is barely two weeks old, it’s easy to fall back into old routines and habits. To help you avoid that trap, this week’s roundup features seven posts from around the web that might help you craft new beginnings for old issues, as it were. Enjoy! Image: mario via Flickr, CC 2.0. How Do You Start Over After Building a Successful Blog? Why: How does one start from scratch after building a successful blog and community?

Snapchat Marketing & Advertising Demystified

Saying It Social

What you need to know about making the plunge as a business into the waters of Snapchat and the advertising and marketing options that the mobile app features to propel your company to success. The post Snapchat Marketing & Advertising Demystified appeared first on. Digital Marketing Snapchat Social Media Social Media Training Advertising marketing SnapChat social media

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

5 Reasons to Use Social Media Even If It’s Not Driving (Free) Traffic

Convince & Convert

Image via Picture this situation: You’ve chosen the right social media platforms for your business and are posting good content to each one of them, but you’re not getting any more than just a handful of clicks. How does it make you feel? Frustrated! But let me ask you a question: How many, of all the links that appear in your newsfeed throughout the day, do you actually click? The fact remains that you see oodles of links you don’t bother clicking.

How Would You Spend 30 Minutes On Social Media?

Small Business Mavericks

Most of us spend a lot more than 30 minutes on social media, but many of us wish we could figure out how to do it. All of the different platforms and rabbit trails are a time-sucker if you aren’t careful, but social media is part of the way business operates these days and so I was interested to see Kevan Lee’s look at the best way to spend 30 minutes of your time on social media marketing. Twelve Things Social Media Managers Do.

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Update Your Segmentation Model With Social Data Before It’s Too Late

Adam Cohen

Attention digital marketers: It’s time. If you weren’t convinced before, I’m going to attempt to convince you again. If you aren’t infusing “why” people are using social media into your marketing segmentation model, you may be missing key ways to make digital marketing successful. Traditional customer segmentation models typically look at some combination of behavioral, attitudinal and demographic data.

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Can You Build a Content Marketing Super Brand

Convince & Convert

NOTE: My very smart friend Mark W. Schaefer is working on a new book called The Content Code. It will be out in April. Watch for it! As part of his book research, Mark asked me about how I have built for myself a “super brand” where people trust or want to consume what I create, without having to sample it first, and whether anyone could create a “super brand” if they chose to do so.

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A Helpful Guide To Free SEO Training

Small Business Mavericks

It’s becoming a standard need for businesses of any size — the whole Search Engine Optimization thing is no longer the realm inhabited by the computer geeks. Everybody should understand enough of how the internet works to utilize SEO, even if all you are doing is trying to find something. For a business, though, SEO skills are increasingly sought among employees.

Around the Web in 59 Days

Waxing UnLyrical

Just two weeks into 2015, it’s already been incredibly busy. Oh, and I celebrated my birthday yesterday – whee! So much has been going on/is coming up, I thought I’d pull together where we have been/will be around the web, so that you could either mark your calendars, add to your reading list… or both! Or, honestly, more; who knows what you’ll decide to do with all this great info?

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

7 Tips on Finding the Best Freelance Writer for Your Blog

Writtent Blog

You’ve decided to make the leap, and use a freelance writer for your marketing copywriting. Great, everyone’s doing it. But how do you avoid getting burned badly? Your marketing is too important to spend money on a writer that doesn’t deliver. There’s a number of criteria that separate good writers from great candidates for your content marketing team. In fact, even if you’re picking among pre-screened writers, you should dig a little deeper.

How To Get Your Team To Create More Consistent Content

Convince & Convert

Arienne Holland is the Director of Marketing at Raven Tools—a marketing management reporting tool for marketers. As she likes to joke, she markets marketing software to marketers. It’s funny, and it’s true. It also makes her an expert at creating more consistent content. A few months ago, Arienne published a review of the CoSchedule editorial calendar for WordPress outlining how it had helped her solve some of the nagging issues in her team’s workflow.

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How To Multiply Content and SEO From One Event

Small Business Mavericks

There is a good way to take an event your business hosts, like a workshop or seminar, and turn it into a lot of opportunities for SEO. Think of it as a big box of stuff you can unpack, label, and put where it can be used. Unpack The Content From The Event. There has been a lot of information generated for your event, right? How would someone looking for information ask about it?

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Be in the Know to Stay on Top


Whether you are an entrepreneur just getting ready to dip your toe into the world of business for the first time or you are already established, you need to find ways to give yourself an advantage of everyone else who is out there. The best way to ensure your success is to stay focused, remain diligent, and pool your resources to be in top form. Be Informed. You need to do your homework.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Filmmakers: 5 Reasons to Choose Vimeo over YouTube!


For the average person, YouTube will do just fine as a video sharing platform. For serious filmmakers trying to get their films out there, and meet a community of like-minded individuals, there are a number of reason to choose Vimeo instead of YouTube. Here are five reason that will back up that lofty claim, along with plenty of examples to amp up the fun factor! 5 Reasons Vimeo is better than YouTube for filmmakers Youtube is the King of Video Content Volume.

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How to Build Stronger Bonds With Your Community

Convince & Convert

Image via It’s no small secret your online community and your loyal customers within are your company’s greatest asset. Everyone now knows how much easier it is to retain loyal users than to go through obtaining more users through the user acquisition process. One would think if it’s such an obvious practice, everyone would have built wonderful, long-lasting, and strong bonds with their customers. Easier said than done.

Optimize Your LinkedIn Efforts

Small Business Mavericks

Search Engine Journal has consistently been a source of good ideas. Recently, Kristi Hines’ 10 LinkedIn Tips and Strategies You Need To Know has some great ones. These are helpful suggestions that may be exactly what you are looking for: Learn how to unsubscribe from blog posts and unclutter your inbox. Changing the frequency of a group digest can make life less hectic. Seeing where you rank can help focus strategies. Putting links on your profile to your site, your writing, etc.

Update Your Segmentation Model With Social Data Before It’s Too Late

Adam Cohen

Attention digital marketers: It’s time. If you weren’t convinced before, I’m going to attempt to convince you again. If you aren’t infusing “why” people are using social media into your marketing segmentation model, you may be missing key ways to make digital marketing successful. Traditional customer segmentation models typically look at some combination of behavioral, attitudinal and demographic data.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

How to Get More Pinterest Followers Fast


If you want to get more Pinterest followers fast on your business account, read on for 8 tips that will see your content getting followers, repins, and likes. The bonus out of all of this will be your website receiving more targeted traffic – and we all want that! How to get more Pinterest followers fast! The most important aspect of Pinterest is content curation. The only point of anyone being on Pinterest is to look for more content that they love to look at and share.

Why Your Content Marketing Team Needs to Act Like a Rock Band

Convince & Convert

Tweetable Moments The answer is not more content. It’s more relevant content. JasonMillerCA Tweet This. Jason Miller is the Senior Content Marketing Manager at LinkedIn , where he leads the global content marketing and social efforts for LinkedIn Marketing Solutions. He is also the author of the Amazon #1 Best Selling Book, Welcome to the Funnel. In Welcome to the Funnel , and in life, Jason advocates for content marketing teams to be put together like rock bands, specifically KISS … 1.

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Social Media Online Courses and Training

Laurel Papworth

Shares My online courses are on Udemy – please scroll down to “teaching” – to join the 3000+ social media students undertaking my courses! How to Automate, Autoschedule and AutoFollow on Social Media : . Save Time: Learn about autoposting and autoscheduling , natively within Facebook & Twitter as well investigate which social media dashboards are best for automation – Hootsuite, Sprout Social and Buffer.

Tip of the day: Create a Tutorial

Lucy Hall

[Tweet "Create a tutorial for your social media community or blog!"] Tutorials rock, because you are teaching people. People learn, it works they look up to you! They tell a friend about this ‘expert’ online that taught them to do something great and the word spreads! Blogging Content Marketing online marketing social media Tip of the day

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

19 More Outstanding Social Media Marketing Guides

Webbiquity SMM

While social media marketing has become commonplace, questions about how to optimize the use of social channels and networks, and how to stand out from the crowd, remain. Image credit: KISSmetrics. The post 23 Outstanding Social Media Marketing Guides , published here a few weeks ago, answered questions about social media trends, the evolution of social media marketing best practices, and how to optimize use of visual content.

How 4 Social Media Predictions Impact Email Marketers

Convince & Convert

Image via The social and email marketing channels are increasingly intertwined. So when I read this great collection of 30+ Social Media Predictions for 2015 , it immediately had me thinking about how they affect email marketers. Here are four of my favorite social media predictions and how they impact marketers’ use of email: ( Tweet This ).

How To Think About Mobile Advertising

Twist Image

Mobile ads are not Internet ads. Mobile ads are not like other ads. Marketers can say whatever they want about advertising. Many brands feel that it is all about the message being consistent across all platforms. Other brands believe that the message should be contextually relevant within the myriad of platforms and channels that their messages now appear. There is a case to be made for both sides. As a consumer, how often have you clicked on a mobile ad. by accident?

7 Social Media Tools That Will Make Your Life Easier and help grow your business!

Lucy Hall

Creating great and shareable content, analysing it's reach and effectiveness on social media has never been easier!Now Now that social media is a normal part of the marketing process and not just a crazy idea thousands of amazing tools have been created to help you to be a fantastic marketeer for your own business or employer. There are heaps of tools out there but how do you know which ones to use?

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An Online Business Survey and A Good Example

Small Business Mavericks

Copyblogger has done it again; giving us the 2015 Cost of Online Business Report by Demian Farnworth and giving us some good examples of how the same basic information can be presented in various ways for maximum impact. The report itself is interesting because it includes the results of a survey conducted on businesses operating online. More than a fourth of those in the survey identify as Small Business Owner, and the biggest challenge is seen as generating traffic.

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How the BBC is Approaching News Coverage on Social Media

Convince & Convert

Image via How do you prefer to receive information about trending topics and breaking news? If the BBC has anything to do with it, you’ll tune in on Instagram, Twitter, and Tumblr. Image via BBC Shorts Tumblr. Following a 2014 announcement to launch and experiment with BBC Instafax, a collection of :15 second Instagram video clips on popular news topics of the day, the global news outlet has re-branded the program and expanded it to new social media channels.

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You Can Join The Social Media Site That Pays, It Is Called TSU

Social Media Network Marketing

A New Social Media Site has come into existence. You Can Join The Social Media Site That Pays It Is Called TSU. You need an Invite Link though. Well we know that practically every month various Social Media Sites come up and an equal number seem to close down. However this site is still going well due to its claim that it pays people who Post Content. It looks very much like Facebook. However unlike Facebook this site pays.

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Sometimes Data Is Just Data

Twist Image

So, how is all of that data working out for you? There have been two stories in the news that have truly captured my attention (and a lot of thought) over the past few weeks.

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Fetching Friday – 32 Posts on Online Marketing and Productivity


Fetching Friday is back for week three of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing. Book Writing Productivity Hacks by Nicholas Carlson. FORCEdraft Doesn’t Let You Quit Writing Until You Hit Your Goal by Tori Reid. 25 Reasons Your Business Should Switch to WordPress by John Rampton. 12 Proven Ways Your Copy Can Get More Conversions by Chad Rucker.

How JetBlue Delivers Amazing Social Customer Service Working From Home

Convince & Convert

Tweetable Moments There are some things you just can’t teach, like passion and excitement. LaurieAMeacham Tweet This. Passion and Curiosity. Laurie Meacham oversees a team of about 90 crew members at JetBlue, including several who are fluent in Spanish, 25 dedicated to social, and the rest dedicated to email and other forms of customer communication.

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