Sat.Dec 20, 2014 - Fri.Dec 26, 2014

Have we lost that loving feeling, Twitter?

Sherrilynne Starkie

Back in the day, when Twitter first launched there weren’t a lot of people involved and the conversation veered from the mundane (what I had for lunch) to banal (here’s a coding challenge). But those who stuck with it soon started to understand the value of this unique social network.

4 Concepts Your Online Marketing Should be Ready for in 2015

The Social Media Incubator

At the end of the year, many offer up their thoughts on what the online trends will be for the year to come. Some will come true, and some will fall short. So instead of telling you what is going to happen in 2015, we will offer a few items to watch for. Could Ello rise? Actually, it’s Ello.

B2B 201

Monday Roundup: Closing Out 2014

Waxing UnLyrical

It’s the end of the year, a time for reflection and a chance for a fresh start. So, for the final roundup of the year, as we’re closing out 2014, we thought we’d feature seven posts from around the web that will help you start the new year right.

How Facebook Ruined Christmas

Convince & Convert

Image from BigStock.com. Beyond the white elephant gift exchange, cubicle decorating contest, and egg nog growing mold in the break room, the Christmas season in the corporate marketing department is a time for reports, reflection, and planning for next year’s success.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

The Best Brands on Twitter 2014

Devumi

It’s no secret that we have a soft spot for Twitter here at Devumi. Since I wrote a top brands on Instagram article earlier, I think it is only appropriate that I also give you a best brands on Twitter 2014 review.

More Trending

5 Easy Ways to Trade in Your Phone

Idaconcpts

Good quality phones can retain a surprising amount of their original value. An entire industry has been built around buying and selling cell phones. Charities are also eager to accept old working phones so they can sell them and build up their funds.

Apple 147

Can Your Brand Benefit from Digital Detox?

Convince & Convert

As consumers, we’re exposed to a lot of ads each day. Just how many is up for debate; Consumer Reports puts the number at 247, and the Business Journal Phoenix says 600, while the Union of Concerned Scientists estimates we’re bombarded with 3,000 commercial messages in a single day.

Brands 162

SEO Copywriting Best Practices for 2015

Writtent Blog

2014 was another fast-paced year in the world of SEO. From the new preference towards SSL-encrypted (HTTP) websites to the destruction of Google authorship , there was no end to the surprises.

SEO 100

Merry Christmas! A Final 2014 Weekly Update from Bill Hartzer

Bill Hartzer

Google’s CAPTCHA reCAPTCHA won’t stop spam bots, Best Buy Oops, ICANN hacked, Freebase is shutting down, and Apple’s mysterious domain names. This will be my last weekly update in 2014, so I want to wish you a Merry Christmas and a Happy New Year.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Happy Holidays! The Best Holiday Ads Online in 2014

Devumi

It may be the holiday season, but I’m still here working hard to bring you some social media related cheer!

Video 98

Should Social Media Be Taught in High School

Convince & Convert

Get all JayToday episodes at [link]. watch video to see my rant about this live from Milwaukee). Is social media so important now that we should be teaching it as a mandatory class in high school?

Stuff

Ari Herzog

You laugh but do you change your life? Because if you don’t change, if you keep buying and buying and buying more stuff and never get rid of the old stuff, it’s no wonder you move into bigger houses and are never satisfied with your life. Me, I buy little and I purge lots.

Buy 138

The role and use of content in email and marketing automation

Social Email Marketing

People today are becoming channel-agnostic. They use different platforms, channels and devices when and where it suits them best. Do you think about whether you’re using email or a social platform, for instance, when using your mobile device?

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

4 Factors Your Landing Pages Need

Small Business Mavericks

Landing pages are important. Your landing page, according to Google , affects quality score, ad rank, and advertising costs. But the effect of the landing page is most powerful with user experience. So what does Google look for in a landing page, and how does it actually play out with the real people who visit your site? Think About Experience. Here’s what Google says it looks for: providing relevant, useful, and original content.

Sites 120

Don’t Forget the Big Picture in Social Media Strategy

Convince & Convert

As 2014 comes to a close, we reflect on the incredible knowledge shared on the Social Pros Podcast. In December, we heard from MarketingProfs’ internal marketing expert; high-end realty company Corcoran Group ; and Gartner’s digital marketing researcher.

No Thanks, @BostonGlobe

Ari Herzog

I want to read your online stories because I choose what to read and don’t care to subscribe to your ginormous printed version. But because I’m selective in what I read, your payment system is silly to me.

Price 134

About Those Things That You're Buying.

Twist Image

Leave it to Seinfeld. Here''s a very quick, five-minute stand-up set from the one and only Jerry Seinfeld from earlier in the week on The Tonight Show with Jimmy Fallon. Seinfeld is talking about the stuff that we buy, and what it really means to us. and what it, ultimately, becomes.

Buy 103

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

When Is A Follower Not A Follower? When It’s A Bot

Small Business Mavericks

Have you ever opened a gift that really wasn’t all that great? It was a filler — something that made your pile of presents look bigger than it actually was. This time of year is legendary for gifts being returned because it happens to all of us. The pressure to give what looks like a lot of gifts makes it tempting to give some real junk. Kids are excluded from this rule by reason of being a child. They can give all the junk they come up with, bless their little hearts.).

Sites 114

Reactivating inactive email subscribers in 8 steps

Social Email Marketing

We all have them: inactive subscribers to our email marketing program and dormant email addresses. People that are still subscribed to our email lists with a valid email address but never open their emails, let alone interact with them. How do you reactivate and re-engage these inactive email.

List 65

Stop Shopping

Ari Herzog

I know this will sound like blasphemy to people who enjoy shopping — but let’s face the facts: the gifts you give your family and friends are things you think they want but are most likely things they do not need. Thus the question to ask yourself is why give something your recipient does not need? Even gift cards are bad because you assume the person wants something from that store. You have four choices if you must give a gift: 1. Give cash. Let the person buy what s/he needs.

Buy 101

Why Mobile Content Strategy is Important to PR

Proactive Report

Seems like every year we hear this year is going to be the year of mobile. Well, it’s finally arrived. One of the biggest shifts since the Internet became part of our lives occurred in 2014.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

5 Things To Keep In Your SEO List For 2015

Small Business Mavericks

As the 2014 year wraps up, the predictions and lists for 2015 are starting to roll out. Just like all New Year’s Resolutions, there are some good ideas that everybody agrees they should do. The challenge is doing what you planned, right?

SEO 107

Putting the customer at the center of your email marketing strategy

Social Email Marketing

Email marketing is still the most used channel for interactions between people and companies. Yet, other channels have joined the pack and are embraced by consumers. This is not just the case in B2C or among the so-called digital natives. It’s the same in B2B and across all generations as.

B2B 65

Learn A New (Digital) Language

Twist Image

Sure, who doesn''t have the time to learn a new language? Wondering about the intersection of marketing and technology can be exhausting and exhilarating - all at the same time.

Say Goodbye to Bad Habits: Five You Should Ditch in the New Year

ProBlogger

I don’t know about you, but it’s around this time of year when I start thinking about all the things that didn’t quite work out over the last 12 months in my blogging efforts. Things I got wrong, things I didn’t try hard enough on, things I know I should do better.

Were Your 2014 Predictions Right?

Small Business Mavericks

One of the best things to do at the end of the year is look back and see what was good about it and what you can change to make the next year better. At the end of 2013, I predicted that 2014 would be The Year of Social Metrics. Facebook had risen to #1 status online, LinkedIn and Twitter were going strong, and social media was an increasing part of daily life. Since everybody was on social media, it made sense that measuring what happened on social media would be a wise business move.

Guide to building and growing your email list

Social Email Marketing

“The money is in the list”. A saying which is often heard when it comes to email marketing. Building and expanding their email list is an ongoing priority for email marketers. Today, the money is in the list in many other ways than what the expression originally meant. Email deliverability is one.

List 59

Content Marketing Is Dead (But There's Always This).

Twist Image

Content Marketing is dead. Right? That didn''t take long. I''ve been reading this notion of "too much content and not enough value" a lot lately. It usually starts with the premise that consumers simply can''t keep up with the pace and increase in content production and publication. We live in a day and age when anyone can create content - in text, images, audio and video - for free with global distribution.

Visual Content Will Rule in 2015

Proactive Report

As the year draws to a close we’re all thinking about 2015. How much of your content plan is visual? Research shows conclusively that an image or photograph is the most engaging content on Facebook, garnering an 87% interaction rate from fans.